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ABOUT BRIDGESTONE
Company HistoryBusiness Profile
WHO IS BRIDGESTONE ?
The Bridgestone Corporation was founded in 1931 by Shojiro Ishibashi. The world headquarters is in Tokyo, Japan and the current Chairman, CEO and President is Masaaki Tsuya.
Bridgestone Corporation leads the tire and rubber industry globally regarding ISO 14001 certification. Today, 52 Bridgestone Americas facilities are ISO 14001 certified.
Currently Bridgestone employs over 123,000 in 25 countries.
Shojiro Ishibashi Founder - Bridgestone Tire Co., Ltd.
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The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.
First non-skid tread patternFirst to promote “Ship-by-Truck”First to put rubber tires on farm equipmentFirst to introduce pneumatic tiresFirst win at Indy 500 in 1911
(More wins on Firestone than on all other brands combined)
In 1988, Bridgestone Corporation purchased Firestone.
Harvey Firestone Founder - Firestone Tire & Rubber
WHO IS BRIDGESTONE ?
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WHO IS BRIDGESTONE ?
TIRES are over 80% of our business…
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… and non tire products
Chemical and
Industrial Products
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WHO IS BRIDGESTONE ?
Anti Vibration & Noise-Insulating Materials, Polyurethane Foam Products, Electro-Materials, Industrial Rubber Products, Building & Roofing Materials, Belts, Hoses, and Other Products
Golf Balls, Golf Clubs, Golf Wear, Tennis Goods, Bicycles and Other Products
Sporting Goods
WHO IS BRIDGESTONE ?
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is the largest Tire and Rubber Company in the World!
1 in 5 tires made in the world is manufactured by Bridgestone!
BRIDGESTONE AMERICAS
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A Technological Leader - Bridgestone has a world class research and development center in Akron, Ohio that produces advanced tire technologies for products like Blizzak winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat technology. In addition, Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.
Quality Products - BATO develops, manufactures and markets tires for almost every kind of vehicle. More than 8,000 different types and sizes of tires — from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.
Community Involvement - Giving back to the community is the foundation upon which Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions annually in support of causes that champion children’s issues, education and the environment and conservation. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group’s corporate philosophy to build not just better products, but better communities.
In the Americas, Bridgestone has three major roles:
HOW DOES BRIDGESTONE GO TO MARKET?
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MULTI BRANDED PRODUCT STRATEGY/ POPULAR CONSUMER TIRE BRANDS
PRICE (Good)
As a BRIDGESTONE ASSOCIATE DEALER, you can offer a complete merchandising plan with brands that consumers recognize covering all consumer segments, including many original equipment applications.
BEST :Blizzak, DriveGuard, Duravis, Dueler, Ecopia, Potenza, Turanza
BETTER : All Season, Champion with Fuel Fighter Technology, Destination,
Firehawk, FR Series, Transforce, Winterforce, WeatherGrip
GOOD :
Fuzion AT, Fuzion SUV, Fuzion Touring, Fuzion UHP
BETTER :
Ecopia
PREMIUM (Best) VALUE (Better) PRICE (Good)
MERCHANDISING PLAN
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Fast Movers
Fast Movers
Medium Movers
Fast Movers
Original Equipment / Some Stocking Items at RetailersExample: Turanza QuietTrack, WeatherGrip / Potenza RE050A & RE760
Sport, etc.
Run Flat & High Rim Diameter / Non Stocking Items at Retailers Example: Potenza RE970 A/S PP, RE050A RFT / Potenza, Dueler 20”+, etc.
Medium Movers
Slow Movers
SMALL RETAILER
MEDIUM RETAILER
LARGE RETAILER
Stocking Items at RetailersExample: DriveGuard / Dueler / Ecopia / Destination / TransForce,Champion Fuel Fighter & Firestone All Season, etc.
BRANDING AND PROMOTIONAL ACTIVITIES
BRANDING AND PROMOTIONAL ACTIVITIES
Our Branding and Promotional Activities are Designed to Create Brand Awareness and Create a “Push / Pull” strategy for our Associate Dealers through …..
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National Brand Building Partnerships
National Sales Events
In-Store Promotion
State of the Art Retail Showrooms
Education and Employee Spiffs
NATIONAL PARTNERSHIPS = BRIDGESTONE BRAND AWARENESS
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SPORTS MARKETING = BRAND AWARENESS
Consumers seek tire retailers identified with BRIDGESTONE!
Bridgestone invests in building stronger “pull brands” through targeted SPORTS MARKETING.
Pull brands…
Create relevant relationships with consumers
Increase a retailers image with local consumers
Create additional consumer traffic
Command premium prices in the marketplace
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NATIONAL PARTNERSHIPS = FIRESTONE BRAND AWARENESS
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SPORTS MARKETING = BRAND AWARENESS
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Top Tier Global Sponsor1 of 13 Global Companies10 Year AgreementStrategic Global PlatformMarketing Platform for Associate Dealers
FIRESTONE - COUNTRY MUSIC PARTNERS
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Aug 20th – Sep 14th
AUG - SEP
NFL Kickoff
$70 Visa Prepaid $100 with CFNA card
MAY - JUL
Summer
$60 Visa Prepaid $100 with CFNA card
May 9th – Jul 8th
SEP - NOV
Fall
$60 Visa Prepaid $100 with CFNA cardAlaska Sep 17th–Dec 7th
Sep 15th – Nov 1st
2020 NATIONAL CONSUMER SALES EVENTS - TRADITIONAL
Apr 2nd – May 4th
APR - MAY
$70 Visa Prepaid $100 with CFNA card
Spring
Bridgestone drives consumers to your store and guides their in-store selection with multi annual consumer sales events leading to increased car count and additional sales!
Jul 23rd – Aug 19th
Olympics
$70 Visa Prepaid
JUL - AUG
BRIDGESTONE “IN – STORE” BRANDING!
Dealer “in-store” branding allowing you to capitalize from improved awareness of the Bridgestone, Firestone and Fuzion brands through regularly updated retail in-store Point of Purchase materials and promotional activation.
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STATE OF THE ART RETAIL SHOWROOMS
Available to Bridgestone Associate Dealers is an entire catalog of professional showroom displays, counters and items to assist independent retailers to enhance their store’s appearance.
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Over 37 Items Available For Your Business!Displays (Various)StandsPoster FramesCounters (Various)Furniture (Showroom & Waiting Room)Menu BoardDoor SignsTire Information CenterWall SectionsSpecial Event Tents
NATIONAL PURCHASEAGREEMENTS
Firestone National Accounts Government Accounts
Car Dealer Programs
Bridgestone Associate Dealers have opportunity to service National Accounts, Government and Car Dealers. These programs are a great source for additional profits and help inventory movement. Most programs are billed through Bridgestone!
Light Truck Fleets
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Bridgestone National Accounts
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EMPLOYEE EDUCATION & SPIFFS
www.mybridgestoneeducation.com
Online courses including:Bridgestone TiresFirestone TiresRetail Sales SkillsCustomer Service and Phone SkillsTechnology VideosGeneral Tire/Product KnowledgeGames to Build Knowledge
Instructor lead courses also available.
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EMPLOYEE EDUCATION & SPIFFS
PROCERT CERTIFICATIONTo become ProCert certified and become eligible for the 2020 Driving Force program, you must complete these eight courses:
• Destination LE3: The Essentials• Destination LE3: Engineering Details• Firehawk Pursuit• Firehawk Pursuit AWT• Dueler H/L 400• OE vs. Replacement Tires: What’s the Difference?• Nano’s In the Know Episode 19: A Granular Look at Silica• The Fast 5
After completing the required courses, you’ll receive a ProCert 2020 magnet for your ProCert plaque and be eligible to earn Driving Force reward points. New participants will receive their personalized plaque.
EARNING SYSTEMIn 2020, there are two earning levels based on the number of My Bridgestone Education courses you complete:
• Level 1 (1–10 courses completed)• Level 2 (11+ courses completed)
ELIGIBLE PRODUCTSYou can earn payouts on the following products in Q1. Check the Driving Force website throughout the year to see eligible products and find out about other earning opportunities throughout the year.
• Driveguard• Ecopia EP422 Plus• Ecopia H/L 422 Plus• Dueler Alenza & Alenza Plus• Dueler A/T Revo 3• Firestone WeatherGrip• Destination A/T2• Destination XT
REAL SUPPORT FROM RETAIL EXPERTS !
As a Bridgestone Associate Dealeryou have access to a dedicated support team of retail experts!
Bridgestone Area Sales Manager
Affiliated Region Management
Affiliated National Management
Field Retail Education Specialists
Dedicated Retail Marketing Group
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EXCLUSIVE - KEY NETWORK OFFERINGS
Increase your sales and profits. Give your customers the ability to say “yes” to service or tires with the Bridgestone Firestone credit card. With your own store credit card, you'll be able to drive customer loyalty by offering a practical payment option that comes with promotional financing on qualifying purchases.
EXCLUSIVE KEY NETWORK OFFERINGS
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Higher Average Ticket Sales
EXCLUSIVE KEY NETWORK OFFERINGS
$253
$194
$181
$291
$570
Average CFNA Sale Amount
Average CFNA 1st Purchase Amount
MasterCardAverage Sale
Average CFNAAdd-On Sale
Visa
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www.associatedealers.net
Your One Stop Shop For: Program Information, Purchase and Earnings
History and More!
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ASSOCIATE DEALER WEBSITE
RETAIL BUSINESS SUPPORT
RETAIL BUSINESS SUPPORT
www.bridgestonemarketing.com
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RETAIL BUSINESS SUPPORT
As a Bridgestone Associate Dealer, you have access to products, services and cost savings programs at discounted rates….it’s the power of “The Network”
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PROGRAM FINANCIAL INCENTIVES
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Qualified Bridgestone Associate Dealerscan earn BRAND SUPPORT direct from Bridgestone through qualified purchases with their designated distributor.
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Retail Brand Support
Volume Bonus
Qualifying Bridgestone Associate Dealers can earn:
Retail Brand Support – Quarterly
Volume Bonus – Paid at year end.
Direct fulfillment via ACH deposit from Bridgestone
Track purchases on program web site
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BRAND SUPPORT DIRECT FROM BRIDGESTONE
Bridgestone & Firestone Minimum Unit Purchase:
75 Quarterly / 300 Annual - Major Brand (PS & LT)
Qualified Bridgestone Associate Dealers earn supportfor Bridgestone, Firestone & Fuzion
Retro payout each quarter
$1.00 per tire*
$3.00 per tire*
$2.00 per tire*Purchase requirement per POS.
*Qualify for payment on Gross Purchases. Payment made on Net Purchases.
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BRAND SUPPORT DIRECT FROM BRIDGESTONE
Retail Brand Support
Volume Bonus
Bridgestone, Firestone & Fuzion VB Unit Bonus:Minimum 600 Major Brand (BS & FS) to qualify for Volume Bonus
Paid to active Bridgestone Associate Dealers at year end. NewBridgestone Associate Dealers earn partial year (pro-rated)
Volume Bonus:
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BRAND SUPPORT DIRECT FROM BRIDGESTONE
$0.50 per tire*
$1.00 per tire*
$1.00 per tire*Purchase requirement per POS.
*Qualify for payment on Gross Purchases. Payment made on Gross Purchases.
600+
PROGRAM REQUIREMENTS
Minimum program requirements:
Good Retail Location Image
Area Marketing Approval
Inventory of Bridgestone Merchandise Plan
Purchase minimum of 300 BridgestoneFirestone consumer tires (PS & LT) annually - 25 per month
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PROGRAM COMMITMENT
BUSINESS PARTNERSHIP
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THANK YOU
