Upload
others
View
6
Download
0
Embed Size (px)
Citation preview
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Changing the world through digital experiencesDean Pianta | Solutions ManagerYasir Saleem | Sr. Solutions Consultant
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Disruptor:
Adobe Experience Cloud
Focus:ü Personalizationü Deep Analyticsü Community Engagement
Customer Experience =
“Changing the world through digital experiences”
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Focus: Customer Experience (B2C) The 1st Wave
1: Digital Marketing
•Retail • Government
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
The 2nd Wave
1: Digital Marketing
• Defense Department
• Intelligence Community
• Higher Ed
•Commercial •Retail • Government
Based on FedRAMP Cloud Services
2. Digital Learning / KM
Focus: Employee Experience (B2E)“Market Knowledge”
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Here we have the EDL Experience Map. The key additions are the Community, Engagement and Informal aspects.
• No peer to peer interactions• No questions and answers• No meaningful feedback to instructors
Isolation Training
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Who Creates Content?
Formal(SCORM / xAPI)
Instructors + ISDs
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
500 million tweetsevery day
300 million photosshared per day
432,000 hoursof video uploaded daily
9,000 snapssent per second
80 million photosshared per day
Learners Create
Content tooInformal
(Social Learning)
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
+
Formal(SCORM / xAPI)
Informal(Social Learning)
0100101011010101010011101011110100100111010100111010010000010101011101111011011111011101101000100100001010010101010100111010111101001001110101001110100100000101010111011110110111110111011010001001000010100101010101001110101111010010011101010011101001000001010101110111101101111101
Analytics
What content can be improved?
What content do we need to develop next?
Who are the SMEs in the community ?
0010
10101
1011
Insight
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
eLearning Current State: Challenges
10
✘ No Centralized Content Management
✘ Course Development is hard / expensive
✘ Difficult to Publish
✘ Not Relevant
✘ Disconnected, Isolated Learning
✘ Insufficient Analytics
✘ IA / Security Concerns ✘ Technology is a silo
Make Manage TrackLearn
✘ Not Mobile
✘ Not Social
✘ Difficult to Update
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Ready, Relevant Learning
§Catalogs / Assignments§Virtual Classrooms§Learning Paths
Manage Content
Measure Performance§ Content / Instructor Metrics
§ Learner Transcripts§ Pass / Fail Statistics
Make Formal§ Tutorials, Job Aides
§ Scenario-Based Learning§ Simulations
§Groups / Communities of Interest§Q&A, Ideation, Forum, Blogs
§Gamification, Moderation
Manage Community
Measure Engagement
§Documents, Imagery, Video§Learner Feedback
§Virtual Classroom Recordings
Make Informal
§ Track Social Activity§ Correlation / Propensity§ Engagement Reports
Learner Experience Map