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David Everitt-Carlson has worked in the communications industry for exactly 30 years. Graduating

from Southern Illinois University with a degree in Corporate Communications, Mr. Carlson was

first featured in the New York Art Directors Show in 1982 and began a career of industry firsts and

award winning work with companies such as The Richards Group in Dallas (Americas largest 

independent privately held agency), Bozell & Jacobs/Dallas (American Airlines) and Earle Palmer Brown -

Wash D.C. (Marriott). His work for American Airlines garnered four CLIO finalists which were

followed by four more the following year for his work on Marriott and one for personal work for a

total of nine CLIOs in two years. Moving to Chicago, David continued at Leo Burnett with award

winning and performance driven work for Miller Brewing, Nintendo, Sony & Kellogg’s.

He has been described by colleagues as a “Strategic eccentric”. “The most business oriented 

creative I’ve ever worked with” and “a lawyer poet” – and those were people who liked him.

David was promoted to VP/Creative Director in 92 and moved to Korea with Burnett in 95 as

VP/Executive Creative Dirẹctor on the heels of his team’s Nintendo GameBoy campaign achieving

  both a Chicago Film Festival Gold Award and 2 ½ times the projected sales volume. This

campaign is now taught as a case study at the Kellogg School of Management at Northwestern

University.

After two years with Burnett Korea, he formed Korea’s first 100% foreign invested advertising

agency,  CarlsonCreative, Inc, in Seoul in 1997 and successfully competed against two major multinational agencies to win the British American Tobacco account. CarlsonCreative also served

the Korean Ministry of Finance, Samsung, LG and Hyundai and received creative awards from the

 New York Art Directors show, The New York Festivals and the Korean Art Directors club. He

sold CarlsonCreative in 2003.

David moved to Vietnam in 2005 and continued to lecture and consult in the communications

 business for Global 500 companies and Universities. His blog, The Wild Wild East Dailies, a

cornucopia of  new marketing, advertising,  Korea, Vietnam,  Paris, Africa, Germany , tech, art,

music, conceptual design,  architecture,   political satire,    plain old satire,  global perspective,

reflection, observation, social media, blogging, and just about anything else that happens to hit the 

fan on a particular day, is the most widely read of it’s kind in the region, but then again, no one

else has a blog that covers that sort of variety most anywhere in the world. His  book , Wild Wild

East, covers his time marketing in Asia in a more concise form. David's complete profile is

available on LinkedIn and Xing.

David Everitt-Carlson currently lives and works in Munich, Germany and consults on Advertising,

Marketing, New Media, Social Networking and the opportunities of Web 2.0.

D a v i d E v e r i t t – C a r l s o n