December 6–8, 2017 | Austin, Texas 2017 …...Join CNCF’s hosted projects – Fluentd, Kubernetes, OpenTracing, Prometheus, Fluentd, Linkerd, gRPC, CoreDNS, containerd, rtk and

December 6–8, 2017 | Austin, Texas

2017 Sponsorship Prospectus

North America 2017

CloudNativeCon

CloudNativeCon North America 2017 2

North America 2017

CloudNativeCon

diamond 5 available

sold out

platinum 12 available

4 available

gold 18 available

6 available

silver 18 available

8 available

start up* 12 available

5 available**

Executive Meeting Room: Bookable for (1) 2-Hour Meeting or (2) 1-Hour Meetings During Event •

Diamond Sponsor May Provide a Plenary Speaker to Present a Five-Minute Welcome or Closing Presentation

•

Collateral or Give-Away Distributed at Registration: Each Company Provides One Item/Piece •

Emails to Opt in Attendees(2) one prior to and one post conference

(1) prior to conference

(1) Lead Retrieval Device • •

Press List Access (Provided 2 Weeks Prior) • •

Recognition in Event Promotional Emails • • •

Sponsor Message in Attendee Post-Conference Thank You Email

75 word max 75 word max50 word

max

Keynote Stage Recognition • • •

Mobile App: Logo Branding on Mobile App • • • • •

Social Media Posts

(1) Social Media post announcingsponsorship & (1) social media

post during show

(1) Social Media post announcingsponsorship & (1) social media

post during show

1 social media post

1 social media post

1 social media post

Discounted Conference Passes: Unlimited 20% Discount • • • • •

Exhibit Space

10’x10’ exhibit space with 10’ backwall & 4’

counter with graphic


counter with graphic


counterwith graphic

4’ counter with graphic

4’ counterwith graphic

Logo on all Conference Materials Featured Featured • • •

Logo and One Paragraph Highlight on Conference Website • • • Logo Only Logo Only

Conference Attendee Passes 15 10 7 5 5

Sponsorship Cost $80,000 $55,000 $35,000 $20,000 $5,000

SPONSORSHIP AT-A-GLANCE

Contact [email protected] to secure your sponsorship today.

* In business less than 3 years, less than $1M in revenue and less than 50 employees. **Must be CNCF member to be eligible for remaining 5 sponsorships.CNCF reserves the right to increase/decrease the number of available sponsorships due to changes in space availability.


CloudNativeCon + KubeCon gathers leading technologists from multiple open source cloud native communities to further the education and advancement of cloud native computing.

Who Attends?

2,500+ developers, architects and technical leaders, CIOs, CTOs, press and analysts will gather for CloudNativeCon/KubeCon North America.

Benefits of Sponsorship:

� Meet with upstream developers and operations experts ranging from hobbyists to startup CTOs, from corporate developers to language designers and senior technology executives from all over the world.

� Learn about the latest features in Containers, Kubernetes, and Cloud Native architectures.

� Learn what other companies are doing with cloud native computing.

� Collaborate with engineering managers from other companies.

� Discuss strategic partnerships with technical product managers from other companies.

� Join CNCF’s hosted projects – Fluentd, Kubernetes, OpenTracing, Prometheus, Fluentd, Linkerd, gRPC, CoreDNS, containerd, rtk and CNI – and help bring cloud native project communities together.

Kubernetes and other cloud native technologies enable higher velocity software development at a lower cost than traditional infrastructure. Cloud native – orchestrating containers as part of a microservices architecture – is a departure from traditional application design. The Cloud Native Computing Foundation is helping to build a map through this new terrain, and CloudNativeCon/KubeCon is where the community comes together to share their expertise on this formerly uncharted but increasingly popular territory.

North America 2017

CloudNativeCon


North America 2017

CloudNativeCon

DIAMOND SPONSORSHIP


SPONSORSHIP FEE

$80,0005 AVAILABLE

SOLD OUT

Pre-Conference:

� (1) Dedicated email to opt-in attendees � Recognition in event promotional emails � Press List Access (2 weeks prior) � Logo on mobile app � (1) Social Media Post � Logo and one-paragraph highlight on conference website

Post-Conference:

� Sponsor message in attendee post-conference thank-you email � (1) Dedicated email to opt-in attendees

Conference Passes:

� (15) complimentary attendee passes � Unlimited 20% discount code for attendee passes

On-site:

� Executive Meeting Room: Bookable for (1) 2-hour meeting or (2) 1-hour meetings

� Plenary speaker to present 5-minute welcome or closing presentation

� Collateral or give-away distributed at registration: company provides one item/piece

� (1) lead retrieval device � Keynote stage recognition during opening session � (1) Social Media Post � Logo on all conference materials � 10’x10’ exhibit space with 10’ graphic backwall and 4’ counter with graphics


North America 2017

CloudNativeCon

PLATINUM SPONSORSHIP

Pre-Conference:

� (1) Dedicated email to opt-in attendees � Recognition in event promotional emails � Press List Access (2 weeks prior) � Logo on mobile app � (1) Social Media Post � Logo and one-paragraph highlight on conference website

Post-Conference:

� Sponsor message in attendee post-conference thank-you email

Conference Passes:


On-site:

� (1) lead retrieval device � Keynote stage recognition during opening session � (1) Social Media Post � Logo on all conference materials � 10’x10’ exhibit space with 10’ graphic backwall and 4’ counter with graphics


SPONSORSHIP FEE

$55,00012 AVAILABLE

4 AVAILABLE


North America 2017

CloudNativeCon

GOLD SPONSORSHIP

Pre-Conference:

� Logo on mobile app � (1) Social Media Post � Logo and one-paragraph highlight on conference website � Recognition in event promotional emails

Post-Conference:

� Sponsor message in attendee post-conference thank-you email

Conference Passes:


On-site:

� Keynote stage recognition during opening session � (1) Social Media Post � Exhibit booth/table reservation � Logo on all conference materials � 8’x8’ exhibit space with 8’ graphic backwall & 4’ counter with graphic


SPONSORSHIP FEE

$35,00018 AVAILABLE

6 AVAILABLE


North America 2017

CloudNativeCon

SILVER SPONSORSHIP

Pre-Conference:

� Logo on mobile app � (1) Social Media Post � Logo only on website

Conference Passes:


On-site:

� (1) Social Media Post � 4’ counter with graphic � Logo on all conference materialsContact

[email protected] to secure your sponsorship today.

SPONSORSHIP FEE

$20,00018 AVAILABLE

8 AVAILABLE


North America 2017

CloudNativeCon

START-UP SPONSORSHIP*


* In business less than 3 years, less than $1M in revenue and less than 50 employees

** To qualify for one of the remaining 5 available spots, you must be a member of CNCF.

SPONSORSHIP FEE

$5,00012 AVAILABLE

5 AVAILABLE**

Pre-Conference:

� Logo on mobile app � (1) Social Media Post � Logo only on website

Conference Passes:


On-site:

� (1) Social Media Post � 4’ counter with graphic � Logo on all conference materials


North America 2017

CloudNativeCon

PROMOTIONAL MARKETING OPPORTUNITIES

Breakfast & Breaks Sponsor 3 AVAILABLE | $5,000Signage on all breakfast and break stations in common areas.

Help to bring some fun to our beaks and select one vendor to bring in local fare of your choice for one AM or PM break. Signage on all break stations in common areas. Select from the list below:

Coffee Cart (3) $3,000 FOR 1 DAY SPONSORSHIP OR (1) $7,500 - EXCLUSIVE FOR ALL 3 DAYS• Branding of Coffee Cart Area

• Directional signage

• Specialty coffees served from 7:30am - 10:30am

Lunch Sponsor 3 AVAILABLE | $5,000Signage on all lunch stations in common areas.

CNCF Mentoring Program 1 AVAILABLE | $5,000This is like speed dating, where mentees will have 5-to-10 minutes to talk to potential mentors, then cycle throughout the room for about an hour-and-a-half. At the end, people will fill out surveys with their preferences and we’ll contact people about potential matches.

• 5-minute welcome address - content subject to approval• Provide technical or career guidance to beginners in the community.• Signage at event

Cross-Promotion of Community Evening Events UNLIMITED AVAILABLE | $2,500Organizing an evening event for attendees? The Cloud Native Computing Foundation would be happy to help promote your event to our attendees.

Sponsors Receive:

• Listing on the event website’s “Features & Add-ons” page

• Inclusion in (1) pre-show email• Event listed as an add-on opportunity in registration

• At least (1) social promotion via CNCF channels

Diversity Scholarship UNLIMITED | $5,000The Cloud Native Computing Foundation’s scholarship program provides support to women, people of color, and people with disabilities who may not otherwise have the opportunity to attend CloudNativeCon for financial reasons. Equal access and diversity are important to CNCF, and we aim to remove this obstacle for underrepresented attendee groups. Showcase your organization’s support of this important initiative by sponsoring the Diversity Scholarship.

Sponsors Receive:

• Recognition during the opening Keynote• Signage onsite at the conference• Recognition on pre-conference promotion


• Round Rock Donuts • Amy’s Ice Cream • Cornucopia

• Austinuts • Good Pop • Hey Cupcake


North America 2017

CloudNativeCon

PROMOTIONAL MARKETING OPPORTUNITIES(CONT’D)Contact [email protected] to secure your sponsorship today.

Keynote Livestream 1 AVAILABLE | $5,000 SOLD OUTExtend your presence beyond attendees at the live with the keynote livestream and sponsorship.

Sponsors Receive:

• Sponsor logo on livestream registration page

• Recognition on conference website

Hackfest + Community Space Sponsorship 4 AVAILABLE | $5,000Show your support of the developer community and the important work they are doing in the Cloud Native space with the Hackfest Sponsorship.

Sponsors Receive:

• Recognition during opening keynote• Recognition in pre-conference promotion• Recognition on Hackfest signage onsite

Women’s Event 1 AVAILABLE | $5,000All women attending CloudNativeCon + KubeCon North America are invited to join this special event and program featuring discussion around diversity and inclusivity in an open source community. Sponsors of this event positions themselves as an organization that fosters an ongoing conversation on the need for a diverse and inclusive open source community.

Sponsors Receive:

• Recognition on the agenda & website • Signage at the event• Opportunity to nominate a presenter• 5-minute opening or closing remarks – content subject to approval

Fun Run Sponsorship 1 AVAILABLE | $5,000Show your active side by supporting attendees to stay healthy on site with a fun run. This sponsorship includes your company logo on the fun run dry fit t-shirt, company logo on fun run signage and logo on website.

Session Recording 1 AVAILABLE | $5,000 SOLD OUTExtend your presence long after the live conference concludes with the session recording sponsorship.

Sponsors Receive:

• Sponsor logo on recording along side the event logo• Recognition on conference website

Lanyards 1 AVAILABLE | $5,000 SOLD OUTShowcase your logo on every attendee with the lanyard sponsorship. Approximately 3,000-3,500 impressions.

Conference Wifi Sponsorship 1 AVAILABLE | $5,000 SOLD OUTWe will (a) name the SSID any name of your preference and (b) provide signage throughout the entire conference venue notating your company as the sponsor.


North America 2017

CloudNativeCon

PROMOTIONAL MARKETING OPPORTUNITIES(CONT’D)Contact [email protected] to secure your sponsorship today.

Demo Theater (Available for Gold, Platinum and Diamond Sponsors only) $7,500• Maximum one 20 minute time slot• Demo Theater located in expo hall area with seating• Session will be listed on the conference schedule

Diversity Luncheon 1 AVAILABLE | $7,500Everyone attending is invited to join this special luncheon and program featuring discussion around diversity and inclusivity in an open source community.

Sponsors of this event positions themselves as an organization that fosters an ongoing conversation on the need for a diverse and inclusive open source community.

Sponsors Receive:

• Recognition on the agenda• Signage at the luncheon• Opportunity to nominate a presenter• 5-minute opening or closing remarks – content subject to approval

Lounge Sponsor 3 AVAILABLE 2 AVAILABLE | $7,500The lounge gives attendees the power to stay connected – both personally and with their devices. Lounge spaces are always “the place to be,” giving sponsors a unique opportunity to showcase their branding and booth location with prominently placed signage.

Sponsorship includes:

• Soft seating with charging plug-ins for attendees to recharge devices (and themselves)• Prominent custom signage displayed in the lounge

Attendee T-Shirt 1 AVAILABLE | $10,000Showcase your logo on every attendee with the t-shirt sponsorship. CNCF creative services will provide the design and sponsor logo will be placed prominently. Approximately 3000 - 3500 impressions.

Lounge Sponsor in Hallway Near Registration 2 AVAILABLE | $7,500The lounge gives attendees the power to stay connected – both personally and with their devices. Lounge spaces are always “the place to be,” giving sponsors a unique opportunity to showcase their branding and booth location with prominently placed signage.

• Soft seating with charging plug-ins for attendees to recharge devices (and themselves)• Prominent custom signage displayed in the lounge

Welcome Reception/Booth Crawl 1 AVAILABLE | $10,000The Cloud Native Computing Foundation will organize a welcome party and invite all conference attendees, speakers, Board of Directors, Technical Committee, press and analysts for a fun evening to network, talk shop and meet new people. The CNCF team will manage the logistics, theming and experience, you sit back and enjoy the recognition.

Sponsors Receive:

• Recognition on the agenda• Signage at the reception• Logo napkins at the bars• One specialty branded item. Choose from: - Branded photo booth - Branded games - Logo ice sculpture - Branded coasters


North America 2017

CloudNativeCon

PROMOTIONAL MARKETING OPPORTUNITIES(CONT’D)

All-Attendee Party Event Sponsorship (4) CO-SPONSORS - $15,000 or (1) EXCLUSIVE - $60,000The Cloud Native Computing Foundation will organize an off-site evening event and invite all conference attendees, speakers, Board of Directors, Technical Committee, press and analysts for a fun evening to network, talk shop and meet new people. The CNCF team will manage the logistics, theming and experience, you sit back and enjoy the recognition.

Sponsors Receive:

• Branded décor/activity at event. Each sponsor receives one key décor item branding. Choose from:

- Video games

- Ice sculpture

- Branded coasters

- Photo booth

- Live music

• Co-branded logo napkins at event

• Sponsor logo on a colored gobo lighting a wall (space permitting)

• Logo published on evening event signage

• Logo included on dedicated on-site digital signage

• Participant exposure of 1500+

• Recognition on keynote stage

• Inclusion in at least (2) pre-show emails & social media


*Must be a sponsor of CloudNativeCon + KubeCon North America and a CNCF member to sponsor

KubeCon Closing Happy Hour 1 AVAILABLE | $10,000The Cloud Native Computing Foundation will organize a closing happy hour and invite all conference attendees, speakers, Board of Directors, Technical Committee, press and analysts for a fun evening to network, talk shop and meet new people. The CNCF team will manage the logistics, theming and experience, you sit back and enjoy the recognition.

Sponsors Receive:

• Close out KubeCon on Friday evening with a happy hour at a local venue• Signage at venue• Recognition in program and website

North America 2017

CloudNativeCon


www.events.linuxfoundation.org

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts on Linux Foundation events. Please inquire for details.

CNCF offers the following discount packages:

3% discount for CNCF members sponsoring either the North America or Europe event.

3% discount for non-members sponsoring both the North America and Europe events.

5% discount for CNCF members sponsoring both the North America and Europe events.

Please note that Linux Foundation event sponsorship discounts do not apply to CNCF events.

Documents

December 6–8, 2017 | Austin, Texas 2017 …...Join CNCF’s hosted projects – Fluentd, Kubernetes, OpenTracing, Prometheus, Fluentd, Linkerd, gRPC, CoreDNS, containerd, rtk and