April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Who Who Moved Moved

My My Cheese?Cheese?

A Book Report

By

Kareem Sumner

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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AgendaAgenda

• Brief Summary of Book

• Why the book was chosen

• Character comparisons to Dell and IBM

• Conclusion/Recommendations

• Questions?

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Book SummaryBook Summary

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Book SummaryBook Summary

• Deals with change and the fear many people have when faced with unexpected change

• A tale of four beings living in a ‘maze’ who loved ‘cheese’

• The cheese disappeared unexpectedly and the four beings react differently

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Why I chose this book?Why I chose this book?

• Short reading

• Very short reading

• Strategic plans – ‘living document’

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Dell vs. Sniff & ScurryDell vs. Sniff & Scurry

• Lived on the edge and took risks

• Experimented a lot early on and made many mistakes

• Never got too comfortable with success

• Did not ‘waste time noodling over a decision’

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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IBM vs. Hem & HawIBM vs. Hem & Haw

• Both were complex in nature and very successful early on

• Hem said ‘there’s enough cheese here to last us forever’

• John Akers, ‘successful beyond our wildest expectations’

• They paid little attention to what was going on around them and never considered that their cheese supply would run out

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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IBM & Haw TurnaroundIBM & Haw Turnaround

• Haw began to envision himself finding and enjoying new cheese

• ‘If you’ve got an idea that is really powerful, you’ve just got to ignore the people who tell you it won’t work, and hire people who embrace your vision’ – M. Dell

• IBM hired a new CEO outside of the company and he brought with him a new vision

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Conclusion and RecommendationsConclusion and Recommendations

• The more important your cheese is to you the more you want to hold on to it

• If you do not change, you can become extinct• What would you do if you weren’t afraid?• Smell the cheese often so you know when it is

getting old• The quicker you let go of old cheese, the sooner

you can enjoy new cheese• Read the Book!

April 21, 2023 Strategic Planning For Info. Sys.770.627.71

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Cheesy or what?Cheesy or what?