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DECLARATION
I undersigned Akshay Jariwalaassure you that this project report
entitled to
A STUDY ON MARKETING MIX OF AMUL MILK IN SURAT CITY is
the result of my own efforts and has not been previously
submitted to any other
university or institution or any other person.
I will not use this report in future to use as submission to any
other university or
institution or any publisher without written permission of my
guide.
I also promise not to allow any other person to copy from this
report in any
form.
If I am found/caught as defaulter of above declaration, I know
my present or
future submission may become invalid and/or may not be permitted
to appear in
final exam.
Akshay Jariwala
Roll No: 3050
T.Y.B.B.A (Marketing-1)
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Acknowledgement
The satisfaction that accomplishes the successful completion of
any work would
be incomplete unless I mention the name of the person who made
it possible,
whose constant guidance and encouragement served as a beckon of
light and
crowned my efforts with success. I consider it a privilege to
express through
the page of this report, a few words of gratitude and respect to
those who guided
and inspired me in the completion of this thesis.
I am deeply indebted to Mr. Baxis Patel for this timely
suggestion and
valuable guidance during the course of project work which has
constantly
encouraged me and showed the right path from day first till the
completion of
my thesis.
In the last but not the least my grateful appreciation is also
extended to all
faculty members, friends and relatives who have supported
me.
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Bibliography
(a) Websites:
http://en.wikipedia.org/wiki/Smartphone
http://en.wikipedia.org/wiki/Smartphone#Early_years
http://en.wikipedia.org/wiki/Microsoft_Windows
http://en.wikipedia.org/wiki/Microsoft_Windows#Early_versions
http://link.springer.com/chapter/10.1007%2F10057693_12
http://msdn.microsoft.com/en-us/library/bb332056.aspx
http://answers.yahoo.com/question/index?qid=20080712022042AARzWim
(b) Journal name:
The Icfai Journal of Marketing Management, Vol. VII, No. 1,
2008December 2009
(c) Books name:
Philip Kotler Kevin Lane keller, Abraham koshy, mithileshwar
jha, MarketingManagement, 13thedition, pearson education.
2. CR Kotharis 2nd edition of new age international publisher of
researchmethodology.
http://en.wikipedia.org/wiki/Smartphonehttp://link.springer.com/chapter/10.1007%2F10057693_12http://msdn.microsoft.com/en-us/library/bb332056.aspxhttp://msdn.microsoft.com/en-us/library/bb332056.aspxhttp://link.springer.com/chapter/10.1007%2F10057693_12http://en.wikipedia.org/wiki/Smartphone
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Annexure
Respected Sir/MadamI Sagar Narang, Student of Navnirman
Institute of Management, Surat. I am conducting
survey for my winter project and my topic is A STUDY ON CUSTOMER
ATTITUDE
TOWARDS WINDOWS BASED CELL PHONES INSURAT CITY.I assure that
information given by you will be strictly used for academic
purpose only. I request you to
help me in gathering required information by filling up
following questionnaire. I will be
greatly thankful to you for your kind co-operation.
Instruction: use tick mark for your favorable answer.
Q-1 Are you a windows based cell phone user?
Yes
No
Q-2 If yes then give ranks to their following feature because of
which you purchase windows
based cell phone?
(Give rank 1 for best and 6 for least)
Price Applications
Battery life ServiceCamera Sound
Q-3 Since how much time you are using windows based cell
phone?
Less than month Since 1 year
Less than 6 month More than a year
Q-4 What do you think about the price of windows based cell
phone as compared to that of
other smart phones?
Very low High
Low Very high
Reasonable
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INSTRUCTION: For the statement no. 5-13 write the option number
in the box ( )
given with the statement.
OPTIONS: 1- Strongly disagree
2- Disagree
3- Neither agrees nor disagree
4- Agree
5- Strongly agree
Q-5 Windows based phones give better service?
Q-6 Windows based phones have better battery life?
Q-7 Windows based cell phones can be considered smarter?
Q-8 Windows based phones is better in terms of price of the
phone and satisfaction to the
user?
Q-9 Windows based phones has better Applications?
Q-10 Windows based cell phone is user friendly?
Q-11 Windows based phones give best gaming experience?
Q-12 Easily access to windows help center when you need
help?
Q-13 Cell phone Company that uses windows as operating system
gives better after sales
service when you have any problem in operating system?
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Q-14 Rank the following features you liked in your windows
phone.
(Give rank 1 for best and 4 for least)
Sound Application
Camera quality Battery life
Q-15 Rank the following operating system in smart phones.
(Give rank 1 for best and 4 for least)
Windows Blackberry
Apple iOS Android
Q-16 Will you prefer using windows based cell phone in future as
well?
Yes
No
Q-17 Will you refer to any other customer to purchase windows
based cell phones?
Yes
No
Q-18 State your experience on windows based cell phones in two
words.
__________________________________________
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PERSONAL DETAILS
Name:
________________________________________________________________
Address:
_______________________________________________________________
Contact no.:
_____________________________________________________________
Email address:
__________________________________________________________
Gender : Male Female
Age : Below 18 yrs 1824 yrs
2530 yrs 3140 yrs
4150 yrs above 50 yrs
Occupation : Self-employed Employee
Student
