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7 - 10 NOVEMBER 2016 Jeddah Hilton Hotel Organised by SAUDI ARABIA’S EXCLUSIVE DESIGN TRADE SHOW Under the Patronage of HRH Prince Faisal bin Sultan bin Nasser bin Abdulaziz Al-Saud POST SHOW REPORT 2016 Supported by #decofair www.decofair.com Silver Sponsor Elite Sponsor DDA Sponsor

Decofair 2016 Post Show Report copy 2016 Post Show...Decofair 2016 presented 131 exhibiting brands from 10 countries, including Italy, UK, Portugal, Tunisia, Egypt, UAE, Kuwait and

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7 - 10 NOVEMBER 2016Jeddah Hilton Hotel

Organised by

SAUDI ARABIA’S EXCLUSIVEDESIGN TRADE SHOWUnder the Patronage of HRH PrinceFaisal bin Sultan bin Nasser bin Abdulaziz Al-Saud

POST SHOW REPORT 2016

Supported by

#decofairwww.decofair.com

Silver Sponsor Elite Sponsor DDA Sponsor

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel

Under the Patronage of HRH PrinceFaisal bin Sultan bin Nasser bin Abdulaziz Al-Saud

Gross Space

6,600sqm

Exhibiting Brands

131

Pavilions &Countries

10

Attendees

6,101

Saudi BusinessMatchmaking Program

309 Participating Buyers

#decofair / www.decofair.com

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW POST SHOW REPORT 2016

1

DECOFAIR 2016

Organised by Reed Sunaidi Exhibitions and inaugurated by HRH Prince Faisal bin Sultan bin Nasser bin Abdulaziz al Saud, Decofair 2016 took place at the Jeddah Hilton Hotel from 7 to 10 November 2016.

Decofair is Saudi Arabia’s Exclusive International Design Trade Show. It is a platform for industry professionals and high net worth individualslooking to source products and do business. Also they get the opportunity to know about latest design trends from around the world.

Decofair 2016 presented 131 exhibiting brands from 10 countries, including Italy, UK, Portugal, Tunisia, Egypt, UAE, Kuwait and many others.

This year’s edition welcomed more than 6,000 attendees and featured the �rst professional design awards in Saudi Arabia, Decofair Design Awards. The awards is endorsed by the Architectural Committee- Jeddah Chamber of Commerce.

Organiser Message

POST SHOW REPORT 2016

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

2

SHOW INFORMATION

87% of exhibitorssuccessfully met theirbusiness objectivesat the event

This is our 3rd time exhibiting at Decofair, and last year we managed to get a distributor in Jeddah. We came this year to strengthen our presence in the market and we can say that Decofair 2016 is way more luxurious than the last year that we've gathered so many potential buyers, and the visitors' reaction to our products is very good for us.

EMOTIONAL BRANDS – Portugal, PEDRO LIMA, BRAND MANAGER

Patronage: Under the Patronage of HRH PrinceFaisal bin Sultan bin Nasser bin Abdulaziz Al-Saud

Organiser: Reed Sunaidi Exhibitions

Show Dates: 7 - 10 November 2016

Venue: Jeddah Hilton

Edition: 8th

Website: www.decofair.com

Supporters: Jeddah Chamber of Commerce King Abdulaziz University - College of Interior Design Hand Crafts Association - Al - Edy Alhera�a

Sponsors: Silver Sponsor: Aljazeera PaintsElite Sponsor: Distretto DesignDecofair Design Awards Sponsor: Kansai Paints

#decofair / www.decofair.com

1- Portuguese Association of Wood and Furniture Industries (AIMMP)

2- Tunisian Handicrafts O�ce

3- SMESCO Indonesia

4- Committee of Architectural O�ces - Jeddah Chamber of Commerce

POST SHOW REPORT 2016

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITORBREAKDOWNBY SECTOR

INTERNATIONAL & LOCAL FURNITURE AND DESIGNASSOCIATIONS

3

EXHIBITOR PROFILE

Furn

iture

31%

Ligh

ting

12%

Des

ign

Mat

eria

ls a

nd S

ervi

ces

27%

Hom

e Ac

cess

orie

s

28%

#decofair / www.decofair.com

POST SHOW REPORT 2016

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

Countries

Brand list by sector - FURNITURE

4

EXHIBITOR PROFILE

PortugalSaudi ArabiaTunisiaTurkeyUAE

EgyptIndonesiaItalyKuwaitLebanon

AIMMP

Al Saif Al Wahid Est. for CommerialAlcaplastAntonio Fernandes e Teresa Verissimo LDAApellAriika

Armani CasaAssociative Design

Bed JanssenBecarre Exhibition Organizing Company

Becarre Lifestyle

BianchiC.V. Bintang Jati FurnitureC.V. Cipta GrahaC.V. Fokus Gallery FurnitureCalvin Klein HomeCraft Dream Productions

Creation GhassenCreative ClosetDevi DesignDistretto Design

Driade

Ebreez

Emotional BrandsEzzedine Textiles and Furniture

Fahed Hashim Sheha for Trading Est

Fiam

Bedroom Furniture; Living Room Furniture; Outdoor Furniture; Kitchen & Bathroom Products; O�ce & Commercial Furniture; Baby & Kids FurnitureKitchen & Bathroom ProductsKitchen & Bathroom ProductsBedroom Furniture; Living Room FurnitureKitchen & Bathroom ProductsBedroom Furniture; Living Room Furniture; Outdoor Furniture; Baby & Kids FurnitureLiving Room Furniture; Bedroom FurnitureBedroom Furniture; Living Room Furniture; Outdoor Furniture; Kitchen & Bathroom Products; O�ce & Commercial Furniture; Baby & Kids FurnitureBedroom FurnitureBedroom Furniture; Living Room Furniture; Outdoor FurnitureBedroom Furniture; Living Room Furniture; Outdoor FurnitureKitchen & Bathroom ProductsLiving Room Furniture; Décor ElementsLiving Room Furniture; Décor ElementsLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureBedroom Furniture; Living Room Furniture; O�ce & Commercial FurnitureBedroom Furniture; Living Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room Furniture; O�ce & Commercial FurnitureBedroom Furniture; Living Room Furniture; O�ce & Commercial FurnitureBedroom Furniture; Living Room Furniture; Kitchen and Bathroom ProductsBedroom Furniture; Living Room FurnitureBedroom Furniture; Living Room Furniture; Kitchen and Bathroom Products; Baby & Kids FurnitureBedroom Furniture; Living Room Furniture; Outdoor Furniture; Baby & Kids FurnitureBedroom Furniture; Living Room Furniture; Outdoor Furniture; Baby & Kids Furniture

Portugal

KSACzech RepublicPortugalItalyEgypt

ItalyPortugal

EgyptKuwait

Kuwait

ItalyIndonesiaIndonesiaIndonesiaUSAPortugal

TunisiaKSAIndiaKSA

Italy

KSA

PortugalLebanon

KSA

Italy

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel5

Living Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureBedroom Furniture; Living Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureLiving Room Furniture; Bedroom Furniture; Décor Elements; TextilesBedroom Furniture; Living Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room Furniture; Outdoor FurnitureBedroom Furniture; Living Room FurnitureLiving Room FurnitureBedroom Furniture; Living Room FurnitureLiving Room Furniture; Bedroom FurnitureKitchen & Bathroom ProductsLiving Room FurnitureLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureLiving Room Furniture; Bedroom FurnitureKitchen & Bathroom ProductsLiving Room FurnitureOutdoor FurnitureKitchen & Bathroom ProductsLiving Room Furniture; Bedroom FurnitureKitchen & Bathroom ProductsLiving Room Furniture; Bedroom Furniture; Outdoor FurnitureBedroom Furniture; Living Room Furniture

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITOR PROFILE

Brands breakdown by country:

Total Brands: 131

29%KSA

71%International

Decofair has been amazing. We are hoping to come back next year as we found that the show is improving so much. It has been fantastic. The opportunities are here, and we look forward to participating in the future years.

CRAFT DREAM PRODUCTIONSMIGUEL QUADROSFINANCIAL MANGER AND CUSTOMER RELATIONS

FlosFretteGreen AppleHouse of Indonesia by SMESCOInsane Luxury - Estilo NotavelKartell

Kayan Professional (Interior Design & Furniture)Khrone DecorationL'abbateLuxury PalaceMalabarMaze Creative Concept

MFFCO HelwanNational O�ce of Tunisian HandicraftsNdesign MobilyaOttiuPetekRazgatRalph Lauren HomeRicardo RivolliRubaiyat Advanced Luxury Furniture & Décor Co.SelettiSenzorSultana FurnitureUmbrosaValcucineVersace Home CollectionVitruvitVondom

Walead Al Jafary Est (Pieces)

ItalyItalyPortugalIndonesiaPortugalItaly

KSATunisiaItalyKSAPortugalKuwait

EgyptTunisiaTurkeyPortugalItalyTurkeyUSAItalyKSAItalyItalyKSABelgiumItalyItalyGreeceSpain

KSA

Brand list by sector - FURNITURE

91% of exhibitors wereSATISFIED WITH THE QUALITY OF VISITORS

#decofair / www.decofair.com

Artemide

Barkastore

Becarre Exhibition Organizing Company

Becarre Lifestyle

Craft Dream Productions

Creativemary

Distretto Design

Euroluce

Foscarini

Green Apple

Innogrid

Innosol Ceiling

Iris Cristal Bohemia

Khrone Decoration

Linno

Malabar

Megaman

National O�ce of Tunisian Handicrafts

Saudi Ceiling

Slamp

Swarovski lighting

Zitoun Artisanat

Lighting Accessories; Indoor Lighting

Lighting Accessories; Indoor Lighting

Lighting Accessories; Indoor Lighting

Lighting Accessories; Indoor Lighting

Indoor Lighting

Lighting Accessories; Indoor Lighting

Lighting Accessories; Indoor Lighting

Lighting Accessories; Outdoor Lighting; Indoor Lighting;

Technical Lighting

Lighting Accessories; Indoor Lighting

Indoor Lighting

Lighting Design and Solutions; Technical Lighting

Lighting Design and Solutions; Technical Lighting

Lighting Design and Solutions; Indoor Lighting

Lighting Accessories; Indoor Lighting

Lighting Design and Solutions; Indoor Lighting; Technical

Lighting

Lighting Accessories; Indoor Lighting

Technical Lighting

Lighting Accessories; Indoor Lighting

Lighting Design and Solutions; Indoor Lighting; Technical

Lighting

Lighting Design and Solutions; Indoor Lighting; Technical

Lighting

Indoor Lighting

Lighting Accessories; Indoor Lighting

Italy

Tunisia

Kuwait

Kuwait

Portugal

Portugal

KSA

Australia

Italy

Portugal

Finland

Finland

Czech Republic

Tunisia

Korea

Portugal

UK

Tunisia

KSA

Italy

Austria

Tunisia

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel6

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITOR PROFILE Brand list by sector - LIGHTING

We are here for the �rst time in Decofair. The quality of the visitors is very good and we look forward to having very good business here.

FENESTEVES – PortugalHUGO ESTEVESEXPORT MANAGER

96% of exhibitors FOUND POTENTIALCUSTOMERS,SUPPLIERS OR PARTNERS

#decofair / www.decofair.com

It is our �rst time in Decofair and in Saudi Arabia. Decofair is not very big, but the quality of exhibitors and visitors are very good. We see a lot of people interested in our sector.Our objective is to see how people react to our products and �nd an agent here in Saudi Arabia to distribute our

products.

INSANE LUXURY- Portugal GONCALO ALVES

EXPORT MANAGER

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel7

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITOR PROFILE

A.A. DesignA.D.Designer AIMMPAGT Al - Jazeera PaintsArchitectural LinesArt PlusAssociative DesignAxis DesignBecarre Exhibition Organizing CompanyBecarre LifestyleCrestronDasarDeco.DesignsDupont Corain Solid SurfacesFenestevesFenomastic My HomeGaiaIDDInnogridInnosol CeilingInsteonJotashield ColourxtremeJotashield Colour LastJotashield DécorJotun Saudia Co LtdKansai Paints Middle EastKayan Professional (Interior Design & Furniture)KinanLady DesignLe NobleLines Interior designLuxury PalaceManal Omar Bataweel Architecture & Interior O�ce MadeparNesma Concrete SolutionsNesma Holding CoOlivariRafah Design for Construction Rama InteriorSaudi CeilingScale VPSky Max DesignUnidecorUniversal Publisher and DistributorValco PortasValcucineVimar Energia PositivaWoodshield

Design & Architectural ServicesDesign & Architectural ServicesDesign MaterialsDesign MaterialsFurnishings; Design Solutions; Design & Architectural ServicesDesign & Architectural ServicesFurnishingsDesign MaterialsDesign & Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServicesHome Automation SystemsDesign and Architectural ServicesDesign and Architectural ServicesDesign MaterialsFlooring & WallDesign Materials; Design & Architectural ServicesDesign and Architectural ServicesDesign & Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServicesHome Automation SystemsFurnishingsFurnishingsFurnishingsFurnishings; Design Solutions; Design & Architectural ServicesFurnishings; Design Solutions; Design & Architectural ServicesDesign & Architectural Services; Design MaterialsDesign & Architectural ServicesFurnishings; Design Solutions; Design & Architectural ServicesDesign & Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServiceDesign and Architectural ServicesKitchen & Bathroom ProductsDesign Materials; Flooring & Wall; Design & Architectural ServicesDesign Materials; Design & Architectural ServicesDesign & Architectural ServicesDesign Materials; Design & Architectural ServicesDesign & Architectural ServicesDesign Materials and Architectural ServicesDesign MaterialsDesign and Architectural ServicesDesign and Architectural ServicesDesign and Architectural ServicesDesign MaterialsDesign and Architectural ServicesHome Automation SystemsDesign Materials; Design & Architectural Services; Flooring & Wall

KSAKSAPortugalTurkeyKSAKSAUAEPortugalKSAKuwaitKuwaitUSAKSAKSAUSAPortugalNorwayUAEKSAFinlandFinlandUSANorwayNorwayNorwayKSAUAEKSAKSANorwayKSAKSAKSAKSABrazilKSAKSAItalyKSAKSAKSAPortugalKSAKSALebanonPortugalItalyItalyNorway

Brand list by sector - DESIGN MATERIALS & SERVICES

#decofair / www.decofair.com

It is the �rst time that we are in Decofair and in Saudi Arabia I think this is an interesting event. I was also a bit surprised with not only the number of visitors, but even more, the kind of interest that they show in our products.

ANTONIO FERNANDES VE TERESA E VERISIMOMIGUEL ALMEIDA

BUSINESS CONSULTANT

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel8

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITOR PROFILEAIMMPAlessiAl Edy Al Hera�aAntica DerutaArmani CasaArt PlusAssociative DesignBarkastoreBecarre Exhibition Organizing CompanyBecarre LifestyleC.V. Bintang Jati FurnitureC.V. Cipta GrahaCV. Hassa Yasaguna MuliaCalvin Klein HomeCreation GhassenDevi DesignDistretto DesignEmotional BrandsEzzedine Textiles and FurnitureFarbel Fonderie D'ArteFlokser Tekstil Sanayi ve Ticaret A.S.FlosFretteHadar InternationalHouse of Indonesia by SMESCOKandil GroupKartellKhrone DecorationL'Artisan MaroquinierLeatherlineLumas GalleryLuxury PalaceMaze Creative ConceptNational O�ce of Tunisian HandicraftsNesma Art GalleryNesma ChocolateNesma EmbroideryNesma Holding CoOlivariRalph Lauren HomeRubaiyat Advanced Luxury Furniture & Décor Co.SedirSelettiSertexSmartexSouad MllawehSultana FurnitureTermatexVersace Home CollectionWalead Al Jafary Est (Pieces)Zitoun Artisanat

Textiles; Wall Décor; Décor ElementsDécor ElementsDécor ElementsDécor ElementsDécor Elements; TextilesWall DécorTextiles; Wall Décor; Décor Elements; Candles & Home FragranceWall Décor; Décor ElementsWall Décor; Décor ElementsWall Décor; Décor ElementsDécor Elements; TextilesDécor Elements; TextilesTextilesDécor Elements; TextilesDécor ElementsWall Décor; Décor ElementsDécor ElementsDécor ElementsTextilesDécor ElementsTextilesDécor Elements; TextilesDécor Elements; TextilesDécor ElementsDécor Elements; TextilesCandles & Home FragranceDécor Elements; TextilesDécor ElementsDécor ElementsTextilesWall DécorWall Décor; Décor ElementsTextilesTextiles; Wall Décor; Décor ElementsWall DécorOtherTextilesWall DécorDécor ElementsDécor Elements; TextilesDécor Elements; TextilesTextilesDécor LementsTextilesTextilesTextiles; Décor ElementsDécor ElementsTextilesDécor Elements; TextilesDécor ElementsDécor Elements

PortugalItalyKSAItalyItalyUAEPortugalTunisiaKuwaitKuwaitIndonesiaIndonesiaIndonesiaUSATunisiaIndiaKSAPortugalLebanonItalyTurkeyItalyItalyUAEIndonesiaKSAItalyTunisiaTunisiaTurkeyKSAKSAKuwaitTunisiaKSAKSAKSAKSAItalyUSAKSATurkeyItalyTurkeyTurkeyTunisiaKSATurkeyItalyKSATunisia

Brand list by sector - HOME ACCESSORIES

#decofair / www.decofair.com

We are a 2nd time exhibitor at Decofair. We came back as the response we received last year was really more than what we expected. Decofair has targeted a more particular segment of audience, composed of interior designers, architects, and construction companies which directly compliment the services we are o�ering. Decofair gives us a great chance to display our services and products. The show has a lot of potential and we'd love to come back

next year.

ART PLUS - UAEADNAN HAKIMUDDIN VAID

SENIOR GRAPHIC DESIGNER

This is our 8th participation in Decofair 2016. There is a great progress and we noticed that the organizers were professional.

EBREEZ MOHAMMED NOOR

CEO & ARCHITECT

This is the third year we are participating at Decofair. I think this time, Decofair is going up in terms of the quality and design.

ASSOCIATION OF WOOD AND FURNITUREINDUSTRIES (AIMMP)

JOSE MUGEIROCOMMERCIAL MANAGER

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel9

POST SHOW REPORT 2016

96% of ExhibitorsFOUND POTENTIAL

CUSTOMERS, SUPPLIERSOR PARTNERS

SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITOR FEEDBACK

83% of exhibitors WOULD LIKE TOEXHIBIT IN 2017

This is our �rst participation in Decofair. Our experience in

Decofair was great we had a lot of interest from clients from Jeddah and

outside Jeddah who were looking of quality in products.

BED JANSSEN ABDUL JALEEL RAMBO-

GENERAL MANAGER

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel10

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

EXHIBITOR FEEDBACK

This is the �rst time our association participated in Decofair and we can say that it is a good exhibition because there is a great crowd. We've met some premium buyers and we hope to have successful business with them.

SMESCO INDONESIAATADJUDIN NURBUSINESS DIVISION MANAGER

#decofair / www.decofair.com

This is the �rst time our association participated in Decofair and we can say that it is a good exhibition because there is a great crowd. We've met some premium buyers and we hope to have successful business with them.

SMESCO INDONESIAATADJUDIN NURBUSINESS DIVISION MANAGER

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel11

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

VISITOR INFORMATION

VISITOR BREAKDOWN

VISITORS BY COMPANY ACTIVITY

41%Trade

Visitors

59%Consumers

Interior design agency / Architectural O�ces Engineering Co. / Construction /Contractor Furniture distributor / retailer Hotel / Leisure Government Media Other

Abdul Latif Jameel

Abdullah Alsaban

Abdullah Hashim Company

Advance Lighting

Advanced Sword Company

AIA Furniture

Aims Holdings

Al Sorayai Group

Al Almukmal Furniture

Al Amoudi For Carpets & Moquette

Al Diri Group For Contracting

Al Faal United for Trading & Contracting

Al Fageeh Investment And Real Estate Development Group

Al Fouad Building Materials

Al Manazel

Al Mira Center Co.

Al Muhaidib Building Technology

Al- Qutub Furniture

Al Zamil Group

Alamoudi Leather & Hotel Furnture Co

Albadaha Factory

Albonian Company

Alesayi Development Company

Alfouad Group Holding

Alghunaim Holding

Alharasani Architect

Alinmaa Factory

Aljarbou Lighting

Aljafaly Group

Aljubairy Furnishing Fabrics

Almotawua Contracting Est.

Al-Mutlaq Furniture

Bareeq Factory

Binladin Group

Bugshan Group

Home Technology and Solutions / Retailers/ Distributor

Furniture Retailer

Design Services

Lighting Retailer & Importer

Furniture Retailer

Furniture Retailer

Interior Design Services

Furniture Retailer

Furniture Retailer

Furniture Retailer

Architectural Services

Furniture Retailer and Architectural Services

Real Estate Developer

Design Materials

Design Materials & Services

Furniture Retalier

Home Technology and Solutions

Furniture Retailer

Contracting/ Design & Construction Materials

Furniture Retalier

Marble Factory

Furniture Retalier

Real Estate Developer & Contractor

Contracting

Real Estate developer / Architectural Consultancy

Design & Architectural Services/ Contracting

Fabric & Curtain Factory

Lighting Retailer & Importer

Design Services / Engineering Consultancy

Furniture Retailer

Architectural Services & Contracting

Furniture Retailer

Paint and Design Material Factory

Real Estate developer / Architectural Consultancy

Real Estate developer / Architectural Consultancy

TOP 30 Trading CompaniesAmong Trade Visitors at Decofair 2016

25%21% 11% 4%4%3% 32%

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel12

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

VISITOR FEEDBACK

73%of trade visitors

came to Decofair to make deals and meet with companies they

are considering doing business with

41%of visitors were either business

owners, high net worth individuals or

decision makers

95%of visitors willreturn to visit

Decofair

#decofair / www.decofair.com

Today I was very pleased to attend Decofair 2016. It is a great exhibition. There is a variety in the exhibiting companies and I can see many professionals and interior designers visiting the show. I recommend industry professionals in Saudi Arabia to visit this international design trade show to meet and network with local and international brands from all furniture and design sectors.

MR. MOHAMMED ALAWICEO – RED SEA MALL COMPANY

AND THE HEAD OF SHOPPING CENTRES COMMITTEE IN JEDDAH CHAMBER OF

COMMERCE

This year Decofair is di�erent. I can see high quality and luxury brands and the visitors are mostly industry professionals and important companies working in the Saudi furniture and design market

MR. MOHAMMED QUTUBCEO & OWNER –

AL QUTUB FURNITURE COMPANY

Actually Decofair is a truly international design trade show.

There are high quality products and designs from a variety of local and

international exhibitors. I can see many important interior designers, architects and

industry professionals visiting the show.

ENG. BASEM MOHAMMED ALI - CEOBASEM MOHAMMED ALI HASAB ALLAH

FOR ARCHITECTURAL CONSULTANCY

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel13

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

VISITOR FEEDBACK

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel13

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

VISITOR FEEDBACK

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel13

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

SHOW FEATURES

Saudi BusinessMatchmaking Program

Edition

1ST

Attendees

309

It is our �rst time to participate in Decofair and we found a great variety of products from the exhibiting companies. Also the Decofair Design Awards was very successful. We took part in

the judging and evaluation of the competition.

Hussien Al- MushaitHead of Architectural O�ces Committee -Jeddah Chamber of Commerce

Decofair is a great design exhibition. I was surprised from the quality of the industry professionals visiting the exhibition and the standard and level of the exhibiting companies

Sami Zaoui, Company Agent – Khrone- Tunisia

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel14

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

SHOW FEATURES

Decofair Design Awards 2016

Decofair Design Awards is a platform for dynamic professional architects and interior designers where they can �nd their niche and stand out in the crowd. The aim of Decofair Design Awards is to bring more exposure to exceptionally talented and creative designers and to provide them with the opportunity to meet and network with decision makers and project directors from the architecture and design industry.The Awards is judged by industry experts including leading international architects, interior designers, and real estate developers.

Edition

1ST

Judges

11

Participants

47

Decofair Design AwardsSponsor

Organised by

Decofair Design Awardsendorsed by

الهندسیة المكاتب لجنة

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel14

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

DDA 2016 WINNERS

Decofair Design Awards 2016Winners

#decofair / www.decofair.com

Abdullah Ahmed AlessaArchitectural Design Award - Professional

Nuha Saleh AlmuraiselInterior Design Award - Student

We'am Ismail Ahmed Fatani - KAUFurniture Design Award

Value's CompanyInterior Design Award - Professional

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel15

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

MARKETING & PR COVERAGE 81% of Exhibitors were satis�ed withthe marketing campaign

Over 40 print,online & outdoor advertisements

Saudi BusinessMatchmaking Program:

A dedicated telemarketing team to invite decision makers and industry professionals

MonthlyEmail

Over 38,000 local and international contacts reached via e-campaign

SMS+300,000

records reached by SMS campaignAdvertising

Unique Website Viewsduring campaign

56,818

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel16

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

MARKETING & PR COVERAGE

Flyers & Invitations

5,000 Invitations sent to VIPs, Decision makers and industry professionals

3,000 Printed Visitors Guide Sent to selected VIP & Decision Makers

Online Advertisement:

3 Million impressions 1.4 Million clicks and views

Bloggers SM Accounts, Google AdWords, Instagram, Facebook

#decofair / www.decofair.com

Total Reach: + 2.5 Million

Engagement:

People taking Action: 394,400Post comments 1,467

Total Reach: + 2.5 Million

Engagement:

Page likes during campaign; 8,489

+1 million followersSnap_ Jeddah (snap chat app)

Posts with decofair hashtag #decofair 2,816

ديكوف� #1,810

Advertisements in the following accounts

29k @KEngagment

390k @Marah_bas

2.29 M @tatweirco

2.48 M @heekma

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel17

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

MARKETING & PR COVERAGE

Facebook Instagram Twitter Snap Chat20,537 6,228 2,285

#decofair / www.decofair.com

115 Press reporters onsite

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel17

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

MARKETING & PR COVERAGE

#decofair / www.decofair.com

7 - 10 NOVEMBER 2016, Jeddah Hilton Hotel18

POST SHOW REPORT 2016SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE SHOW

SUPPORTERS AND PARTNERS

SILVER SPONSOR

O�cial ContractorO�cial Logistics Partner

Supported by Elite Sponsor

Media Partners

O�cial Regional PublicationSocial Media Partners O�cial Strategic Media Partner

DDA Sponsor

الهندسیة المكاتب لجنة

DDA Endorsed By

#decofair / www.decofair.com

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SAUDI ARABIA,S

EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION

9TH Edition

JEDDAH, HILTON HOTELSAUDI ARABIA

6 - 9 November 20176 - 9 November 2017RIYADH, AL FAISALIAH HOTEL

SAUDI ARABIA

6 - 8 March 2018