Adventure Works Marketing Plan
Corporate Profile14
Executive Summary
Decongel Sub Sub Saharan Africa is a South African based private
Polymer company engaged in the exclusive distributorship of
DeconGel TM; PRESTOR TM; Clear release and Polymer chemical and
environmental management solutions. Our products manufactured by
our partners CBI Polymers LLC (a United States based innovative
chemical solutions company). This is the first time that Polymer
chemical solutions will be offered in the African market.Decongel
Sub Saharan Africa seeks to become a big player in the polymer
chemical specialty market in Africa. The company aspires to be the
supplier of choice for customers in its markets, supported by the
best technology available, a carefully designed service package,
and the most affordable possible cost base. Decongel Sub Saharan
Africa is a 100% Black owned company and currently operates within
South Africa. The company subscribes to the economic transformation
agenda of the South African government and will strive towards a
Level One B-BBEE contributor. Decongel Sub Saharan Africa is
motivated by the potential to be harnessed through celebrating
diversity and incorporating empowerment into the firms business
DNA. The broad-based nature of empowerment in South Africa presents
an effective solution to addressing historic economic and social
inequalities, and to this end Decongel Sub Saharan Africa will
support the B-BBEE Act and the Codes of Good Practice for
B-BBEE.Decongel Sub Saharan Africa will operate within the
specialty chemicals cluster of businesses with the delivery of full
service package business models. This will provide our target
customers with innovative solutions to their chemistry-driven
requirements and differentiate our businesses from competitors in
terms of skills, competencies and customers value-add. Our clients
include; power plants; nuclear facilities; the extractive
industries; offices; laboratories; hospitals; military
installations; etc.Vision; Lead in sustainable environmental waste
management and products in AfricaMission To expand the polymer
specialty chemicals products and service offering in South Africa,
the rest of Africa; To explore the opportunity for sales of polymer
chemicals and services offered within South Africa and the rest of
the continent; To grow the portfolio of polymer chemical solutions
offering in South Africa and Africa.Contents
Executive Summary1Contents2Industry Insight3Business
Summary4Executive Team5Product Description7DeconGel Product
List8Nochar. 10Image of test done at Transnet11Our target Market 12
Benefits of our chemicals 13 Picture ..14
Industry Insight
The chemical sector consists of many small industries covering
hundreds of segments and more than 70 000 product lines. Products
can be roughly segmented into basic chemicals, polymers, specialty
products and agrochemicals. Three main business models can be
distinguished in the chemical industry: Asset driven: These
companies explore crude oil or gas and refine it into basic
chemicals. Access to raw materials is a critical success factor.
Integrated: Besides refining crude oil, these players go further
downstream the value chain. They also produce polymers and some
even produce specialty chemicals. Specialties: These players buy
intermediate products (basic chemicals, polymers) and process these
products to specialty products which are sold on the basis of
performance or functionality. There are two types of specialty
players, broad based and focused players. Focused players operate
in niche, often emerging, markets. Broad based players operate in
large mature (commoditised) markets. This is the preferred model of
Decongel Sub Saharan Africa. The chemical specialty industry is the
largest of its kind in Africa. It is highly complex and widely
diversified, with end products often being composed of a number of
chemicals that have been combined in some wayDeconGel Sub Saharan
Africa will be positioned at the edge of what the decontamination
market will bear, competing with the name-brand chemical firms. The
pricing of unique chemical solutions targeted at clients and the
extractive industries fits with the general positioning of its
providing highly differentiated and niche chemical solutions.
Business Summary
Vision StatementDecongel Sub Saharan Africas vision is to be the
chemical supplier of choice for customers in its chosen markets.
The company aims to be South Africas first Black owned chemicals
Specialty Company listed on the Johannesburg Stock Exchange and
market leader in specialty chemicals supplies across the continent.
Our vision is guarded by four strategic pillars; product
differentiation, niche technology, customer orientation, excellence
and integrity in all areas of our business activitiesValue
PropositionOur value proposition rests on an unrivalled package of
strategic, world class and niche specialty chemical solutions,
uniquely linked with cutting edge innovation, research and deep
market insight. In developing and offering chemical solutions to
our customers, we will participate fully in the customers needs,
and take into account not just the immediate value and impact of
the challenge, but its context and implications to the economic
growth and development of African countries over a longer period of
time.Competitive AdvantageIndustry competition comes in several
forms, such as large, well known firms such as AECI, BASF, Dow
Chemicals, SASOL Chemicals, etc. These companies produce chemical
solutions for clients outside our target market (peel-able
polymer-based radioactive decontamination technology). Other
competitors are the fragmented chemical solutions companies. The
powerful partnership between CBI Polymers LLC (US based) allows for
the introduction of cutting-edge radioactive decontamination
technology for our target markets in Africa. This will be the first
time such product is offered in the continent.Business
ObjectivesDecongel Sub Saharan Africa Limiteds short term
objectives include; To expand the specialty chemicals product and
service offering in South Africa, the rest of Africa, and in other
geographical areas; To explore the opportunity for sales of
specialised chemicals product and services offered within South
Africa and the rest of the continent; To grow the portfolio of
specialty chemical solutions offering into Africa To manage and
grow our portfolio of specialty chemical solutions within South
Africa
Executive Team
The management of our chemical company bring with them expertise
in sales, marketing, logistics and consulting services in the
African market. Decongel Pty Ltd will be managed by tried and
tested executive members, in a structure benchmarked against
international best practices. Organogram
Chairperson and PresidentJoyce Tsitsi started out studying
Political Science at the University of the Witwatersrand and, for
part of her career, has worked as a Social and Marketing researcher
for institutions such as the World Bank and Oxford University. She
worked for a period for Concession Creek Consulting, a mining
consulting company, and contributed to projects for a number of the
major global and South African mining companies including Aquarius
Platinum, Impala Platinum, De Beers, and BHP Billiton. She has also
worked for Mining Development Agencies (MDA) a wing of the National
Union of Mineworkers (NUM) which has worked closely with companies
such as Harmony and Anglo American. Joyce fulfilled a number of
roles which included: chief negotiator with the affected mining
communities, administrator in relocations of communities and
heritage sites, consultant assisting communities in setting up
businesses and farming projects, as well as interpreter, translator
and transcriber of project and community communications.Joyce has
delivered several talks on mining and continues to mentor young
women who are entering into the mining sector.
Vice President (Operations)
John van der Heever holds an M Tech (Met Eng - Pyromet) from
Technikon Watersrand, which was based on a research project,
conducted at Mintek, with Fluidisation Engineering as subject. He
also holds a B Com General Management from Unisa. He is a member of
the Southern African Institute for Mining and Metallurgy, a member
of the Southern African Coal Processing Society with an application
pending for membership of the Fossil Fuel Foundation. His
experience includes operation of gold, coal, tin and zinc plants.
His experience in research and development includes oxy-fuel
burners, zinc concentrate roaster conversion to oxygen enriched
operation, commissioning of the Northam Platinum smelter, Plasma
Furnace technology development for ferrochrome and zirconium
production. EPCM experience includes the process engineering of the
Ezulwini Uranium extraction plant as well as an Iron Ore
beneficiation plant for MBE Minerals (Tata Steel). In the recent
past he was appointed as the commissioning manager for an ammonium
sulphate crystallising plant for Sasol and a coal char production
facility for Exarro. He published and presented a paper on the
potential use of Circulating Fluidised beds for the generation of
power using discard coal, at the bi-annual SACPS conference in
Secunda last year.
Vice President (Business Development)
Tobi Oluwasona started his career as a consultant with a
middle-sized Accounting Software Consulting firm. He soon joined
Citigroup Nigeria as a Service Representative within the Banks
Corporate Investment Bank. During his time, he handled the
development of key customer accounts (UNDP) and relationship issues
with the Banks HNWIs and GRB clients. The total portfolio of these
customers was in excess of US$5 million. He later moved to become a
Compensation Analyst within the Banks Compensation and Benefits
division. He was recently a Business Transformation Consultant with
SAP South Africa Pty Ltd and Rand Water. Tobi holds a BSc (2:1)
honours degree in Accountancy and a Master of Business
Administration (cum laude) from the Wits Business School
Johannesburg. He has ten years of experience as a Banker and a
Professional Services consultant. His interest lies in strategic
and financial management. His conducted his MBA research project on
The Relationship between IPO Costs and Underpricing within the
South African Equity Market.
Product Description
DeconGel is a proven, tough, professional, military-grade, safe
to use and handle, water soluble, and environmentally friendly
product for extreme, hard-to-clean contamination remediation
challenges for any industry. If you can only take one product with
you this is it. It is exceptionally effective against radioactive
isotopes but has the strength to pull off any job from radioactive
isotopes for nuclear plant decommissioning and nuclear medicine
spills, to toxic industrial chemicals and materials such as
mercury, PCB, acids, lead, oil, asbestos, and methamphetamines.
DeconGel is effective, has outstanding efficacy, and can save time
and money through reduced labour, waste disposal needs and
reporting requirements. DeconGel is used in the US, Canada, UK, and
other locations to remove radioactive materials and Toxic
Industrial Chemicals (TIC). DeconGel customers are repeat buyers
with proven superior decontamination effectiveness at a diverse
array of properties and businesses such as: Decommissioning and
Decontamination (D&D) sites, Military and commercial nuclear
power plants, Crime scene clean-up and rehydration for forensics,
Nuclear medicine and research laboratory environments using
radioisotopes and hazardous chemicals and substances, Hazardous
toxic industrial chemical or toxic industrial material
clean-up.DeconGel is a safe and environmentally friendly hydrogel
with a near neutral pH and is available through our resellers or
query us directly.
DeconGel Product ListDeconGel is easy to apply. There are
brush-on and spray variants. Pick the right solution for your job,
or let our trained staff recommend the right product for your
needs.Gels for Radioactive, Metals and Chemical Clean UpDeconGel
1101This is a brush-on gel for heavy nuclear and toxic industrial
chemical and material decontamination.DeconGel 1108This is a
brush-on gel for extremely heavy nuclear and toxic industrial
chemical and material decontamination.DeconGel SUREThis is a
brush-on, low corrosive gel for heavy nuclear and toxic industrial
chemical and material decontamination.DeconGel GOA brush-on,
non-keylator, low corrosive gel for heavy nuclear and toxic
industrial chemical and material decontamination
Spray for Radioactive, Metals and Chemical Clean UpDeconGel
1120A spray-on version of 1101 formulated and optimized for
hand-held light duty sprayers and hard, smooth surfaces such as
glass, steel, polished stone and other smooth hard substrates and
is used for nuclear and chemical decontamination.DeconGel 1121A
spray-on version of 1101 formulated for heavy duty industrial
sprayers for horizontal and vertical hard porous and non-porous
surfaces such as concrete, pavement, wood, glass, steel, stone, and
other hard substrates, and is used for heavy nuclear and chemical
decontamination.DeconGel 1128A spray-on version of 1108 formulated
for extremely heavy duty industrial sprayers for horizontal and
vertical hard porous and non-porous surfaces such as concrete,
pavement, wood, glass, steel, stone, and other hard substrates, and
is used for heavy nuclear and chemical decontamination.Gels for Oil
and Grease Clean UpDeconGel 1102A brush-on gel optimized for oil
and grease decontamination (crude oils, diesel, PCBs, etc.).
DeconGel 1102 is a brush or trowel on application.
Gels for Restorationfor Buildings and MonumentsPrestorProSafe,
water-soluble hydrogel used to remove contaminants, pollutants and
other harmful materials from historical artifacts and
treasures.
Environmental Friendly Construction Release AgentClearRelease
ClearRelease is environmentally safe and made from all renewable
resources. ClearRelease was originally formulated for the asphalt
industry as an asphalt release agent but has been found to have
many other uses. It can be used as a degreaser, lubricant,
additive, bug and tar remover and also has the ability to remove
rust.ClearRelease is an asphalt release agent but has amazing
properties and has been found to have several other uses. Remove
bugs and tar before they eat away at your vehicles finish. Use a
dab of ClearRelease on a cotton towel and rub the area gently.
ClearRelease can also remove tar,bird droppings and treesap!
Remove rust from shop tools by spraying ClearRelease on the
item. Let the product sit for a few minutes and remove with a cloth
or papertowel.
ClearRelease adheres to any surface and creates a barrier
between the surface and asphalt, not allowing the asphalt to stick
to the surface.ClearRelease is easy to work with and cleanup. There
is no rancid odor and is gentle on your skin.ClearRelease will also
works well in cold weather jobs and has a freezing point of-35
degree Fahrenheit.
Nochar Product ListEnvironmental Products Oil/Hydrocarbons -
PetroBond
Acid & Alkaline Acid Bond
Bodily Fluids Bio Haz Bond and Mattt
Booms, Pads & SocksFor Dry Land & Water Born Spills
Fire Preventer (NFP) Its a State-of-the-Art fire retardant,
which works on all natural fiber materials (paper, wood, cotton,
charcoal, etc).
(N) SERIES TECHNOLOGY STATE OF THE ART POLYMER TECHNOLOGY FOR
RADIOACTIVE WASTE TREATMENT
Perfoming a test at Transnet. Removing Bitumen on tarmac. Test
was beyond successful.
Our Target Markets
DeconGel TM is affordable, environmentally friendly, safe to
use, non-caustic, and requires no mixing. Simply apply, let dry and
easily peel off. It removes persistent contaminants from
microscopic pores and 3-dimentional shapes without generating the
volumes of waste produces by traditional methods. DeconGel TM is a
high-technology products that lets chemistry do the work by safely
encapsulating liquid and particulate contamination into a
semi-crystalline polymer matrix, holding it safety and securely so
that it can be disposed of in approved facilities. Our target
markets include the following:
Benefits
Meets the demands of strict environmental laws & regulatory
requirements Reduces the amount of waste by-product by 90% Water
soluble and bio-degradable Minimizes workforce exposure to
contaminants Encapsulates and binds contaminants to prevent
spreading Decontaminates industrial chemicals/materials and
radiological isotopes Safe to use and handle, requires minimal
training Non-corrosive, non-flammable, low odour
DeconGel offers superior advantage to its clients across
various
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