Upload
alan-wilensky
View
217
Download
0
Embed Size (px)
Citation preview
8/14/2019 decoupled dispatch model and market
1/23
Decoupled Dispatch ModelTechnical Methods and Market Dynamics
A Service Oriented Architecture for Enabling Subscriber-based MobileDispatch and Work-Order Management Between Casually AffiliatedPartners
Author: Alan D. Wilensky
8/14/2019 decoupled dispatch model and market
2/23
Independent Servicers are always creating non-durable
relationships in the course of filling their work slate.
Outside agencies are always churning though independents
in spite of semi-durable relationships.
The automotive trade perpetually wrestles with owned
capital equipment vs. marshaling independent resources.High Tech and VC is removed from this sector - culturally
and empathetically. Its unfortunate; there are $$ on the
table.
Most independents towing, lock, and glasstradesmen would agree to a subscription
fee of 19.95 - 25.00 /mo.
My Survey = 1000 New England Operators
ZERO REFUSALS
8/14/2019 decoupled dispatch model and market
3/23
Who Are They?? Subscribers 5M Self Employed Tow, Mobile Lock, Glass Paying for the Equipment, Fin, Fuel, Maintenance
Itinerant, poor work flow management, high peak valleyworkload Always on the prowl - opportunistic 99.99 % Self Dispatched on demand by external agencies
(95%+ Voice PTT or cell)
It is a legwork business, and it kills them to know a jobmight be right around the corner
8/14/2019 decoupled dispatch model and market
4/23
Who Are They??Submitters
Municipal and State Agencies (Highway Road Foremen)
Dealerships - Body and Collision
Auctions
Asset Recovery (repo) - BIG Market
Parking Lots
Direct demand overflow and consumer mobile Insurers
8/14/2019 decoupled dispatch model and market
5/23
Indy Mobile for Automotive is a Pure social network. It always hasbeen, and always will be, in contrast to synthetic Web20 bubble. This hasimplications for other OEM licensing. **
The primary mission of an autonomous, distributed dispatch system isto support, enable, and expand the existing model.
Subsequently, additional layers of value-added tools are provided. Thesetools allow submitters and subscribers to compose virtual fleets.
No current solution to connect Indys to Unaffiliated Submitters
** My job as an Analyst is to look at re-deployable computing assets in as broad aperspective as possible for re-monetization.
The Model - Then and Now
8/14/2019 decoupled dispatch model and market
6/23
Virtual Fleet Affiliations
Open: Receiver may give any response, including
refusal, to job accrues a completion rating
Open-Affiliated: Belongs to one or more virtual fleets
by agreement not likely to refuse jobs ratings areaccrued for these jobs (Virtual fleet composed by
submitters)
Cooperative: Member of a trade pool; at-will
membership and availability no ratings (in other
words, virtual fleet composed by the mobile worker)
All Affiliations can overlap with open job flow
8/14/2019 decoupled dispatch model and market
7/23
Application of Technology to Streamline Business
Save Fuel
Create an alternative to owned equipment
Fill Slack Job Slates (even in busy indies) Create Efficiencies by enabling
collaboration through Virtual Fleets
Drastically Cut Agency Response Times
8/14/2019 decoupled dispatch model and market
8/23
Portal: Submitter / Executor Enrollment Account Management Supervisory Interfaces Admin Interfaces
Virtual Dispatcher: Job Broker Rationality Module (computationally expensive)
Web Applets: Ajax, Flash, Google Toolbar, MS Office Outlook and Excel
add-ins
That will get you started, but more will be needed to distinguish theproduct
Architectural Foundations: Fundamental
8/14/2019 decoupled dispatch model and market
9/23
Upper Value Added Layers Increase Profit Beyond Subscription Fees:
Multicast Bidding: Job is broadcast to eligibles for simple cost / time bid
Arbitrage: Contracts for Future Jobs are placed out for bids
Ratings: Submitter, Virtual D., and /or Fleet owner vote
Virtual Fleet Composer: Allows submitters and subscribers to create
work groups to service extended territories
$Architectural Foundations: Value Added Services$
8/14/2019 decoupled dispatch model and market
10/23
8/14/2019 decoupled dispatch model and market
11/23
Virtual Dispatcher / Job Broker
Virtual Fleet Composer / Subfleet Mgr.
Open Bids Multicast
Arbitrage
8/14/2019 decoupled dispatch model and market
12/23
Escalating Supervisory States
8/14/2019 decoupled dispatch model and market
13/23
The Mercantile Exchange Model
There is no existing service providing a job futuresmodel - completely new.
The Carrying Margin can be self funded, sold off, oropened to on-line exchange trading
Auctions, police, asset recovery, and state / muni areall interested - but...it has to be refined.
8/14/2019 decoupled dispatch model and market
14/23
Ancillary Services:Card Billing Small Accounting Integration Dispatch Accessories & Equipment (Communications > small formprinters)
Handset sales Mobile Ads Subscriber to Submitter Client
The Indies become our fleet - invaluable data accrued.Therefore provide Web Services for External Aggregators
Overflow Fulfillment for Auto Clubs Fleet Demand Services for Muni, State Highway (Parking eventenforcement, snow removal, maintenance of way)
Beyond Basic Dispatch
8/14/2019 decoupled dispatch model and market
15/23
Driving Subscriptions Cant ignore cost of fuel issues Auctions as hub Recruitment Facilities
Demonstration seminars / DVDs
Peer Marketing accrues temp job priority
Once Bounded Market Proven, Open Marketingvia Local Cable
8/14/2019 decoupled dispatch model and market
16/23
Auction
Tow Lock Glass
X 3
Muni State
Dealer
InsuranceAssetRepo
Anchor Points
Fleet
OVFL
Parking
Agencies
Leasing
8/14/2019 decoupled dispatch model and market
17/23
Organic, Self Sustaining Growth Model
Submitters rotate through virgin servicers
Mobile subscribers always visit new potential submitters
Subscribers always schmooz each other, can be incentivized Each independent represents an opportunity for Value added
services (Card billing, small accounting integration)
Likewise, each submitter target for value added services Submitter can be incentivized by work order subsidies
8/14/2019 decoupled dispatch model and market
18/23
12-24 Month Timeline
Specs & Design
Campaign Setup
Tech Product Steering (one marketing hub)
Closed Test (Auctions as Hubs)
Submitter Focus
Campaign Branding and Marketing Collateral
Brings within striking distance of a full multi-city campaign
12 Months
8/14/2019 decoupled dispatch model and market
19/23
Bottom Line A Virgin Market Unserved by Mobile
Solutions due to Multi-Agency, Itinerant
nature.
Untapped Growth by Value Added Servicesand Expansion into new trades (delivery,fuel, ind. repair, etc.)
Well Surveyed, Due Diligence Completed
8/14/2019 decoupled dispatch model and market
20/23
Potential
5M 50k
100M / mo. 1M / mo. 670k
90M900k
(12*75=900*2%)
600k
2.2B 22M 14,740,000
8/14/2019 decoupled dispatch model and market
21/23
Risk / Reward Corp Fleets are more efficient to recruit, but have a saturationlimit, competition, and integration penalty
Indies will recruit slow at first, but have much lower marketinertia once the system is accepted and popularized throughgood documentary style media campaigns and grass rootsmarketing
The prime risk for indies is not market pass / fail, but growthterm in uptake and retention of submitters
The monetization opportunities for indies is better onceestablished
8/14/2019 decoupled dispatch model and market
22/23
My Part Establish Broad Technical and Architectural
Parameters
Conduct Collaborative Design Meetings Drive and Design Brand
Establish Market Anchor Points and Build Out
Document Successful Use Case
Lay Groundwork for Supported National Rollout
8/14/2019 decoupled dispatch model and market
23/23