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Tel: +420 776 144 905 Katherine Dedukh
Profile
ProfiHigh performance deadline oriented team player eager to learn and grow in a fast-‐‑paced challenging environment. Ambitious, creative and enthusiastic graduate with unique interpersonal skills and extensive background in broadcast journalism; focused on pursuing a career in the media and communications sector. Languages: Proficient: English, Russian, Estonian Intermediate: Czech, Ukrainian
IT skills: SPSS, Avid, Dalet, Photoshop, Illustrator, InDesign, MS Office, Basic, Google Tools, Social media tools.
Education MSc Global Marketing, University of York, UK, Russell Group university (merit distinction) 2014 – 2015
• Extensive knowledge on strategic approaches to international expansion and brand management, qualitative and quantitative research methods and data analysis techniques using Qualtrics and SPSS.
• In-‐‑depth understanding of marketing ethics, buyer behaviour, brand analysis and digital marketing. • Development of a brand management plan, risk assessment and marketing recommendations formulation.
BA Journalism and Communications, Anglo-‐‑American University 2011– 2014
Magna cum laude distinction
• Developed a high level of communication skills incl. written and spoken English. • Acquired a deep understanding of current affairs, politics and global issues. • Confident in interviewing people, researching, presenting and reporting information by using latest digital
technologies: https://www.youtube.com/watch?v=oy2GwGVhphs (reporter and video editor)
Media and Communications Experience
Estonian Public Broadcast, Reporter/ Content editor July 2015-‐‑Present Editor of the show: Who’s Asking? (http://etvpluss.err.ee/l/meelelahutus/keskusib) • Interviewed the participants of the show and overlooked the shooting process of trivia questions. • Recruited and managed employees, lead the shooting crew. • Produced and edited video content for the show in Avid. • Managed administrative and organizational works, as well as, post-‐‑production and promotion. • Contacted and scheduled interviews with local celebrities. • Selected usable for the show questions and programmed the show. • Looked over the re-‐‑programming process of the software of the show (from Hebrew to Cyrilic). • Controlled the software during the shooting of the show.
TV (London), producer/reporter intern April 2014
Worked in a reporting team with Sara Firth on the Yarl’s Wood story: (http://rt.com/news/detention-‐‑immigration-‐‑abuse-‐‑yarlswood-‐‑856/ ; https://www.youtube.com/watch?v=XAdd9Wo9IaA) ,scheduled interviews with notable guests, investigated and briefed weekly top news and transcribed interviews.
• Managed to meet demanding deadlines and accuracy requirements and be extremely attentive. • Developed advanced investigative and research skills, as well as, an eye for detail. • Had undertaken tasks that involved handling sensitive and confidential information. • Gained valuable skills to work in Avid editing software while editing videos and reports. • Developed effective communication and interpersonal skills to work in a diverse team effectively.
Address: Lidicka’ 16, Praha 5
TV (Moscow), editorial/ producer/ newsroom intern June–July 2013
Worked in a dynamic international team and contacted notable guests from all over the world, scheduled interviews and shoots, received news from news agencies, translated articles, wrote leas in a newsroom.
• Gained a deeper understanding of news production process and compelling news writing. Programmed news reports in Dalet software (leads, anchor’s texts and visuals).
• Developed great networking and intercultural communication skills when contacting high profile guests. • Demonstrated ability to multitask by completing numerous tasks in different departments. • Managed to cope with challenging working hours (11pm-‐‑7.30 am) during night shifts in a newsroom.
, Culture and travel section freelancer May 2013
• Developed data collection technique skills and confidence in interviewing and presenting acquired information coherently (http://www.radio.cz/ru/rubrika/radiogazeta/velosiped-‐‑kak-‐‑novyj).
At the Lennon wall, editor of a university newspaper Sept 2012-‐‑ May 2013 Was responsible for gathering, editing and publishing articles: http://atthelennonwall.wordpress.com/2013/05/26/142/ • Developed leadership and effective communication skills. • Used DSLR camera, Microsoft publisher and InDesign to create and publish articles.
Marketing Experience
Moscow, viral video project intern, creative department Sept 2013 Produced and briefed ideas for LG G2 and LED 84” UHD 4K TV viral videos, conducted marketing research and focus group studies, analysed findings and presented them during LG’s team meetings.
• Used Creative and innovative approach in campaign creation. • Developed effective report writing and presentation skills during creative team meetings. • Gained knowledge on East-‐‑European regional psychographics, statistics and demographics. • Received insight into marketing research strategies and expanded advanced analytical skills. Group/ creative and marketing team intern Aug–Sept 2013 Developed ideas for Jacobs Monarch “brings people together” advertising campaign, assisted with PR campaign event organisation for Glamour Magazine, worked with operational teams on I-‐‑ON energy drink re-‐‑branding project (e.g. packaging and billboard design), produced scripts and sketches for the Juice Dobrij TV commercials.
• Showed initiative, creativity and organizational skills in delivering campaigns and projects on time. • Proved to have excellent Photoshop and InDesign skills. • Performed project management on key marketing campaigns, including budgeting and scheduling. • Was challenged to multitask effectively between the projects and operational teams. • Acquired valuable self-‐‑management skills along with the ability to cope well with pressurised
environments. Goes Europe PR campaign (university project for PR class) April 2013 A team leader of the European PR campaign extension created to fight with female human trafficking in Africa. • Proved to have leadership ability, power to influence and connect to the team members whilst
coordinating and supervising the project effectively. • Created a full PR plan that included target audience research analysis and creative strategic planning
whilst leading a diverse international team and working within a set budget (www.freethegirls.org).
DREAM GIFT (www.dreamgift.me) marketing agency team member April 2012
Worked in a marketing team on a brand audit/ brand management plan for a start-‐‑up company, was responsible for umbrella communications strategy and creative marketing strategy creation.
• Was involved in a number of activities such as market research, brand audit, SWOT and brand analysis. • Submitted recommendations for future service improvement and presented local market insights. • Prepared target audience description and communication channels possibilities. • Developed business awareness, numeracy, analytical, and report-‐‑writing skills. • Worked closely with the client, delivered satisfactory results and a well-‐‑coordinated team work.
References and portfolio are available upon request
