Deep Shika

7/29/2019 Deep Shika

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Rural Immersion

Progress Report

ANKUR SAURABH

AVINASH PAKHARE

B SAMEERA

HEMLATA MEENA

HRISHIKESH BHUYAN

NISHANT CHAUHAN

SINDHU NAIK

TARUN GUPTA

VINEETH CHANDRA


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Contents

DEEPSHIKHA ............................................................................................................................................ 2

Taking it forward ..................................................................................................................................... 3

About................................................................................................................................................... 3

Description .......................................................................................................................................... 3

Prospects ................................................................................................................................................. 4

Limitations .............................................................................................................................................. 4

Picture Gallery ......................................................................................................................................... 5

Website Design Questionnaire ............................................................................................................... 6

Conclusion ............................................................................................................................................. 11


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DEEPSHIKHA- Institute for Child Development and Mental Health.

They say service to Mankind is service to God and especially when they are children, children who

are mentally and physically disabled. DEEPSHIKHA an NGO just does that, it is involved with childrenwho are mentally challenged and disabled irrespective of age. It caters to all the problems of these

"special children, as we would like to call them. It not only trains them through professional

trainers, to deal with day to day chores but also provides them with vocational training to earn

livelihood, when they are independent on their own.

We, a group of ten people from IIM Ranchi got an opportunity to visit this NGO on the 29th & 30th

of June. These two days were an eye opening experience for all of us. It sensitized us with the

problems that these children faced and also made us appreciate the work this organisation as been

doing along with such other kinds of organizations.

Deepshikha, established in 1988 at Ranchi, is structurally a very well organised institution, runningits work through two buildings located at Ara Gate, Namkum and at Swami Shradhanand Road. The

day care centre operates at the Swami Shradhanand Road office. Here, they take children who come

not only from Ranchi but also beyond Jharkhand, at an early age where they undergo tests to

ascertain the level of disability, and then accordingly treat them with physiotherapy, special

education, clinical psychology and various psychometric treatments. Later when they feel that the

child has benefited from this training and can go to higher level they graduate to the premises

located at Ara Gate, Namkum. Here children aged 16 years and above are also vocationally trained

for file making, bag making and screen printing etc, their main aim being to train mentally retarded

children to carry out productive activities independently. Deepshikha also runs a diploma program

on special education, to train people who will later be involved with such kinds of children. It also

organizes community awareness program in rural and remote places to sensitize people on this issueand reaches to distressed families, specially due to social stigma which is rampant in remote areas

due to lack of awareness.

To sum it up, Deepshikha is an organisation which involves in training, motivating and empowering

disabled persons to reach beyond their abilities and become useful members of society. We all have

been very enlightened with this experience of ours and are eager to associate with this organisation

in the coming months. It will be our sincere effort to make a difference in the life of these children

and also a way to contribute to society as large and help us in our social commitments.


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Taking it forward

Leadership Summit Organized by IIM Ranchi

About

IIM Ranchi Leadership Summit 27th July, 2012 @BNR Chanakya , Ranchi.

Description

IIM Ranchi aims to grow into an institution of excellence and work towards its core value of inclusive

growth for the greater good. We are an Institute with a difference. We propose to blend the efficient

processes and knowledge delivery models of the west with the local knowledge to produce the best

in class management program. We seek the collaboration of like-minded people from all walks of

life.

Confluence of Industry Captains, IIM Ranchis leadership summit, brings together the Industry

pioneers to share their vision 2020. The summit aims at evoking an interaction between the industry

and the IIMR academia thereby providing an ideal platform for today's eminent leaders to meet and

inspire the leaders of tomorrow. The experiences and insights of Indias best business thought

leaders will provide the students an opportunity to gain hands-on wisdom.

The eminent speakers from various sectors like Finance, Engineering, IT, Telecom, Infrastructure,

and Automotive would offer an exclusive preview of how they envision 2020.

At this event, the students of IIM Ranchi who are associated with Deepshika took an initiative to

create awareness among the students and eminent leaders gathered for the summit. A stall was put

near the entrance of the venue. The stall was divided into two parts. One part took care of

promotion and the other took care of selling the handmade crafts by the Differently abled children

of Deepshika.

Brochures, banners, awareness booklets etc. were distributed for the promotional purpose. Viral

Marketing was employed and it attracted the crowd gathered.

Craft items consisted of handmade colourfully designed gift bags, greeting cards, aprons, water

bottle covers, and mobile pouches for different occasions. The price quoted by them was

significantly cheap. But the crowd was willing to pay more a noble cause. So we decided to increasethe price margin by a certain percentage. This resulted in a 1000 % profit margin. We had items

worth 700 Rupees which were sold for 7000 Rupees. The crowd were appreciative of the effort

shown by the Deepshika Team in show casing the talent of the Differently Abled Kids.

As the day ended, the sum collected was safely handed over to the person in charge at Deepshika

Main Branch.


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Prospects

Further Promotion of Deepshika at a higher level in association with Samarpan, the CSR Club

of IIM Ranchi which aggressively works towards CSR Activities.

Suggested leverage of promotion during the first ODI happening in Ranchi which will be

organised collaboratively by Jharkhand Cricket State Association and IIM Ranchi to be held in

Jan 2013.

Marketing and Promotion during the IIM Ranchi Management Festival which is to be

tentatively held in Feb 2013

Suggestions and advices towards improving the visibility of Deepshika. This will consist of re

designing the existing website by including the online payment portal for making donations

or any other contributions and social media marketing. A questionnaire has been designed

carefully for the purpose. First we wanted to understand their requirements perfectly before

plunging into making the website, as through perfect requirement gathering we would be

able to deliver a website that they will cherish for long.

Plans to spend more quality time with the Kids by visting them and conducting vocal music

classes, storytelling, organizing games etc.

Limitations Time constraints/Availability of free time to visit the organization frequently.


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Picture Gallery


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Website Design Questionnaire

Contact Information

Your Organization Full Name and locally known as:

Company Name :

Locally Known As :

Company Address :

Primary contact Person:

Name :

Email ID :

Phone# :

Your current website URL, if available or provide us with new domain name which you areintending us to register: (if you have multiple domains please list all of them)

http://www.

http://www.

http://www.http://www.

http://www.

Purpose & Visual IdentityDeveloping a strategy based on your goals and brand.

Provide a brief statement about your organization history.

What services do you offer now and will you offer in the future?


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Where do you see your organization in the next 1 to 5 years?

Do you have a corporate visual identity, i.e. a customized (non stock) logo

Attach your logo file here

The CompetitionWe want to help you to reach more of your competition.

What other organizations are aligned to do the same work as you do? If possible, pleaseprovide their URLs

http://www.

http://www.

http://www.

http://www.

http://www.

What strengths do you have when put up against other organizations providing the sameservice?


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Feature ChecklistCheck off the features that your site will require.

Select features which you would like to be placed on your website.How many pages you have been planning on to your website? If you are intending to re-design the website then how many pages you would like to add or delete to/from thewebsite.

Please mention page titlesE.g. Home / About Us / Services / Gallery (Client photos update with user login)/ exp

Website features:How many static pages you are expectingto be on your website?

Give us number of pages

Do you need hosting services?

Looking for shared server / dedicatedhosting services?

Give us your requirements like TechnologyplatformSpace RequiredHow many Email IDs

Any other specifications?

Application Development Does your website involve any applicationdevelopment? Give us complete details.

Search Engine Optimization Services

We will prepare all the following for eachweb page on your website:

Would you like your website to be searchengine optimized? To get better placed onGoogle / MSN & Yahoo kind of search engines.

Search Engine Submission Services

We will submit your website to directories,blogs, article websites, press websites,Classified websites, Ad websites andmany other search engines includingGoogle, Yahoo and MSN.Is Logo Designing required?

Flash Interactive Now / LaterPhoto Gallery Now / LaterVideo Gallery Now / LaterCustom Form Now / LaterSite Search Now / LaterForum Now / LaterBlog Now / LaterShopping Cart Now / Later

Content Management System (CMS) Now / Later

Administrative Roles Now / Later

User Login/Account Setup Now / Later

Document Upload/Download Manager Now / Later

FAQ Help Center Manager Now / Later

Events Calendar Now / Later

News Article Manager Now / Later

Press Release Manager Now / Later


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Will this site use existing content (artwork, copy, video etc) or new content? If new, will theorganization provide the content, or will you need it sourced?

Site Look & FeelLets make it look awesome.

k) Please list at least 3 URLs (web addresses) of websites that you like and take note ofspecific elements on the site that you find appealing about the respective designs; pleaseconsider layout, colors, navigation, graphics, and typography.

http://www.http://www.

http://www.

http://www.

http://www.

l) Do you have any images for use in the design of your site? If not, can you offer suggestionsof what you type of images you feel would be most suitable for your website?

Traditional? Contemporary? Conservative? Cutting edge? Formal? Casual? Serious? Friendly?

Corporate? Personal? Expensive? Affordable?

(You can keep which you want and delete others)

Approximately what are the budget limitations? Does it suit to phase your project to facilitatecompletion?

Would your organization need an external vendor to take up the maintenance part of thewebsite ?

Any other instructions or notes that you would like to pass on to us.


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The above questionnaire has been prepared to know the requirements of your NGOto the fullest, as this will help in making a website that you really want and will feel

passionate about.


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Conclusion

As we get more engaged with Deepshika, we will strive to deliver the proposals made in the

stipulated period of time. We believe we can leverage on our learning from IIM Ranchi to get the

best out of this association which will benefit Deepshika and us as well.

Documents

Deep Shika