Embed Size (px)
Citation preview
Helping Leaders & Experts Create a Profitable Presence
Dana Dobson brings all of that and more! Dana has worked as a public speaker, writer and public relations consultant for 30 years, prior to which she was a professional musician and entertainer to worldwide audiences.
She is the author of, How to Reach Millions with Artful PR: What They Don’t Teach You in Marketing School, and she hosts a podcast called, Media Pro
Spotlight, featuring interviews with members of the professional media.
Dana’s passion is helping leaders and experts hone and leverage their influence to create a profitable public presence.
Dana is available for keynotes, workshops, breakout sessions and retreats!
BOOK DANA
(302) 456-1200 [email protected]
DanaDobsonPublicRelations
@DanadobsonPR
/danadobson
/thedanadobson
Is your team ready to think deeper, be entertained, and gain
more insight about creating a profitable presence?
CREATOR OF PR Breakthrough™ Workshops &
The Profitable Presence®
Three Keynote topics and 9 workshops
Your audience awaits!
The Art of Audience Attraction: Break Through the Noise!The Only Sales Pitch Your Audience Won’t Hate
Within the past five years, the rules of audience attraction requires us to make radical shifts in the way we market. There are many ways to attract loyalty of your ultimate end user, and there are just as many ways to turn them off. Dana explains the five ways you could be scaring away the fish, and five ways you can attract audiences, larger Includes live music performance.
TAKE CENTER STAGEHow to Create a Profitable Presence
In this new era of customer communication, leaders are under increasing pressure to win the confidence and trust in buyers’ minds. Dana introduces the 3-point blueprint to creating a personal image that establishes you in the public’s mind as your brand’s most valuable player, and then addressing your end users directly. Includes live music performance.
LESSONS FROM A FORMER ROCKSTARWhat the Music Business Taught Me About Crowd Control
In the 1980s, every musician’s ultimate goal was to land a record contract. But unless you had thousands of screaming fans with money to spend, a musician’s chances of fame and fortune were slim. It’s the same way in today’s corporate world — it’s knowing how to get applause from customers and prospects that’s the difference between minor and major success.
Dana’s workshops are hands-on, with actionable information that attendees can
implement immediately. These can be tailored to any length, from one hour to 3-day retreats.
Demystifying the Media: How to Build Relationships with Journalists & Producers
Building Win-Win Relationships with the Media
Newsworthiness: Stories that Grab the Media’s Attention
Do editors ignore your press releases and pitches? Learn what “news” is worthy of media coverage.
How to Prepare an Irresistible Press KitStart creating your kit in this workshop.
How to Create a Winning Publicity CampaignYield results beyond any in the past.
How to Write a Press Release: Hands OnProfessional, Useful and Captivating
Speeches, White Papers and Case Studies: Content that Brings in Leads
Information the audience craves.
Your Annual Communications PlanLearn from PR Pros — plus measure and report results.
Write Like Your Paycheck Depends on ItDana can make anyone a better writer: 100%
The 3 Ps of Self-PromotionGo from Zero Status to Influencer
Not only is Dana a gifted and skilled writer and public relations professional, she is an extremely entertaining public speaker. She offers keen strategic and tactical suggestions and delivers a very high-quality product on time and at budget. I enthusiastically recommend her services.
— Peter Vincent, General Counsel of Thomson Reuters Special Services, LLC“
Book Dana
