advocacyandcommunication.org

TODAY’S AGENDA:§ Define coalitions§ Six components of a

strong and effective coalition

§ Network Mapping§ Workbook and discussion

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advocacyandcommunication.org

§ Established in 2004

§ Woman and minority owned and led

§ Award-winning national Firm headquartered in Cleveland, OH with offices in Columbus, OH, Washington, DC & Phoenix, AZ

§ Core clients are nonprofits, government and philanthropy

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ACS: Who We Are

advocacyandcommunication.org

§ More than 70 years of collective experience

§ Direct, regular interaction§ Intentionally limited

portfolio § Customized approach§ Partnership never unilateral§ Leveraging being in our clients’ shoes§ Rooted in our core beliefs

ACS: How We Do Our Work

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advocacyandcommunication.org4

ACS: What We DoADVOCACY§ Government Relations§ State Lobbying§ Federal Lobbying§ Lobbying Training§ Situation Analysis§ Plan Development & Implementation

COMMUNICATION§ Media Relations§ Strategic Communication§ Analysis & Planning§ Crisis Communication§ Message Development§ Communication Training

STRATEGY DEVELOPMENT§ Long-term Advocacy Planning§ Long-term Communication§ Planning Organizational Strategy

CAPACITY BUILDING§ Facilitation Training§ Spokesperson Training§ Lobbying Training§ Communication Training§ One-on-One Coaching§ Collective Impact§ Tools and Research

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ACS Geographic Client Focus

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ACS: The Difference

In-house experience

Consulting expertise

Research-driven practices

advocacyandcommunication.org

§ A coalition is one way in which collaboration happens.

§ A coalition is a group that can be local, regional or statewide, or span the nation.

§ Participants can include like-organizations or organizations from different sectors. They can include public, private or philanthropic organizations.

§ Coalition building is bringing together participants to achieve a shared agenda.

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What is a coalition?

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Network mappingCore(those who are core to your mission and goal. e.g. staff, board members, mentors, leadership, etc.)Primary(those who can be leveraged to meet your goal. e.g. champions, go-to partners, consultants, informants, etc.)Secondary(e.g. potential future partners, partial alignment potential, mutually supportive but not intertwined, etc.)Tertiary(those not affected by your work but may may need outreach, such as media, those who affect the outcome, or individuals that are looked to for information.)

advocacyandcommunication.org

1. Partners for co-design2. Reference or place in application3. Strategic planning4. Developing the right partnerships5. Family engagement6. Stakeholder engagement

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Application & Implementation

advocacyandcommunication.org

1. Purpose and Goals2. Capacity and Leadership (and structural

decisions)3. Partners and Expectations4. Communication5. Understanding the Environment6. Tracking Progress

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SIX COMPONENTSof a strong and effective coalition

advocacyandcommunication.org

Which organization Why them?

What do you want them to

do?

What type of organization?

Is this the right time?

Who will engage them? How? When?

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Key questions

advocacyandcommunication.org

Family engagement Planning for grantStrategic planning post grantCo-designing a system (legacy)

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Micro or macro: either will work