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W H A T I SDESIGN?( a n d w h y i s i t i m p o r t a n t )
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"a little
something
on top."
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"an after-the-fact
cosmetic-makeover
thing."
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"not the most
important thing."(if at all important)
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D E S I G Nis the F UNDAMENTAL
of a man-made creationSOUL
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D E S I G Nis about demonstrating how
B E A U T I F U Ls o m e t h i n gCAN BE.
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It has a veryP R O F O U N D
c a p a c i t y
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DESIGN is a way of
CHANGING
a n d i n f l u e n c i n g
t h e f u t u r e
L I F E
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D e s i g nis what and why I
LOVE
w h a t i s d e s i g n ?
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D e s i g ni s w h y I g e t
M A D
w h a t i s d e s i g n ?
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D e s i g n i s t h e
p r i n c i p a ld i f f e r e n c eb e t w e e nLOVE &
HATE
w h a t i s d e s i g n ?
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D E S I G N i s t h e
d e t e r m i n a n t o f
whether a product-service-experience
s t a n d s o u t o r n o t
No. 1
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W h a t
F e d E xk n o w s t h a tyou maybe not
D e s i g n M y t h s # 1
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W h a t
T a r g e tk n o w s t h a tyou maybe not
D e s i g n M y t h s # 2
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Put design on
the agenda of
E V E R YM E E T I N G
17 Habits of Highly Successful Design Driven Companies
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Include gifted
d e s i g n e r s o nALL PROJECT
T E A M S
17 Habits of Highly Successful Design Driven Companies
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Build physical
faci l it ies that
S I N G
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M e a s u r e t h e
a m o u n t o f E X T E R N A Lrecognition
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Have internal
a n d e x t e r n a lAWARDSt h a t f o c u s o nd e s i g n
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Have a formal
D E S I G NB O A R D
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I n v i t e t o p
D E S I G N E R S
to address thec o m p a n y
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P u t
DIVERSITYf r o n t a n dc e n t r e
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Feature design
S E N S I T I V I T Y
e x p l i c i t l y i na l l t r a i n i n g
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Openly use the
EMOTIONAL
l a n g u a g eo f d e s i g n
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C r e a t e a n d
a u t h o r i z eD E S I G NC O P S
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Talk openly aboutt h e d e s i g n
m i n d f u l n e s so f t h e i r
"CORPORATEC U L T U R E "
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H a v e as t r o n g , f o r m a l
D E S I G NFUNCTION
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The chief designer
is a member of the
B O A R D
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H a v e g r e a t
A R To n t h e w a l l s
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S u p p o r t t h e
ARTS
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H a v e a n a n n u a lo r b i a n n u a l
D E S I G NA U D I T
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SIMPLICITYCLARITYGRACEBEAUTY
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it is a question of
ALERTN E S S
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?
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Copyright 2005
