DEFINING

MY LOGO BRAND

ALEX SHAHTOUT

Graphic

Designer

Responsible

Efficient

Professional

Knowledgeable

Cooperative

Top quality

artwork/marking that’ll

guarantee business

and the client’s

satisfaction.

I have the ability to replicate

very popular art styles and I

possess qualities that not

many others have, such as

being consistent with my

work, including as much

detail as possible and

getting things done quickly.

Individuals or big/small

businesses

that want proper

marketing & graphic work

done for their

organization.

IDENTIFY YOURSELF

PERSONALITY/

CHARACTER TRAITS

BENEFITS YOU OFFER

YOUR AUDIENCE

HOW ARE YOU UNIQUE?

WHO IS YOUR AUDIENCE?

To consistently use digital

tools to make pristine

marketing and outstanding

designs for companies who

need graphic

communications done so

they can grow and attract

their own consumers.

WHAT IS YOUR VISION?

To satisfy clients who

want attractive and

professional

marketing and

advertising solutions

when they need it.

WHAT IS YOUR MISSION?

My Framework for Defining My Brand

My Brand StatementI am a responsible, efficient and professional

graphic designer who is very knowledgeable and

flexible in various design software. I can

consistently use digital tools to make attractive

marketing for open-minded companies who need

graphic communications done so they can grow

and attract their own consumers.

My Framework for Defining My Brand

Cooperative

Professional

Responsible

Consistent

Flexible

Knowledgeable

Efficient

Observant

A list or words from my Thinking Map & Brand Statement

5) VALUE

2) BENEFIT

3) VOICE

2) CUSTOMER

1) CULTURE

My Framework for Defining My Brand

LONG-TERM

CREATIVE

EFFICIENT

OPEN-MINDED

FLEXIBLE

PROFESSIONAL

TRENDY

KNOWLEDGEABLE

COOPERATIVE

OBSERVANT

UNIQUE

COOPERATIVE

DEDICATED

CONSISTENT

OPEN-MINDED

FLEXIBLE

COOPERATIVE

CREATIVE

TRENDY

LONG-TERM

TRUSTWORTHY ATTRACTION

Key Terms That Define My Brand

My Brand Will be Defined as

TRUSTWORTHY & ATTRACTIVE

After Doing Research

OPEN-MINDED

FLEXIBLE

COOPERATIVE

CREATIVE

TRENDY

LONG-TERM

Blue - - Purple

- Orange

- Gray

Blue -

Black/Blue -

The colors blue, black and gray represent the “OPEN-MINDED-FLEXIBLE-COOPERATIVE-LONG-TERM” experience that clients will have will my graphic services. The colors purple

and orange represent the “CREATIVE-TRENDY” impact on the graphic solutions that I create. My logo will include mainly blue and black with gray and purple details. I also researched

other key words in the color categories that I will be using.

Blue Black/Gray Purple Orange

Clean

Focused

Smart

Stable

Natural

Professional

Bold

Power

Strength

Definite

Timeless

Conservative

Reliability

Creative

Wise

Calm

Royal

Luxury

Attraction

Stand Out

Confident

Friendly

Happiness

“Call to Action”

Logo Style ResearchI searched up the logos of the 30 most trusted companies of 2015 and

these are some of the ones I found. Of the 15 logos I collected , 8 contain the color blue. Each also contains an easy to read font that is

Serif or Sans Serif as the main typeface (with the exception of Disney).

Logo Style Research

I searched up the most attractive logos, and these are some of the ones I found. These Logos include lots of shapes, curves and warm

colors, as well as mostly solid shapes rather than gradients.

Logos

With the information I gathered, I was able to create 4 logo designs and some color and design variations.

Logos

For the first logo design, I used a “neon sign” looking font and added a shape in the background to “hold” the text.

Of the 2 variations I made, the top one was liked more.

Logos

For the second design, I used the “A” in my brand’s name and added lines to represent different layers.

Of these 4 the Blue and White one was liked the most.

Logos

For the third design, I made two logos with a brush stroke type style and another with a smooth style. The smooth style one also has the

pen tool’s anchor point stuff.

Of these 4 the Blue and White one was liked the most.

Logos

For the last design, I made a logo with my company’s initial and transformed it so the “A” could also works as a wire for the mouse.

Of these 2, the light blue & orange was liked more