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Map

Plaza Level (Second Floor)

PLAZA BALLROOM ELEVATORSGEORGIA

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Perspectives Level (34th Floor)

FIREEXITS

CYPRESS

STANLEY

SEYMOURGROUSE

ELEVATORS

ENGLISH

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On behalf of the executive planning team, we would like to welcome you to the University of British Columbia’s premier branding conference. As the Sauder School of Business’ flagship marketing conference, Imprint strives to educate students on the topic of branding by integrating both personal and corporate branding concepts into this full day event.

This year, our vision was to expand the boundaries of Imprint. We worked with each of our talented speakers to create twelve engaging workshops and two inspirational keynote presentations, to provide attendees with the opportunity to learn from top industry professionals and discover new marketing trends. Inspired by Imprint’s roots in human resources, we also aimed to offer students valuable career advice by incorporating specific recruitment tips into each workshop and encouraging our student and corporate delegates to connect with one another in three networking opportunities.

Thank you to all of our speakers, sponsors, corporate delegates and mentors for helping us make this day possible. It has been a pleasure working with each of you. In addition, thank you to all of our wonderful student delegates for supporting this year’s conference and allowing us to achieve our goal of selling out in record time.

We have enjoyed planning this event immensely and we cannot wait to share it with all of you today. We hope you have a wonderful time at Imprint 2015.

Many thanks, Alexandra & Ben

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ItineraryOpening Keynote

Closing KeynoteWorkshop Speakers

Executive TeamSponsors

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RegistrationOpening KeynoteAppetizersWorkshop 1Workshop 2Workshop 3DinnerNetworking Reception sponsored by Gillette

Closing KeynoteClosing Remarks

3:00 3:30 4:20 5:00 5:50 6:40 7:45 8:15

9:00 9:50

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Marty YaskowichVP Strategy and Innovation

DDB

Marty Yaskowich leads DDB's integrated planning and strategy team in the creation of award-winning integrated marketing programs.

A digital marketing specialist, Marty plays a key role in brand planning and omnichannel campaign development for clients that include Nordstrom, McDonald's, the Canadian Tourism Commission and

Capital One.

Prior to joining DDB, Marty managed integrated marketing programs for Starbucks, Amazon.ca, ADT Security and spent two years managing

digital marketing and training programs for DaimlerChrysler's US Product and Sales Division.

Marty is a certified internet marketing professional (University of British Columbia) and has taught social media governance in the

same program. He is active in the communications industry communi-ty as Education Chair of the Association of Integrated Marketers and a

mentor in the Board of Trade's Leaders of Tomorrow program.

Prior to embarking on a career in communications, Marty was a writer and editor for three daily newspapers in Canada. When he's not in the

boardroom, he can be found exploring the North Shore mountains with his wife and son.

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caroline ternesRegional VP, Western CanadaStarbucks

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As regional vice-president, Western Canada, Caroline oversees the operations of more than 500 Starbucks stores, providing support to 7,500 Starbucks partners. In this role, she is accountable for driving business performance, inspiring and developing talent, and strategic store and market development. A 16-year Starbucks partner, Caroline held previous roles as district manager and regional director, Western Canada.

Caroline has more than 30 years of combined sales, human resources and business management experience. She completed a retail management program from Ryerson University and has completed executive education programs with British Columbia Institute of Technology, Kwantlen University and the University of Washington.

Caroline serves on the Board of Directors for the Downtown Vancouver Business Improvement Association, is on the selection committee for Coastal Mental Health’s Courage to Come Back Awards.

Author of a children’s book, “Will You Be My Friend?”, Caroline and her family live in Vancouver.

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Eric is known for thinking things through and taking action. Jelly saw potential in Eric to help take the company from being busy to

being successful. As a contractor, Eric worked alongside Jelly advising on organizational direction and communications. Eventual-

ly he was hired as Communications Director and now, as Director of Marketing, he is involved in tasks ranging from writing company documents (his first love), to project management, to sales. Eric’s

ability to take information in, organize it, and present it in a way that people understand is one the main reasons for the success he has

experienced thus far. Eric loves to help others articulate themselves in a consistent, professional and engaging way. He loves making

things better, beating timelines, and surprising clients with an unparalleled level of quality communications.

eric reynolds Marketing DirectorJelly Marketing

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chris montgomeryGraphic DesignerJelly Marketing

Chris was identified early on in his career as a very gifted individual. He was Jelly Marketing’s first-ever hire and as such he was able to delve into several related niches in the digital marketing space. His Media Communications degree was the springboard for his blossoming start in which he has been creative director, videographer, graphic designer, photographer, and more. Over time, as Jelly grew and Chris honed his abilities, graphic design clearly became his forte. Chris’ work has been the boon of dozens of Jelly’s clients—(he also manages our brand!) As an integral part of Jelly Marketing’s communications department, Chris supports social media with imagery, creates digital advertisements, and ranges from small packaging projects to entire rebrands. Chris loves good magazines, fiery debates, and is thrilled by great design.

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katie drechselDirector of Digital MarketingVega

Katie Drechsel is the Director of Digital Marketing at Vega, a North American leader in the plant-based natural health &

performance products industry. She studied marketing & entrepreneurship at BCIT. She began her career at Boston Pizza

where she found her passion for digital, which led her to roles at Bell and TELUS. Katie’s passion is developing high performing

teams and growing leaders from within those teams. Originally from Vancouver, she loves trail running, skiing, travel and live

music.

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megan johnsonAccount DirectorEdelman

With over ten years in the field of communications, Megan Johnson is an Account Director at Edelman Vancouver and has national public relations experience, having worked in both English and French. Leading her client work and teams with a positive, creative and solutions-oriented attitude, Megan strives to deliver results that meet her clients’ business and communications goals. Her work on both traditional PR and digital campaigns has been recognized through industry accolades such as CPRS Ace and IABC Ovation awards. While passionate about consumer marketing, Megan has worked on a wide variety of accounts over the course of her career and the experience has enhanced her ability to serve as a well-round-ed communicator. She has provided expertise in strategic and creative planning, senior account management, and integrated campaign execution to such clients as Port Metro Vancouver, Starbucks, Vancouver House/West-bank, TEDxVancouver, Trump Vancouver, Shell and LIFT Philanthropy Partners. Previous to this position, Megan managed clients such as the Florida Department of Citrus, the Canadian Football League, GreenField Ethanol and the Georgia Department of Economic Development at another multinational firm in Toronto. Megan began her public relations career at Edelman Montreal, followed by a position at a leading local boutique agency where she supported client campaigns for Joe Fresh, Nestlé, Beefeater Gin, KFC, Dyson, Sofitel Hotels, and Bell Canada Enterprises. Megan holds a Bachelor of Science degree and a Post-Graduate Certificate in Public Relations and Business Management from McGill University.

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bianca bujanPrincipalBee Communications

Bianca Bujan is the principal of Bee Communications, where she creates buzz for small businesses and non-profit organizations

through content creation, content marketing, social media strategy, and brand development.

Through previous, more traditional roles with organizations such as Ticketmaster and the Vancouver Canucks, and small businesses

such as Crisp Media and Clegg Campus Marketing, Bianca has created a diverse and creative portfolio of award-winning

marketing success stories.A passionate, focused writer since her early childhood years,

Bianca writes and maintains a personal blog (recognized as one of the Top 30 Vancouver Mom Blogs), and has published several

freelance articles for brands such as Disney, Parentdish (AOL Canada), Broadway Across Canada, Campbell's Canada, and

Canuck Place Children's Hospice.Bianca enjoys exploring the outdoors with her husband, 3

children, and Dalmatian, in the beautiful surroundings of BC’s North Shore where she calls home.

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TESS SLoANE Recruiter + Talent Scout Leadlululemon athletica

Tess Sloane is a leader in talent acquisition, strategic pipeline initiatives and elevating businesses.Tess provides support in developing and managing a company’s greatest assets – people.Creative, strategic and flexible, Tess is committed to collabora-tion, partnership and ensuring people are in their dream jobs and living a life they love.With a progressive career spanning over eight years in Recruitment & HR, Tess’s key strengths lie in her ability to build a deep understanding of the brand she represents and attract the right talent to impact and grow that business.Tess is a collaborative and passionate leader that is not just involved in tactical solutions but will empower people around her and make teams great.

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kristen suessFounderRock My Resume

With experience in the Generalist, Recruiting, and Learning & Development spaces, Kristen has found her

home as an HR Generalist with Starbucks Coffee Company, where she works as the Human Resources Manager for BC

and Yukon. In 2013, after several years of helping friends edit their resumes, Kristen decided to launch Rock My

Resume (www.rockmyresume.ca) with the goal of helping people land their dream jobs. Rock My Resume provides

resume editing, interview coaching & LinkedIn Profile optimization services and is fueled by Kristen’s insider

approach to understanding the recruitment process, and her belief that authenticity is the key to seeking out work

that you love. Kristen has her Bachelor of Commerce Degree from the University of Victoria and her CHRP

designation. She also had the privilege of leading the Mentoring Committee on the Advisory Council for the

BCHRMA for 3 years.

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HR Manager, Western CanadaStarbucks

noemie bessetteDirector of CommunicationsNature's Path Foods

Originally from Montréal in Québec, Noémie moved to Vancouver in 2006 to discover the West Coast lifestyle. Holding a post-graduate degree in communications-market-ing, she is passionate about top notch creative and brand strategies.Over the past 14 years between Montreal and Vancouver, she has worked in several agencies (including BBDO and Cossette), on many major accounts, leading fully integrated campaigns and strategic planning deliverables for a number of clients such as Bell, Pepsi, Government of British Columbia, Attractions Canada, the Canadian Breast Cancer Foundation, BC Lottery Corporation (BCLC), Province of Alberta, Sauder School of Business, Aboriginal Peoples Television Network (APTN), HDI mining, Taseko Mines, Caya (powered by Telus), Comox Valley Airport and Seva Canada.Evolving from the agency world, she initially had a taste the client side in the restaurant industry, to later become Brand Director for ivivva at lululemon athletica and currently, Director of Communications at Nature’s Path Foods.

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bianca knopFounderWildfire Experiential and Events

Bianca has more than 10 years of integrated marketing, experiential, and event experience. She has a proven track record

of developing and implementing corporate and non-profit experiential and brand initiatives that deliver results. A sponsor-

ship, experiential and event marketing specialist, Bianca has successfully developed and executed programs for clients

including General Motors, BCLC, Wendy’s Restaurants of Canada, Bell Canada, Canwest Global Communications, Nintendo of

Canada and Government of British Columbia. Bianca has also worked with high profile events including Freestyle FIS World

Cup, FIFA U20 World Cup, and the Beijing 2008 and Vancouver 2010 Olympic Games. With over 10 years’ experience in the

agency world, Bianca has recently decided to venture out and partner with an old colleague and friend, Kelly Thorpe, to launch

Wildfire Experiential and Events. For more information on Bianca check out her LinkedIn profile.

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pAMELA TSATouHAS & Adrienne BartlettBranch Manager & Money AdvisorG&F Financial Group

Pamela has her MBA and has worked over eight years in the financial services industry. Pamela lives (and loves) the Kitsilano neighbourhood and is fluent in Greek. She is looking forward to connecting with more members of this community and beyond.

Adrienne Bartlett is a UBC Okanagan graduate with a Bachelor of Management degree, specializing in Human Resources. She graduated in April of 2014, and joined G&F Financial Group immediately following graduation. Adrienne grew up being a member of her local credit union, and wanted to join a company with similar community orientation. She circulated a number of G&F’s branches before finding her home at the West Broadway branch as a Money Advisor. At G&F, she is an advocate for Member Service Delivery. She also started a program for Financial Literacy in schools, and has implemented the program in the Kitsilano area. Adrienne enjoys being active outdoors, and takes advantage of living near Kits beach. She enjoys being with friends and visiting her family in Abbotsford, where she grew up. She is continually looking to pursue the field of Member Service, and wants to instill a positive outlook on how Member Service is conducted in the financial institution industry. Adrienne hopes to brighten each person’s day that she meets.

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paul davidescu Co-Founder & CEOTangoo

Paul is a recent Sauder Marketing Co-op and International Business grad who took the full dive into entrepreneurship right after

graduation. His journey in Vancouver began in 1993 when his family moved here from Mexico City and always made him act entrepre-

neurially and think globally.After a 4-month exchange to Barcelona that was wedged between 12

months of Co-op opportunities with adidas HQ in Germany and Faronics Corporation, Paul came back to Sauder looking to continue

expanding his horizons. Influenced by his experiences away from the classroom, he spent his last year at Sauder co-founding Tangoo while joining the Vancity Buzz founding team where he helped grow their

monthly viewership by 16x.Paul commits most of his attention as the CEO of Tangoo.

Tangoo might ring a bell as it has been featured with CTV, Global TV, CBC Radio, The Globe and Mail, and 40 other media publications.

Paul spends time mentoring new entrepreneurs and students through speaking engagements and casual beers or coffee. He is also volunteering his time to mentoring young entrepreneurs to

help get the started.If you ever catch him taking a breather it’ll be on a run around UBC,

doing early morning meditation, playing sports, dining around Vancouver, talking to random people on the 25 Bus or when he can,

escaping from Vancouver on spontaneous trips.

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Conner GalwayDirectorJunction Creative

Conner Galway is an instructor at several universities. He loves to talk about social media, and is usually on social media.

mikey scottGlobal Marketing DirectorHerschel

Originally born and raised on the east coast of Canada, Mikey Scott moved out to Vancouver in search of "real" mountains to fuel his passion for sports and travel. Recognized as a brand builder with the know-how to tell stories and bring product to market, his passion for social media and content marketing have allowed him to execute global campaigns for some of the worlds leading brands. Having worked with companies including Nike, Quiksilver and Red Bull, Mikey is currently the Global Marketing Director at Herschel Supply Co.

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BEN BLAIrCo-Chairperson

ALEXANDrA rELLACo-Chairperson

MICHAEL SoVP Marketing

pHEBE KWoKVP Corporate Relations

ALISoN CHANVP Corporate Relations

ALEX TANAKAVP Internal

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EMMA SuLLIvANSocial Media Coordinator

YuNA WANGCreative Director

Claire pourbaixVP External

MArA AMArIEI VP External

MANvEEr TATLAVP Logistics & Finance

SHAHISTA KASSAMCreative Director

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tIf you or your company are interested in being a part of Imprint Conference 2016, please do not hesitate to contact us at imprint@cus.ca - we’d love to hear from you!

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@UBCimprint#Imprint2015

www.ubcimprint.ca