DELIVER EXCEPTIONAL1:1 CUSTOMER EXPERIENCEEFFICIENTLY At the scale of millions, using Netcore Smartech

Need to Act as Change Agents The buyer's journey has evolved. It is non-linear, contextual, transparent and conver-sational in nature. CMOs need to understand this change and act as change agents, to steer the organisation in the right direction.

Need to Collaborate with CIOs

The change in the buyer’s journey also has an effect on the proliferation in devices and channels. CMOs need to collaborate with CIOs to identify, evaluate and implement the right tools and technologies.

Need to Own Customer Experience

CMOs need to identify and capitalise on the micro-moments in the customer journey and keep analysing and optimising them cont-inuously to ensure consistency of messaging.

UNDERSTANDING The customer’s buying journey has evolved and is disrupting today’s marketing landscape. It is drastically different from yesterday’s customers who were dependant on brands for information, and had limited connectivity and channels to consume media.

The evolution of feature phones to smartphones, 2G to 3G/4G and increasing usage of mobile apps have resulted in today’s customers being connected, mobile, social and informed. It’s the “Age of the Customer”.

CUSTOMER EXPERIENCE

MODERN MARKETERS' PATH

TO THE FUTURE:

BUYER’S JOURNEY

BUYER’S JOURNEY

PERSONALISING CUSTOMER

ENGAGEMENTENGAGEMENTENGAGEMENTCAMPAIGNS CAMPAIGNS CAMPAIGNS

With the CMO's focus changing from branding to

customer experience, campaigns need to be

personalised based on the customer's journey

to maximise engagement.

• Unified View of Customers

helps to know the customer better thus

enabling 1:1 messaging

• Customer Journey Workflows

for converting business logic to

campaigns

• Centralised Campaign Management

ensures consistency and continuity in

messaging

• Automated Campaigns across Channels

enable marketers to reach the user on his/

her preferred channel/device

IncreasedCustomer 2X Engagement

Personalised Campaigns

40% Reduced

MarketingEfforts

Automated Campaigns

Increased Marketing ROI 2X

Relevant Campaigns

ReducedCost of Messaging 20

%

Cross-Channel Automation

Campaigns focused on delivering exceptional 1:1 customer

experience help drive revenue growth

CUSTOMER EXPERIENCE DRIVES REVENUE GROWTH

Customer Journey Mapping

IncreasedCustomer Lifetime Value20

%

Reach out to customers by optimising across channels based on their preferences

BROADCAST CHANNELS

Advanced Segmentation

ResponsiveEmail Template

Gallery

Dynamic Content

LiveContent

Inbox Preview

Spam Testing Social Media

IntegrationSplit

Testing

MULTI-CHANNEL CAMPAIGN MANAGEMENT PLATFORM

Get your campaign problems addressed with

24/7 support over email, chat and phone.

Dedicated handholding to get you started with

marketing automation for effective ROI.

24/7 SUPPORT

Centralised campaign management across channels to ensure consistency of messaging

MARKETING TECHNOLOGY CONSULTANCY

RecommendationEngine

For a Live Demo, Give a on 022 6199 9853

Email Email Email SMSSMSSMSSMS

VoiceVoiceVoicePushPush

NotificationsNotificationsPush

NotificationsPush

Notifications

Web Web MessagingMessaging

Web Messaging

Web Messaging

Browser Browser NotificationsNotifications

Browser Notifications

Audience AudienceTargetingTargeting

AudienceTargeting

In-App In-App MessagingMessaging

In-App Messaging

In-App Messaging

Email Voice

AudienceTargeting

Browser Browser NotificationsNotifications

Browser Notifications

1. Click On Video Link

2. Missed Call Given

3. Goes To Landing Page To Fill Form

4. Fills Form

Rank Lead Score = 4

Check IfContact Has

Mobile #

END

Send SMS Of Predicted CategoryProduct With CTA Link

Check if SMS Link Clicked

END

1. Click On CTA Link

2. Missed Call Given

3. Goes To Landing Page To Fill Form

4. Fills Form

Send Email On Next ProductCustomer is Likely To Buy

10 Days

1 Day

Assign Lead Scoring

Assign Lead Scoring

CheckIf OBD

Call Duration >15 Secs + Key Press

Send OBD Call Based on Predicted Category

Check IfContact Has

Email Id

Contact Exists in the List

Check For Category

CheckEmail

Opened

CUSTOMER JOURNEY WORKFLOW

Full-Spectrum Omni-Channel

Marketing Automation Solution

NETCORESMARTECHSMARTECHSMARTECH

Data-Driven Marketing with Unified

View of Customers

Get one-view of the customer and use

advanced segmentation to execute data-

driven behavioural targeted campaigns.

Automated Marketing with Customer

Journey Mapping

Build a workflow based on your

business logic, to automate the flow

of communication based on the

user’s behaviour.

Agile Marketing with Detailed Reports

& Analytics

Analyse detailed reports of delivery,

open/click rates and engagement rates

to quickly optimise the workflow for

effective engagement.

8 out of 10 Top Securities Firms in India

80% Mutual Fund Companies trust us

Top 3 Telecom Companies have connected to millions through our solutions

Premier Airlines & Travel Portals

Popular E-commerce Online Retails Brands & Classified Portals

Also delivering solutions to many other Top Brands

Leading Indian Banks & Insurance Firms

Netcore Solutions Pvt. Ltd. is a leading marketing technology company with 18 years of expertise in the industry.

Netcore empowers marquee brands with innovative Marketing Automation solutions including promotional

campaigns and transactional communications over email, sms and voice for diverse industry verticals listed below:

Netcore Solutions Pvt. Ltd.8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai- 400013sales@netcore.in | +91 22 6663 2111 | www.netcore.in

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