Deliverable 10go0dman-project.eu/wp-content/uploads/2018/05/GO0D-MAN-Deliverable... · BASATO SU TRIANGOLAZIONE LASER PER MISURE DI GAP& FLUSH AUTHOR Armili Andrea SUPERVIROR(S) Castellini

Deliverable 10.2

First report on dissemination activities

Document version : Final

Submission Date : 30/03/2018

Dissemination Level

Contribution to

:

:

Public

WP10

Document Owner : IPB

File Name : GO0D MAN Deliverable 10.2

Revision : 0.4

Project Acronym : GO0D MAN

Project Title : Agent oriented zero defect multi-stage manufacturing

Grant Agreement n. : 723764

Call : H2020-IND-CE-2016-17

Project Duration : 36 months, from 01/10/2016 to 30/09/2019

Website : go0dman-project.eu

Page 2 of 30 Deliverable 10.2 First report on dissemination activities

Revision History

REVISION DATE INVOLVED PARTNERS DESCRIPTION

0.1 10/05/2017 IPB Definition of the deliverable structure, document generation and creation of ToC

0.2 09/03/2018 LOC Communication activities

0.3 18/03/2018 IPB Contribution for the dissemination activities and formatting of the sections

0.4 29/03/2018 IPB Final revision of the document

List of Contributors:

Cristina Cristalli (LOC), Giacomo Angione (LOC), Isabella terzoni (LOC), Paulo Leitão (IPB), José

Barbosa (IPB)

Disclaimer: The information in this document is subject to change without notice.

Company or product names mentioned in this document may be trademarks or

registered trademarks of their respective companies.

All rights reserved. The document is proprietary of the GO0D MAN consortium members. No copying or

distributing, in any form or by any means, is allowed without the prior written agreement

of the owner of the property rights.

This document reflects only the authors’ view. The European Community is not liable for

any use that may be made of the information contained herein.

GO0D MAN project has received funding from the European Union’s Horizon 2020

research and innovation programme under grant agreement No 723764.

Page 3 of 30

Deliverable 10.2 First report on dissemination activities

Executive Summary

This deliverable reports the activities developed in the Task 10.1 (“Dissemination activities”) and

Task 10.2 (“Communication activities”) that belongs to the Work-Package (WP) 10 entitled

“Dissemination and Standardization”. This deliverable comprises the report of the major

achievements regarding the dissemination and communication activities during the first half of the

project and the dissemination and communication plan for the final part of the project.

In a brief manner, the plan of dissemination comprises the scientific dissemination, business

oriented communication and the general public communication activities. For the scientific

activities, some target scientific conferences and journals have been identified and addressed, being

also planned the organization of special sessions in these events and courses and seminars at

Universities. For the business communication activities, fair participations and more specific

workshops for interested industries will be organized. Actual and potential customers will be

informed with specific communication activities and spreading of the results of the project. For

general public communication activities, press publications have been prepared, social media have

been activated, website prepared and duly updated, newsletter prepared and disseminated. Special

attention has been devoted from a communication point of view to the participation to the 4ZDM

Cluster, a cluster of the projects funded by the EC on the topic of the Zero Defects Manufacturing.


Table of Contents

1. Introduction ........................................................................................................................................ 8

1.1 Contextualization ....................................................................................................................... 8

1.2 Objective of the deliverable ....................................................................................................... 8

1.3 Structure of the deliverable ....................................................................................................... 8

2. Dissemination Activities M1-M18 .................................................................................................... 9

2.1 Academic activities ................................................................................................................... 9

Bachelor Works.................................................................................................................................. 9

Master Works................................................................................................................................... 10

PhD Works ....................................................................................................................................... 11

2.2 Scientific activities ................................................................................................................... 11

2.3 Conference events ................................................................................................................... 12

2.4 Exhibitions and fairs ................................................................................................................ 14

2.5 Inter-project activities .............................................................................................................. 15

2.6 Lectures and courses .............................................................................................................. 16

2.7 Overall evaluation .................................................................................................................... 16

3. Communication Activities M1-M18................................................................................................ 17

3.1 Corporate communication and design and website ............................................................. 17

3.2 The website .............................................................................................................................. 18

3.3 Electronic newsletter ............................................................................................................... 19

3.4 Brochure and Information material ........................................................................................ 21

3.5 Press ......................................................................................................................................... 22

3.6 Social Media ............................................................................................................................. 22

3.7 Measurement of the results of the communication activities ............................................. 24

4. Dissemination plan for the interval M18-M36 ............................................................................... 26

5. Communication plan for the interval M18-M36 ............................................................................ 29

6. Conclusions ..................................................................................................................................... 30

Page 5 of 30


List of Figures

Figure 1 – Award “Premio Innovazione 4.0” ......................................................................................... 15

Figure 2 – Project Logo .......................................................................................................................... 17

Figure 3 – Project Visual Identity ........................................................................................................... 17

Figure 4 – GO0D MAN website home page .......................................................................................... 18

Figure 5 – Statistical on website visits of the first 18 months ............................................................ 18

Figure 6 – Worldwide distribution of the website visits ....................................................................... 19

Figure 7 – Newsletter example .............................................................................................................. 20

Figure 8 - GO0D MAN brochure .............................................................................................................. 21

Figure 9 - GO0D MAN poster .................................................................................................................. 22

Figure 10 – GO0D MAN Facebook page ............................................................................................... 23

Figure 11 - Statistical on Facebook visits and likes.............................................................................. 23

Figure 12 – GO0D MAN Twitter page .................................................................................................... 24


List of Tables

Table 1 - GO0D MAN KPI for the Dissemination activities ................................................................... 16

Table 2 – Newsletter campaign results ................................................................................................ 20

Table 3 – Twitter Statistics .................................................................................................................... 24

Table 4 - GO0D MAN KPI for the Communication activities ................................................................ 25

Table 5 - GO0D MAN KPI for the Dissemination activities ................................................................... 26

Table 6 - GO0D MAN KPI for the Communication activities ................................................................ 29

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Acronyms

GO0DMAN Agent-oriented Zero Defect Multi-stage Manufacturing

KPI Key Performance Indicators

WP Work-Package

ZDM Zero Defects Manufacturing

DoA Description of Actions

CDB Common Dissemination Booster


1. Introduction

1.1 Contextualization

This deliverable, entitled “D10.2 First report on dissemination activities”, reports the activities

developed in the Task 10.1 (“Dissemination activities”) and Task 10.2 (“Communication activities”)

that belongs to the Work-Package (WP) 10 entitled “Dissemination and Standardization”.

The objective of the WP10 is to disseminate and communicate the impact of the GO0DMAN project

results and innovations across the scientific, technical and industrial communities and push forward

the standardization activities. An important remark is that all partners contribute for the

dissemination activities, and academy and industry must be targeted during the execution of these

activities. In particular, the objective of the Task 10.1 is to carry out publicity and dissemination

activities to the scientific, technical and industrial communities.

1.2 Objective of the deliverable

This deliverable has a two-fold objective. If by one hand, the major achievements regarding the

dissemination and communication activities during the first half of the project are reported, on the

other, the dissemination plan for the second half of the project is derived.

1.3 Structure of the deliverable

In the GO0DMAN project, we have a clear division between the dissemination activities (associated

to the Task 10.1) and the communication activities (associated to the Task 10.2), which is reflected

in this deliverable. In this way, this deliverable, is divided in two major parts and within these by other

two concerning the deliverable broader reporting scope. On a higher level, the project execution is

divided in two, which coincides with the execution report until the M18 (i.e. the current time on which

this deliverable is being reported) and the second part as a projection to the remain of the project.

The first are considered in sections 2 and 3 for dissemination and communication respectively, while

the second (i.e. after M18) are depicted in sections 4 and 5 (also for dissemination and

communication).

Finally, the deliverable is finalized with generic remarks about the overall dissemination and

communication activities.

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2. Dissemination Activities M1-M18

This chapter aims to report the dissemination activities developed during the months M1 to M18,

corresponding to the first half of the project.

2.1 Academic activities

The participation in collaborative projects, such as GO0DMAN, opens the possibility to propose real-

world problems to undergraduate or graduate students. In this situation, the future of Europe’s

working force has an early contact with real-world problems beneficing also from this factor.

Therefore, during the GO0DMAN project, several, dedicated, projects or thesis have been proposed

and are being conducted. The following tables summarizes the Bachelor, MSc and PhD works being

conducted under the GO0DMAN project in this first period.

Bachelor Works

TITLE PROGETTO E CARATTERIZZAZIONE SPERIMENTALE DI UN SISTEMA BASATO SU TRIANGOLAZIONE LASER PER MISURE DI GAP& FLUSH

AUTHOR Armili Andrea SUPERVIROR(S) Castellini Paolo YEAR 2017 DEGREE Bachelor

TITLE SVILUPPO DI PROGRAMMI E STRATEGIE PER LA MOVIMENTAZIONE DI SENSORI E PICK AND PLACE DI COMPONENTI IN UNA STAZIONE DI MISURA IN LINEA DI PRODUZIONE

AUTHOR Cascavilla Andrea SUPERVIROR(S) Castellini Paolo, Chiariotti Paolo YEAR 2017 DEGREE Bachelor

TITLE PROGETTAZIONE E REALIZZAZIONE DI UN SISTEMA A TRIANGOLAZIONE PER CONTROLLI IN AMBITO AUTOMOTIVE

AUTHOR Del Papa Marco SUPERVIROR(S) Castellini Paolo YEAR 2017 DEGREE Bachelor

TITLE CALIBRAZIONE E PROGRAMMAZIONE DI UN ROBOT ANTROPOMORFO PER LA MOVIMENTAZIONE DI SENSORI IN AMBITO INDUSTRIALE

AUTHOR Di Sabatino Christian SUPERVIROR(S) Castellini Paolo YEAR 2017 DEGREE Bachelor

TITLE ANALISI E SVILUPPO DI ALGORITMI PER IL RICONOSCIMENTO DI IMMAGINI IN CAMPO AUTOMOBILISTICO

AUTHOR Ferretti Mattia


SUPERVIROR(S) Castellini Paolo YEAR 2017 DEGREE Bachelor

TITLE REALIZZAZIONE DI UN SISTEMA DI ACQUISIZIONE ED ELABORAZIONE DI IMMAGINI PER IL CALCOLO DI GAP&FLUSH FRA SUPERFICI ADIACENTI

AUTHOR Granata Federico SUPERVIROR(S) Castellini Paolo YEAR 2017 DEGREE Bachelor

TITLE SISTEMA DI VISIONE ARTIFICIALE PER IL CONTROLLO DIMENSIONALE DI COMPONENTI TORNITI ALL'INTERNO DI UN'ISOLA AUTOMATIZZATA

AUTHOR Melchiorre Chiara SUPERVIROR(S) Castellini Paolo, Zitti Saverio YEAR 2017 DEGREE Bachelor

TITLE MISURE NON A CONTATTO PER LA RILEVAZIONE DI FUGHE SU FORNI INDUSTRIALI

AUTHOR Mencarini Raffaele SUPERVIROR(S) Chiariotti Paolo, Castellini Paolo YEAR 2017 DEGREE Bachelor

Title SVILUPPO DI UN SISTEMA DI MISURA PER IL CONTROLLO DI DIAMETRI INTERNI MEDIANTE SENSORE CONFOCALE NEL CONTESTO DELLA PRODUZIONE " ZERO DIFETTI " DI INDUSTRIA 4.0

Author Peluzzo Michele Superviror(S) Paone Nicola, Chiariotti Paolo YEAR 2017 DEGREE Bachelor

TITLE RICERCA DI BAVE TRAMITE SISTEMI DI VISIONE SU COMPONENTI INDUSTRIALI LAVORATI MECCANICAMENTE

AUTHOR Lucarini Diego SUPERVIROR(S) Castellini Paolo YEAR 2017 DEGREE Bachelor

Master Works

TITLE PROGETTO E SVILUPPO DI SISTEMI DI VISIONE PER CONTROLLI DI QUALITÀ NELL'INDUSTRIA DELL'AUTOMOBILE

AUTHOR Zhuka Fatjon SUPERVIROR(S) Castellini Paolo, Paone Nicola YEAR 2016 DEGREE Master

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PhD Works

TITLE AT PRESENT NOT ESTABLISHED YET. THE TOPIC IS “PORTABLE SMART LASER SCANNER FOR GAP&FLUSH”

AUTHOR Elisa Minnetti SUPERVIROR(S) Paolo Castellini, Paolo Chiariotti, Nicola Paone YEAR Started in Nov. 2016, end October 2019 DEGREE PhD in Industrial Engineering

TITLE AT PRESENT NOT ESTABLISHED YET. THE TOPIC IS “SMART INSPECTION TOOLS FOR TURNED COMPONENTS”

AUTHOR Matteo Fitti SUPERVIROR(S) Nicola Paone, Paolo Chiariotti YEAR Started in Nov. 2016, end October 2019 DEGREE PhD in Industrial Engineering

In addition, the following PhD works partially use contributions of the GO0DMAN project:

TITLE AT PRESENT NOT ESTABLISHED YET. AUTHOR André Rocha SUPERVIROR(S) José Barata DEGREE PhD in Electrical and Computer Engineering ALIGNEMENT The development of GO0D MAN platform will be used as test case to validate

a methodology proposed in a PhD Thesis to design minimally invasive agent based CPPS

TITLE AT PRESENT NOT ESTABLISHED YET. AUTHOR Ricardo Peres SUPERVIROR(S) José Barata, Paulo Leitão DEGREE PhD in Electrical and Computer Engineering ALIGNEMENT The framework proposed in task 2.2 is being designed in a PhD and moreover

it is expected that at least one or two test cases could be used as validations for the proposed framework

2.2 Scientific activities

During the first half of the project two publications were produced from the project developments,

namely:

W. Utz, M. Lee (2017), “Industrial Business Process Management using ADONIS. Towards a

Modular Business Process Modelling Method for Zero-Defect-Manufacturing”, International

Conference on Industrial Engineering, Management Science and Application (ICIMSA’17), 13-

15 June 2017 (DOI: 10.1109/ICIMSA.2017.7985590).

Abstract: This paper introduces the idea of industrial business process management in the

context of the European Commission’s project GO0D MAN. It presents showcases on how

the industry domain independent, Business Process Management Toolkit ADONIS can be


extended through composition and injection mechanisms to support the modelling of

industrial business processes for zero-defect manufacturing and can be further enhanced

with conceptual analytics techniques as a knowledge management infrastructure in the

domain of advanced manufacturing.

P. Leitão, J. Barbosa, C. Geraldes, J.P. Coelho (2017), “Multi-Agent System Architecture for

Zero Defect Multi-stage Manufacturing”, Proceedings da 7th Workshop on Service

Orientation in Holonic and Multi-agent Manufacturing (SOHOMA'17), Nantes, França, 19 - 20

October, Borangiu T., Trentesaux D., Thomas A., Cardin O. (eds) Service Orientation in Holonic

and Multi-Agent Manufacturing. Studies in Computational Intelligence, vol 762. Springer, pp.

13-16 (DOI: 10.1007/978-3-319-73751-5_2).

Abstract: Multi-stage manufacturing, typical in important industrial sectors, is inherently a

complex process. The application of the zero defect manufacturing (ZDM) philosophy,

together with recent technological advances cyber-physical systems (CPS), presents

significant challenges and opportunities for the implementation of new methodologies

towards the continuous system improvement. This paper introduces the main principles of

a multi-agent CPS aiming the application of ZDM in multi-stage production systems, which

is being developed under the EU H2020 GO0D MAN project. Particularly, the paper describes

the MAS architecture that allows the distributed data collection and the balancing of the data

analysis for monitoring and adaptation among cloud and edge layers, to enable the earlier

detection of process and product variability, and the generation of new optimized knowledge

by correlating the aggregated data.

Several scientific presentations were also conducted, mainly to present the aforementioned

scientific papers but also related presentations, particularly:

“Definir a Estratégia para a Indústria 4.0” @Leiria, Portugal, 4th May, 2017 (André Rocha)

Affidabilità e Tecnologie (A&T) @Turin, Italy, 4-5 May, 2017 (Nicola Paon)

“Factories of the Future Community Day” (organized by EFFRA) @Brussels, Belgium, 16th

May, 2017 (Nicola Paone)

4th iCatse International Conference on Industrial Engineering, Management Science and

Applications (ICATSE’17) @Seoul, Korea, 13 -15 June, 2017 (Wilfrid Utz)

Kick-Off Zero Defect Manufacturing, Sub-Platform under Manufuture @Brussels, Belgium, 5th

October, 2017 (Nicola Paone)

Workshop on Service Orientation in Holonic and Multi-Agent Manufacturing (SOHOMA’17)

@Nantes, France, 19-20 October, 2017 (Paulo Leitão)

2.3 Conference events

Regarding conference related events, two Special Sessions with topics related with the project were

proposed. One more related with the particularities of the measurements process while the other is

related to the “Zero Defect” paradigm being a common proposition of three projects from the 4ZDM

cluster.

Page 13 of 30


Title Smart measurement for on-line quality control Organizer(s) Nicola Paone Description On-line quality control is a fundamental element of Industry 4.0 manufacturing and

today quality control is often done on 100% of the production, not only at the end of the line, but also upstream, on components and sub-assemblies. On-line quality control systems are made of hardware and software components able to acquire a physical quantity, such as sensors and transducers and the relative mechatronic devices used to perform a test sequence and take measurements, the data acquisition electronics for the signal A/D conversion and the software environment for the setting of the system parameters (like sampling frequencies, acquisition time windows, gains, sensor set-up, etc.) and for the following diagnostic process. Smart quality control systems can be designed to exhibit at local level (single quality control station) real-time adaptive behaviors to keep measurement uncertainty under control even in case of variations of process or product or instrument parameters, pre-process data to derive synthetic quality indicators, implement self-diagnosis and self-calibration to maximize the confidence level of the measurement system output. This session therefore aims to collect papers describing measurement systems and quality control stations exhibiting smart behaviors, as well as papers dealing with the strategies to implement on-line quality controls (taking into account issues of uncertainty and confidence level of measured data, calibration of measurement systems, smart management of sensors, etc.) and finally algorithms for intelligent diagnostics based on measured data.

Call for Papers

Year 2018


Webpage www.metroind40iot.org

Title Innovative Technologies and Methods for Zero Defect Manufacturing on Industrial Cyber-Physical Systems Context

Organizer(s) Jose Ramón Valdés, Christian Eitzinger, Paulo Leitao Description The quality of products is a key factor for success in manufacturing industry along

with the reduction of material waste, re-works, rejects and stocks, leading to a demand for the development of zero-defect manufacturing (ZDM) strategies at system level. Under the umbrella of the 4ZDM cluster, several European research projects, aligned with the Industry 4.0 principles, are making efforts for the integration and convergence of technologies for measurement and quality control, for data collection, storage and analysis, at single process and at factory level, aiming to guarantee high quality of products without interfering, actually improving, the production efficiency of the entire system. In this context, the objective of this special session is to provide an open discussion forum where researchers and industrial partners can share their own perspective and visions on developing methodologies, designs and roadmaps to address innovative technologies and methods for ZDM on the industrial cyber-physical systems context. This special session is organized under the scope of the 4ZDM cluster, and particularly involving the following 3 European projects: GO0DMAN (aGent Oriented Zero Defect Multi-stage mANufacturing; http://go0dman-project.eu/), STREAM-0D (Zero Defect Manufacturing Solution; http://www.stream-0d.com/) and ZAero (Zero-defect manufacturing of composite parts in the aerospace industry; http://www.zaero-project.eu/).

Call for Papers

Year 2018 Webpage https://web.fe.up.pt/~indin2018/

2.4 Exhibitions and fairs

The first half of the project corresponds to the design and the development of the system

components, missing technical results and prototypes that facilitate the demonstration of the

http://www.metroind40iot.org/

https://web.fe.up.pt/~indin2018/

Page 15 of 30


project results. In this manner, the participation in fairs is not so effective and will be improved in

the second half of the project. Meanwhile, in spite of don’t having a specific GO0DMAN booth,

partners have participated in the following fairs where the GO0DMAN project was presented:

CEBIT 2017 @ Hannover, Germany, 20-24 March 2017 (BOC participation)

Hannover Messe 2017, @Hannover, Germany, 24-28 April, 2017 (Nissatech participation)

The members of the project have been also very active in disseminating the project in several

exhibitions, particularly:

NI Days, @Milano, 14th of November 2017

39ª Conference of AIM – “European Academy for Industrial Management” @Palmela,

Portugal, 23rd September, 2017

Information & Networking Day - Opportunità di finanziamento in H2020: Information and

Communication Technologies (ICT) in H2020, @Ancona, Italy, 19-20 September, 2017.

Your Future Festival - LE STRATEGIE PER LA RICERCA EUROPEA, @Ancona, Italy, 9th May,

2017

Affidabilità e Tecnologie (A&T) Fair @Torino, Italy, 4th May, 2017 (hosts a completion

between Industry 4.0 projects, http://www.affidabilita.eu/aet/default.aspx). In this fair, the

project team were awarded the 3rd position in the Prize for Innovation.

Figure 1 – Award “Premio Innovazione 4.0”

2.5 Inter-project activities

Some inter-project and/or project related activities were addressed by the consortium members,

namely those related with the project scope or promoted by the European Commission. In such way,

the following activities are reported:

4ZDM cluster meeting @Brussels, 24th November 2016 (FOCUS - CSA about clustering,

exploitation & road mapping and 4ZDM Cluster)

Common Dissemination Booster (CDB) services (exploitation of dissemination results for a

ZDM project group, which also includes the Z-fact0r, ForZDM, STREAM-0D and ZAero


projects funded by the European Commission under the H2020-FOF-03-2016 funding

programme)

2.6 Lectures and courses

In the normal teaching activities, the academic partners largely use the accumulated knowledge

during the project, while two lectures were organized outside the academic world, namely:

"Industrial Agents and future trends in distributed control", 2nd February 2018 (in Loccioni)

“Industry4.0 in Electrolux Professional”, 13th March 2018 (ITST J. F. Kennedy)

“Knowledge Management Lecture”, University of Vienna (BOC)

2.7 Overall evaluation

Globally, the dissemination KPIs are on track, as reported in Table 1. Despite this, some of the

expected numbers were not achieved, namely with respect with lectures and courses. Although this,

one is able to extrapolate that the accumulated knowledge is without a doubt an added value in the

lectures and courses thought by the academic members within their normal university life. With

respect to the participation to meetings of other funded projects as well having people from other

projects participating to our meetings, the activity performed through the 4ZDM Cluster is already

providing the opportunity to meet the persons from the other funded projects, so we decided to

postpone these specific activities.

Table 1 - GO0D MAN KPI for the Dissemination activities

Code Indicator Expected after Y1

Effective after M18

Scientific Number of publications 2 2

Scientific Number of thesis or Ph.D. 1 1 MSc thesis

2 PhD (on-going)

Industrial Number of trade fair participation 0 0

Scientific Number of lectures and courses 3 3

Scientific/industrial Number of presentations 3 6

Events Number of conferences, exhibitions and workshops where the project is presented

3 7

Other projects Number of participation to meetings organized by other projects

1 2

Other projects Number of people from other projects participating to GO0D MAN meetings or events

1 0

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3. Communication Activities M1-M18

Task 10.2 “Communication activities” is a transversal activity which pertains to all the other tasks of

the project and is actively pursued from month 1 to month 36. Its main objective is to perform a

broad communication strategy throughout the whole project period. A continuous communication

regarding the current project status as well as general information regarding objectives, challenges,

approach and findings of the GO0D MAN project is ensured by the use of different communication

channels, addressing all relevant stakeholders and audiences. In fact, the use of online and offline

channels, such as website, social media, news on press, brochures and posters, supports and

improves the dissemination activities (Task 10.1) and the community building (Task 10.3).

Some measures for spreading information have been planned and the main results of these

activities for the first period of the GO0D MAN project are here summarized.

3.1 Corporate communication and design and website

During the GO0D MAN kick-off meeting held in Angeli di Rosora, the 10th and 11th of October 2016,

the Consortium was involved in the selection of the project logo. The LOC Identity Lab had designed

three proposals presented to partners and the one represented in Figure 2 was selected to represent

the GO0D MAN project. The visual identity has been the first step needed to design website and

templates (Figure 3). More information about the birth of the project visual identity can be found in

the Deliverable 10.1 “Project presentation”.

Figure 2 – Project Logo

Figure 3 – Project Visual Identity

As well, letterhead, deliverable, presentation and report templates have been prepared for the

partners’ use since the beginning of November 2016 and they are available on the reserved area of


the project website. The templates report the GO0D MAN and partners’ logos, examples of solo text,

text and pictures and bullet lists. All the templates contain also the EU acknowledgement.

3.2 The website

From a communication activities point of view, great effort has been devoted to the design and

opening of the GO0DMAN website: http://go0dman-project.eu/

The website is operative and constantly updated since the beginning of month 4; it contains

information about the project, the ZDM main concepts and the consortium composition; a public

download area is available to download electronic versions of the public submitted deliverables and

other dissemination material; a screenshot of the website homepage is shown in Figure 4. The

website, powered by Wordpress, has been registered at Google Analytics in order to check and

register information about visitor accesses and monitor the website activity. More information about

the structure of the website can be found in Deliverable 10.1.

Figure 4 – GO0D MAN website home page

On the website news are reported in order to engage and inform the readers. Up to now, 32 news

have been presented.

Since January 2017, when website was published online, more than 3,000 visits to the website has

been collected, with an interesting average session duration of three minutes, indicating that people

that visits the website are interested in its content and are located all over the world (Figure 5 and

Figure 6).

Figure 5 – Statistical on website visits of the first 18 months

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Figure 6 – Worldwide distribution of the website visits

3.3 Electronic newsletter

Four electronic newsletters for all interested stakeholders have been sent up to now as a

complement to the project website. They comprise information about the current project status or

upcoming events like trainings, presentations and conferences with GO0D MAN contributions. The

layout of the electronic newsletter is reported in Figure 7.


About 180 mails for each newsletter have been sent. Newsletters are also available on the GO0D

MAN website. In the following table the results of each campaign are summarized.

Table 2 – Newsletter campaign results

Newsletter Date Recipients Open Rate Click Rate Newsletter #1 Apr 20, 2017 179 37.7% 16.6% Newsletter #2 Jul 27, 2017 185 29.5% 7.7% Newsletter #3 Dec 20, 2017 187 29.2% 7.0% Newsletter #4 Mar. 8, 2018 187 29.1% 7.7%

Figure 7 – Newsletter example

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Open rate and click rate have slightly decreased since the first newsletter, but they are still far above

the average for industrial manufacturing mailing lists (open rate 16.6% and click rate 1.6%).

3.4 Brochure and Information material

An A4 leaflet was designed and printed by the end of month 6 and then has been updated on month

16, showing the GO0DMAN architecture (Figure 8). Paper copies have been distributed to all the

partners to be used in their dissemination activities and the electronic version can be freely

downloaded from the website. The leaflet describes the vision and the objectives of the GO0D MAN

project and shows the conceptual architecture and the characteristics of the use cases. The logos

of the partners and the contacts of the project are respectively in the first and last pages.

Figure 8 - GO0D MAN brochure

Furthermore, a poster has been designed with dimensions (width x height) 70 x 100 cm. It is composed of five parts. On the top there is the name of the project and the communication channels used (website, Facebook, Twitter). Below, the GO0D MAN vision and methodology are briefly presented. The central part shows the system architecture and the main pillars of the GO0D MAN project: Knowledge Management, Data Analytics, Multi-Agent System and Smart Inspection Tools. Afterwards, there is the description of the use cases where the results of the project are applied and at the bottom the logos of the partners of the consortium and the acknowledgement to the European Commission.

The poster in pdf or Adobe Illustrator format is available for the partner.


Figure 9 - GO0D MAN poster

3.5 Press

At the beginning of the project a press release has been prepared in different languages and

distributed to the partners. Magazines and technical press have been contacted and the complete

list of published articles for the first 18 months is here reported:

(IT) Automazione Industriale, March 2017. Un progetto per produrre a zero difetti.

(PT) Jornal Nordeste, March 2016. Fabricar sem defeitos.

(IT) L’Impresa, December 2016. Strategie di crescita – Come cavalcare Industry 4.0 e Big Data

con le risorse giuste. Ingegnosità collettiva all’opera.

(IT) Tutto Misure, no. 4/2016. Università Politecnica delle Marche – La fabbrica del futuro e

GO0D MAN, progetto europeo del programma Horizon 2020.

(IT) Automazione Oggi, November–December 2016. Il futuro del lavoro inizia dalle Marche.

3.6 Social Media

Digital medias (with the potential of getting to all stakeholders) have the feature of not just informing

- like traditional press - but also being interactive, giving the opportunity of a peer to peer and real-

time interaction between stakeholders and target groups. The following social media channels

dedicated to scientific and industrial topics have been selected: Facebook and Twitter.

Facebook has a universal network, while Twitter has a target audience. That is why in Facebook the

most part of followers are friends, while in Twitter are usually ‘unknown’ people with the same

concentration on topics and activities. Facebook is therefore a social network to communicate

projects promoted by EU to a large public, while twitter is an information network dedicated to the

sharing of knowledge among a group of experts or such aspirants.

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Facebook

Figure 10 – GO0D MAN Facebook page

Since its publication, on February, 23th, the GO0D MAN Facebook page (Figure 10) counts 221 friends

and 133 posts, with a quite good interaction with posts (as like, click or share of news - Figure 11).

Figure 11 - Statistical on Facebook visits and likes


Twitter

Figure 12 – GO0D MAN Twitter page

The GO0D MAN Twitter page, since its first tweets on February 27th, have reached a number of 110

tweets and 49 targeted followers (experts, clusters and projects about Industry4.0 and IoT), as

shown in Table 2.

Table 3 – Twitter Statistics

Month Tweets Tweet

impressions Profile visits Mentions New followers

Feb 2017 1 72 31 0 2 Mar 2017 29 9131 165 5 16 Apr 2017 19 9514 80 2 5 May 2017 19 6565 55 7 4

Jun 2017 8 2929 28 3 3 Jul 2017 4 2915 35 3 4 Aug 2017 1 1349 10 1 0 Sep 2017 12 3350 30 7 5 Oct 2017 9 4179 15 3 3 Nov 2017 3 1972 6 3 -1 Dec 2017 3 2479 4 7 1 Jan 2018 0 2800 29 9 4 Feb 2018 2 5140 15 3 2

3.7 Measurement of the results of the communication activities

In the GO0D MAN DoA some performance indicators have been selected in order to measure the

progress of communication activities performed by partners during the project. Target values for

each year of the project have been also presented, and in Table 4 the values reached during the first

year of the project are reported.

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Table 4 - GO0D MAN KPI for the Communication activities

Code Indicator Expected after Y1

Effective after 18 month

Website Number of website accesses 500 3300

Website Number of posts 8 25

Newsletter Number of newsletter subscription (and reading)

20 186 (120)

Brochure Total number of brochure distributed 50 60

Posters Number of posters installed in relevant places

10 9

Newsletters Number of newsletters sent 20 720 (4 different

newsletters)

Press Number of publication on paper press 2 5

Press Number of publication on online press 2 2

Press Number of publication on TV/radio 1 0

Social media Number of feedbacks (ask for information) collected. Number of followers and interactions

4

0 feedback Facebook 221

followers Twitter 49

followers and several like and

retweet

Video Number of tutorials and corporate video produced

0 0

Images and Pictures

Photo-Shooting and image book 0 0

The numbers in the table show that performances of the communication activities are beyond the

expectations. The missing results for the first year is one publication on TV/radio that will be

recovered during the second year and the Poster that has been prepared at Month 16, mainly

because we wanted to show on the poster information that have been reached after the first year of

the project. Now the poster has been delivered and soon will be installed in the different

offices/laboratories of the partners.


4. Dissemination plan for the interval M18-M36

The project must continue the dissemination activities in order to greatly potentiate the spread of

the achieved results. In fact, after the M18, it is heavily expected an exponential increase on these

activities since the technical and non-technical results are more relevant after M18.

Therefore, at the end, it is expected to at least, achieve the KPI presented in the DoA as depicted in

Table 5.

Table 5 - GO0D MAN KPI for the Dissemination activities

Code Indicator Expected Progress

After Y1 After Y2 AfterY3

Scientific Number of publications 2 6 8

Scientific Number of thesis or Ph.D. 1 3 4

Industrial Number of trade fair participation 0 1 2

Scientific Number of lectures and courses 3 6 9

Scientific/industrial Number of presentations 3 6 10

Events Number of conferences, exhibitions and workshops where the project is presented

3 5 9

Other projects Number of participation to meetings organized by other projects

1 3 5

Other projects Number of people from other projects participating to GO0D MAN meetings or events

1 2 5

In order to achieve the aforementioned KPIs, some dissemination activities are already envisioned

for the short period to come.

With relation to scientific paper writing, it is expected the publication of the following papers:

Two papers for the METROIND2018 special session, one focusing the measurement system

and other the interaction between the agent and the inspection tool.

Three papers for the INDIN’2018 special session, one focusing the DC motor pre-

demonstrator, other the Knowledge Management approach, and another the description of

the GO0DMAN methodology.

Other technical and/or scientific papers describing the activities and achieved project results

addressing well recognized international events.

Elaboration of at least two articles to be submitted to a scientific international journal.

Also in a more scientific domain, it is expected to the GO0DMAN consortium to propose a tutorial in

one of the IEEE or IFAC conferences where the members are more actively involved. Tentative events

are IEEE INDIN, IEEE ICIT, IEEE IECON or IFAC IMS.

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On an event/fair perspective, several strong hypotheses are on the agenda, namely the:

ICT 2018 (European ICT research and innovation event organised by the European

Commission), @Vienna, Austria, 4-6 December 2018.

Other possibility is to attend the Hannover Messe (http://www.hannovermesse.de/home),

@Hannover, Germany, April 2019.

The GO0DMAN project is using the Common Dissemination Booster (CDB) services provided by the

European Commission (www.cdbservices.eu), which encourages projects to come together to

identify a common portfolio of results and shows them how best to disseminate to end-users, with

an eye on exploitation opportunities. GO0DMAN in included in the project group CDB03-Z-Fact0r or

“ZDM”, which also includes the Z-fact0r, ForZDM, STREAM-0D and ZAero projects funded by the

European Commission under the H2020-FOF-03-2016 funding programme. CDB will analyse and

provide the “Service 1 - Portfolio Identification Services” that identifies and suggests the

dissemination portfolio of the Project Group and recommendations for joint dissemination activities.

The preliminary results of this service point out several recommendations for joint dissemination

activities:

Recommendation #1: ZDM Paradigm and abstract concepts: difficult to capture in traditional

and new media. Complex technology that is hard to explain, also due to low awareness of

FoF and Industry 4.0 concepts.

Recommended Action: focus on benefits, and, where feasible, use real-world cases to show

how their “pains” are being transformed into “gains”.

Recommendation #2: Many different (and sometimes very specific) application areas:

making it hard to extract general benefits.

Recommended Action: use end-user testimonials as a direct way of promoting the benefits.

Dedicated images (web and social media banners with compelling tag-lines) can be part of

the promotional campaign for increased visual impact (most adults are “visual learners”).

Promote diversity as a positive – benefits that are wide-ranging across many different

sectors.

Recommendation #3: Stakeholder fragmentation: many different sub-communities, in the

verticals as well as with types of stakeholders, SME, large industry, policy makers etc.

Reaching a broad enough audience across Europe. Step-change for large part of the industry.

Societal impact may be added as another scale to consider. Resource-heavy engagement

with EU digital hubs though they are essential in reaching the market. Identifying industrial

brand ambassadors is a resource-heavy activity.

Recommended Actions: Consider co-hosting events with the different categories of

stakeholders identified with a role for each category. Think lightning talks, including end-user

presentations (based on a template for a structured approach) and interactive panels, demos

and videos. Define takeaways for each stakeholder category. Consider also more end-user

events in their respective fields. Tailor dissemination elements to their specific needs.

Recommendation #4: Language barriers. Lack of “project buy-in”: partner media

departments and general disinterest in dissemination creates a barrier to communications.


Recommended Actions: Decide how important it is to have dissemination

material/information in languages other than English. Online and print glossaries or light

reading material can help introduce new technology terminology, thus facilitating

newcomers. Do a simple mapping of what actions they are happy to carry out and check the

effort allocated to ensure they contribute proportionately. For example, encourage partners

from different countries to provide translations of core information as a way of enticing

newcomers. Always try to involve media departments in press and marketing activities right

from the beginning. Ask partners to promote the project internally on a regular basis. Also try

to involve them in more market-facing events, e.g. trade shows and large exhibitions. They

can help in the creation of material tailored to new audiences.

Recommendation #5: Budget and effort constraints.

Recommended Action: focus on low-budget, high-impact activities like regular social media

campaigns, where visual prompts can make it easier to convey complicated/new concepts

(see above). Leverage the power of joint Project Group actions, where an action from each

project can go a long way in reaching out to end-users and other stakeholders.

Recommendation #6: Unrealistic expectations from large partner organisations and

reviewers: One example is the request to communicate the methodology to the media, which

is not a topic if interest.

Recommended Action: Make a list of general EU and national research magazines/journals

to disseminate the methodology used. Think about writing a joint article or a white paper.

Think also about introducing elements of the methodology into other types of articles, e.g.

end-user perspectives, as well as videos.

Recommendation #7: Similar solutions provide lack of clarity and decision making for

potential end-users: Having similar solutions form the individual projects provided as results

means difficulty for the end-user understanding what is right for him & her.

Recommended Action: Provide a prescriptive and easy to read list of what solutions provides

what type of result and includes, where possible, the differentiator between the other projects

to support in the outreach and this is identified in mutual collateral and marketing.

Having this in mind, GO0DMAN plans to strengthen the activities in conjunction with the 4ZDM

Cluster in order to follow and implement these recommendations to exploiting diversity and

synergies amongst the projects. For this purpose, the following activities will be considered in an

integrated manner within the 4ZDM cluster:

• Joint follow-up Roadmap report and white paper.

• Joint Scientific publications, articles and press releases.

• Combine social media outreach channels together and have dissemination

material/information in languages other than English.

• Organize talks and end-user presentations using interactive panels, demos and videos, for a

diversity of stakeholders.

Page 29 of 30


5. Communication plan for the interval M18-M36

Communication activities already started in the first half of the project (website, facebook and

twitter) will be pursued and strengthened during its second half. The number of newsletters, website

posts, social media followers, distributed brochures and installed posters will increase according to

the KPIs presented in the DOW and reported in the following table.

Table 6 - GO0D MAN KPI for the Communication activities

Code Indicator After Y1 After Y2 After Y3

Website Number of website accesses 500 1500 5000

Website Number of posts 8 20 50

Newsletter Number of newsletter subscription (and reading)

20 60 200

Brochure Total number of brochure distributed 50 150 500

Posters Number of posters installed in relevant places

10 20 30

Newsletters Number of newsletters sent 3 7 11

Press Number of publication on paper press 2 5 10

Press Number of publication on online press 2 6 10

Press Number of publication on TV/radio 1 2 5

Social media Number of feedbacks (ask for information) collected. Number of followers and interactions

4 8 50

Video Number of tutorials and corporate video produced

0 1 1

Images and Pictures

Photo-Shooting and image book 0 1 1

In particular, after the second year (M24), a project presentation video is planned to be produced.

The video will present the GO0D MAN project and its objectives. It will contain interviews to all the

partners who will explain their contribution to the project. The video will be produced in a short

version (about 3 minutes) and a long version (about 10 minutes) in order to be better used depending

on the occasion. Both videos will be uploaded on YouTube and shared using GO0D MAN website,

Facebook and Twitter.

Special focus will be devoted to the communication of the first results of the project using

specialized press and internal channels of the partners, in particular the end users. The website will

be constantly updated in order to attract the interest of a larger audience.

Communication activities in conjunction with the 4ZDM Cluster will be organized as well as with

EFFRA and the Connected Factories Cluster.


6. Conclusions

This document has described the major achievements regarding the dissemination and

communication activities developed during the first half of the GO0DMAN project, as well as the

dissemination and communication plan for the final part of the project.

Naturally, the dissemination activities are being performed slowly in this first half of the project but

achieving all the expected indicators for the first year, and the communication activities are already

getting significant results and attraction worldwide.

For the second half of the project, it is expected an exponential increase on dissemination and

communication activities since the technical and non-technical results are more relevant after M18.

Additionally, GO0DMAN consortium plans to strengthen the activities in conjunction with the 4ZDM

Cluster in order to follow and implement the recommendations provided by CDB service 1 to

exploiting diversity and synergies amongst the projects in the ZDM field.

An important remark for the dissemination and communication materials, that will need to be

updated constantly. Especially the Web site and the presence in the social media channels, e.g.,

Facebook and Twitter, need to be feed with current and new materials, since they are the public

“face” of the project.

Documents

Deliverable 10go0dman-project.eu/wp-content/uploads/2018/05/GO0D-MAN-Deliverable... · BASATO SU TRIANGOLAZIONE LASER PER MISURE DI GAP& FLUSH AUTHOR Armili Andrea SUPERVIROR(S) Castellini