Delivering Digital Lifestyle Services

Service Provider Use Cases

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Analytics

Service Provider Use Cases

2

Analytics

Policy Control and

Charging

Traffic Mgmt. &

Optimization

Security

Digital Lifestyle Services

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10/16/2015 3

Analytics

Customer Segmentation

Customer Touch- Point Optimization

Prepaid Behavior Analysis

Network Resource Planning

Analytics Use Cases

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10/16/2015 4

Analytics Policy Control and Charging

OTT Content

Bundling

OTT Premium Content

Volume Based

Charging

Application Based

Charging

Service Tiering

Policy Control and Charging Use Cases

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10/16/2015 5

Analytics Traffic Management and Optimization

Happy Hour OTT Video

Caching

OTT Video

Optimization

Fair Use Management

Traffic Management and Optimization Use Cases

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10/16/2015 6

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Customer Segmentation

The ability to identify subscriber interests and analyze online usage patterns enables service providers to create, price, and bundle service plans that are responsive to their customers’ digital lifestyles.

Analytics

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Customer Segmentation in Action

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Analyze data usage patterns of subscribers, applications,

devices

Segment subscribers

based on areas of interest and usage patterns

Leverage segmentation

profiles to attract

advertisers & other revenue opportunities

Customer Segmentation

• Gain deeper understanding of customer online activity and preferences

• Increase ARPU through better targeting of services/promotions

• Reduce churn with “stickier” services

Target promotions & opt-in services

tailored to each

segment

• Allot ClearSee Analytics • Allot ClearSee Data Source

Analytics

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Customer Touch-point Optimization in Action

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Customer contacts Call Center with complaint

Call Center rep consults customer

profile and recent activity

Call Center resolves the

problem faster and

better

Customer Touch-point Optimization

• Reduce trial and error in resolving customer complaints

• Improve your Customer Care service

• Enhance your brand image

Profile analysis assists in

pinpointing the

problem

• Allot ClearSee Analytics • Allot ClearSee Data Source

Analytics

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10/16/2015 9

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Prepaid Behavior Analysis

Prepaid Behavior Analysis allows service providers to target this segment more effectively by providing valuable insight into the online activity of prepaid customers.

Analytics

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Prepaid Behavior Analysis in Action

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Track prepaid usage per

application, volume, device

Combine usage data

with location, point of sale, &

other known parameters

Target prepaid segments

with more

appealing packages

Customer Touch-point Optimization

• Elevate your relationship with prepaid customers

• Reduce the risk of prepaid churn

• Increase opportunities for revenue generation

Analyze prepaid behavior

& segment accordingly

• Allot ClearSee Analytics • Allot ClearSee Data Source

Analytics

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10/16/2015 11

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Network Resource Planning

Network planning relies on accurate information about congestion episodes in the network as well as insight on why they occur and their effect on customer QoE. Real-time analytics show who’s consuming the bandwidth while deeper analysis can identify problem areas that need to be addressed.

Analytics

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Network Resource Planning in Action

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Identify congestion

episodes and their

causes

Evaluate solutions to manage and

reduce congestion

versus bandwidth expansion

Network Resource Planning

• Pinpoint the causes of network congestion

• Understand usage trends and better predict congestion

• Save on resource capex and opex through accurate planning

Analyze the effects of

congestion on application QoE, SLA

deviations, etc.

• Allot ClearSee Analytics • Allot ClearSee Data Source

Collect & warehouse

real-time session and usage

data per sub, application, device, cell

Analytics

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10/16/2015 13

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OTT Content Bundling

With so many kinds of local and global content coming online all the time, service providers have unlimited opportunity to launch new business ventures with OTT content providers and share the revenues.

Analytics Policy Control and Charging

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OTT Content Bundling in Action

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Provision QoS, volume cap, & charging rules

for each bundle

Provide unified

billing for all services

OTT Content Bundling

• Differentiate your offering to high-end customers

• Expand revenue-share business

• Increase ARPU

Track and share usage

statistics for targeted advertising

• Allot SMP

Create tiered

packages for delivery

and charging of premium OTT

content/ services

Analytics Policy Control and Charging

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10/16/2015 15

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OTT Premium Content

Service providers can capitalize on their unique ability to enable access, shape the user experience, and to track application usage. A premium-content relationship may share revenue and also offer options for targeted advertising based on analysis of subscriber behavior and application usage.

Analytics Policy Control and Charging

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OTT Premium Content

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Share revenue with OTT

providers from new customer acquisitions

Provide unified

billing for all services

OTT Premium Content

• Create new sources of revenue together with OTT content providers

• Differentiate your service offering

• Reduce churn

Track and share usage

statistics for targeted advertising

• Allot SMP

Create service bundles

with various combinations of

OTT content/ services

Analytics Policy Control and Charging

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10/16/2015 17

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Volume-based Charging

Volume-based charging translates increased usage into proportional revenue growth for data service providers. It also helps them better regulate network utilization. Subscribers gain complete transparency regarding their actual data consumption plus the ability to control monthly costs.

Analytics Policy Control and Charging

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Volume-based Charging in Action

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Notify when usage approaches

volume limit & redirect to

top-up portal

Data cap automatically reset at end of billing period

Volume-based Charging

• Increase ARPU

• Close the gap between network usage and revenues

• Promote fair use and predictable utilization

• Allot SMP

Meter subscriber usage in real-time

Customer may buy extra

volume, upgrade service plan, or

agree to overage fee

Policy Control and Charging

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10/16/2015 19

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Application-based Charging

The ability to identify applications at Layer-7 allows operators to differentiate their offering with a range of unique service plans based on gaming, social networking, streaming video, basic email, and other popular applications.

Analytics Policy Control and Charging

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Application-based Charging in Action

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Application-based Charging

• Increase ARPU

• Close the gap between network usage and revenues

• Promote fair use and predictable utilization

• Allot SMP

Customer opts-in to “Social Mingler”

plan

Exclude Facebook,

Twitter, WhatsApp, Instagram,

LinkedIn from data cap

Plan based on data cap with

unlimited use of social networking

apps

Send monthly usage report

in customer bill indicating “free”

data volume used

Analytics Policy Control and Charging

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10/16/2015 21

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Service Tiering

Service tiering is used to tailor competitive service plans to specific market segments and subscriber preferences. Service plans may be tiered according to different speeds (Mbps, Gbps), QoS, usage allowances, Happy Hours, fair use provisions, application-based SLAs and more.

Analytics Policy Control and Charging

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Service Tiering in Action

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Service Tiering

• Increase revenue and upsell opportunities

• Differentiate your service offering

• Enhance customer satisfaction

• Allot SMP

Create policy rules for each tiered

service plan

Automatically enforce tier speed, QoS,

data cap, etc. on subscriber traffic

in real-time

Assign customers to the

tiered plan of their choice

Automatically enforce tier

charging rules and create charging

records

Analytics Policy Control and Charging

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10/16/2015 23

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Happy Hour

Happy Hour allows operators provide subscribers with financial incentives to shift usage to off-peak hours. Service providers may define one or multiple Happy Hours, during which data usage is not counted against the subscriber’s volume allowance.

Analytics Traffic Management and Optimization

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Happy Hour in Action

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Happy Hour

• Reduce congestion during peak usage hours

• Improve overall user experience

• Optimize overall network utilization and flatten peaks

• Allot SMP

Detect subscriber data

session at start of Happy Hour

Meter traffic and apply zerorate

or reduced charge to Happy

Hour traffic

Check Subscriber

eligibility & enforce Happy Hour QoS/

charging policy

Restore regular QoS/charging

policy when Happy Hour ends

Traffic Management and Optimization

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10/16/2015 25

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OTT Video Caching

Video caching greatly improves streaming video delivery by storing large and popular video files in the service provider network, where they are geographically closer to subscribers and can be retrieved quickly, without going over expensive Internet transit links.

Analytics Traffic Management and Optimization

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OTT Video Caching in Action

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OTT Video Caching

• Save bandwidth capacity and costs on Internet transit and peering links

• Ensure consistently good video QoE

• Increase ARPU with value-added video services

• Allot SMP

Subscriber requests Internet

video content

If content already in

cache storage, it is delivered to subscriber from

cache server

Redirect video requests to the

cache (for all subs or opt-in only)

Retrieve non-cached content

from the Internet, and cache it for

future use

Traffic Management and Optimization

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10/16/2015 27

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OTT Video Optimization

Meeting the expectations of video consumers is no simple challenge for broadband service providers. One solution is real-time optimization of Internet video content, which intelligently adjusts the video delivery according to network conditions, the target device and the service plan SLA.

Analytics Traffic Management and Optimization

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OTT Video Optimization in Action

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OTT Video Caching

• Save network bandwidth and contain costs

• Reduce churn through improved video QoE

• Increase ARPU with value-added video services

• Allot VideoClass

Congestion threshold triggers

optimization policy for streaming video content

Redirect relevant

video traffic to optimization

service in real time

Enforce optimization

policy for all video sessions, or only opt-in customers

Deliver video stream optimized

for receiving device and per

SLA

Analytics Traffic Management and Optimization

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10/16/2015 29

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Fair Use Management

Broadband service providers constantly struggle to allocate sufficient bandwidth and deliver consistent QoE to all network subscribers, Fair use management ensures that no individual subscriber disrupts the service provided to others. It does so by managing throughput and subscriber QoE on the basis of congestion thresholds across the entire network.

Analytics Traffic Management and Optimization

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Fair Use Management in Action

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Fair Use Management

• Reduce network congestion

• Ensure service availability/delivery even when network is congested

• Enhance customer satisfaction and reduce churn

• Allot NetXplorer

Congestion threshold

automatically triggers fair use policy

enforcement

OR operator can rate-limit traffic per subscriber

SLA

Operator can rate-limit traffic

of all subscribers in that part of

network

Automatically restore regular

policy when congestion

subsides

Analytics Traffic Management and Optimization

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Service Provider Network Deployment

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Online Charging

Offline Charging PCRF

Mobile Core Network

Operator Services

Carrier WIFI

Fixed Core Network

VPN

CMTS

DSLAM

Internet

Allot Service Gateway

PCEF/TDF

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