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Delivering Global Resources Through Local Partnerships www.cipherdyn.com

Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

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Page 1: Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

Delivering Global ResourcesThrough Local Partnerships

www.cipherdyn.com

Page 2: Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

{ leverag ing i nnovat ion and g loba l ons i te-of fshore de l ivery }

Strategic Insight

Deep IndustryExpertise

Agile, GlobalDelivery Model

About Us

Cipher Dynamics IT Services (Pvt) Ltd. (Cipher ®) is a

growing IT enabled services and Business Process

Outsourcing (BPO) Services Company headquartered in

New Delhi, India, with offices in the United States;

offering a wide array of solutions customized for a

range of vertical segments. Cipher works with customers

and their business partners to provide a range of services

that span from strategy consulting to implementing,

development and deployment of IT solutions specifically

around the Microsoft Dynamics AX, Microsoft Dynamics

GP, Microsoft Dynamics CRM and Business Intelligence

solutions. We have a deep appreciation for the relation-

ship between Dynamics customers and their implemen-

tation partners and we engage only in ways that support

and strengthen the existing relationship. By combining

strategic insight, deep industry expertise, and an agile,

global delivery model, we've created a wholly unique

approach that leverages innovation and a global

onsite-offshore delivery model to provide the best

return on investments for our clients and their partners.

We have developed deep expertise in domain competen-

cies such as Media and Publishing, Financial Service,

Retail and Hospitality.

How Cipher Can Help

Cipher provides operational leverage by providing the

flexibility to take on extra loads as when needed. This

helps our clients with more time to focus on their core

areas including sales and client servicing. Our deep

resource pool and technical expertise allows our clients

and their partners to leverage a full scale service team

to complement their teams. On partnering with Cipher

you can expect not only quality services and solutions,

but also unsurpassed business expertise, technical

knowledge, and local as well as global support. Cipher

assures that projects will be executed successfully and

professionally at rates that are below normal domestic

rates while providing outstanding quality. We can assist

in successfully deploying your projects while observing

the strictest timelines and quality control. We are also

members of the illustrious STPI (The Software

Technology Parks of India) - a society set up by the

Ministry of Information Technology in 1991.

Why Cipher?

Here are a few compelling reasons to engage Cipher as your partner in designing and implementing mission- critical projects:

Local Relationship & Global Presence Cipher maintainsoffices in the United States and India with our ownassociates so you are assured of dealing with a teamwhose interests are aligned with your goals. Continuityin support and knowledge is essential to a successfulproject. Our model facilitates responsive customer service and quick time to market.

Experienced Developers Cipher employees arerecruited from the top IT colleges and software companiesin the region, and bring valuable real world experienceto our team. Associates are exposed to both technical and client relationship training on a continuous basis as weencourage rotation of our associates to onsite job locations.

Competitive Pricing Cipher offers lower developmentcosts, without sacrificing quality. We provide a blend oflocal and offshore resources optimized for your specificneeds and thereby reducing the effective cost of the solution without sacrificing quality or local relationships. Our "Fixed Bid" approach leverages your investment in documenting the requirements and designing the solution locally but implementing the entire solution offshore at a fixed price.

Communication Local relationship and presence, and having a team belonging to the same solution partner ensures a coverage with our and your workdayand takes away much of the communication issues that offshore projects run into. We offer flexible collaboration solutions ranging from aSharePoint repository on our extranet site to solutionshosted by our clients and accessed through VPN.

Mid Market Focus We focus on the segment of market that has traditionally not received attention fromglobal outsourcing players thereby reducing the abilityof mid market companies to compete effectively withinthe Fortune 500.

Tools We use automated tools during the entire development life cycle, thereby enabling greater productivity and assuring quality.

Methodology We practice a proven and mature onsite-offshore methodology to meet the ever-shorteningtime-to-market expectations. High-level Cipher management and senior experienced professionalgroups continually audit all aspects of the project status,schedules and the effort expended on each task.

Proven Track Record We have a record in deliveringcost-effective turnkey solutions of the highest qualityacross diverse industries, on schedule and within thebudgeted cost.

Page 3: Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

IT Enab led Serv ice Of fer ings: BPO Serv ice Of fer ings:

Customer Service

Contact Centers for Sales • Service &Helpdesk • Customer Service for Telecom •Manufacturing • Distribution • Financial &Service industries

Finance & Accounting

Accounts Payable • Accounts Receivable •Collections & Credit Management • Billing & Invoicing • Fixed Assets • Intercompany •General Ledger • Finance Planning &Analysis

HR Outsourcing

Recruitment & Staffing Support • WorkforceDeployment • HR Administration • BenefitsAdministration • HR Helpdesk

Knowledge Services

Credit Analysis • Equity Analysis •Economics Research • Industry &Company Analysis • Financial Planning &Accounting • Presentation Support •Analytics

Order Management

Quoting • Order Entry • Order Management• Expediting / Substitution • ContractRenewals & Management • CustomerSupport • Logistics Support • ReturnsManagement

Technology Of fer ings:

Cipher offers software development services on today's leading technologies.Our consultants and developers are proficient in the following technologies:

Technologies and Platforms

MicrosoftVB, ASP, VC++, Com, Com++, IIS, SQLServer, .Net Framework VB.Net, ASP.Net,C#, Dexterity, X++, MorphXBiztalk Server and SharePoint portal

Java and J2EE PlatformsCore Java, Java beans, JSP, Servelets,EJB, JDBC, JMS, J2ME, WebLogic,WebSphere

Other TechnologiesHTML, DHTML, JavaScript, Photoshop,CSS, XML/XSL, CGI, Perl, PHP,ColdFusion, SOAP, Web services

DBMS

MicrosoftMicrosoft SQL Server

OracleOracle, Application Server

Re-EngineeringCipher's Business Process Re-Engineeringservices are backed by delivery excellence,robust consulting capabilities and proprietarytools and frameworks. Cipher BusinessEngineering helps organizations gain enormousefficiencies by organizing and managing valuechains. It helps organizations redefine the waythey organize and manage the production,delivery, and use of the information on whichvalue chains are built.

Application DevelopmentCipher assists in any or all of the applicationdevelopment and outsourcing lifecycle stages.Our Custom Application Development services include:

• Architecture Consulting • Development • Testing

Testing and Quality AssuranceCipher provides a full spectrum of SoftwareQuality Assurance (SQA) consulting and continued assistance on recurring needs of testing services to its clients. Cipher has anextensive depth of experience in hands-on software product/application testing. Our professional test engineers possess high-levelskills in:

• Functional & Regression Testing • User Acceptance Testing • Performance, Load & Stress Testing • Compatibility Testing • Validation & Verification • Usability Testing • Test Automation • Application Security Testing • Designing Test Solutions • Testing Strategies and Test Process

Implementation

Enterprise ApplicationsEnterprise Resource Management (ERM) is the logical combination of more traditionalEnterprise Requirements Planning (ERP) systems, including collaborative Supply ChainManagement (SCM) systems and web-enabledplatforms. At Cipher, we deliver thought leadership, best-practice excellence and expertise in ERP Applications (such asMicrosoft Dynamics GP and Dynamics AX).The outcome: significant Return onInvestment for our customers and partners.

Business IntelligenceA complete business intelligence solution integrates disparate data within an enterprisewarehouse architecture, making information available in a consistent and standardized manner. Cipher's business intelligence offerings are specially designed to meet thechallenges of global businesses. Cipher helpsorganizations define key performance indicators (KPIs) to manage their processes and optimize performance and thus help drivecorporate strategy. It also designs and developsvisualization features such as dashboards. Our offerings include:

• BI Solution Scoping, Selection and Implementation

• Data Warehouse Strategy, Design and Implementation

• Business Intelligence Portals • Enterprise Reporting Strategy

& Implementation • Balanced Scorecard/KPI Dashboards

Application Maintenance and Tech SupportFor Cipher, maintaining software applicationsand products has always been a natural extension of application development. Cipher’s development centers in the India leverageround-the-clock work hours and reduce cost ofmaintenance and ownership. Our maintenanceservices cover the following activities:

• Corrective Maintenance - Bug fixing• Adaptive Maintenance - Alterations to

support changing business or technical environments, client specificcustomization and new requirements

• Preventive Maintenance- Restructuring,revitalizing, and rewriting code for futureease of maintenance - and increasingmaintainability through rationalization ofdata and performance tuning

• Perfective Maintenance- Add new capabilities, modify and/or enhance features and deliver upgrades

Microsoft Dynamics ImplementationSupport Services (GP, AX and CRM)

• Offshore Implementation Support Model • Training • Data Migration • Customization and Development • Report Development • Functional / End User Support • Upgrade Services • 3rd Party Product Integration • Email / Phone / Web-based Support,

Scalable to 24 X 7, For Your Customers

IT Enab led Serv ice Of fer ings:

Page 4: Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

Cipher provides standard methods and guidelines to ensure that all projects are conducted in a disciplined, well-managed, and consistentmanner that promotes the delivery of quality products and results in projects that are completed on time and within budget. The methodologyand how it fits in the overall project life-cycle methodology is conceptually shown in the figure below.

Offshore outsourcing is at the core of the Cipher Methodology, which refers to the philosophy of: • Breaking pieces of work into logical components• Distributing these components geo-locationally, to perform them where it creates the maximum value.

The cost arbitrage of Cipher methodology is about the lowest form of value that you get. Part of the savings allows you for investment in more quality time for the definition and design phase of the solution. Further, savings from this methodology allows for investment in pilot projects,which previously might not have been pursued because of resource constraints.

Further, throughout the engagement, there is a comprehensive focus on infrastructure and security redundancies, and confidentiality & privacy focus.

Cipher methodology positions our clients to take advantage of “Fixed Bid” model. As we get into development phase following our methodology, we are able to offer the delivery on a fixed price, thereby taking away the all financial risk from our clients.

{ the cost arb i t rage is about the l owest form of va lue that you can get }

Of fshore Sof tware Deve lopment Methodology

Different parts of a project (or kinds of work) may be suited to onsite, or offshore locations:

Services Client Site Locations Offshore Locations

Strategy &Roadmap Definition

Client Interaction, Interviews, Reviews, ProgramLeadership, & Goal-Setting, Analysis and Synthesis

Background Research, Thought Leadership, & Information Support.

Development & Integration

Architecture, Requirements, Change Mgmt, &Implementation, Requirements Analysis, HighLevel Design, & Prototype Building &Implementation Support

Detailed design, Code Development, Testing &Integration

Systems Integration &Package Implementation

Client Interaction, Process Mapping, SolutionDefinition, Architecture, Change & Program Mgmt

Prototype Building , High Level Design, & CustomComponents, Integration Interfaces, & ReportsBuilding , Implementation Support

ITO, BPO, & AMO First-level Support, Facilities Support, & ProgramMgmt, Service Redundancy

Offshore Centers, Core Service Delivery

Page 5: Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

Deve lopment MethodologyWe follow Microsoft’s solution framework methodology in our development projects.The MSF team model is as follows:

Product Management- Responsible for managing client communications andexpectations. During the design phase, product management gathers requirementsand ensures that business needs are met. Product management also works onproject communication plans such as briefings to the customers, marketing tousers, demonstrations, and product launches.

Program Management- Responsible for the development process and for delivering the solution within the project constraints.

Development- Responsible for developing the technology solution according tothe specifications provided by the program management role.

Testing- Responsible for identifying and addressing all product quality issues and approving the solution for release. This role evaluates and validates design functionality and consistency with project vision and scope.

Release Management- Responsible for smooth deployment and operations ofthe solution. Release management validates the infrastructure implications of thesolution to ensure that it can be deployed and supported.

User experience- Analyzes performance needs and support issues of the usersand considers the product implications of meeting those needs.

Cipher BPO's structured approach to outsourcing helps us assess, analyze and arrive at the optimal outsourcing solution. Our credibility,built on a consistent track record of solid execution has provided uswith a clear differentiation in the market place.

DiscoveryThe Discovery phase of the engagement involves aggregation andunderstanding the client's processes, identifying the processes that canbe outsourced, articulating the risk around these processes and developing a business case for the client.

Pre-requisites addressed to facilitate the process of Discovery are: • Identification of an outsourcing champion/ resource within the

organization • Alignment of outsourcing strategy with the corporate strategy • Establishment of clear timelines around the outsourcing initiative

TransitionTransition is the process of migrating knowledge, systems and operating capabilities. It typically follows identification of appropriateprocesses and vendor selection.

Objectives

• Prepare the offshore site to commence client operations • Document the processes and train process executives to

execute the processes • Design, procure and deploy technology and bandwidth to

access client systems, as required • Finalize SLA and contract parameters

Planning TransitionThe transition phase commences with the establishment of a ProgramManagement Office (PMO) that helps plan and execute transition effectively. The PMO consists of representatives from Cipher BPO andthe client, and is tasked with ensuring the efficient migration of theidentified processes.

Transition ExecutionWe typically deploy domain, process and technology teams to addresseach of the transition tracks. These consist of:

• Knowledge transfer, which includes the construction of operating procedures, preparation of training documents, andtraining executives to execute the process offshore

• Technology transfer that identifies the optimal network architecture, procurement of bandwidth and systems, andinstallation, testing and deployment of technical infrastructure

• Operating preparedness which includes recruitment, induction and site preparation

Parallel RunThe objective of this phase is to test the successful migration ofprocesses to the offshore location, while ensuring that interdependentprocesses are not adversely affected. This takes place in the following stages:

• Preparation of the ramp-up schedule • Logistics management (shift timings, transportation,

food, etc.) • Execution of offshore ramp-up and onsite ramp-down while

maintaining continuity of operations and service levels

Parallel run helps achieve robust and tested operations, operationalwith all resources and infrastructure to execute steady state operations.

Steady State'Steady state operations’ is the on-going delivery of services. It alsoencompasses continuous process improvements in collaboration withthe client, where the outsourced processes are executed as per normslaid down in the Service Level Agreement (SLA).

BPO Methodology

Deve lopment Methodology

MSF Process Model

Page 6: Delivering Global Resourcesextension of application development. Cipher’s development centers in the India leverage round-the-clock work hours and reduce cost of maintenance and

Adopting an offshore outsourcing model establishes a framework for continuous improvement, not mere cost reductions. Cipher enablesyou to leverage the combined benefits of IT Outsourcing and Business Process Outsourcing (BPO) by adopting a unified view of yourprocesses and applications.

We follow the Global Delivery Model and are considered to be experts in delivering high quality projects using globally distributed teams.

Global delivery is the process of breaking projects down into their logical components and then distributing those components to locations(onsite, near shore, or offshore) where they can be delivered at maximum value.

This approach cuts project costs by 40- 60%. It also speeds time to market, as teams around the world create a 24-hour workday.

Cipher Qua l i ty

Partnering with Cipher delivers IT implementations that produce predictable results. And we have put a lot of energy into measuring thoseresults, so that we can improve them, and repeat them.

• Our projects have produced technology that is over 98.99% error-free.

• Over 93% of these projects were on time and on budget (against an industry average of approximately 30%).

• And, as a result, over 70% of our clients and partners have returned.

Deve lopment Center

Our development center is located in New Delhi, India has multiple links to the Internet and dedicated high speed links to the clients.

Cipher uses a secured extranet for the offshore and onsite teams. This extranet is used for uploading projects, report, latest code, prototype, etc. Multiple projects run concurrently in the development centers. Each project has a dedicated seating space,hardware and software available to the development team and access to the project area is controlled to adhere to the confidentiality requirements of the clients. In addition, a weekly project reviews meeting between the client’s project manger and Cipher project manger is held. The communication is also facilitated via regular conference call between the onsite and offshore teams.

Contact Us

Corporate Headquarters

875 Sixth Avenue, Suite 200New York, NY 10001Contact: Rinku WadhwaniEmail: [email protected]: (212) 502-3900Fax: (212) 629-0811www.cipherdyn.com