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Delivering on Your Promise:
A Guide to Building a Personal Brand for Success
Diane B. Zile
JERA Partnerships, LLC
Thank you…
Personal Branding
If you don’t define the kind of person
you want to be with intent and
purpose…
Others will do it for you!
Brand Equity Model
From "Strategic Brand Management: Building, Measuring, and Managing
Brand Equity" by Kevin Lane Keller. © Pearson Education Limited 2013.
Resonance
Judgments
Performance Imagery
Salience
Feelings
1. IDENTITY
Who are you?
2. MEANING
What are you?
3. RESPONSE
What about you?
4. RELATIONSHIPS
What about you & me?
Thank you…
Branding Basics
1.Set Yourself Apart
2.Know Your Target Customer
3.Develop a Personality
“The 3 Steps to Building a Winning Brand Strategy”
Entrepreneur Magazine – February 26, 2015
5
Active
Thoughtful
Preferences
6
AcceptingQuestioning
Preferences
7
Active
Questioning Accepting
Thoughtful
Preferences
Thank you…
DiSC
Dominance
Steadiness
Influence
Conscientiousness
Clues
• Passions
• Needs
• Drives
• Obsessions
• Characteristics
• Qualities
• Yearnings
• Hopes/Expectations
• Achievements
Thank you…
Talent
1.Better than 90% of the rest of the
population
2.Demonstrated repeatedly and
consistently over time
Thank you…
Heart
1.What do you care about?
2.What do you dream about?
3.What is your unique contribution
to this world?
Thank you…
Impact
1.Your view of yourself?
2.Your relationships?
3.Your career?
4.Your community?
Thank you…
Personal Power
• Own it
• Use it
• Stop giving it away!
Might for Right!
Thank you…
The “Kailua” Effect
Know Your Audience
PeersTeam
Friends
Manager
Family
Future Employers
Customers
Clients
Community
Board of Directors
C-Suite
Thank you…
Brand Image
Thank you…
Brand Image
SUBSTANCE
STYLE
Thank you…
Personal Branding
Thank you…
#1 Intellectual Curiosity
Thank you…
#2 Positive Energy
Thank you…
#3 Connection
Thank you…
#4 Influence
Thank you…
#5 Impact
Thank you…
Action Plan
Authenticity
Awareness
Adaptability
Diane Zile
www.jerapartnerships.com
Office: (303) 635-1800, Ext. 1
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