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Jim Shaw General Manager EMEA, Acquia [email protected], +44 786 654 4576 Twitter: @jbpshaw Delivering Social Business Strategy in the Enterprise Demanding Requirements for the Web

Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

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Page 1: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Jim Shaw!General Manager EMEA, [email protected], +44 786 654 4576!Twitter: @jbpshaw!

Delivering Social Business Strategy in the Enterprise Demanding Requirements for the Web

Page 2: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

The Speed Of The Web…

Page 3: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Social Breaks The Bank

Page 4: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Social In Your Pocket

Page 5: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Recruiting Marketing Army

Page 6: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Social Customer Service

Page 7: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

CMO CIO

Art Science

Tale Of Two Agendas

Page 8: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Why Is It So Hard?

Page 9: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

There Has To Be A…

Page 10: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Engaging Community

Page 11: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Engaging Customers

Page 12: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Engaging Contributors

Page 13: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

eCommerce

Drupal !Commerce!

Commerce

Social Business Software

Community

Commons!

WCM

Coltrane!

Content

Retain!Sell!Influence!Associate!Engage!Attract!

Customer!Strategy!

Market! Segments!

Solutions!

Platform! DRUPAL!

Customer Journey

Page 14: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

April 2012

March 2012

February 2012

Open Source Innovation @ The Speed Of The Web

Page 15: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Social Doesn’t Break The Bank

Page 16: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

Acquia is the Enterprise Guide to Drupal

•  220% 3 year CAGR •  2400+ customers •  240 employees •  Global: − Boston, London, Portland,

Washington DC, Paris

•  $68.5M raised capital: − North Bridge Venture Partners,

Sigma Partners, Tenaya Capital

Partners!

Customers!

Awards!

Page 17: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social

THANK YOU Q&A?

www.acquia.com/nl