Upload
raheem
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
Major Presentation
RAHIM U DIN KHAN ID: 6463 Major Presentation
Dell laptop
Company Name: Dell LaptopBusiness Type: Information Technology Corporation.Business Line: Different type of Laptops.Product/Service: Dell Inspiron,XPS, Company Website: www.dell.comCompany Profile
Dell Inc. is an American privately owned multinational and laptop technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports laptop and related products and services.Founder: Michael DellFounded: February 1,1984 Austin Texas, United statesHeadquarters: Round rock . TX ,United States of America.CEO: Michael Dell www.Dell.com
Dell Computer company
Round Rock,Texas78682-2244U.S.A.Telephone: (512) 338-4400Toll Free: (800) 472-3355Fax: (512) 728-3653Web site:http://www.dell.comPublic CompanyIncorporated:1984Employees:29,300Revenue:$18.24 billion (2000)
Dell Computer Corporation
Revenue $ 63.07 billion (2012)Employees 110,000 (2012)
Cont.
1984: Michael Dell founds Dell Computer Corporation.1988: Company goes public with 3.5 million shares of company stock.1991: Dell introduces its first notebook PC.1993: Dell establishes subsidiaries in Australia and Japan.1996: Company begins selling over the Internet.1997: Dell introduces a line of workstations.Dell Data
Who we are and what we doTo be the most successful computer company in the world in delivering the best customer experience in the market we serve.
Dell Mission Statement
An image of the future we seek to createIts the way we interpret the world around us our customers needs, the future of technology and the global business climate.
Dell Vision Statement
4 Ps of Marketing
QualityDesignFeaturesWarranties
Product
List priceDiscount pricePrice
Channels CoverageLocationPlace
AdvertisingT.V ChannelsNews paper
Promotion
Geographic
Demographic
Psychographic
Behavioral
SEGMENTATION
Divide the market into different group based on :
Region South India , North , Western Region, East
World
Geographic
AgeGenderEducationIncome
Demographic
Personality Based
Lifestyle BasedPsychographic
Benefits sought from a product( low price and high quality)
Loyalty to a brand or a storeBehavioral
Relationship customers
Transactional customers
Target market
Laptop Suggested By People
DELL Laptop Consumer(Occupation)
Influence factors
ManagementMarketingFinanceProduction / OperationsResearch and DevelopmentManagement information system
INTERNAL ASSESSEMENT
Management
Sharing
Applying
Creating
Communicating
Marketing
Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.Goals: Attract new customers by promising superior value.
Keep and grow current customers by delivering satisfaction
FinanceFinance has direct input into our long, medium and short-term plans as well as our cost reduction programmes and innovation projects.
Improve performanceDeveloping an understanding the process of banking with so much ease is possible.
Production / Operations
Research and Development
Research and development is one of the means by which business can experience future growth by developing new products or processes to improve and expand their operations.
As a system based on the database of the organization evolved for the purpose of providing information to the people in the organization.Management information system
EXTERNAL ASSESSMENT
Political factors include government regulations and legal issues determining the conditions under which companies have to operate.
POLITICAL ANALYSIS
The economic environment refers to the nature and direction of the economy in which a firm competes.
ECONOMIC ANALYSIS
The social analysis is concerned with a society attitudes and cultural values. Consumers demand for computers is dependent on the educational level in a country. In the past, the demand for laptop computers comprised only of business people.
SOCIAL ANALYSIS
Technology infrastructure help them manage their business transmit and record information.TECHNOLOGICAL ANALYSIS
Strengths:Weaknesses:1) Brand name2) Product customization3) Environmental record4) Competency in mergers and acquisitions5) Direct selling business model1)Commodity (computer hardware) products2) Poor customer services3) Low investments in R&D4) Weak patents portfolio5)Too few retail locations6) Low differentiation
Opportunities:Threats:1) Expand services and enterprise solutions businesses2) Obtain more patents through acquisitions3) Strengthen their presence in emerging markets1) Growing demand for smart phones and tablets2) Profit margin decline on hardware products3) Slowing growth rate of the laptops market4) Intense competition
Swot analysis
SWOTMATR IXProduct Development
Horizontal diversification
Market ExtensionStrengths:1)Brand name2) Market leader 3) Product customization4) Environmental record5)Competency in mergers and acquisitions6) Direct selling business modelWeaknesses:1)Commodity (computer hardware) products2) Poor customer services3) Low investments in R&D4) Weak patents portfolio5)Too few retail locations6) Low differentiation
Opportunities:1) Expand services and enterprise businesses solution2) Obtain more patents through acquisitions3) Strengthen their presence in emerging marketsSO:Introduce more high quality product(S2,S4 O1,O3)WO:Customer relationship(W2 O1)Threats:1) Growing demand for smart phones and tablets2) Profit margin decline on hardware products3) Slowing growth rate of the laptops market4) Intense competitionST: Dell can introduce tablets with new high technology.(S1,S5 T1,T3)WT:Expand retail locations to the remote areas(W5 T2,T3)
Product Development
Horizontal diversification
Market ExtensionProposed strategies of swot matrix
SPACE MATRIX
Internal strategic PositionExternal strategic PositionFinancial Position (FP)Stability Position (SP)Return on investment 3Rate of Inflation -2Leverage 2Technological Changes -3Earnings per share 4Competitive Pressure -3Cash Flow 4Barriers to Entry -2Total 13Total -10Average: 13/4= 3.25Average: -10/4= -2.5Competitive Position (CP)Industry Position (IP)Market Share - 4Growth potential 3Product Quality -3 Financial stability 4Customer Loyalty - 4Profit potential 4Tech know How - 3Resource Utilization 4 Total -14TOTAL 15Average: -14/4 -3.5Average: 15/4 3.75
X-axis: -3.5+ 3.75 = 0.25Y-axis: 3.25+ (-2.5) =o.75
Space matrixCPFPIPSPConservativeAggressiveCompetitiveProduct DevelopmentHorizontal diversificationMarket Extension
BCG Matrix
Product Development
Horizontal diversification
Market ExtensionProposed strategies of BCG
GENERAL ELECTRIC MODLE
BUSINESS UNIT STRENGTH MARKET ATTRACTIVNESSRate Dell RateDell Sale 5 4competition54margin profit53historical profit margin 54primary demand54environmental situation54brand image54economic situation53Quality54customer specification54product innovation54size of market53market share55profit margin54TOTAL 3528impact of technology54environmental impact 53Business unit strength80%market share 54R&D53quality of service55branding & promotion54TOTAL6549Market Attractiveness 75%
47
Industry AttractivenessBusiness Unit StrengthStrongAverageWeakHigh
Grow Grow HoldMedium Grow Hold HarvestLow Hold Harvest Harvest
GE MATRIX OF DELL
Concentric diversification (related to its own business)
Product Development
Horizontal diversification (other product)
Market Extension Proposed strategies of GE Model
QSPM MODEL
QSPM MODEL Strategic AlternativeKey FactorFix weightConcentric DivProduct DevHorizontal DivMarket ExtensionInternal factorStrengths:1) Brand name544442) Product customization53 3443) Environmental record54 4444) Competency in mergers and acquisitions53 3445) Direct selling business model54 444Weaknesses:1)Commodity (computer hardware) products544442) Poor customer services533433) Low investments in R&D523444) Weak patents portfolio524345)Too few retail locations524446) Low differentiation53334External factor:Opportunities:1) Expand services and enterprise solutions businesses544432) Obtain more patents through acquisitions533443) Strengthen their presence in emerging markets54344Threats:1) Growing demand for smart phones and tablets543442) Profit margin decline on hardware products544443) Slowing growth rate of the laptops market53444
Total8556606664PLAN:(A)PLAN:(B)
From the analysis we concluded that the DELL should choose Horizontal diversification as Plan A and Market Extension as a Plan B. Decision on the basis of QSPM
www.dell.comhttp://www.naaptol.comwww.wikipedia.orghttp://www.thehindubusinessline.com/companies/dell-to-expand-operations-headcount-in-india-global-chief/article4361350.ecehttp://www.reuters.com/article/2013/09/12/us-dell-buyout-idUSBRE98B0FC20130912http://www.hoovers.com/company-information/cs/revenue-financial.Dell_Inc.3d10a81e8e6a6d30.html
References
THANK YOU