DEMO #2THE EFFECTIVE LOG: IT’S MORE

THAN JUST LUMBERTommy Jolly

The only really good place to buy lumber is at a store where the lumber has already been cut and attached together in the form of

furniture, finished, and put inside boxes.—Dave Barry

The Inquiry Question How can I make

yesterday’s news engaging for today’s audience?

I don't make jokes. I just watch the government and report the facts . —Will Rogers

Step 1: Provide Breakfast Quiche is effective!

FlavorfulSophisticatedHealthy

Delivery (of food) is really a combination of two of my favorite activities: eating, and not moving.Jim Gaffigan

Step 2: Set the Bar High …So that

everyone else can walk under it comfortably.

Hard work pays off in the future. Laziness pays off now.—Steven Wright

Step 2 (Continued): Go the Extra Mile Dolleen and Kristen Photos + Barry Manilow = Inexplicably Awesome My father carries around the picture of the kid

who came with his wallet. —Rodney Dangerfield

Step 2: Believe Everything Lorraine Wynn Says

She’s fond of comedy.

She knows brain research.

She loves the English language.

Lorraine (Continued) She knows

cartoons. She makes

banana dances accessible to the general public.

No other characteristics are necessary.

Step 3: Write and Share We wrote. Then we read it. I guess I just prefer to see the dark side

of things. The glass is always half empty. And cracked. And I just cut my lip on it. And chipped a tooth. —Janeane Garofalo

Step 4: Innovate! Why read another rewrite

of The Notebook when you can read Nick Sparks 2.0?

Summarize a career’s worth of experience in twenty minutes.

Wonder to yourself what crazy David Milch stories our guest might have…

Step 5: You Can’t Sum Up Writing Time So don’t try. Just quote somebody:

I think I did pretty well, considering I started out with nothing but a bunch of blank paper. —Steve Martin