Demographic and Target Digital Marketing 2019 · We are specialized in various digital services such as Website Design and Development, Data Management and Analytics, Digital Marketing

Vista Digit – Digital Marketing and Web Development Services

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+1 (510) 750 8660

+91 9560303603

[email protected]

vistadigit.com

Demographic and Target Digital

Marketing 2019


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Summary Vista Digit is a digital solutions company specializes in Digital Marketing, Web & App Development,

technical consultancy, media and data management. Our services are unique and different in

comparison to our competitors. We are a data driven company and we do our work based on

innovations and knowledge base. Our main office is located in India to provide a cost-effective

technical solution to our global clients. We have well experience professional team with a structured

organization to deliver every technical project. We are proud to delivery each and every project

within stipulated time and considering budget constraints. We are using latest technologies and

trending designs for every project.

On this marketing proposal document, you can find details about our digital marketing strategy, SEO,

how we can implement SEO on your business etc. We have included project management which

outlines project planning, quality assurance, communication and risk management.

Our digital marketing is completely different from what the other companies are providing in the

industry. Our marketing strategies are more research oriented and focused on conversions. We

develop the demographic profile of the local, country or international, and based on the profile we

market to the categorized and focused target group.


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1 About Vista Digit ........................................................................................................................... 4 1.1 Background ............................................................................................................................... 4 1.2 Our Services .............................................................................................................................. 5

2 Our Approach ................................................................................................................................ 6 2.1 Proposal Overview ................................................................................................................... 6 2.2 What is Digital Marketing? ....................................................................................................... 6 2.3 Our Digital Marketing Strategy ........................................................................................... 7 2.4 Demographics and Target Group Analysis .......................................................................... 8 2.5 What is SEO? ......................................................................................................................... 8 2.6 Our SEO Process? ................................................................................................................. 8 2.7 SEO Research ....................................................................................................................... 9 2.8 On Page Optimization ........................................................................................................ 10 2.9 SEO tools ............................................................................................................................. 11 2.10 Social Media Management ................................................................................................. 11 2.11 Safe SEO Do’s ...................................................................................................................... 12 2.12 Do’s and Don’s .................................................................................................................... 14

3 Project Management .................................................................................................................. 15 3.1 Project Planning ...................................................................................................................... 15 3.2 Quality Assurance ............................................................................................................... 16 3.3 Client Communication ........................................................................................................ 16 3.4 Risk Management .............................................................................................................. 16

4 Our Team ...................................................................................................................................... 17 4.1 Our Team Experience .............................................................................................................. 17 4.2 Our Team Structure ............................................................................................................ 17 1.1 Roles and Responsibilities ...................................................................................................... 18

5 Project Plan and Timeline ........................................................................................................... 18 6 Project Deliverables .................................................................................................................... 19 7 Our Packages and Pricing (Tentative) ....................................................................................... 19

7.1 Package Customization .......................................................................................................... 19 8 Terms and Conditions ................................................................................................................. 20

Contents


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1 About Vista Digit 1.1 Background Vista Digit (VDigit Solutions Private Limited) is a leading digital solution agency with vision to provide 360 digital solutions. We are specialized in various digital services such as Website Design and Development, Data Management and Analytics, Digital Marketing (SEO and SMM), App Development, Graphics Design and Media Management etc. Our skilled professional staffs can consult with your project requirements and create a bespoke development. We have a track record of completing projects on time and on budget. Our development office is located in India to provide a cost-effective technical solution to our global clients. We have well experience professional team with a structured organization to deliver every technical project. We are proud to delivery each and every project within stipulated time and considering budget constraints. We are using latest technologies and trending designs for every project. Our software versions are up-to-date and based on best practices.

Our company initially incorporated in Kolkata, India as an outsourcing digital service provider. Presently, we are located in countries such as the USA and India. We have a record of providing satisfactory project-oriented technological solutions. Our team comprises of highly skilled professionals who come from various backgrounds such as software development and business administrators. We have completed 20+ multiple projects serving various small-scale businesses to large enterprise solutions. As a team, we are confident in facilitating a complete and cost-effective digital solution based on your custom requirements.

At Vista Digit, we provide latest technological solutions through collaboration and consultation. We provide business to business solutions tailored and custom designed for every business. We provide services in the field of technical consulting, web and software development, digital marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM) and other digital services. Our expertise of more than 10 years in the field of digital marketing services has helped businesses achieve their goals. Our strategy is simple and effective to implement “Unique Design” policy. We believe in collaboration with other businesses through meaningful mutual benefits. This helps us to provide high-quality work and to ensure the success of every project and partnership.

Multinational Tech Firm 10+ Years of Professional

Experience 3 In house Products

Latest Trends and Tools On time delivery and on budget 24/7 Support and Maintenance


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We focus on providing solutions to your business requirements through commitment and collaboration. We understand your project requirements and offer value additions and consultation whenever required. We value your time and money to produce mission-critical results on time. As a business, we approach every project with tiny details and care to match your expectations. We are always happy to take your call and queries which we give an utmost priority. Our corporate focus is to provide specific values to every project which we are involved in.

1.2 Our Services TECHNICAL CONSULTING WEBSITE AND SOFTWARE

DEVELOPMENT WITH SUPPORT Strategy Development and Growth Path Support and Development Marketing Strategy Technical Assistance Enterprise Architecture Entrepreneur Support

Website Design and Development (PHP, Python) WordPress Setup, Design and Development E-Commerce Development Software Application and Cloud Support Business Requirement Analysis Database Design, Development and Management

DIGITAL MARKETING AI, DATA MINING AND ANALYTICS

Digital Marketing and Strategy Development Out Reach Strategy Email Marketing SEO Strategy and Execution Social Media Strategy and Promotions Paid Advertisement Management Backlink Development Brand Management

Business Process Automation Business Analytics and Intelligence Data Mining Process Integration Chatbot Development Data Management

APP DEVELOPMENT GRAPHICS AND MEDIA MANAGEMENT

Swift and Objective C Development Cross-Platform Development Android Development Game Design and Development

Graphics Design Infographics Designs Video Editing Content Creation and Management Media Hosting and Management


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2 Our Approach 2.1 Proposal Overview We propose an inclusive approach to our digital marketing strategy. Our iterative process for digital marketing effectively implements all the aspects from detailed requirements to complete SEO. For a much more balanced approach all the additional aspects have to be factored in and activities have to be synchronised across phases. The six strategic factors in our digital marketing are analysis & requirements, identifying issues and gaps, improvement, optimization, outreach and iterate.

2.2 What is Digital Marketing? Digital Marketing is a complete package for business or website promotional strategy and plan. Digital Marketing includes SEO, SMM, Paid Promotions, Backlinks, Branding etc.

Analysis and Requirements

Identifying Issues and

Gaps

ImprovementOptimization

Outreach

Iterate


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2.3 Our Digital Marketing Strategy

2.3.1 Content Design We have a designated expert team to write SEO contents and Blog contents. We have complete knowledge of how to create a content which is Google and search engine friendly. An SEO article should consist of minimum 2100 number of words with a distribution of 5 graphical items and with assigned headers and title. We have experience in writing articles in alignment with the necessary potential keywords. The title should be short and specific to the main keyword. The inside keywords are evenly distributed in the article content. We do certain keyword research before we write an article and recommend you for the potential keywords.


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2.3.2 Content Marketing Our content marketing strategy is through conducting proper research. We use tools such as Ahref and BuzzSumo to identify your similar competitive articles, and we develop a better version of the article for marketing purpose. We identify the influencers who have previously shared similar kind of content, and we contact them to include and share your content.

2.4 Demographics and Target Group Analysis

2.5 What is SEO? Search Engine Optimization or SEO is a term used in online marketing for having free organic traffic from major search engines such as Bing, and Google. Google has 90% of the market share for the keywords searched online. It is very important to optimize your website for Google and align your optimization based on Google Search Algorithms.

2.5.1 SEO History Larry Page and Sergey Brin created Google as a Ph.D. project in their garage. The initial concept of Google was to generate relevant results for the specific keyword. Google crawled the websites and created a page rank metrics for each and every page. The page rank is simply a ranking system to put your website pages on top or bottom. Page rank really did well during in the initial phases of the implementation. The page rank works in such a way that each and every page gets authority rank based on a number of websites linking to the page or website. The page rank has a scale of 1 to 10. 1 scale means that the page doesn’t have authority links and scale 10 means that the page has a lot of authority links. In addition, to the links, the page rank was dependent on the keywords and on page optimization. Before 2008, any website with these factors could rank easily in Google. But things have changed, and Google’s algorithm has matured to the extent of multiple parameters to provide the best-filtered results. Earlier, people can rank easily on Google just by tweaking their website or stuffing with the keyword. But today’s algorithm is completely different from back in 2000.

2.6 Our SEO Process? Our SEO strategy is to use latest and white hat SEO technique. Please be aware that the SEO techniques that were used before such as article submissions, directory submissions, spam comments and other outdated SEO strategy does not work in the latest Google algorithm, and you might get penalized from Google.


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Our SEO approach is based on creating great contents and outreach approach. At first, we conduct keyword research, competitor analysis, potential influencer and preparing a list of the outreach contacts. After the initial research, we outreach the influencers for providing and share your content. We do need your collaboration to outreach campaigns, and sometimes we require you to provide free stuff to the potential influencers. This approach is a mutual benefit approach. Further, we use various innovative approaches such as finding the broken links of the resource pages and provide valuable input to the influencers to link back to your website. We also provide on page optimization based on the site analysis.

2.7 SEO Research Our dedicated research & development team focus on intensive kick-off research on keywords and competitors. Further, we focus on influencers in your business niche and outreach them accordingly.

2.7.1 Keyword Research We do intensive keyword research as a part of the SEO process. Keyword research is a very important part of business and marketing strategy. There are many ways we analyse the right


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keywords for your content and business. We do search volume keyword analysis and competitor keyword analysis. Identifying competitor’s keyword analysis provides a strategic development area of your business. Keywords also form a part of the future marketing strategies.

2.7.2 Google Trends Google trends is another to find the trending keywords on the internet. It shows some search volumes and trends in every country. It is a very important tool for business forecasting and scenario planning.

2.7.3 Google Keyword Planner Google keyword tool is a part of Google Adwords to research about various keyword volumes. We use Google Adwords for initial research on focusing keywords for your website.

2.7.4 Influencer Search We conduct comprehensive influencer research on various tools such as OutreachBox, BuzzSumo, Pitchbox and Scrapebox. We also use a combination of manual search and other software to prepare a list of influencers for outreach. The potential keywords identified during the initial research process are used to searching the influencers.

2.7.5 SEO Out Reach (Backlink Building) Our SEO outreach is a process of sending an email to the potential influencers identified during the research process. It is an ongoing process of sending an email and follow-up on the email sent to the influencers. We recommend providing some freebies from your product or business to the influencers so that the potential influencer links back or promote your business. Our outreach process is automated, and some part is sending manual emails and follow-up emails. Our every submission is recorded, and we submit a comprehensive report at the end of the month or based on your contract.

2.8 On Page Optimization • Keyword Analysis & Research • Baseline Keyword Ranking Report • XML Sitemap • Robots.txt • Google Webmaster Tools Setup & Verification • Yahoo Webmaster Tools Setup & Verification • Bing Webmaster Tools Setup & Verification • Google Engine Submissions • Google Analytic Setup • Meta Tags Optimization • Google Business Listing (Google Map & reviews) • Website design optimization recommendations • Website content optimization recommendations


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2.9 SEO tools We utilize latest SEO tools available in the market such as OutreachBox, PitchBox, BuzzSumo, Scrapebox, mailshake and other SEO analytical software. Our prices are included, and we use a combination of various tools and software for optimum results.

2.10 Social Media Management Our social media marketing strategy is simple and powerful with focus on specific product/business based social media campaigns. For example, if your business is a health product and artwork, then most likely it is recommended to promote the business in Facebook, Instagram, and Pinterest. While, if you have an engineering or technology company, it is recommended to promote the business in CrunchBase or Linkedin. This kind of strategy has helped our client to get a lot of traffic and successful conversion based on the targeted population. We also help you build your social media strategy document to plan and execute which is custom tailored to your business needs.

2.10.1 Facebook Facebook pages are effective when you post media content minimum six or more times a day to reach visitors. Facebook promotions are not popular because the advertisements costs more and not yield good results. However, proper Facebook promotions and marketing can provide you lot of converting customers. We help build your brand in Facebook. Or Facebook marketing strategy includes promotion of the page, posts etc and post your business content in relevant Facebook groups.

2.10.2 Twitter We manage and promote your twitter business profile. We create contents such as images and texts for your twitter account based on your website. We schedule posts to attract maximum potential customers based on the analytics. We use analytics to identify best time to post and target specific demographics.

2.10.3 Instagram Our Instagram marketing strategy is to engage customers and increase the number of followers of your Instagram account. We provide you with the strategic plan and work on promotional materials for Instagram engagement.

2.10.4 YouTube Channel We manage and promote any topic YouTube channel. Based on the type of channel, we provide complete business strategy and optimization of titles and descriptions to attract more visitors. We optimize the thumbnails and provide all the recommendations.

2.10.5 Content Creation We have a designated expert team to write SEO contents and Blog contents. We have complete knowledge of how to create a content which is Google and search engine friendly. An SEO article should consist of minimum 2100 number of words with a distribution of 5 graphical items and with


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assigned headers and title. We have experience in writing articles in alignment with the necessary potential keywords. The title should be short and specific to the main keyword. The inside keywords are evenly distributed in the article content. We do certain keyword research before we write an article and recommend you for the potential keywords.

2.10.6 Content Marketing Our content marketing strategy is through conducting proper research. We use tools such as Ahref and BuzzSumo to identify your similar competitive articles, and we develop a better version of the article for marketing purpose. We identify the influencers who have previously shared similar kind of content, and we contact them to include and share your content.

2.10.7 Audio and Video Content We provide you with audio and video marketing content which will be shared into various social media sites such as Facebook, twitter, youtube and Instagram. We develop audio and video contents based on your requirements and consultation. The audio and video contents are only for marketing purpose; we do not provide any professional video contents which requires models or human interference.

2.11 Safe SEO Do’s 1. Natural Links

Natural link building is a strategy that helps a website to build links automatically. Focus on creating great content and approach few influencers to mentions about your content. Your backlinks are build up naturally when you get few visitors, and they mention your great contents on their website.

2. Quality Relevant Backlinks

Relevant backlinks are very good for ranking high in Google. Google understands the website better with the similar kind of related websites linking. It is tough to ask competitors about linking back to your website when you don’t rank.

3. Domain Age

Domain age is one of the factors in Google to rank. The old domains get more priority in Google as because of the trust build with Google. It is not in your control, and you shouldn’t buy an expired domain to get a high authority as you don’t know what the domain was in use or the history of the domain.

4. Domain Keywords and Length

Keyword in your domain provides value to Google, and it helps you rank higher. In addition, the length of that domain is also important. Choose your domain wisely because it serves as your brand, easy to remember and ranking higher on Google.

5. Social Mentions

Google checks for how a website or a page is mentioned and shared on social media sites such as Facebook and Twitter performs.

6. Quality Recognized Site Backlink


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Quality backlinks are very useful. For example, even it is not relevant, but if you are getting backlinks from high ranking websites, it really makes a difference.

7. Site Engagement

Site engagement is another factor for ranking in Google. How people respond to your website and get involved. A number of comments and reviews gives a positive impact on Google ranking.

8. On Page Configuration

On the page, the configuration is very important for Google site ranking. You have to understand the keyword configuration in title, description and using it on the content. The headers, titles, and paragraphs are also important. Google’s latest algorithm can read the paragraph and image configuration.

9. Subdomain Keyword

Keywords in your subdomain can also rank you higher.

10. Domain Length

Domain length is very important for Google and for your brand. Most of the .com domains are not available, but you can buy some of these small premium domains from auctions or domain broker.

11. Domain History

Domain history is crucial for Google, check if the domain was flagged as web spam or malware website.

12. Public Whois records

Whois records should be kept public, and Google prefers to read and match the Whois records with your contact details on your website.

13. Country TLD

Use country domain extension, if you are serving in some specific country. Google understands and read through HTML about the defined country, country TLD and language defined.

14. Content-Length

Content length is now a very important factor for ranking in Google, If your article is in between 1700 to 2100, most likely you will rank better than any short content. Google values good content with the certain amalgamation of images, videos, and formatting.

15. Page Loading Speed

Check your website speed Google speed test. Google values high-speed loading of your website.

16. Page Update Frequency

Try to update your website with new content at least once per week. Google checks the sitemap for new content additions and

17. Mobile Friendly Website

Check your website for mobile friendly including tablets and other devices. Mobile friendly and responsive website is important because the technology has changed to on the move devices more than the laptops or desktops.

18. Number of Multimedia


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Multimedia files put great value on your website. Recent, Google’s algorithm values the combination of text and multimedia file for great content. So you can use infographics or videos on your content to upgrade your ranking.

19. Internal Links

Internal links provide a path for Google to link each and every content of the website. This provides a better ranking.

20. URL Length

When you write content or publish content, make sure you make your URL short and precise to the keyword. For example, https://vistadigit.com/complete-seo-guide/

21. Sitemap

Sitemaps represent the complete structure of your website. You have to submit sitemaps in Google Search Console for Google to index each and every link of your website.

22. SSL certificate

HTTPS is more preferable for Google because it provides assurance and security for your website and the users.

23. Links from edu or gov

Authority websites such as educational and government websites are more trustworthy than normal websites in the eyes of Google. Having certain links from these government and educational websites provide a positive impact on ranking.

24. Image alt tags

Images are not machine-readable, and Search engine only understands the tags associated with each and every image.

25. Google Search Console monitoring

Register in Google search console and submit your sitemap. Within 2 months you will understand what sites are linking and how Google is indexing your website. You can also check if you have error pages such as 404.

2.12 Do’s and Don’s 1. Links from Bad Domain

Bad domain links are harmful to your ranking in Google. You have to manually google disavow links in Google search console. Example of the websites that are harmful is related to “any p*rn / gambling etc.

2. Web Spam

Spam websites are prone to zero ranking in Google. It is very important to make your website spam free. Once you are flagged spam or malware website, it takes a lot of time to get back to natural Google ranking.

3. Blog Comments Spam


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Blog comments are flagged as spam in Google. If the comment is genuine and provides value, then it is a different case. But preferably, don’t build your backlinks using blog comments method.

4. Directory Submissions

Directory submission services are outdated and give you negative impact on ranking. However, some business directories are helpful for getting the relevant traffic to your website.

5. Spin Article Submissions

Spin Articles and article submissions for link building is banned in Google and can lower your ranking in Google.

6. HTML Error

Check for any HTML or CSS error and validate your pages with W3 markup validation.

7. Parked Domains

Parked domains provide a negative impact on the search engine ranking.

8. Site Bounce Rate

Site bounce rate should be low so that people read and get engaged on your website. Google check for the amount of time spent and bounced traffic on your website.

9. Bad Reviews Google+

Reviews in Google plus is also a factor integrated into the algorithm. Try to get good customer service and give you positive feedback in Google.

10. Duplicate Content

Duplicate content is penalized in Google, and you won’t rank at all if you have only duplicate contents. Some of the product-based industry to face this kind of situation when the product descriptions are the same for every website.

11. Number of Outbound Links

Limit your number of outbound links as it might reflect that the website is providing any value addition. The outbound link should be limited and avoid affiliate linking. If you are providing affiliate links, then try to clock the links to your internal website address.

12. Broken Links

Broken 404 links are important to be fixed. Use Google Search Console to identify the 404 links and any other actions required.

3 Project Management 3.1 Project Planning We will prepare a complete report on business and marketing requirements document upon consultation with the client. The requirements will cover the gaps and business processes. Once the requirements are finalized with the client, we will design the project plan and share it with client. Our strategy will consist of a research report to execute the marketing strategy for your business. In addition to the project plan, we will create a project charter which will lay down the


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rules of engagement, roles, responsibilities, project structure, reporting requirements, client communication and timelines.

3.2 Quality Assurance This chapter provides a detailed approach for quality assurance measures that will be used and the various controls that will be employed for the project. Quality assurance in digital marketing is very important in terms of link building, branding and the reputation of the company. We will ensure that the reputation, reviews and quality backlinks are our priority.

3.2.1 Quality Measures The following Quality Measures have been identified for the project

ID Measure Description Threshold M1 Complete

outreach and backlinks delivered

A monthly marketing reports with various backlinks, outreach and outcomes.

• All requirements mentioned in the Requirements Document have been covered

• All additional requirements identified outside the above-mentioned document during the project

M2 Project Management

Proper Documentation and Change Management

• All Documentation related to the project maintained and stored in the Project Directory

• Bidirectional traceability of any outreach changes

3.3 Client Communication 3.3.1 Communication Channels Project Communication can be transmitted in various forms or media. We will frequently communicate with the client and provide updates about the project progress with best possible medium. Following are different types of communication media can be followed:

• Web Portal • Email • Cloud

3.4 Risk Management The following table provides an example of the risks and the proposed mitigation activity. Please note that risks identified during the project will be recorded in a separate Risk Log, maintained by the Project Manager and circulated and discussed with the client during the progress meeting.

ID Risk Description Probability of Occurrence

Impact on Project

Mitigation Activity

1 No Ranking of the business/website on Google

High High Identification of the project gaps and spam removal strategy. It will take some time to get back on ranking on Google.

2 Out Reach Fail (Users not willing to add the client’s business)

Medium High Change in Strategy and identification of the gaps in outreach


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3 Product Non-Satisfactory Medium Low Feedback and suggestion by the users to the client.

4 No Payment Medium High Payment on time will facilitate us to deliver on time. Delay in payment may result in delay of the project.

5 Non-Satisfactory Medium High If the client is not satisfied with our marketing strategy, we will try to meet the client requirements within the budget and satisfaction level.

4 Our Team

4.1 Our Team Experience Our VistaDigit team has multi-talented and diverse team of skilled professionals. Our collective experience of the team members are:

• Have experience of software development, website development, digital marketing, UI/UX and media management.

• Have on going trainings in various coding languages, Google Webmaster Tools, SEO techniques and new SEO methodologies.

• Proven record in research and new technique development. • Wide experience of collaborate project delivery.

4.2 Our Team Structure The following diagram represents the proposed Team structure to be setup by VistaDigit in order to meet the requirements. Please note that the Project Manager will be the single point of contact for any project.

Project Manager

Marketing Expert

Social Media Expert

Out-Reach Expert

Graphics DesignerContent Writer


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1.1 Roles and Responsibilities Following table provides overview of roles and responsibilities for the team

Role Responsibility Project Manager • Requirement Finalization

• Client Communication • Process improvement • Quality Control • Management Reporting • Manage Risk log and associated mitigation activity • Solely responsible for timeous delivery on the project • Maintain project plan against baselines • Formulate the communications strategy • Prepare project progress reports

Marketing Expert • Designing Marketing Strategy and Solution • SEO and SMM Strategy and Research • On Page and Off-Page SEO strategy • Keyword and Competitor Analysis • Develop, communicate and maintain the overall marketing strategy • Managing and Mentoring Out-Reach Expert, Graphics Designer, Social

Media Expert • Conduct analysis to determine best approach for business problems

and marketing solution • Ensure quality outreach and no SPAM policy. • Monitor performance

Content Writer • Write Content for Marketing Purpose. • SEO Research and Keyword implementation • Content Research • Coordinating with the Graphics Designer.

Social Media Expert • Develop Social Media Strategy • Design Campaigns • Management of the pages, groups etc. • Social Media Communications

Out-Reach Expert • Collection of Out Reach Influencers • Collections of the Out Reach Websites • Collection, Extraction and Management of the Emails • Follow-up on Outreached emails • Sending Outreach emails

Graphics Designer • Designing graphics for the marketing content • Graphics for Out Reach emails

5 Project Plan and Timeline Project Activities M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 Project Plan Finalization Analysis Project Requirement Identifying issues and gaps Improvement Possibilities Marketing Strategy Design and Development


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Develop Social Media Strategy Design Campaigns Management of the pages, groups etc

Designing graphics for the marketing content

Keyword Research SEO Research and Keyword implementation

Competitor Research SEO and SMM Strategy and Research Social Media Outreach On Page and Off-Page SEO strategy Keyword and Competitor Analysis Strategy Customization ScrapeBox Websites OutreachBox Influencers Collection, Extraction and Management of the Emails

Email List Outreach Emails Content Creation and Marketing Web 2.0 Backlink Websites Branding and Lead Generations Monitoring and Outreach Statistics Reports

Tracking and Reporting Follow-up Final Report

To get the best marketing results and SEO, our plan is tailored to 10 months.

6 Project Deliverables Following are the list of project deliverables and reports.

• Combined Inception Report (Analysis, Requirements, issues and gaps, strategy and project executions)

• Interim Report on Marketing Strategy and SEO • Out Reach Report • Branding and Analytics Report • Final Report

7 Our Packages and Pricing (Tentative) 7.1 Package Customization Our general 10 months marketing package Following are the individual and combined digital marketing packages:


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Packages Resources Collaborative Efforts (hours)

Rate (USD) Amount (USD)

Strategic Development Project Manager 56 20 1120 SEO (Search Engine Optimization)

Marketing Expert Out Reach Expert

70 15 1050

SMM (Social Media Management)

Marketing Expert Content Writing Graphics Designer Social Media Expert

118 15 1770

Out Reach Marketing Expert Out Reach Expert

120 15 1800

Branding Marketing Expert Content Writing Graphics Designer Out Reach Expert

80 15 1200

Content Creation and Marketing

Marketing Expert Content Writer Graphics Designer Out Reach Expert

130 15 1950

Web 2.0 Backlink Marketing Expert Out Reach Expert

100 15 1500

Total Monthly Cost 10390

Total for 12 Months (2 months free if paid in full) 103900

You are free to choose individual packages or complete digital marketing packages.

8 Terms and Conditions The following are the terms and condition applicable to the proposal.

• Every delivery depends on the feedback received on its previous deliveries/ reports. In order to complete the project within stipulated time, it is assumed that the client will either make the payment or provide feedback on the deliverables within two weeks from submission.

• Our digital marketing strategy is a proven solution, however, it depends on various factors to rank on top of the Google page such as

o Product or Business Quality o Any previous malware or SPAM record on IP or the website o Google Algorithm Changes o Keyword Competitiveness o Business Strategies o Other Spam promotional techniques

• We do not guarantee a high page ranking but we do our best to rank you on the top for the applicable keywords.

Documents

Demographic and Target Digital Marketing 2019 · We are specialized in various digital services such as Website Design and Development, Data Management and Analytics, Digital Marketing