Denial; it’s not just a river in Egypt

Dror Etzion

1. There is no business case for CSR.

2. Most current CSR activity is meaningless.

3. CSR is boring.

1. Sustainability is THE megatrend of the next several decades.

2. Sustainability is a gateway to innovation.

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1. Sustainability is THE megatrend of the next several decades.

2. Sustainability is a gateway to radical innovation.

3. Get real.

We are now faced with the fact, my friends, that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there is such a thing as being too late. ... Life often leaves us standing bare, naked, and dejected with a lost opportunity. We may cry out desperately for time to pause in her passage, but time is adamant to every plea and rushes on. Over the bleached bones and jumbled residues of numerous civilizations are written the pathetic words, "Too late".

- Martin Luther King, Jr.

Beyond Vietnam -- A Time to Break SilenceDelivered 4 April 1967, at a meeting of Clergy and Laity Concerned at Riverside Church in New York City