DENIM PREMIÈRE VISION CONNECTS PLAYERS IN GLOBAL PREMIUM DENIM

On 27th and 28th May, in Hall 8 of the Fira Montjuïc in Barcelona, be among the first to discover the best in premium denim in the spot where the jeanswear stars converge, connect and venture one step beyond to shape the future of denim.

Get ready for a journey through the Denim Première Vision galaxy and let yourself be guided by the trends and creative innovations of Autumn-Winter 2016-17.

For its 16th edition – the third in Barcelona after 13 sessions in Paris - Denim Première Vision asserts more than ever its role as leader of the international upstream jeanswear sector. An essential meeting point and source of inspiration for denim industry players, the salon favours one-of-a-kind opportunities to make productive connections in the international denim community, with all its specific codes and values. This season, Denim Première Vision – which has simplified its name and dropped the ‘by’ for the occasion – is aligning itself with premium design through a constellation of specialties, know-how and professionals whose offers are linked by a shared passion for denim fabric.

Press release 27 & 28 May 2015

IN KEEPING WITH ITS ORIGINAL CONCEPT AND VALUES, DENIM PREMIÈRE VISION BRINGS TOGETHER IN ONE PLACE A UNIQUE, CREATIVE AND RIGOROUSLY SELECTIVE OFFER, A REFLECTION OF THE INTERNATIONAL PREMIUM DENIM MARKET.

R 1 selective, high-end, and seasonally-updated offer, on the cutting edge of creativity and innovation, responding to the needs of a specific market – premium denim;

R 97 exhibitors - Weavers (45%), manufacturers/launderers/finishers (24%), accessory makers (21%), fibre producers and spinners (3%), technology developers and promotional organisations (7%)… - among the most influential in the sector, constituting

R 10 new exhibitor companies that have been rigorously selected (see annex for details): 6 manufacturers/finishers/launderers – Italy (2), Turkey (1), Morocco (1), United Arab Emirates (1) and Tunisia (1) -, 2 weavers – Italy and Turkey -, 1 accessories manufacturer from the UK and 1 technology developer from Spain;

R 3 companies returning after several seasons, proving the interest and attraction of the show : The weavers Vicunha Textil (Brazil) and Kurabo Industries (Japan), and Italian launderer Martelli ;

R Know-how, technologies and developments from 20 countries with high added-value production and manufacturing, numbering among the most important in the jeanswear industry - Turkey (29% of exhibitors), Italy (18%), Spain (9%), Morocco (9%) as well as Japan, India, Pakistan, Hong Kong, France, Tunisia, Germany and Brazil;

R 4,000 international visitors – premium and high-end fashion and jeanswear brands; designers, and major luxury brands. Looking for exclusivity and ever more elaborate and sophisticated products, they come to discover in preview the cream of the denim industry:

R 1 unique gathering, rich in inspiration, meetings and events.

R 1 common goal: Bringing together, in a pertinent manner, the elite of the specialised international offer, and creating a global platform to serve a global industry.

TOP 10 DENIM PREMIÈRE VISION EXHIBITORS

28

Germ

any

Tuni

sia

Fran

ce

Japa

n

Hong

Kong

Paki

stan

Mor

occo

Spai

n

Italy

Turk

ey

17

98

64 4 3 3

2

Fibre producers and spinners

3

Technology developers

and promotional organisations

7

Accessory manufacturers

20

Manufacturers/ launderers/ �nishers

23

Weavers44

Among the jeans specialists at the show:

• Denim makers : Albiate (IT), Artistic Fabrics Mills (PK), Arvind (IN), Blue Farm (HK), Bossa (TR), Calik (TR), Cappio Tessuti (IT), Cone Denim (US), Isko (TR), Kipas (TR), Kuroki (JP), Orta (TR), Montebello (IT), Realteks (TR), Swift (FR), Tavex (MA), Soorty (PK), Tejidos Royo (ES)…

• Manufacturers/ launderers/ finishers : A14 Denim (TR), Crossing (MA), Fashion Point (TR), Itaclab (IT), Lefaxx (TR), Pizzaro (PT), Realkom (TR), Sartex (TN)…

• Accessory manufacturers : Berning (DE), Cadica (IT), Deridesen (TR), Dienpi (IT), Dorlet (FR), Metalbottoni (IT), Panama Trimmings (IT), Prym Fashion (IT), Red Button (TR), YKK (IT)…

• Fibre producers and spinners : Industria Morera (ES), Lenzing (AT), Rhodia (BR)…• Technology developers: Archroma (CH), Iberlaser (ES), Jeanologia (ES), Mactec

(IT)…• Promotional organisations: Maroc Export (MA), ULUDAG (TR)…

EXHIBITORS BY ACTIVITY SECTOR

28

Germ

any

Tuni

sia

Fran

ce

Japa

n

Hong

Kong

Paki

stan

Mor

occo

Spai

n

Italy

Turk

ey

17

98

64 4 3 3

2

Fibre producers and spinners

3

Technology developers

and promotional organisations

7

Accessory manufacturers

20

Manufacturers/ launderers/ �nishers

23

Weavers44

DENIM PREMIÈRE VISION EXPLORES INSPIRATIONS FOR AUTUMN-WINTER 2016-17

In an atmosphere that is simultaneously futuristic and vintage, galactic and offbeat, explore fashion directions and discover the latest developments for an Autumn-Winter 2016-17 season where almost-cosmic connections between design and innovation cast infinite light on denim’s creativity, mixing futuristic propositions with jeanswear’s eternal roots and DNA.

Fabrics, accessories, finishings, washes, colours and shapes…. the moment you enter the show, under a starry sky, follow the path to the Denim Trends Area and embark on a journey to the heart of seasonal influences.

Autumn Winter 2016-17 traces out constellations that connect people, link know-hows and encourage explosive close encounters of a third kind.

These imaginary lines explore alternative realities where the imagination encourages research and personalisation. Sensitive or visionary products - where the energy of light mingles with the manipulation of elements, reinventing the past and looking ahead to an unexplored future.

This constellation shows its face to travellers on the hunt for unknown treasure, new promises, renewal, and unexpected discoveries. Vintage and the past are updated with new experiments, new processes, and natural, warm and innovative materials.

DISCOVER THE 3 CONSTELLATIONS THAT COME TOGETHER IN A STRONG-MINDED AND CONFIDENT SEASON,

# ORION EXPLORERS

In the sidereal darkness, attracted by the glowing orbs and colourful stars of the Milky Way, experience a dream full of unexpected emotions and artistic energy. With suppleness, fantasy and plays on light and shine, this universe proposes denim with the most poetic allure, where mixes of materials, structures and techniques create unexpected creative developments.

Embark on a quest for the future and indigo 3.0 and discover an alternative reality in today’s denim. Technical blues and metallics play on performance, variations in lengths create disproportion in silhouettes, like an extension to infinity. The influences of sport and technology make themselves strongly felt in denim. Surprising and innovative new materials and cutting-edge techniques multiply.

©Daan Roosegaarde

©Pangenerator

# GALACTIC DREAM

# ANOTHER MOON

TO LEARN MORE ABOUT SEASONAL FASHION DIRECTIONS AND BETTER UNDERSTAND AUTUMN-WINTER 2016-17, DON’T MISS THE NEW FASHION SEMINAR:

DENIM TREND TASTINGWednesday

27th May at 12:30pmSala Principe

Organised by the show for the first time as a complement to the fashion information in the Denim Trends Area, this seminar offers a unique occasion to benefit from the Denim Première Vision team’s expertise. Here, they will share with you the season’s key points, its societal, artistic and aesthetic influences and also an analysis of the season’s offer, from fabrics to finishings, including fits and accessories.

Please note: space is limited. Reserve your seat by signing up in advance on the following address: presse-info@premierevision.com

FOLLOW THE DENIM PREMIÈRE VISION CONSTELLATION AND JOIN UP WITH THE DENIM COMMUNITY

ISKO I-SKOOL™ presents its second edition and launches the Promising Talent Award by Denim Première Vision

A regular exhibitor at Denim Première Vision, the leading denim manufacturer ISKO™ this season launches the 2nd edition of I-SKOOL™ , the young talent competition it created in collaboration with its Italian research division specialised in style and design, the Creative Room™ , and with the support of the world’s leading fashion and design schools.Many jeans industry players are involved in this project. Whether manufacturers, launderers, finishers, or jeanswear and accessory, they are all participating in helping develop the collections by the nominated students, collections that are made from ISKO™ fabric. They will also participate in the award ceremony presented in Milan in July.

Thus to the two already existing prizes – the Denim Design Award, for young designers, and the Denim Marketing Award, for marketing students – is now added this year a third prize: the Promising Talent Award by Denim Première Vision.Already a partner in the first edition of this competition, the leading denim show is now even more closely associated with ISKO I-SKOOL™ by giving this new prize to award the student who is the most innovative and promising for the jeans industry. This is also an occasion for Denim Premiere Vision to support and follow young designers. This is of utmost

• Join us at the ISKO I-SKOOL™ (A1) stand to learn more about this operation

• Press conference – the launch of the Promising Talent Award by Denim Première Vision 28th May – 11am / Stand A1

Business, synergies, discussions… more than a show, Denim Premiere Vision is also a lively space where events within the event mix with festive happenings and an always surprising and offbeat display!

APPOINTMENTS AND EVENTS NOT TO MISS IN OUR GALAXY

Orta Anadolu & Garmon Chemicals: Let’s be part of the solution!

Turkish weaver Orta Anadolu and chemical product maker Garmon Chemicals are joining forces in their environmental approaches, becoming the first to apply the GreenScreen® methodology on denim fabric. They have selected Denim Première Vision to present, over the course of two seminars, innovations and ecological solutions they are proposing to reduce the environmental impact of the chemicals used in the jeans industry.

GreenScreen® For Safer Chemicals is a publicly available and transparent screening method to help our society move quickly and effectively towards a more systematic use of greener and safer chemicals.

• Seminar - Be a part of the solution: Pioneering GreenScreen® in denim by Orta and Garmon 27th & 28th May – 2 pm / Salle Principe

E-360º by Tavex: discover the power of multidirectional stretch

With its new stretch fabric E-360° by Tavex, the celebrated Moroccan weaver is revolutionising jeans and putting an end to stiffness! Completely new freedom of movement and comfort, unparalleled stretch, and maximum flexibility and resistance are the true powers of the new multidirectional stretch by Tavex. To showcase the advantages of its latest innovation, Tavex presents live performances at Denim Premiere Vision.

• Join us at the Tavex stand (B27) 27th May – 12 pm / 1:30 pm / 3 pm / 4:30 pm 28th May – 11:30 am / 1:30 pm / 3 pm

Jeanologia presents : BLUE TECHNOLOGY, a view to the future

Nothing can change without technological innovation, an invisible but crucial element in the jeans industry. At the heart of the show, in its BLUE TECHNOLOGY area, Jeanologia, one of the international leaders in terms of finishing technologies for denim and fabrics, is presenting past, present and future technologies applied to denim. Those that helped make jeans legendary, but also those that brought about revolutions, in addition to the sector’s emerging interconnected issues -transparency, sustainability, innovation and technology.

• Discover the exhibit at the space dedicated to Blue Technology• Inauguration on 27th May at 4:30 pm

THE SHOW GOES ON!

Whichever your galaxy, join the denim constellation and celebrate indigo fabric!Join us for an exclusive private Denim Première Vision party:

Wednesday 27th May from 8:30 pm at the Pacha Passeig Maritim Barceloneta, 38(entry upon presentation of show badge)

HAPPY BIRTHDAY MARTELLI !And also come celebrate the 50ème anniversary of the Italian launderer MARTELLI! (Stand B2). An evening in partnership with Sportswear International magazine

SPORTSWEAR INTERNATIONAL enlivens the Denim Première Vision galaxySPORTSWEAR INTERNATIONAL is the leading magazine for denim news and fashion trends. Its print and digital versions are followed by the major industry players in international fashion, particularly by the denim community. At the show, join the SPORTSWEAR INTERNATIONAL planet, and strike a pose at the photo call set up especially by Denim Premiere Vision for the magazine, and pick up a free copy of their latest issue. Take a break during your visit to learn more about them.www.sportswearnet.com

DNM TEXTILE and NEW WASH GROUP outfit the show’s hosts and hostessesThis season, Denim Première Vision brings together Turkish weaver DNM Textile and Moroccan manufacturer/ launderer/ finisher New Wash Group for hosts and hostess outfits in a total casual look.

Hostesses have a hooded jacket and a jogjean in washed indigo. Hosts are wearing an indigo Teddy over a white V-neck T-shirt and a washed jogjeans.

• DNM Textile – Stand B44• New Wash Group – Stand B28

ARTISTIC FABRIC MILLS creates the official bag of the denim season!For Denim Première Vision visitors, Pakistani weaver Artistic Fabric Mills has dreamed up an oversized tote in a truly innovative fabric. The textile is made using the weaver’s Zero Wash technology, requires no laundering out, and won’t transfer onto clothing,

• Artistic Fabric Mills – Stand C12

RED BUTTON AKSESUAR réalise les chaînes porte-badgeLe fabricant d’accessoires turc Red Button Aksesuar offre à chaque visiteur une chaînette argentée en zamac, agrémentée d’un médaillon représentant la constellation de Cassiopée, à laquelle chacun pourra suspendre son badge le temps du salon.

• Red Button Aksesuar – Stand B32

REALKOM offers an exclusive denim pouch for the press and VVIPs!Designed and created by Turkish manufacturer Realkom, this novel denim pouch has been specially created for Denim Premiere Vision, and is destined to catch everyone’s eye !

• Realkom – Stand B29

Denim Première Vision would especially like to thank the City of Barcelona as well as its Tourist Office for their support and their warm welcome.

DENIM PREMIÈRE VISION THANKS ITS PARTNERS

Download the new Denim Première Vision app!To learn all the latest Denim Première Vision news, discover the list and get full information about our exhibitors, or find your way around the show and keep up with the program at this new edition, don’t wait a minute more! Download the Denim Premiere Vision app, available for smartphones and Android.

Share, like, post a comment!Join us on Facebook, Instagram and Twitter!Don’t miss any news or information and stay connected to Denim Premiere Vision before during and after the show.

At the show, get in touch with and follow the denim community thanks to the Tweetwall sponsored by Pakistanis weaver SOORTY ENTERPRISES (stand B41)!

THE NEXT DENIM PREMIÈRE VISION

18 & 19 November 2015 Hall 8, Fira Barcelona Montjuïcwww.denimpremierevision.com

Contacts :Denim Première Vision press office 2e BureauIgor Robinet-Slansky Marie-Laure GirardonT. +33(0)1 70 38 70 30 T. +33(0)1 42 33 93 18M. +33(0)6 42 06 31 02 m.girardon@2e-bureau.com i.robinet@premierevision.com

STAY CONNECTED TO THE DENIM PREMIÈRE VISION GALAXY