Dental Assistants Recognition WeekMarch 2-8, 2008

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American Dental Associationwww.ada.org

American Dental Assistants Associationwww.dentalassistant.org

DENTAL ASSISTANTSRECOGNITION WEEK

Table of Contents

Letter from the President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Magazine article reprints:

November/December 2007 article and entry form . . . . . . . . . .4

Noteable DARW Activities conducted in 2007 . . . . . . . . . . . . .6

Bulletin Borders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Press Release Primer and Samples . . . . . . . . . . . . . . . . . . . . . . . . .18

Sample Spot Announcements . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Gubernatorial/Mayoral Proclamation “How To” . . . . . . . . . . . . . .20

Sample Proclamation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

DARW Merchandise Memo . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

ADAA Salable Materials Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

ADA-Produced Theme Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

ADAA Membership Application . . . . . . . . . . . . . . . . . . . . . . . . . .29

SPECIAL NOTICE TO STUDENTS AND EDUCATORSApplications for Student Achievement Awards and Juliette Southard/Oral-BScholarships are available from ADAA Central Office. To obtain a copy, contact CentralOffice, ADAA, 35 E. Wacker Drive, Suite 1730, Chicago, IL 60601-2211.Fax: 312-541-1496; E-mail: adaa1@aol.com. No phone calls please.

Student Achievement Award applications must be returned completed to ADAA byMarch 31, 2008. Scholarship applications due by January 31, 2008.The Scholarship appication may be downloaded from www.dentalassistant.org.

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35 East Wacker Drive – Suite 1730 – Chicago, Illinois 60601-2211PHONE 312-541-1550 • FAX 312-541-1496 • E-MAIL adaa1@aol.com

American Dental Assistants Association

To: State and Local ADAA Presidents and interested othersFrom: Kimberly G. Bland, CDA, EDDA, National PresidentDate: January, 2008RE: DENTAL ASSISTANTS RECOGNITION WEEK

Dear Dental Assisting Professional:

Here’s our new theme for 2008-2010:

One Team, One Goal: Improving Oral Health

We are pleased to reaffirm our continuing association with• the American Dental Association,• the Canadian Dental Assistants Association and• the Canadian Dental Association.

This theme provides areas to explore for recognition as we work with our dental assistingschools, dental associations, dental assisting associations and other auxiliary groups. Ourgoal is to make the public and our fellow professionals aware of the contribution that den-tal assisting makes to the betterment of public health.

We hope you’ll use the ideas in this kit as a starting point to make your mark for dentalassistants recognition. We‘ve included

• standard ideas for news releases• proclamations• public service announcements• in-house promotions.

We’ve also included ideas from last year’s participants to show you what they undertookto make DARW memorable.

We look forward to hearing about your activities and I urge you to participate iand let usknow what you did... the form is enclosed. Take the time to tell the world. Join us inobserving Dental Assistants Recognition Week 2008!

A SPECIAL WORD ABOUT MEMBERSHIP PROMOTIONTraditionally we offer a special $20 discount to any new Active member joining ADAA during March inhonor of Recognition Week. Simply return the new member application (student membership is notincluded; may not be combined with any other promotion) with a postmark prior to March 31, 2008and deduct the $20. Thanks for your attention.

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Announcing a new theme for 2008 through 2010 andpresenting the list of 2007 participants was covered in theSeptember/October issue of the Journal. But we shouldmention again that although the competition will not beheld next year, everyone is invited to tell us what they didand how it turned out. Recognition will be provided for allin a 2008 issue of the Journal. Kits will also continue to bedistributed on request and to all state and local presidents.

You may order a DARW activities kit at adaa1@aol. comor by fax at 312-541-1496 or by mail at ADAA, #1730, 35E. Wacker Dr., Chicago, IL 60601-2211. Kits will bemailed in January.

We are pleased to present again the theme for DentalAssistants Recognition Week for 2008-2010:One Team, One Goal: Improving Oral Health.

This motto was based on an idea from Connie Smith,CDA, EFDA, clinical dental assistant from Bloomington,Indiana, in the practice of Keith Roberts, DDS.

DARW is a joint effort of the ADAA, the American DentalAssociation, the Canadian Dental Assistants Associationand the Canadian Dental Association. Kits will be availableon-line in January at www.dentalassistant.org andwww.ada.org.

DENTAL ASSISTANTSRECOGNITION WEEK

March 2-8, 2008

4 The Dental Assistant November/December 2007

DDAARRWW 22000088

New Theme, No Contest

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ACTIVITIES PUBLICITY FORMContact Name_______________________________________________ Position__________________________________

Business Name ________________________________________________________________________________________

Business Street Address _________________________________________________________________________________

City __________________________________________________________ State_________ Zip_____________________

Business Phone (________)_______________________ E-mail address __________________________________________

Category (You must choose one):

� Dental Assistants Association

� Dental Assisting School

� Dental Office

� Other Organizations (i.e.,Dental Associations, Military, etc.)

Please provide 100 words or less that describe the activities and success of your 2008 Dental Assistants RecognitionWeek observance. Where possible, include good quality photos or samples of any materials used. Activities musthave been implemented between the periods of March 1 and 15, 2008. All entries must be received by May 1,2008, to be considered for publication. All entries will be acknowledged by mail.

Please do not submit information before the conclusion of DARW. We want to know how youractivities went... not just your plans.

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Return this form to the American Dental Assistants Association, 35 East Wacker Drive, Suite 1730, Chicago,IL 60601-2211.

Note: Photos, correspondence and any attendant materials will not be returned.

A word about photos: We like to publish DARW photos in the Dental AssistantJournal. Many entries include photos taken with digital cameras and printed on inkjet or copier paper that is best used for word documents; photos of this type arerarely suitable for publication. If you are using a digital camera, set it for the high-est possible resolution. Then print your photos on glossy photo paper. Whetherusing film or digital photography, please consider the background and be aware oflighting. Make sure that the subject matter is suitably illuminated and use a flashwhen necessary. We hope to see your photos in the Journal. Thank you.

2008 Dental Assistant Recognition Week

DARW

DENTAL ASSISTANTSRECOGNITION WEEK

Winners and a New Theme

DENTAL ASSISTANTS ASSOCIATIONS1st Place

Washtenaw District DASDexter, Michigan

2nd PlaceNortheast Pennsylvania DASDallas, Pennsylvania

SCHOOLS1st Place

OCM BocesLiverpool, New York

2nd PlaceND State College of ScienceAllied Dental EducationWahpeton, North Dakota

DENTAL OFFICES1st Place

Peak Vista CHC Dental ClinicColorado Springs, Colorado

2nd PlaceEckley OrthodonticsBeckley, West Virginia

Honorable MentionBearable DentistryMoscow, Idaho

OTHER ORGANIZATIONS1st Place

Malmstrom AFB Dental ClinicMontana

2nd PlaceDental Temps of Northeast Florida, Inc.Jacksonville, Florida

Honorable MentionU.S. Army Dental CommandFort LewisTacoma, Washington

As announced last year, a new theme was beingsought for DARW for the next three years begin-ning in 2008. The individual responsible for thenew theme will be given a year’s free membershipin the ADAA.

We are pleased to present the theme for DentalAssistants Recognition Week for 2008-10:

ONE TEAM ONE GOALIMPROVING ORAL HEALTH

This motto was based on an idea from Connie

Smith, CDA, EFDA, clinical dental assistant fromBloomington, Indiana, in the practice of KeithRoberts, DDS.

DARW in 2008 will be held March 2-9. Completedetails and information on ordering a DARW activ-ities kit for 2008 will be provided in theNovember/December Dental Assistant. DARW is ajoint effort of the ADAA, the American DentalAssociation, the Canadian Dental AssistantsAssociation and the Canadian Dental Association.

Another round of DARW competition draws to aclose with ADAA and ADA announcing the win-ning entries in late June. A list of winning entries is

provided here along with a review of all activitiesreported to the ADAA. We thank all participants fortheir efforts and congratulate the winning entrants.

Washtenaw (Michigan) DAS ... out of this world. Students were honored with roses by NE Pennsylvania DAS.

6 The Dental Assistant September/October 20076

DENTAL ASSISTING ASSOCIATIONSFIRST PLACEWASHTENAW DISTRICT DASDEXTER, MIPresented by Gwen Graham-Feldkamp, CDA, RDA

The Society’s annual celebration theme in ‘07 was “DentalAssistants Are Out of This World,” and everything wasgeared to outer space. There was a six-hour credit presenta-tion and luncheon and all attendees received a world-globestress ball and other astral goodies including individual pho-tos surrounded by inflatable aliens. Room and table decora-tions carried out the theme and door prizes added to the fun.Dental assisting students and hygienists joined in with mem-bers and nonmembers for this winning event.

SECOND PLACENORTHEAST PENNSYLVANIA DASDALLAS, PAPresented by Elizabeth Manzoni, CDA, EFDA

A spa party to thank all dental assistants for their commitmentto the profession included soothing music, aromatherapyand a pampering hand massage. Refreshments were servedand the evening concluded with a presentation of longstemmed roses. The event was sponsored by Benco Dental.

ALSO NOTEDNORTH DAKOTA DAA WAHPETON, ND Presented by Lucinda Johnson

Postcards were sent to all North Dakota dental offices urgingobservance of DARW, and NDDAA Board members present-ed a power point feature to the two area dental assisting col-leges. In addition, the North Dakota Dental Foundationjoined the Board in providing dental assisting students lunch-eon. Board members supplemented the feature’s message of

DARW

7 The Dental Assistant September/October 2007

North Dakota sent postcards for DARW awareness. A welcoming sign from West Kentucky Technical College.

OCM BOCES, Liverpool, New York, sold dental products toraise awareness and money.

The ever popularMs. Molar andTooth Fairy atNorth DakotaState College ofScience.

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ALSO NOTED

CASCADE JOB CORPS CENTERSEDRO-WOOLEY, WAPresented by Darlene Hunziker

A game show called “Who Wants to Be a DentalMillionaire” was staged based on the history of dental assist-ing and dentistry. A raffle was held with movie tickets, $10and candy as prizes.

CENTURY COLLEGENE METRO CAREER AND TECHNICAL CENTERWHITE BEAR LAKE, MNPresented by Teresa White, CDA, RDA

A “Smile” button was constructed to celebrate DARW anddental assisting students distributed them to faculty and stu-dents. “Smile” bags for children in the clinic waiting roomwere made too. These were brightly decorated canvas bagscontaining books, crayons and activity sheets.

COLLEGE OF SOUTHERN IDAHOTWIN FALLS, IDPresented by Tonja Bowcut

Two display cases at the entrance to the school library werefilled with material centered upon dental assisting and pre-ventive dentistry. The display remained during the entiremonth of March. A booth at the college health fair was alsopresented delivering not only valuable information but alsotoothbrushes and toothpaste. A fruit basket was sent to thedental assisting students at Boise State University, andSouthern Idaho D.A. students each received a gift basket andsincere thanks for their dedication.

CONCORDE CAREER INSTITUTEARLINGTON, TXPresented by Noel Bell-Poats

Students became educators during DARW at Concorde withparticipants preparing posters about periodontal disease and

the benefits of belonging to a professional organization bysharing their personal experiences with students. Doorprizes rounded out this rewarding event.

DENTAL ASSISTING SCHOOLSFIRST PLACEOCM BOCES (ONONDAGA/CORTLAND/MADISON)LIVERPOOL, NYPresented by Nancy Chappell

Dental Assisting students joined forces with Smile Train to raisefunds for helping underprivileged children needing cleft palatesurgery. Toothbrushes and toothpaste were sold at the school anddental offices were visited to solicit funds. Also in further recog-nition of DARW, students distributed carnations to local dentalassistants. The students’ initial funding goal was surpassed with atotal of $1250 raised in behalf of five deserving children.

SECOND PLACENORTH DAKOTA STATE COLLEGE OF SCIENCEALLIED DENTAL EDUCATIONWAHPETON, NDPresented by Lucinda Johnson

Students made pins for the dental assistants in the school’snearby affiliation sites to kick off DARW, followed by theconstruction of a clinic bulletin board and library windowdisplay showing the various expanded functions of a dentalassistant. Students also carried out toothprint projects withkits donated by Patterson Dental and staffed a table givingaway free toothpaste. The always popular Ms. Molar and theTooth Fairy raised money that was matched by the instruc-tors. These funds will be used to purchase toothbrushes forcharitable organizations. Contests, prizes, refreshments anda luncheon as well as dental assisting students providingdental health talks to hometown grade school studentsrounded out this very active DARW for North Dakota State.

DARW

Teaching the toddlers courtesy, of Walker Career Center,Indianapolis.

The class from Concorde Career volunteered at Beautiful FeetLunch and Ministry, Arlington, Texas.

September/October 2007 The Dental Assistant 8 8

Luzerne County Community College, Nanticoke, Pennsylvania.

It’s in the bag at Century College, White Bear Lake,Minnesota. Smile bags for kids in the clinic waiting room.

DARW

The Tooth Fairy from Seattle Vocational Institute visited schoolchildren (above).

Giant teeth (right) are brushed by a Waukesha County, Wisconsin, dental assisting student and her able assistant.

making presentations at local elementary school classes.Also, students prepared baggies with oral hygiene materialsfor distribution by local ministry to underprivileged children.

LUZERNE COUNTY COMMUNITY COLLEGEDENTAL ASSISTING PROGRAMNANTICOKE, PAPresented by Donna Lepkoski, CDA,EFDA, FADAA

Students observed DARW with outreach programs to a localelementary school and taught seven- and eight-year oldsabout the importance of oral health with positive feedbackfrom parents via email compliments. A cake provided by thestudent advisors capped the celebration.

OZARKS TECHNICAL COMMUNITY COLLEGESPRINGFIELD, MOPresented by Janet Sell

A faculty member submitted information about DARW andthe Ozarks TCC to a local radio station contest and wasamply rewarded for the effort. A free buffet lunch for 100was provided by the station and served by the DJs at thecampus. A delicious difference for DARW.

PENSACOLA JUNIOR COLLEGEPENSACOLA, FLPresented by Teresa Lucas, CDA

All dental offices in the area ... over 170 ... were invited toattend a celebration of DARW that would honor local den-tal assistants. A Certificate of Appreciation was developedand personalized showing the D.A.’s name and years in theprofession. Donations of gifts from the community made thebasis of a raffle for guests. Refreshments were served.

SANTA FE COMMUNITY COLLEGESANTA FE, NMPresented by Aamna Nayyar, DDS

9 The Dental Assistant September/October 20079

Thank-you cards and candy were distributed to all dentalassisting students and clinical assistants in clinics throughoutNorthern New Mexico. At the school, a contest was held forthe best essay detailing dental assisting and one’s motivationfor joining the profession.

SEATTLE VOCATIONAL INSTITUTESEATTLE, WAPresented by Margaret Camden, CDA

“Excellent Care Throughout the World” was the theme cele-brated here for DARW with students from 10 different worldcultures. A bulletin board was presented by students featur-ing “Dental Assistant” in various languages, faculty-pur-chased gifts were presented to students and “Make AmericaSmile” pins too. A dental assisting student class picture wastaken in front of the school’s new reader board.

WALKER CAREER CENTERDENTAL ASSISTING PROGRAMINDIANAPOLIS, INPresented by Candy Ryan, CDA

A lot of different activities went into this school’s DARW. Itstarted with a food drive sponsored by the local township, itincluded a speaker from Benco Dental on types and impor-tance of safety glasses, attendance at the local dental assistantssociety’s educational meeting with prizes and refreshmentsand ended with a Kids’ Night party featuring brushing instruc-tions and a dental care kit for each child. Staff provided theD.A. students with a small token gift each day of the week.

WAUKESHA COUNTY TECHNICAL COLLEGEPEWAUKEE, WIPresented by Lenny Loomis

A dental recruiter addressed students at this school as wellas a 3M ESPE speaker talking about impressions and troubleshooting. Students provided oral health instruction andhygiene kits to area school children. Nearby MarquetteUniversity Dental School opened its doors to the D.A. stu-dents for a clinical rotation, and in return for this recogni-tion, students presented Marquette with a professionallydecorated DARW-themed cake.

WEST KENTUCKY COMMUNITY & TECHNICALCOLLEGEPADUCAH, KYPresented by Carrie Russell, CDA

The 2007 Dental Assisting Class celebrated DARW all weeklong with cookies baked in the shape of toothbrushes,molars and even lips and presenting them to local dentalassistants who had made an impact on their chosen careerpaths. A display sign welcomed and informed all studentsand visitors about the Week too. Finally, students took flow-ers and appreciation plaques to the dental offices in whichthey are performing their clinical externships. A very activeagenda for a worthwhile week.

The staff on duty at Peak Vista, Colorado Springs.

... and away we go! Eckley Orthodontics, Beckley,

... West Virginia.

DARW

DENTAL OFFICESFIRST PLACEPEAK VISTA COMMUNITY HEALTH CENTERS DENTALCLINICCOLORADO SPRINGS, COPresented by Wendy Messing

“Together Everyone Achieves More (TEAM)” is this clinic’smotto for 2007 and was the focus for DARW as well. Theyput up posters and banners for the whole week and servedcake and punch to the assistants on staff as well as provid-ing goodie bags and recognition certificates.

SECOND PLACEECKLEY ORTHODONTICSBECKLEY, WVPresented by Marsha Young

A “Scheduled Staff Meeting” was merely a ruse to lead theentire staff on a field trip that featured $50 and 50 minutes

September/October 2007 The Dental Assistant 10 10

to enjoy a shipping spree at the mall to which they weretransported in a limousine. After this fast-paced excursionthey arrived back at the office for another surprise ... acatered lunch during which everyone compared purchases.

HONORABLE MENTION

BEARABLE DENTISTRYMOSCOW, IDPresented by Kristine Uravich

Posters greeted patients in the reception area and everyday,a different treat greeted dental assistants: A personalizedmobile at their work station; doughnuts for everyone; a per-sonalized gift bag and finally, pizza for lunch, all courtesy ofthe practice dentists.

ALSO NOTED

ADVANCED ENDODONTIC CAREKENNEWICK, WAPresented by Kathy Smart

Every year this practice does something different for its assis-tants, and this year they cooked up a tasty treat by bringingthem all to “Entrees Made Easy” where each one could pre-pare 12 meals to take home and enjoy with their families.This highly individualized group effort gave everyone achance to interact outside of the office setting and one andall claimed that they were “boiling over” with enthusiasm.

OFFICE OF D. CHRISTIAN AUMOCK, DDSOWEGO, NYPresented by Teri Rogers

Ms. Rogers, chairside assistant at the practice, visited a localelementary school to present a talk on dental health tohonor DARW. She talked about nutrition and oral hygieneand showed the children extracted baby teeth as well asexplaining where spit comes from. She presented each childwith a toothbrush and toothpaste.

CAROLINA PEDIATRIC DENTISTRYRALEIGH, NCPresented by Heather Henner

The staff at this practice expresses appreciation for recogni-tion all year long but especially during DARW. Staff and theirspouses were treated to a limousine ride to dinner at a localleading restaurant and given a personal care gift basket.

NEW TOWN DENTAL ARTSWILLIAMSBURG, VAPresented by Lori Shahan, CDA

During DARW, dental assistants were treated to daily good-ies from doctors and other staff members and a picture of thepractice’s assistants was taken and sent to the local paper.When it was printed it added some extra recognition to thatwhich they received at the office.

DARW

The Stars of BearableDentistry, Moscow,Idaho (above), andtheir gift bag (right).

Dinner-to-go for the staff at Advanced Endodontic Care,Kennewick, Washington.

11 The Dental Assistant September/October 200711

OTHER ORGANIZATIONSFIRST PLACEMALMSTROM AIR FORCE BASE DENTAL CLINICMONTANAPresented by M/Sgt Michael Hoy

There were daily games for DARW and they included:guess the number of prophy cups in a specimen cup; ascavenger hunt throughout the clinic, and guess the ownerof the smile contest. There was also a photo contest and atrivia contest. A pizza luncheon and a bowling party wereprovided and a raffle funded by all the doctors included anIPod valued at $140.

SECOND PLACEDENTAL TEMPS OF NORTHEAST FLORIDA, INC.JACKSONVILLE, FLPresented by Kim Knapp

Announcements of DARW were mailed to over 550 dentaloffices in northern Florida along with contest entry forms.Proclamations were received from the mayor of Jacksonville aswell as from county officials. The contest asked dentists tonominate the best dental assistant from their county and onewinner from each county was honored with a cash gift, flow-ers and a commemorative certificate. The local ADAA compo-nent, NE Florida DAS, helped to spread the word of the con-test and DARW and is looking forward to next year’s event.

HONORABLE MENTIONDENTAC/DCC: FT. LEWISWASHINGTONPresented by 1SG Donald Whitaker

To kick off the week, Western Region Dental CommandCommander, Col. MacKenzie, personally thanked the dentalassisting staff and turned the festivities over to officers andNCOs in charge of the several clinics. Each clinic presentedits own recognition and appreciation despite hectic schedulesand offered a breakfast or luncheon or pot luck dinner. Someprovided prizes and gifts and all were appreciated and recog-nized with banners, posters and certificates of appreciation.

ALSO NOTEDDENTAL TEMPS STAFFING RESOURCESORANGE PARK, FLPresented by Sherrie Busby

Dentists in the Orange Park area were invited to nominatetheir assistants for recognition and the winners receivedflowers, a framed certificate and a cash prize. All recipientsreceived their winnings personally from Ms. Busby, a proudmember of ADAA.

UNLV SCHOOL OF DENTAL MEDICINELAS VEGAS, NVPresented by Eduardo Rangel

The University of Nevada, Las Vegas School of DentalMedicine, supports dental assisting as a profession and

DARW

Smiles for DARW at Malmstrom AFB, Montana.

Chris Maurer (left), Duval County winner of Dental Temps of NEFlorida contest, with Cara Barstow, RDH, and Dr. Scott Wagner.

Tokens of appreciation at Ft. Lewis, Washington.

September/October 2007 The Dental Assistant 1212

ADAA through cooperation with our component, theNevada Dental Assistants Association, through the regularuse of its auditorium for meetings and education. For DARWspecifically, UNLV-SDM provided a luncheon and extendedits gratitude to all in attendance.

U.S. AIR FORCE22nd AERIAL REFUELING WINGMEDICAL GROUP DENTAL CLINICMcCONNELL AIR FORCE BASE, KSPresented by Lt. Col. (Dr.) Mark R. Henderson

Luncheons, a breakfast and daily snacks were provided tokeep focused on recognition for the clinic’s dental assistantsduring DARW. Some brave assistants took turns “flying” a jetaircraft KC-135 mid-air refueling tanker simulator the sameas their patients actually take to the air. A promotion cere-mony that included two of the assistants also was held dur-ing DARW.

U.S. COAST GUARDISC HONOLULU DENTAL CLINICPresented by Dr. Rick Decker, Senior Dental Officer

The clinic was adorned with DARW flyers and posters andassistants enjoyed a lobster luncheon served by the den-tists. The base commanding officer presented each assistantwith Hawaii’s symbol of thanks and gratitude, a flower lei,and the week ended on a high note with another lunch-eon, at everyone’s favorite restaurant.

U.S. ARMY DENTAL COMMAND:

BAMBERG DENTAL CLINICGERMANYPresented by SSG LaShawn Yarborough

A room decorated in blue, white and silver greeted D.A.s onMarch 7 with a luncheon planned by the hygienist and med-ical clerks. An afternoon of bowling and expressions of grat-itude were also provided as well as certificates of apprecia-tion and DARW-specific gifts of totes, mugs, and lunch bags.

BAUMHOLDER DENTAL CLINIC COMMANDGERMANYPresented by COL Walter F. Rongey

All dental auxiliary personnel received a thank-you notefrom the Clinic Commander at the beginning of DARW, andmid-week, a barbecue luncheon was served by the doctors.Friday afternoon, operations were suspended and theCommander provided bowling and pizza for the entire staff.

FORT BRAGG, NCWAMC DENTAL CLINICPresented by Daniel Bailey, OIC

Every day brought a different treat and more recognition forthis clinic’s dental assistants. There were flowers and certifi-cates of appreciation; buffet breakfast; pot luck lunch; cakeand ice cream; and finally, a clinic wide luncheon with theCommander, Officers-In-Charge and NCOIC’s.

DARW

Flying high in the flight simulator at McConnell AFB, Kansas.

Out and about in Yokohama with the staff of U.S. Army DentalCommand - Japan.

13 The Dental Assistant September/October 200713

FORT CAMPBELL, KYPresented by SFC William Deaner

An article was published in the Fort newspaper, the FortCampbell Courier, to commemorate DARW and certificatesof appreciation and roses were presented to dental assis-tants. The assistants were commended for their service,commitment to duty and loyalty.

FORT DRUM, NYPresented by MSG Tina Pirofsky

Assistants at Fort Drum are kept on their toes helping thedeploying process of the soldiers of the 10th MountainDivision (LI). Assistants received certificates of apprecia-tion, a dental assistant button and a pizza party hosted bytheir doctors.

FORT GORDON, GAPresented by SGT Xavier Creekmur

The Oscar Awards from the movies dominated the theme ofthis year’s DARW observance at Fort Gordon. First, a nomi-nee’s breakfast with assistants choosing a fellow assistant onwhom to heap accolades; later that same week a trivia con-test, then gift bags with confections. An Oscar LuncheonDay followed and included the coveted DARW Oscars.Everyone felt rewarded, awarded and recognized.

U.S. DENTAL ACTIVITY - HAWAIITRIPLER AMC, HIPresented by 1SG Michael S. Hunter

DARW with Aloha! The week’s observances concludedwith a traditional Hawaiian luau with everyone dressed incasual Aloha wear. Dentists sponsored their assistants to thefeast and each assistant received a lei and personalized cer-tificate of appreciation. A video of short segments by all thedentists was played on a large movie screen during theappreciation portion of the evening bringing all a great“Mahalo” (Thanks).

DARW

The honored are assembled at Ft. Hood, Texas.Back to work at Ft. Jackson, South Carolina.

Celebrating with lunch – Ft. Gordon, Georgia.

Taking the cake at U.S. Army DENTAC - Hawaii.

September/October 2007 The Dental Assistant 1414

A large banner was posted in the clinic reception center anda photo of each assistant connected with the center wasposted below. Flowers, candy, certificates of appreciation,pizza and gratitude were plentiful during the Week.

FORT LEE DENTAL CLINIC COMMANDFT. LEE, VAPresented by SFC Tomaruin Polite

An attractive and personalized certificate of appreciationwas presented to the clinic’s dental assistants, andCommand leadership served luncheon and roses to the staffto show their appreciation.

FORT LEONARD WOOD, MOPresented by MSG Angel Melendez

Day by day, the assistants at Fort Leonard Wood received ashow of appreciation and more with breakfast served by theclinics OICs, roses, a luncheon, cake and ice cream and aFriday finish with each assistant receiving a CD that includ-ed a presentation of slides highlighting their efforts from theprevious year set to music.

FORT MEADE, MDPresented by Deanna Benicewicz

Banners at the Fort’s two dental clinics and posters in theirwaiting rooms introduced visitors and staff to DARW at FortMeade. A luncheon on base was sponsored by doctors andDC#3 assistants were treated to breakfast, flowers, treats andbowling. Not to be outdone, Epes Dental Clinic did thesame and provided a gourmet dessert buffet.

FORT POLK, LAPresented by SFC Robie Bivens

A huge banner greeted assistants as they came to work onthe first day of DARW and every day of the week offered avariety of surprises including breakfast prepared and servedby the doctors and NCOIC, certificates of appreciation, abowling tournament and a pizza luncheon. There were alsoflowers for the ladies and ties for the men.

FORT HOOD, TXBILLY JOHNSON DENTAL CLINICPresented by SFC Erika SilviaVIP treatment for dental assistants was the order of theWeek as each assistant received a white rose as theyentered the clinic on a red carpet. The clinic conferenceroom was converted to “Restorante Gratsi” by the 1SG andNCOIC who wore their Class A uniforms in honor of theoccasion. Certificates of appreciation were provided to allas a lasting memento.

FORT IRWIN, CAPresented by CPT Roarke MillerDental Assistants were the stars of the week (Spelled *Starz*for this event) and each day brought a special treat or recog-nition such as Breakfast for the *Starz,* Finger food lunchfeast, the boss cleans the chairs and distributes bags of good-ies for the *starz* and finally an extravaganza party and giftgive away.

FORT JACKSON, SCPresented by SFC Gregory J. HabermannEach clinic at Fort Jackson showed its appreciation through-out the week with a focus on major events on Friday. Therewere breakfasts and luncheons, pizzas and flowers andsome door prizes for fun. A certificate of appreciation waspresented to each assistant by the Officer in Charge.

DENTAC DCC - JAPANPresented by CPT Kalvin HurDaily treats and tributes included balloons and a banner,breakfast brought and prepared by doctors, certificates ofappreciation, a movie break and a special treat when doctorstreated staff to luncheon at Yokohama Landmark Tower.Celebrity Michael Jackson’s visit to the fitness center coincidedwith DARW, and assistants were able to attend this function.

DENTAC DCC: KOREA 618th DENTAL COMMANDPresented by COL Thomas G. Wichgers

DARW

Certificate of Appreciation at Ft. Lee. Flowers and smiles at the U.S. Army Dental Command in Korea.

15 The Dental Assistant September/October 200715

celebration by providing breakfast treats, homemadesweets, clinic luncheons and personalized gifts. At the clos-ing Friday luncheon, dental assistants received a certificateof appreciation and a canvas tote.

WALTER REED DENTAL ACTIVITYWashington, DCPresented by SFC Marsha WheelerAt all four Walter Reed dental clinics breakfast treats wereserved, trivia contests held with gift cards awarded fromlocal stores and restaurants. There was a pizza luncheon onWednesday and Thursday and on Friday some clinics tookfield trips while others enjoyed bingo and other tournamentswith prizes. Ft. Meyer showcased each assistant and auxil-iary with a biography and portrait and letter of appreciationand other clinics issued certificates of appreciation.

FORT RILEY, KSPresented by LTC Nancy EllisonMajor General Carter Ham, Fort Riley’s CommandingGeneral signed a proclamation beginning DARW at FortRiley, and assistants in attendance were presented with theCG’s coin in appreciation for their dedicated work efforts.Further treats included a barbecue luncheon, an ice creamsocial and breakfast feasts at each clinic. Assistants receivedhandmade angel pins with stars depicting the “Shining Star”theme chosen for this year’s DARW by Fort Riley.FORT STEWART DENTAC/HUNTER ARMY AIRFIELDFT. STEWART, GAPresented by SSG Annitta BrightThe entrance marquee announced the start of DARW andthe six clinics of Fort Stewart Dental Activity continued the

DARW

Recognition at Ft. Leonard Wood, Missouri. Ft. Meade recognized the Backbone of the Dental Corps!

Mahalo (thank you). As the sun sinks slowly on 2007 DARWwe express appreciation for your efforts in gaining recognition for dental assistants throughout the world.

(Photo courtesy of U.S. DENTAC - Hawaii)

September/October 2007 The Dental Assistant 16 16

Ads & Bulletin Borders

Included in this kit are copies of each of the ads the ADA is distributing onbehalf of dental assistants. We understand that a copy of these ads andinformation has been sent to dental editors throughout the U.S. as well asto most state associations. Watch your state’s dental association journalto see if it’s used, and let Central Office know if you see it. In addition tostate association journals, hundreds of additional health editors havereceived copies too.

Why not use one of these ads as a filler in your state or local dental assistants newsletter? Or distribute copies to the members of your localand use them as bulletin board items in the waiting room. Spread theword. Dental Assistants Recognition Week is meant to call positive attention to you.

We have a limited number of glossy copies at Central Office, available on

request by fax at 312-541-1496 or e-mail at adaa1@aol.com or downloada copy and reprint them yourselves from www.ada.org or www.dental-assistant.org.

Dental Assistants Recognition Week • March 2-8, 2008

SHOWand

TELL!

17

PRESS RELEASEPRIMERA press release is a simple,cost-effective means of pro-moting your state or localorganization and the dentalassisting profession. But writ-ing an effective press release isnot enough: you must get thepress release placed in news-papers and periodicals. Thiswill take time, organizationand follow up, but it is oftenworth the effort. The publicity that press releases gener-ate for your group is invaluable. If you have not estab-lished a regular “media contact” (a local reporter, colum-nist or editor who prints items about your group), thenfollow these pointers:

� Get an early start. Publications generally work wellin advance of their publishing date.

� Make a list of local newspapers and publications. Besure to include suburban, community and neighbor-hood papers. If you’re not sure how to find them,ask the librarian in the reference section to acquaintyou with Bacon’s Newspaper Directory.

� Scan the publications you are interested in to deter-mine which reporters and columnists usually printcommunity news items. Address your release tothose individuals.

� Retype the press release on your organization’s letter-head. Use double-space typing. Be sure to includeyour own name and phone number in case the editorneeds additional information. If you do not use yourorganization’s stationery, include a cover letter withyour name and phone number. Also, state when thepress release should be published. If you prefer tosend the release by e-mail, you will find this informa-tion in Bacon’s too. Be sure to include all contactinformation and release date in your e-mail.

� Address the release to a specific person rather than to“the editor” or the newspaper office. If you cannotdetermine an appropriate recipient for your material,at least try for a specific department (such as COM-MUNITY CALENDAR or COMING EVENTS,etc.). Bacon’s can help here too.

� If you cannot decide who should receive the pressrelease, follow these guidelines: address the CITYDESK for daily newspapers; NEWS ASSIGNMENTDESK for radio and television stations and LOCALNEWS for wire services and periodicals.

NOTE: If you’re fortunate enough to receive aProclamation, this should go in with your press releaseincluding a photo of the event (if available)* and infor-mation on when and where the signing took place,along with the names of those appearing in the photo.You can also e-mail this if it’s more convenient, but ahard copy of a proclamation would, of course, have tobe mailed. *These can be scanned in on e-mails.

Helpful websites for locating news media:

http://dir.yahoo.com/News_and_Media/Newspapers/by_Region/U_S_States/

and http://www.usnpl.com

PRESS RELEASE SAMPLEDate: Month and year

Contact: Your name and phone number

FOR IMMEDIATE RELEASE

SMILE! IT’S DENTAL ASSISTANTS RECOGNITION WEEK

Dental assisting continues to diversify and expand.Whether working chairside with the dentist, taking X-rays or managing the business office, teaching orworking in insurance or sales, dental assistants are vitalto the success of the dental practice. It’s a date beingremembered this year by the ________ (name of yourstate or local here).

Dental Assistants Recognition Week, scheduled forMarch 2-8, 2008, is a week-long tribute to the commit-ment and dedication dental assistants exhibit through-out the year.

“One Team, One Goal: Improving Oral Health” is thetheme for the 31st annual Dental AssistantsRecognition Week: time for dental assistants to receivegreater recognition for their own unique and diversecontributions to the dental profession and the dentalhealth care of the public.

The American Dental Assistants Association (ADAA)has been the recognized voice of dental assisting for over80 years. It remains committed to enhancing the publicimage and stature of the dental assisting profession andpromoting quality dental health care to the public.

Dental Assistants Recognition Week is sponsored by theADAA, the American Dental Association, the CanadianDental Assistants Association, and the Canadian DentalAssociation.

– 30 –

18

THE ELECTRONIC PRESS RELEASE

Most radio and television stations set aside timefor public service announcements that are airedfree of charge. Getting your announcement airedis usually a matter of submitting it early enoughfor the station to broadcast.

Try following these simple steps:

� Call your local radio and television stations toget the name of the public service manager. Youmay also ask how far in advance announcementsshould be sent.

� Retype the spot announcements on separatesheets of paper. Be sure to double space andtype in the name of your state or local organiza-tion. Type the contact information (your name,organization, phone number, etc.) in the upperleft-hand corner of each page.

� Address the announcements to the PublicService Manager.

� Follow up with a phone call to make sure thatthe stations received the announcements.

� Keep a log of the aired announcements. Youmay ask members of your organization to let youknow if they hear the announcement. If theradio or television station can tell you when andif the announcement will be aired, your job willbe easier.

� Visit your local stations’ websites. Some will tellyou the names of the personnel you need to contact and how to reach them through e-mailor by post.

SAMPLES

30-Second Spot Announcement

Name: (of your State Association or Local Organization)

Contact: (Name of your Public Relations Chairperson or other contact)

Address: Telephone Number:

FLASH THAT SMILE – it’s Dental AssistantsRecognition Week!Dental assistants apply their skills and training to makeyour visit to the dentist productive and safe, and aspleasant as possible. March second through eighth isDental Assistants Recognition Week – a time to remem-ber the contributions dental assistants make to the den-tal profession and the dental health care of the public.Dental Assistants Recognition Week is sponsored by the(State or Local name here) of the American DentalAssistants Association – the voice of dental assisting forover 80 years – in cooperation with the AmericanDental Association, the Canadian Dental AssistantsAssociation, and the Canadian Dental Association.

60-Second Spot Announcement

Name: (of your State Association or Local Organization)

Contact: (Name of your Public Relations Chairperson or other contact)

Address: Telephone Number:

FLASH THAT SMILE – it’s Dental AssistantsRecognition Week!When you visit your dentist, your first and last contactis probably with the dental assistant at the front desk orat chairside with the dentist. The (name of your stateassociation or local organization) wants to remind youthat March second through eighth is Dental AssistantsRecognition Week, a time to remember that dentalassistants help make your visit to the dentist productive,safe and as comfortable as possible. The theme of thisyear’s celebration is “One Team, One Goal: ImprovingOral Health.” Dental Assistants Recognition Week issponsored by the American Dental AssistantsAssociation – the voice of dental assisting for over 80years – in cooperation with the American DentalAssociation, the Canadian Dental Assistants Association,and the Canadian Dental Association.

SPOT ANNOUNCEMENTS

19

GUBERNATORIAL AND MAYORALPROCLAMATIONS

Many state and local dental assisting organizations havebeen very successful in obtaining gubernatorial and may-oral proclamations or greetings for Dental AssistantsRecognition Week observations.

Often, a short ceremony accompanies the signing ofsuch proclamations. The event offers state and local soci-eties an ideal opportunity to have photographs taken andalso increases the likelihood that news of DARW willappear in local newspapers.

If you would like to try to obtain a proclamation fromyour governor or mayor, you will have to contact theproper authorities well in advance of Dental AssistantsRecognition Week (at least four weeks).

You are welcome to use the sample letters included inthis packet. Retype the letter on your organization’s sta-tionery, and fill in the missing information. Be sure toenclose a sample proclamation with your request, and follow your request with a polite call, as indicated in theletter.

If the governor or mayor consents to issuing a procla-mation, he or she may have a staff photographer recordthe event. If not, after you receive word that a proclama-tion will be issued, ask the press secretary if you maybring your own camera to record the event.

Regardless of whether you have a photo, you should tryto use the proclamation to gain some publicity for yourorganization and for Dental Assistants Recognition Week.Send the photo (if you have it), a copy of the proclama-tion and copies of the press release to your local newspa-per and state dental publications. Be sure to check thepublications to see if your efforts have been successful.The Dental Assistant Journal might be able to use a goodquality photo of this nature in the Association Bulletin.

Make a personal follow-up phone call about a weekafter you send the press release to find out whether thematerial has been routed to the appropriate person. Thisphone call may also give you some indication as towhether the item will be used. When you call, identifyyourself, your group and your connection to the release.For example, “I’m Kathy Phillips from the ChicagoDental Assistants Society. We’re promoting DentalAssistants Recognition Week. Have you received ourpress release?” If the reporter cannot locate the release,offer to send copies. If the reporter has received it, he orshe will probably mention if and when it will be used.

Check the papers daily to see if the release has beenprinted.

(Name of State/Local Association)(Address)(Phone Number)

Hon. (Name of Elected Official)TitleState of (Name of State or City)Address

Dear (Title and Name):

Each year, many of the nation’s governors (or mayors)salute the dental assisting profession by issuing a procla-mation or sending greetings to state dental assistingleaders during Dental Assistants Recognition Week.

This year, Dental Assistants Recognition Week isscheduled for March 2-8, 2008. The 31st such celebra-tion held to acknowledge the vital role the nation’s200,000 dental assistants play in providing quality den-tal health care to the American public.

We of the (name of your association) would feel veryhonored if you, as governor (or mayor) of the great state(or city) of (name of your state or city), would agree tosalute dental assistants by signing a proclamation or bysending a greeting on this occasion.

If you decide to honor us with such a tribute, we shallrequest the privilege of sending representatives of ourassociation to your office for a brief ceremony at thetime you sign the proclamation.

We will telephone your press secretary within the nexttwo weeks to verify receipt of our request.

We appreciate your time and attention and sincerelyhope to receive a favorable reply in the near future.

Sincerely,

President, (Name of your State or Local Organization)

Enclosure

20

SAMPLE PROCLAMATION

dental assistants, working with the dental profession,play an important part in maintaining the dentalhealth of the citizens of (name of your state or city)and of the United States; and

dental assistants, through their skills and knowledge,make dental care possible for increasing numbers ofour citizens; and

for over 80 years the American Dental AssistantsAssociation has encouraged and made possiblecontinuing education for dental assistants in order toenhance the delivery of dental health care to the public; and

the American Dental Assistants Association and the(name of your state or local association) have designat-ed the week of March 2-8, 2008 as Dental AssistantsRecognition Week in (name of your state or city) andthroughout the United States

I (name of the elected official), Governor/or Mayor ofthe State/or City of (name of state or city), do herebyproclaim the week of March 2-8, 2008 as DentalAssistants Recognition Week in (name of your state orcity), and bring its importance to the attention of thecitizens of (name of your state or city).

I have set my hand and caused the seal of the State/orCity of (name of your state or city) to be affixed.

WHEREAS,

WHEREAS,

WHEREAS,

WHEREAS

NOW, THEREFORE,

WHEREUNTO

_________________________________________________ _______________Signature Date

21

Dental Assistants Recognition WeekMarch 2-8, 2008

MERCHANDISE MEMOIn 2008, you can participate in DARW activities in many ways, and get involved visually when you use logomaterials from ADAA. You’ll find a detailed ad on page 23 showing the items you can purchase.

From ADAA: New items feature the slogan “Dental Assistants – Making America Smile”

• T-Shirt

• Sport Tote

• Ballpoint Pen

• Insulated Cooler Bag

• Button

• Jotter

• Insulated Autocup

COPY THE ORDER FORM AND USE IT TO PROMOTE DARW!

The ADAA ad containing an order forms is for use by you and your membership. Please copy it in quantity and distribute it to every member of your local. Get them into the hands of the members who can put them to good use with their employers.

22

DA1 Classic T-shirt

M __________________________

L __________________________

XL __________________________

XXL __________________________

DA2 Sport Tote __________________________

DA3 Ballpoint Pen __________________________

DA4 Jotter __________________________

DA5 Insulated Cooler Bag __________________________

DA6a Button __________________________

DA6bButton (pkg/10) __________________________

DA7 Insulated Autocup __________________________

Subtotal ________

8.75% Tax (IL only) ________

Shipping/Handling ________

Invoice Fee(for POs under $100) ________

Total ________

Please allow 3-4 weeksfor delivery.

Item Quantity Price Ea. Total Ship to: (Please print clearly):

Name ________________________________________________________

Institution ____________________________________________________

Street Address ________________________________________________

City ___________________________ State_______ Zip ______________

Daytime Phone: (_______) ______________________________________

Fax: (_______) ________________________________________________

E-mail: ______________________________________________________

Order by February 9th to ensure delivery beforeDental AssistantsRecognition Week.

Mail Your Order To:Jim Coleman, Ltd.428 South Vermont StreetPalatine, IL 60067

VISA, MasterCard &American ExpressOrders:Fax: 847-963-8200Order online at:www.JimColemanLtd.com/adaa

Customer Service:Call 847-963-8100Fax 847-963-8200or e-mailservice@JimColemanLtd.com

For information regarding rushdelivery, call 847-963-8100.

Method of Payment: (check one)� Prepayment, make check payable to: Jim Coleman, Ltd.� VISA/Mastercard/AmEx: www.JimColemanLtd.com/aada

or Fax to 1-847-963-8200

Card #___________________________________________

Exp. Date ________________________________________

� Purchase Order ($100 minimum) (Fax to 1-847-963-8200)NO PHONE ORDERS ACCEPTED!1. The vendor on your purchase order must be Jim Coleman, Ltd.2. Submit a copy of the actual purchase order document with

completed order form—purchase requisitions are not acceptable.If faxing, do not mail confirmation.

3. Purchase Orders under the $100 minimum will incur a $5 invoicing fee. Please include this charge as a line item on Purchase Order.

$11.9911.9911.9914.995.993.503.506.751.499.995.99

Dental AssistantsRecognition Weekis the time each year whenyou can demonstrate theimportance of DentalAssistants.

Dental AssistantsMaking America Smilehas been selected as ourslogan.

Show appreciation for yourself,your profession, staff, colleagues,and friends with gifts from theAmerican Dental AssistantsAssociation.

This is a great way to increaseemployee morale, along withincreasing awareness of DentalAssistants.

DA2 Sport ToteCanvas tote bag made of durable polycanvas infashionable three-tonecolors. 15” x 14” x 2”$5.99 each.

DA1 T-Shirt Made of upgraded6.1 ounce 100%pre-shrunk cotton. M, L, XL $11.99.XXL $14.99.

DA5 Insulated Cooler Bag6-pack cooler features protective and durable600D polyester with heat-sealed liner and fullinsulation. Navy with white imprint. $6.75 each

DA6 Button 1-3/4” x 2-3/4”rectangle withblue and lightblue logo.$1.49 each or$9.99 per package of 10.

DA7 Insulated Autocup14oz., fits most vehicledrink holders. Insulated—keeps hot drinks deliciouslyhot and cold drinks refresh-ingly cold. Translucent bluewith white imprint. $5.99 each.

DA4 JotterLeatherette case includespad and has pockets forbusiness cards and elas-tic pen loop. Includes 3” x 4-3/4” writing pad.Pen not included. $3.50 each.

DA3 Ballpoint Pen - Features twist action,smooth rubber gripper, black "ball" on brassclip. Black ink. 5-1/2” x 3/8” $3.50 each.

March 2-8, 2008

www.JimColemanLtd.com/adaa23

Shipping & HandlingCharges

$4.99 or less . . . . . . $3.50

$5.00-$25.00 . . . . . . $7.50

$25.01-$60.00 . . . . . $9.95

$60.01-$100.00 . . . $11.50

$100.01-$149.99 . . $14.95

$150.00 and above. . . .add 10% of the subtotal

Orders outside the continentalUnited States:. . .Double shipping charges.

Celebrate Dental AssistantsRecognition Week

No matter the setting or the location,assistants enhance the delivery of qualitydental health care and are critical membersof the dental team. The role of dentalassistants has evolved over the years,with assistants now involved with manyaspects of a dental practice.

March 2-8, 2008, has beendesignated by the American DentalAssistants Association, along withthe American Dental Association,the Canadian Dental Associationand the Canadian Dental Assistants’Association, as the perfect time toacknowledge and recognize the versatile,multitalented member of your dentalteam—your Dental Assistant.

March 2-8, 2008

This message is promoted by the American Dental Association’s Council on Dental Practice in cooperation with the American Dental AssistantsAssociation, Chicago, IL, the Canadian Dental Assistants’ Association, and the Canadian Dental Association, Ottawa, Ontario.

One TeamOne Goal

Improving Oral HealthOne Goal

No matter the setting or the location,assistants enhance the delivery of qualitydental health care and are critical membersof the dental team. The role of dentalassistants has evolved over the years,with assistants now involved with manyaspects of a dental practice.

March 2-8, 2008, has beendesignated by the American DentalAssistants Association, along withthe American Dental Association,the Canadian Dental Associationand the Canadian Dental Assistants’Association, as the perfect time toacknowledge and recognize the versatile,multitalented member of your dentalteam—your Dental Assistant.

One TeamOne Goal

Improving Oral HealthOne Goal

March 2-8, 2008

This message is promoted by the American Dental Association’s Council on Dental Practice in cooperationwith the American Dental Assistants Association, Chicago, IL, the Canadian Dental Assistants’ Association,and the Canadian Dental Association, Ottawa, Ontario.

One TeamOne Goal

Improving Oral HealthOne Goal

No matter the setting or thelocation, assistants enhance thedelivery of quality dental healthcare and are critical members ofthe dental team. The role ofdental assistants has evolved overthe years, with assistants nowinvolved with many aspects ofa dental practice.

March 2-8, 2008,has been designated by the

American Dental Assistants

Association, along with the

American Dental Association,

the Canadian Dental Association

and the Canadian Dental Assistants’

Association, as the perfect time

to acknowledge and recognize the

versatile, multitalented member

of your dental team—your

Dental Assistant.

This message is promoted by the AmericanDental Association’s Council on DentalPractice in cooperation with the AmericanDental Assistants Association, Chicago, IL,the Canadian Dental Assistants’Association, and the Canadian DentalAssociation, Ottawa, Ontario.