Dentonic Report

8/10/2019 Dentonic Report

1/52

DENTONIC

TOOTHPO

WDERMarketing Management

Report

SUBMITTED TO:Nizar NooraliDATE:

8/12/2013

SUBMITTED BY:


2/52

Benazir Burhan

MArham Zafar

Noor Ul Ain

Warda Mairaju!a"a If"i#har

Aree!a I$!al


3/52

T a! le o f Con "en "%

Co m pany M iss ion

S ta te m en t .............................................................................................. . Co m pany

Ba!"#$o%n&.................................................................................. ......................

.

In t$o&%! ti on to D en ton i!

'o ( &e $ .........................................................................................)

S.* .O .T

A na +y s is..............................................................................................................

. . ,

B o s ton

M a t$ i- .................................................................................................................

..... 8

A n s o

M a t$ i-............................................................................................ .....................

.....

M a$"et

D ee +op m en t....................................................................... .........................

...

D ie$ s i i!a t ion..............................................................................................

................ M a$"et

'ene t$a ti on : ..................................................................................................

....

M a$"et

D ee +op m en t: ......................................................................... .....................

....

'$o&%!t

D ee +op m en t: ..................................................................... .........................

...

D ie$ s i i!a t ion :............................................................................................

............... .

'$o&%!t

M i- ................................................................................................ .....................

. . 10

M i!$o

E n i$on m en t ........................................................................................................

....12

T e

Co m pan y ......................................................................................................


4/52

....... 12

S%pp +i e$ s ......................................................................................................

.............. 12

M a$"e ti n#

In te$ m e& ia $ ies........................................................................................... 1

2

C% s to m e$s....................................................................................................

.............. 12

Co m pe tit o$ s ..................................................................................................

.............. 12

'% +i ! s ..........................................................................................................

.............. 13

M a!$o

E n i$on m en t .......................................................................................................

.... 1D e m o#$ap i! 4o$!es

................................................................................................ . 1

E !ono mi !

4o$!e s ........................................................................................................1

5 a t%$a+

4o$!e s ...........................................................................................................

. 1

T e!no +o# i !a+

4 o$!es................................................................................................ . 1

'o +iti ! a +

4o$!e s ...........................................................................................................

1

C% +t %$a+

4 o$!e s ...........................................................................................................

1

M a$"et

Se# m en ta t ion......................................................................................................

... 1)T e Se# m en ta ti on

Ca$ t........................................................................................... . 1)

' sy!o#$ap i!

Se# m en ta ti o n .................................................................................... . 1)

Bea io$a+

Se# m en ta ti o n .......................................................................................... . 1)

T a$#et

M a$"e ti n#........................................................................................ ...................

.... 1,

T e M a$"e ti n#


5/52

M i- ............................................................................................................ 18

'$o&%!t ........................................................................................................

............. . 18

'$ i!e.............................................................................................................

.............. 18

' +a! e .............................................................................................................

.............. 1

'$o m o ti on.....................................................................................................

..............1

6e s ea$! ..............................................................................................................

...............21

7 ypo te s is :..................................................................................................

.............. 21

D e s !$ ip ti on an&

6e s % +t s............................................................................................. 21


6/52

Con! +% s ion...................................................................................................

.............. 21

%e s ti onna i$ e ......................................................................................................

............... 2

'$o&%!t 9i e Cy! +e

S t$a te# ies............................................................................................ 2

T e '$o&%!t 9i e Cy! +e

;' 9 C < ................................................................................... 2

'$o&%!t D ee +op m ent

S ta# e .......................................................................................2

In t$o&%! ti on

S ta# e ...................................................................................................... 2

= $o ( t

S ta#e................................................................................. ...........................

. 2)M a t%$ it y

S ta# e ............................................................................................................

2)

D e! +i ne

S ta# e ....................................................................................... .....................

. 2)

6e!o mm en&a t ions...............................................................................................

...............31


7/52


8/52


9/52

I n " r odu ( "i o n " o D e n " o n i( Po * d er

O$a+ y#iene see"in# meas%$es a$y a!$oss te (o$+& o(in# to so!ioe!onomi!>t$a&itiona+ an& $e+i#io%s a!"#$o%n&s. A+to%# tootpastetoot$%s meto& is te

most !ommon y#iene $e#ime> mis(a"s a$e a+so %se& &%e to tei$ +o( !ost.

Tootpo(&e$s a$e essentia++y tootpastes (ito%t a +i?%i& %me!tants system.

Dentoni! is te most (i&e+y %se& tootpo(&e$ y a ai$+y +a$#e se!tion o tepop%+ation in 'a"istan. Its main in#$e&ients a$e !a+!i%m !a$onate> essentia+ oi+s

an& so&i%m sa!!a$in. It is one o te saest p$o&%!ts to e %se& o$ o$a+ y#iene an&

!ontains an optima+ +ee+ o s%p$a#in#ia+ p+a#%e !ont$o+. A $esea$! !on&%!te& in

5oeme$ 2003 y $e"no(ne& &entists o 'a"istan e+on#in# to p$esti#io%s &enta+y#iene instit%tions +i"e 7am&a$& Denta+ Co++e#e an& A+tamas Instit%te o &enta+

me&i!ine> $epo$te& tat &entoni! is sti++ ina!t te +a$#est se++in# o$a+ ea+t p$o&%!t in

'a"istan. Te p$e+imina$y in&in#s o te st%&y (e$e positie o$ Dentoni!

Tootpo(&e$. It so(e& a si#nii!ant $e&%!tion in p+a#%e a!!%m%+ation an& #in#iitis.

Dentoni! is ISO 000 Ce$itiie& an& as a+so een app$oe& y te Denta+ Asso!iation o'a"istan.


10/52

+W+O +TAn al'%i%

"ren)"h%,

Dentoni! is %sin# NO ste$oi& in tei$ tootpo(&e$as !ompa$e& (it

Me&i!am (i! is %sin# Co$ti!o ste$oi&. An& asi!a++y %sin# any "in& o

ste$oi& is i++e#a+ in tootpo(&e$.

Wea#ne%%e%,

5o !o$$espon&en!e (it &entists.

Ba& (o$& o mo%t $om &esists G !ons%me$s.

*ea" p$omotiona+ st$ate#ies

O&&or"uni"ie%,

Te$e a$e no +o!a+ tootpo(&e$ $an&s a+i!te& (it 'DA !%$$ent+y> e-!ept

o$ Dentoni! 4+%o$i&e tootpo(&e$> (e$eas Inte$nationa+ $an&s s%! as

Co+#ate G Ma!9eans a$e o$ei#n ai+iate& as (e++ as (it 'DA.

Dentoni! tootpo(&e$ !an ta$#et te C+asses BH mo$e ee!tie on!e tey

#et ai+iate& (it eite$ BDA o$ ADA.

'$o&%!t +inee-tension p+ans !omin# %p to imp$oe Dentoini!s $an& name

G in!$ease te oe$ a++ !ompanys ma$"et sa$e> as tey p+an to ente$ in


11/52

ee$y ie+& o O$a+ Ca$e p$o&%!ts. E-amp+e: Mo%t (as ;sp$ay 4$es

B$eate$ G Tootpo(&e$ o$ IDS.

Threa"%,

*i&e a$iety o Inte$nationa+ S%stit%tes !an &est$oy Dentoni!

tootpo(&e$s $an& ima#e &%e to nonai+iation $om BDA ;B$itis

Denta+ Asso!iation o$ ADA ;Ame$i!an Denta+ Asso!iation


12/52


13/52

*e ae positione& o%$se+es in ?%estion ma$" %t it is

e$y nea$ to &o#.


14/52


15/52

Market PenetrationIncrease distribution

Product DevelopmentDentonic Plus

New packaging

Market Development

Export markets

Diversification

Toothpastes

An %o ffMa" ri-

E-i%"in) Produ("% Ne* Produ("%

E-i%"in) Mar#e"%

Ne* Mar#e"%

Mar#e" Pene"ra"ion,

Dentoni! Tootpo(&e$ as a %#e &ist$i%tion net(o$" !onsistin# o 10 ans to &ist$i%te

in a$a!i. Tey &ist$i%te to CSDs> &epa$tmenta+ sto$es> %ti+ity sto$es> et!. O%tsi&ea$a!i> tey ae 20 &ist$i%to$s> !oe$in# 1000 sops ee$y mont.

Mar#e" De.elo&men",

A+a Cemi!a+s sta$te& e-po$tin# its p$o&%!ts to &ie$ent !o%nt$ies s%! as U.A.E> Sa%&i

A$aia an& S$i 9an"a. Dentoni! a+so #ae a $an!ise in Ban#+a&es> $om (e$e tetootpo(&e$ is sent to Ca+!%tta> In&ia.

Produ(" De.elo&men",

A+a Cemi!a+s &ee+ope& a ne( tootpo(&e$> Den"oni( Plu% (i! #ene$ates oam

(en app+ie&> %n+i"e tei$ $e#%+a$ tootpo(&e$. Tis is to ma"e te tootpo(&e$ ee+

mo$e +i"e tootpaste.Besi&es te ne( p$o&%!t> A+a Cemi!a+s a+so !an#e& Dentoni! Tootpo(&e$spa!"a#in# an& int$o&%!e& a p$esstoopen +i& !oe$> (i! is mo$e !onenient o$Cons%me$s. Dentoni! a+so as &ie$ent pa!"a#in# o$ e-po$t p$o&%!ts.

Di.er%ifi(a"ion,Apa$t $om te tootpo(&e$ %siness> A+a Cemi!a+s +a%n!e& its

tootpaste yea$s a!". 5o( tey ae a (o+e $an#e o tootpastes>

(i! in!+%&es te $e#%+a$ tootpaste> Dentoni! o$ sensitie teet an&

Dentoni! U+t$a(itenin# =e+ ;main+y o$ e-po$t


16/52

Mi(roEn .i ron men "

The Com&an'

Dentoni!s o(ne$s (o$" in a e$y !oo$&inate& (ay. C%$$ent+y t(o $ote$s a$e

$%nnin# te !ompany (it tei$ ate$ as te !ai$pe$son. M$. Sa#i$ A+i an&+es te

ma$"etin# an& sa+es (i+e M$. aee$ A+i an&+es te p$o&%!tion. Mana#e$s a$ei$e& o$ &epa$tments s%! as inan!e an& %man $eso%$!e et! (o a$e s%pe$ise&

y te o(ne$s.

u&&lier%

A+a Cemi! a+s a s to &ea+ (it many &ie$ent s%pp+ie$s. Tey a!?% i$e tei$

$a( mate$ia+s $om Stan&a$& Cemi!a+s +t&> pa!"in# +ae+s a$e s%pp+ie& y Ta$i?

'$o!ess an& Ca$tons a$e p%$!ase& $om Is+ami! 'a!"a#es . Essentia+ oi+s an& +ao$sa$e impo$te& $om En#+an& an& Cina.

Mar#e"in)

In"ermediarie%

A+a Cemi!a+s ae a +eet o &ist$i%tion ei!+es (itin a$a!i. Apa$t $om tattey ae 20 &ist$i%to$s (itin 'a"istan to se++ tei$ p$o&%!t. Tey ae a+so i$e&

20 peop+e to (o$" (it te &ist$i%to$s an& #o sop to sop in +oo"in# o$ ne(

oppo$t%nities o$ to ino$m i sto!"s a$e $%nnin# o%t. A+a Cemi!a+s se++s eite$ &i$e!t+yto $etai+e$ o$ t$o%# (o+esa+e$s> %t (en (e as"e& tem (i! (ay tey p$ee$

mo$e> tey ans(e$e&> se++in# &i$e!t+y to $etai+e$s as tat (ay tey !an #et ette$

ma$"et ee&a!" an& !an "eep ette$ ?%a+ity !ont$o+s> y s%pp+yin# $es sto!".

Cu%"omer%

Dentoni! Tootpo(&e$ is a pe$sona+ !ons%mption p$o&%!t an& is so+& to o%seo+&s.Dentoni! is asi!a++y %se& y te +o(e$ in!ome !+ass peop+e. Te !ons%me$s in 'a"istana$e e$y +oya+ an& &o not +i"e !an#es. Tis is one o te $easons (y Dentoni!spa!"a#in# an& appea$an!e as een te same oe$ so many yea$s. On te !ont$a$y>Dentoni!s pa!"in# is tota++y &ie$ent a$oa&> an& te po(&e$ is pa!"e& in a &ie$ent&esi#ne& ott+e (i! is s%ita+e to an& a!!epte& y tose !ons%me$s.

Com&e"i"or%

A+a Cemi! a+s a s a tootpo(&e$ mo nop o+y in ' a"is ta n. Many !ompaniest$ie& +a%n!in# tootpo(&e$> %t ai+e&. 4o$ e-amp+e> Co+#ate +a%n!e& a tootpo(&e$y te name o T$i&ent> ass po(&e$ (as +a%n!e& y Me&i!am #$o%p in 18 an&een Uni+ee$ a+most +a%n!e& a tootpo(&e$ %n&e$ te anne$ o 'epso&ent (i! tey+ate$ +a%n!e& in In&ia as tey !o%+& not !ompete (it te +o( ma$#ins oDentoni!. Dentoni!s inte$nationa+ !ompetito$ in te U.A.E is U"$i+.


17/52


18/52

Pu!li(%

A+a Cemi!a+s (o$"s a +ot (it Denta+ asso!iations an& !ons%+t &entists> as tey a$e an

impo$tan!e to te tootpo(&e$. A+a Cemi!a+s inites &enta+ %nie$sities to $in# tei$

st%&ents to isit te a!to$y an& see te +ee+ o ?%a+ity an& +ea$n ao%t te p$o&%!t> so

tat tey !o%+& $e!ommen& it (en tey sta$t tei$ p$a!ti!e. A+a Cemi!a+s is te on+y

'a"istani Company app$oe& y 'a"istan Denta+ Asso!iation.

Ma(ro En .iron men "

Demo)ra&hi( /or(e%

Dentoni! !ate$s to a++ se#ments (ete$ it is o a#e> #en&e$ o$ $a!e. Te p$o+em ita!es is tat as &%e to in!$easin# &ie$sity an& a ette$e&%!ate& pop%+ation> Dentoni!

Tootpo(&e$ is +oosin# its sa+es in te yo%n#e$ #ene$ation. To&ay> (e +oo" o$(a$& to an

easy (ay o $%sin# an& %n+ess (e ee+ oam insi&e o%$ mo%t (e a$e not satisie& (itte !+ean+iness o o%$ teet. Dentoni! no( !ate$s to te ne( #ene$ation as (e++ no( tat

it as int$o&%!e& a ne( Dentoni! '+%s Tootpo(&e$ tat in!+%&es oamin# a#ent an&

a+so a +ip top !ap (i! ma"es it easie$ to %se.

E(onomi( /or(e%

Te $e#%+a$ Dentoni! Tootpo(&e$ &oes not ta$#et any spe!ii! in!ome #$o%p %t &%e to

its +o( p$i!e 0J o its %se$s a$e tose (o ea$n +ess tan 6s.,000 pe$ mont.

Na"ural /or(e%

As Dentoni! Tootpo(&e$ is 8J +imestone> te$e a$e as s%! no nat%$a+ a!to$s tat

ae!t its p$o&%!tion. B%t te (ate$ %se& in its p$o&%!tion (as on!e o%n& to e%ny#ieni! (i! ma&e tem insta++ tei$ o(n (ate$ &isti++ation p+ant.

Te(hnolo)i(al /or(e%

Te!no+o#i!a+ !an#es ae ae!te& Dentoni!s sa+es oe$ a pe$io& o time. Te

in!$ease in sa+es o ne( tootpaste as %$t te sa+es o Dentoni! Tootpo(&e$. To"eep temse+es in te %t%$e ma$"et> A+a Cemi!a+s as int$o&%!e& Dentoni!

tootpaste as (e++ (i! is &oin# (e++ in te inte$nationa+ ma$"ets. Tey ae a+soinsta++e& a !omp%te$iFe& ma!ine to !e!" ee$y at! o tootpaste eo$e its &e+ie$y.

Tis ma!ine @6OTOKISCO> !e!"s te ?%a+ity o tootpaste an& its is!osity. I

te $ea&in#s &eiate 2J3J> te (o+e 200"# at! is &est$oye&.


19/52

Poli"i(al /or(e%

As s%! Dentoni! is not $ea++y ae!te& y #oe$nment a#en!ies an& p$ess%$e #$o%ps>

%t Dentoni! is app$oe& y 'a"istan Denta+ Asso!iation ;'DA< an& is a+so ISO 001

2000 !e$tiie&. Tese !e$tii!ations a$e e+p%+ in te inte$nationa+ ma$"et. A+a Cemi!a+s

&oes not ae any +ao$ %nion> so is &oes not a!e p$o+ems !on!e$nin# +ao$ st$i"es et!.

Te on+y tin# tat ae!ts te p$o&%!tion +ee+ a$e po+iti!a+ st$i"es.

Cul"ural /or(e%

Some peop+e ae stat%s iss%es so mao$ity o te peop+e &o not %se Dentoni! as tey

$e#a$& it as an o+& o$m%+a. Most %se$s a$e o+& a#e peop+e (o a$e %sin# Dentoni! o$

mo$e tan 1yea$s an& tey a$e +oya+ to(a$&s tis p$o&%!t. Some peop+es pe$!eption istat Dentoni! tootpo(&e$ is o$ smo"e$s> t%s tey &o not %se it.


20/52

Mar#e " e) men "a"io n

The e)men"a"ion Char"

0eo)ra&hi(*o$+& $e#ion o$ !o%nt$y Pakistan, Sri Lanka, Bangladesh, India,

United Arab Emirates, Saudi ArabiaDemo)ra&hi(

A#e

3+4ami+y siFe

2+

In!ome Under Rs 7,000P%'(ho)ra&hi(

So!ia+ !+ass Uer l!"ers, "!rking #lass, middle

#lassBeha.ioral

Beneits E#!n!m$, %ualit$, #!n&enien#eUse$ Stat%s '!nuser, regular user

9oya+ty stat%s '!ne, str!ng

6ea&iness sta#e Una"are,a"are

P%'(ho)ra&hi( e)men"a"ion

Dentoni! Tootpo(&e$ is ta$#ete& to peop+e !onstit%tin# te (o$"in# !+ass> mi&&+e !+assan& %ppe$ +o(e$ !+ass. It is o(ee$> not ta$#ete& to te +o(e$ +o(e$s e!a%se a+to%#>

tey !ome in te in!ome !ate#o$y o %n&e$ 6s ,>000> een te sma++est pa!" o Dentoni!

Tootpo(&e$ !ostin# 6s 18 is most+y o%t o tei$ %et. Te +o(e$ +o(e$s te$eo$e>p$ee$ %sin# 9%?mani Manan> (i! !osts tem 6s 2. pe$ pa!". Tis a+so ma"es

9%?mani Manan a !ompetito$ to Dentoni! Tootpo(&e$> as mentione& ea$+ie$.

Beha.ioral e)men"a"ion

Beaio$a+ se#mentation> as te name s%##ests> &ii&es %ye$s on te asis o tei$

eaio$> "no(+ee o$ $esponse to a p$o&%!t. Dentoni! Tootpo(&e$ is a p$o&%!t tat

oe$s i# ?%a+ity an& !onenien!e at a $easona+e p$i!e. 7o(ee$> ea! se#ment ote ma$"et ;te %ppe$ +o(e$s> (o$"in# !+ass an& mi&&+e !+ass< see"s o$ a$ie& eneits.

*i+e te %ppe$ +o(e$s +oo" o$ te e!onomy o Dentoni! Tootpo(&e$> te

(o$"in# !+ass +oo"s o$ ot its e!onomy an& ?%a+ity an& ina++y> te mi&&+e !+ass+oo"s o$ te ?%a+ity> !onenien!e an& e!onomy o te p$o&%!t. D%e to tese a$ie&

inte$ests> A+a Cemi!a+s s%&ii&es its ma$"et o$ Dentoni! Tootpo(&e$ on te asis


21/52

o e!onomy> ?%a+ity an& !onenien!e.

Ate$ a $e!ent s%$ey !on&%!te& y A+a Cemi!a+s in te !ity o a$a!i> it (as seen tateite$ te s%e!ts (e$e %sin# Dentoni! Tootpo(&e$ o$ oe$ 101 yea$s on a $e#%+a$


22/52

asis> o$ tat tey (e$e not %sin# te p$o&%!t at a++. Tese $es%+ts %$te$ !+assiie& te

pop%+ation on te asis o +oya+tyL st$on# an& none.

Te$e a$e on+y t(o sta#es o $ea&inessL a(a$e an& %na(a$e. Tis is +a$#e+y &epen&e&

on te a!t tat Dentoni! Tootpo(&e$ as not een p$omote& o$ a&e$tise& in a (i+e.

Te$eo$e> on+y tose peop+e (o sa( Dentoni! Tootpo(&e$s ea$+y a&e$ts a$e a(a$eo te p$o&%!t an& te mo$e $e!ent #ene$ation as not een ea$& o te p$o&%!t %n+esstei$ ami+y %ses it. It so%+& a+so e note& tat een tose peop+e (o a$e a(a$e o te

p$o&%!t a$e not e-a!t+y !ons%min# it. An e-amp+e o tis is te #$o%p o peop+e (o

s(it!e& $om tootpo(&e$s to tootpaste.

Tar) e"Mar#e "in )

Dentoni! Tootpo(&e$ is an %n&ie$entiate& ;mass< ma$"ete& p$o&%!t te$eo$e> it

!ate$s to te enti$e ma$"et (it te same oe$L p$oi&in# #oo& &enta+ ea+t to a++se#ments o te so!iety at an ao$&a+e p$i!e ;mission statement it so%+& e note& tat a+to%# Dentoni! Tootpo(&e$ is a mass ma$"ete&

p$o&%!t> $e!ent &ee+opments may +ea& to it e!omin# a &ie$entiate& ma$"ete& p$o&%!t.Te ne(e$ #ene$ation as it is> p$ee$s tootpaste oe$ tootpo(&e$ o(ee$> Dentoni!

'+%s Tootpo(&e$ on te ote$ an&> (it te oamin# a#ent as a!t%a++y sta$te& to

e!ome pop%+a$ amon# !i+&$en. Tis may t%$n Dentoni! Tootpo(&e$ into a p$o&%!ttat is !ons%me& y tose peop+e (o a$e $e+%!tant to !an#e te$eo$e> eent%a++y

ma"in# Dentoni! Tootpo(&e$ a &ie$entiate& ma$"ete& p$o&%!t.


23/52

PROCUCT LIFE CYCLEPROCUCT LIFE CYCLE

Dentoni! +%o$i&e tootpaste is on int$o&%!tion sta#e as it is ein# $e+a%n!e&

(it imp$oe& o$m%+a an& ta$#etin# &ie$ent set o !ons%me$s.

Sales & Profit Life CyclesSales & Profit Life Cycles

IntroductionIntroduction GrowthGrowth MaturityMaturity DeclineDecline

TimeTimeSal

es

and

Pro

fits


24/52

T$o%# $esea$!> test ma$"etin# an& eay p$omotions> (e a$e t$yin# to

$e%i+& te ima#e o te p$o&%!t y oe$!omin# te (ea"nesses an& p$o+ems

a!e& y te !ons%me$s. Usin# p$i!e penet$ation st$ate#y to !apt%$e mo$e

ma$"et sa$e in +esse$ time.

MAR1ETIN0 MI2,

PRODUCTPRODUCT

Dentonic Tooth PowderDentonic Tooth Powder

Dentoni! is one o te +a$#est man%a!t%$es o te O$a+ Ca$e

B$an&s. Te Dentoni! $an#e o O$a+ !a$e p$o&%!ts is aai+a+e

t$o%#o%t te !o%nt$y.Dentoni! tootpo(&e$ is te pionee$ in &enta+ !a$e p$o&%!ts.

Dentoni! (as ai$+y amo%s amon# te a++ te !+asses an& its

p$esen!e (as a m%st in ee$y o%seo+&. Dentoni! tootpo(&e$

&%e to its +oya+ !ons%me$ $emaine& a Ma$"et +ea&e$ o$ mo$e ten

2 yea$s .Te satisa!to$y ee&a!" e+pe& Dentoni! to !apt%$e te

ma$"et sa$e as (e++ as it !ontin%e& to #$o( s%!!ess%++y.


25/52

Dentoni! (as a+e to s%stit%te me&i!ines o$me$+y %se& o$

sensitie #%ms an& teet.

Dentonic Toothpaste:Dentonic Toothpaste:

Ate$ te s%!!ess o Dentoni! Toot po(&e$ amon# te masses A+a

Cemi!a+s +a%n!e& a ette$ e$sion in o$m o Dentoni!

Tootpaste. Dentoni! Tootpaste (it &%a+ a!tion (itens yo%$

teet an& p$ote!ts $om a!te$ia an& ote$ toot &e!ay. Te M4'

+%o$i&e e+ps st$en#ten teet an& ee!tie+y p$ote!ts a#ainst

!aities. It !ontains !+ini!a++y p$oen anti a!te$ia+ a#ent T$i!+osan

o$ ea+tie$ #%ms an& teet.

Dentoni! tootpaste !ontains #ent+e !+eanin# a#ents. Its Mint

4+ao$ #ies !ons%me$s a $es $eat an& a !oni&ent smi+e. Te%ni?%e +ao$ o te tootpaste ma"es te !ons%me$ ee+ #oo&

(i+e %sin# te p$o&%!t.

Dentonic Toothpaste !"Dentonic Toothpaste !"

Sin!e 1)3 Dentoni! Toot po(&e$ o a+a !emi!a+s is into

%siness an& p$oe& its se+ a ma$"et +ea&e$ o$ ao%t 2 yea$s an&

sti++ is (i&e+y a!!epta+e a++ oe$ 'a"istan.


26/52

To !ope %p (it te te!no+o#i!a+ a&an!ement in te tootpaste

in&%st$y A+a !emi!a+s +a%n!e& tootpaste 2 yea$s a!".

Uno$t%nate+y> it !o%+&nt p$oe itse+ to e a s%!!ess %n+i"e toot

po(&e$ &%e to some mis!on!eption an& a+se pe$!eption ao%t teima#e o &entoni!.

To oe$ !ome te (ea"nesses an& to !ont$o+ te a& (o$& o

mo%t (e !ome %p (it an imp$oe& o$m%+a !onsi&e$in# o%$

ta$#et ma$"et &eman&s> (it te name Dentoni! 0H (i! is a+so

'DA ai+iate&.

D%e to te a#e a!to$ te$e a$e n%me$o%s mo%t &iseases a %man

o&y e-pe$ien!es an& it so%+& e a!!epte& as a nat%$a+

penomena. Te &ei!ien!y o +%o$i&e (ea"ens te teet to i#t

a#ainst a!te$ia o$ tat matte$ (e ae +a%n!e& a tootpaste (it

e-t$a 4+%o$i&e .2J an& .J ;antia!te$ia+< e-t$a T$i!+osin.

To oe$!ome (ea"nesses an& !ont$o+ te a& (o$& o mo%t (e

a$e %sin# eay p$omotiona+ a!tiities to !an#e te !ons%me$

pe$!eption ao%t Dentoni!.

Ingredients o# Dentonic Toothpowder $%&!! kg'

A?%a 20.8

Ca+!i%m =+y!e$opospate 1.

=+y!e$ine 30.00

So&i%m Sa!!a$in 3.

T$iSo&i%m 'ospate .

4o$mai+n 0.


27/52

So&i%m Mono+%o$opospate 11.2

So&i%m Mety+ Co!oy+ Ta%$ate 11.2

Io&ine 3.00

T$i!+osan 1.,

TC' .

Dentonic ToothpowderLine E(tension

Dentoni! is a+so +a%n!in# its tootpaste !a++e&L

Dentoni! tootpo(&e$ ;Spea$mint +ao$s%#a$ $ee 7am&a$& Unie$sity

a$a!i D$. Si$aF B%$"i ;D$. B%$"i Denta+ C+ini! D$. Antony ;D$.

Antonys C+ini! an&

ma$"et &e!+ine&.

Den"i%"% = Re%&onden"%,

Be!a%se o no p$oision in a&an!ement o$ a +on#e$ pe$io& o time Dentoni!

'o(&e$ +ost its !%stome$s to ote$ aai+a+e $an&s. Te sitin# (as !a%se&

e!a%se o no imp$oement in te o$m%+a an& no s!ientii! $e!ommen&ations

(e$e #ien $om Denta+ Asso!iation.

Te #ene$a+ pe$!eption ao%t Dentoni! 'o(&e$ in te min&s o peop+e (as not

ao$a+e o$ Dentoni! 4+%o$i&e tootpaste an& te$eo$e peop+e a$e $e+%!tant

in t$yin# te ne( Dentoni! Tootpaste.

U00ETION /ROM REPONDENT,U00ETION /ROM REPONDENT,

It is e$y &ii!%+t to !an#e te $espon&ents pe$!eptions an& tis is one i#

%$&+e (e ae to a!e in $e+a%n!in# te p$o&%!t. Te $espon&ents

s%##estions to oe$!ome te !%$$ent pe$!eption a$e as o++o(s:

1< Imp$oin# te ?%a+ity o te p$o&%!t an& a+so y ai+iatin# it (it 'DA to

ens%$e p$oen ?%a+ity ;toot po(&e$ G toot paste !o+o$.

T(i!e a mont a+te$nate S%n&ays.

Te!ni!a+ Detai+s o Nan# S%n&ay Ma#aFine

A&& (i++ e on te 3$&pa#e.

On+y on S%n&ays

200002 0000/mont

00003 120000

9@@@@


39/52

!tal Print Ad Eense 1 Rs*3)30

2- 3oarding

*e p+a!e& Dentoni! tootpo(&e$ oa$&in#s in te o++o(in# a$eas o 'a"istan>

(i! (e$e asi!a++y a!!o$&in# to its ta$#et ma$"et> i.e.> o !+asses B an& C.

Tese p+a!es a+on# (it 3 monts ;?%a$te$+y< $ates (e$e:

Ee$y oa$&in# is 10 P 20L 6ate 6s. 28>00/

Desi#nin# an& '$intin# Cost 6s .) pe$ s? t ;130) 6s. 8>0000/

Te tota+ paste man%a!t%$e& L7@@F; 476@@. One at! is e?%a+s to 200 "#

an& tota+ p$o&%!tion in a &ay is ) at!es .

200"# )1200"#

12001000#ms1200000

200>000 #m/ , #m 6s. 1)000 pie!es is p$o&%!e& / mont.;1pie!e,#ms in

(i! semina$s so%+& e e+& o$ te a(a$eness o #ene$a+ p%+i! tat

o( &entoni! is not %sin# %me!tants a#ents an& ste$oi&s in tei$ p$o&%!t

(i! is a$m%+ o$ o$a+ y#iene.

T$y to sp$ea& #oo& (o$& o mo%t t$o%# &entists an& te o+&

!ons%me$s.

St$on# '$omotiona+ A!tiities ;6epositionin# an& $e$an&in#


49/52


50/52


51/52


52/52

Documents

Dentonic Report