DEPARTMENT OF Bachelor of business administration (BBA ... · seminars and workshops successfully conducted throughout the year. ... students in BBA First Semester [2017-2020 Batch]

DEPARTMENT OF

Bachelor of business administration

(BBA)

2017-18

GOVERNMENT OF NCT OF DELHI BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES

SHAKARPUR EXTENSION, OPP. MADHUBAN COLONY, DELHI-110 092. Website: www.bpibs.in; E-Mail: [email protected]

Phone: 011-22543891, 22017393, 22430067; Fax: 011-22016134 22430067 [Ext. 209, 230]

http://www.bpibs.in/

mailto:[email protected]

Management Mirror 2

EDITORIAL BOARD

CONTENTS

PAGE NO

Editor in Chief FROM THE PRINCIPAL’S DESK 3

Dr. Girish Sharma FROM THE EDITOR’S DESK 4

ORIENTATION PROGRAMME 5

Editor ACADEMIC CALENDAR 6

Mrs. Harvinder Kaur STUDENTS’ PARTICIPATION 7

-EXPERT LECTURE/WORKSHOP 7

Editorial Advisory Board -INDUSTRIAL VISITS/TOURS 9

Mr GTVN Charyulu Mrs. Alka Agnihotri

-CLASSROOM SESSION 12

-ACHIEVEMENTS 13

-PLACEMENTS 16

Associate Editors -PROJECTS BY BBA STUDENTS 17

- Mr. Himanshu -SOCIETIES FORMED IN DEPARTMENT 21

-INTRA ACADEMIC MEETING 23

-SWACHH BHARAT ABHIYAN 24

STUDENTS’ SECTION 25

FACULTY CORNER 40

Management Mirror 3

FROM THE PRINCIPAL’S DESK

Now, most of the Indians head and lead various MNCs at Global Scale. According to them, this could be

achieved because of their inherent latent talents like - Intelligent Quotient [IQ], Emotional Quotient

[EQ], Spiritual Quotient [SQ], and Competitive Quotient [CQ] which they do derive from their parents

and imbibe from their Education.

The Expert in Management says that the Innovative Processes and Practices, Smart Marketing

Operations and Synergetic Approaches have brought in profits to Corporations in India, despite the

Economic Slowdown in the recent past and, at the same time, during recession, Corporate Giants faced

the challenges of retaining the Brand Equity.

The argument elongates further that the Economic Cycles are always normal incidents at times having

worldwide ramifications. On the other hand, the MBA and IT Aspirants have also the relevance and roles

to play in all these hard times without any hesitation. This imparts a lesson that any institution imparting

IT and Managing Education should understand the needs of contemporary global business and rear and

mould its students in such a manner, so that they could take up the top assignments in these Global

Conglomerates.

BPIBS has always poised for provision of excellent and conducive pedagogical ambience, well-built-

infrastructure, State-of-the-Art Computer Laboratories, Customized Curriculum, e-Classrooms,

EDUSAT Facility, besides dedicated fleet of Faculty for nurturing and moulding its IT and Management

Students to equip themselves to face even the formidable tasks and challenges arising in the

Contemporary Business Scenario.

It is a matter of great satisfaction that BPIBS is bringing out this issue of Departmental Magazine of

Bachelor of Business Administration – “Management Mirror” carrying a plethora of activities and

achievements during its sailing in the previous year. I take this opportunity to extend my Best Wishes to

all of them.

DR. Girish Sharma

It's not about money. It's about the people you have, and how you're led. - Steve Jobs

Management Mirror 4

FROM THE EDRIOR’S DESK

Dear Reader,

The Editorial Board of the BBA (GEN) Departmental Magazine “Management Mirror “’, takes pleasure to bring out the

annual official student-publication. This magazine symbolizes the generation of the creative content by the

students & faculties.

Our team of editors, designers, photographers, and correspondents has worked annually to extensively report

on events in and around college and academic works in the form of articles, research papers, etc. In the final

shape the magazine reflects the amalgamation of academic contributions, extracurricular spaces, student’s

achievement report, report on annual fest – AMOGH, and it also brings to light various functions, celebrations,

seminars and workshops successfully conducted throughout the year.

The magazine reflects several exemplary events and enthusiastic participation of our students in several

activities like online courses and certification under Prime Minister’s Yuva Yojana. Several students got

benefitted under this visionary program started by the Government.

Under another innovative program namely One Dollar Entrepreneurial Activity , our students showed their

creative and innovative skills at par excellence by creating products like piggy boxes, paper pads, pen holders

,designer earrings ,etc .

The annual techno- cultural fest ‘AMOGH’ was celebrated with full pomp and show in the beautiful premises of the

institute. The campus became vibrant and lively for the two days in the month of March with the high

participation from several colleges from Delhi University, Indraprastha University and several private colleges

like Amity University, etc .It saw high quality competitive fervor in several fields like drama, skit, nukkar natak,

technical quiz, dance, singing entrepreneurial quiz, etc.

‘Management Mirror’ is also a reflection of the annual academic journey of BPIBS. Several expert lectures by

experts from Delhi Technical University, Indraprastha University and from top corporate Houses on useful topics

related to developing the budding entrepreneurs to enlightening the students on the research methodology etc.

were conducted.

The magazine is our retrospection on the functions observed in the campus like Republic Day, Independence

Day, National Youth Day aligned with several activities and competitions. Students enthusiastically organized

farewells and welcome functions and participated in the sports day, business quiz, etc.

‘Management Mirror’ is an effort towards presenting an honest portrait of our institute BPIBS and aims to

engage, inform and entertain it diverse readership. The magazine shall keep striving towards its goal of being a

publication representative of the students in all aspects.

Happy Reading,

Harvinder Kaur

Editor

Management Mirror 5

ORIENTATION PROGRAMME

The Session for BBA I Semester was inaugurated by the Principal in BPIBS as

per the Academic Calendar of Guru Gobind Singh Indraprastha University.

During the Orientation Programme, the Principal apprised the newly admitted

students in BBA First Semester [2017-2020 Batch] of the mission and vision of

the Institute, its infrastructure, rules and regulations, punitive action for those

indulging in ragging, punctuality of the students for their day-to-day classes,

attendance rules, subjects of the respective semesters, Sessional examinations,

university examinations, faculty of the Management Department, besides

motivating the students to hone their skills and secure university ranks in their

Term-End University Examinations.

What's measured improves - Peter F. Drucker

Management Mirror 6

ACADEMIC CALENDAR Department: BBA Session: Aug to Dec 2017

IMPORTANT DATES

EVENT DATE & TIME

Commencement of Classes

I, III & V Semester 01.08.2017

Sports Meet In the month of Oct 2017

Expert Lecture Every Fortnightly (Tentative)

Submission of Project Title 04th AUG, 2017

Submission of Project Synopsis 22nd AUG, 2017

Pre Project Presentation 24th Aug, 2017 [Sem-III], 25th Aug, 2017 [Sem-V]

First Project Presentation 30th Aug, 2017 [Sem-III], 31st Aug, 2017 [Sem-V]

Sessional Test 18-09-2017 to 22-09-2017

Second Project Presentation 15th Sep, 2017[Sem-III], 25th Sep, 2017 [Sem-V]

Final Project Presentation 13th Oct, 2017[Sem-III], 24th Oct, 2017[Sem-V]

Date of Submission of Project Report with

hard copy & Soft Copy 03rd Nov, 2017 [Sem-III], 03rd Nov, 2017 [Sem-V]

Industrial /Study Visit / Educational Tour Aug-2017/Oct-17(Proposed)

Blood Donation Camp In the Month of October

Expert Lecture September/October 2017 (Tentative)

Preparatory Leave 11-11-2017 to 19-11-2017

Practical Examination/Project Viva-Voce 13-11-2017 onwards

End Term Theory Examination 20-11-2017 onwards

Winter Break 23-12-2017 to 07-01-2018

Management is doing things right; leadership is doing the right things" - Peter F. Drucker

Management Mirror 7

ACADEMIC CALENDAR Department: BBA Session: Jan-May 2018

IMPORTANT DATES

EVENT DATE & TIME

Commencement of Classes

II, IV & VI Semester

08.01.2018

Sports Meet In the month of Feb 2018

Expert Lecture Every Fortnightly (Tentative)

Submission of Project Title 15-Jan-2018

Pre Project Presentation 29-01-2018 (6th Sem)

ANUGOONJ-2018 08-02-2018 to 10-02-2018

First Project Presentation 15-02-2018 (6th Sem)

Sessional Test 26-02-2018 to 02-03-2018

AMOGH 2018 16-03-2018 & 17-03-2018

Second Project Presentation 15-03-2018 (6th Sem)

Final Project Presentation 16-04-2018 (6th Sem)

Date of Submission of Project Report with

hard copy & Soft Copy

19-04-2018 (6th Sem)

Industrial /Study Visit / Educational Tour In the Month of February (Tentative)

Workshop / One Day Seminar In the month of March (Tentative)

Preparatory Leave 21-04-2018 to 29-04-2018

Practical Examination/Project Viva-Voce 23-04-2018 onwards

End Term Theory Examination 01-05-2018

Management is, above all, a practice where art, science, and craft meet- Henry Mintzberg

Management Mirror 8

Summer Break 04-06-2018 to 15-07-2018

STUDENTS’ PARTICIPATION

Expert Lecture/Workshop

S. No Date Event Topic Company/Expert Acad. Session

1 26th Sep, 2017 Expert Lecture

Career Opportunity after BBA Kumar Abhishek Pathak 2017-2018

2 04th Oct, 2017 Expert Lecture

How to become an Entrepreneur? Dr. S. S. Khanka Prof. And HOD,

DTU 2017-2018

3 06th Oct, 2017 Expert Lecture

Brand Management and Channel Strategies

Dr. B. B. Goyal Prof. UBS,

Panjab University 2017-18

4 31st Jan, 2018 Expert Lecture

Research Methodology and Statistical Analysis

Dr. Manju Dupta Prof. MAIMS, IP University

2017-18

Expert Lecture

Career Opportunity after BBA

BPIBS had organized expert lecture “Career

Opportunity after BBA” for the students on

26-09-2017. The Resource Person Kumar

Abhishek Pathak delivered the Expert

Lecture on the occasion and introduced the

students about the various scopes and career

alternatives open after BBA and explained

us how to tackle the challenges faced during

entrance exams. The programme was stated

to be exemplary by the student-participants.

Management Mirror 9

How to Become an Entrepreneur?

An expert lecture was arranged by BBA Department on the topic “How to Become an

Entrepreneur?” on 04-10-2017. The Expert Lecture was delivered by Dr. S. S. Khanka, Prof.

and HOD, DTU on the occasion and highlighted various issues like how to start a new

business, how risk will emerge and how to overcome the risk. The programme was stated to

be exemplary by the student-participants.

Brand Management and Channel Strategies

The true measure of the value of any business leader and manager is performance. - Brian Tracy

Management Mirror 10

An expert lecture was arranged by BPIBS

on the topic “Brand Management and

Channel Strategies” on 04-10-2017. The

Expert Lecture was delivered by Dr. B. B.

Goyal, Prof. USB, and Punjab University

on the occasion and explained various brand

management strategies and distribution

strategies. The students immensely

benefited out of this Expert Lecture.

Research Methodology and Statistical Analysis

An expert lecture was arranged by BPIBS

on the topic “Research Methodology and

Statistical Analysis” on 31-01-2018. The

Expert Lecture was delivered by Dr.

Manju Gupta, Associate Prof. in,

Maharaja Agrasen Institute of

Management Studies, Rohini Delhi, on the

occasion and explained various methods

used in research that is very much useful

for the new product development in the

market. The students immensely benefited

out of this Expert Lecture.

Industrial Visits/tours:

S. No Session Company/Industry Date Semester

Success in management requires learning as fast as the world is changing. Warren Bennis


1 2017-2018 Mother Dairy Plant, Parparganj 22nd Aug, 2017 1st & 3rd

2 2017-2018 Moon Beverages Ltd.,

Greater Noida, UP 25th October, 2017 5th

Visit to Coca-Cola Industry

Industrial visits/Tours are arranged for the students of BPIBS to gain Knowledge of industry-Institute

Interaction. In this connection, Mrs. Harvinder Kaur In-charge of BBA department took the students of 5th

Semester to Moon Beverages Ltd., Greater Noida, UP (Coca Cola Happiness Factory) on25th October, 2017.

Rejection is an opportunity for your selection. ― Bernard Branson


During this session, the guide of the company explained us about the creation of Coca-Cola, its

different products. After this session students were taken to a mini theatre which had a great ambience in

which they were shown a curtain raiser Coca Cola and very interesting facts about it. Then the students

were taken to the Production Unit where they interacted with the guides very effectively, especially

about the process of production of Coca Cola it’s CIP Process, Raw Syrup, its Filling, Blending, mixing of

Ready syrup and its storage. The guides mainly focused on the history of Coca Cola, transformation of its

bottles and the social welfare projects run by the Coca Cola Company. After the end of the session, students

were allowed to experience the fun in the activity area and also they were offered the beverages by Coca

Cola along with the faculty members. During the trip, students gained practical knowledge about the

production process and technical terms related to production unit having different characteristics and

properties. Many of the points explained theoretically. This trip was highly useful for the students in terms of

practical knowledge about the production process and the history and making of Coca Cola. This trip will also

be helpful for them to prepare themselves well to find placement opportunities in such industries.

Visit to Mother Dairy Plant

Start with the end in mind. ― Stephen R. Covey,


Students of BBA from 1st and 3rd Semester were taken to Mother Dairy Plant, Patparganj, for a visit on 22nd

August 2017. They were shown an informative documentary movie on the various activities of Mother Dairy.

The company experts apprised the students of the production management, marketing strategies, packaging

and planning process of the company. Thereafter, they were taken for a round inside the campus, where they

were shown machines and experiments related to the functioning of the Dairy. Students were also told about

the benefits of drinking milk and milk products. At the end of the visit students and staff were given a treat of

flavored milk and ice creams. It was really an enjoyable and informative visit. Mr. GTVLN Charyulu and Mr.

Satyaveer Singh were the staff members who took the students for the visit.

CLASSROOM SESSIONS

Wind beneath the wings:

Leaders must be close enough to relate to others, but far enough ahead to motivate them.― John C. Maxwell


Faculty facilitators

Achievements

Rank does not confer privilege or give power. It imposes responsibility. ― Peter F. Drucker



Top Rankers in University Examinations

List of Toppers of Year 2017-18 BBA (GEN)

S.No. Course Name Roll

Number

Percentage

1

BBA 1st Year Kritika Bohara 40911401717 83.7%

Anjali Rawat 00511401717 77.8%

Arushi Pal 00611401717 76%

2

BBA 2nd Year Jyotsna Gupta 00511401716 82.9%

Charanjeet Kaur 41011401716 77.3%

Nidhi Verma 01411401716 73.8%

3

BBA 3rd Year Swikriti Khanna 40711401715 80%

Prabhdeep Kaur 02211401715 79.5%

Mahima Bhagat 01511401715 79.4%

Scholarship

S.No. Name Batch Amount Remark

1 Anjali Rawat 2017-2020 Rs. 12000 Merit

2 Nidhi Verma 2016-2019 Rs. 7000 Merit cum mean

3 Nidhi Verma 2016-2019 Rs.10000 Merit cum mean


Events and accolades

Kabaddi (Girls) Sports Meet GGSIPU 2017

Name- Sarah khan Prize- 3 rd Roll no. -40311401717 Class- BBA SEM-1

Name- Shivani Joshi Prize- 3 rd Event- kabaddi Roll no.- 50211401717 Class - BBA SEM-1

Name- Meenakshi Prize- 3 rd Event- Kabaddi Roll no.- 40611401717 Class - BBA SEM-1

Name- Shambhawi Singh Prize- Bronze Medal Event-Kabaddi (SportsMeet'17) Roll no. - 40511401715

Class- BBA-5th Sem


RED CLUB SOCIETY, AIDS

AWARENESS PROGRAM, POSTER

MAKING COMPETITION – Red

Ribbon Club, BPIBS in association

with Delhi State AIDS Control

Society (DSACS) celebrated

National Youth Day along with the

faculty and students on 17th January

2017.

HIMANSHI PANWAR (BBA VIth Sem)

GOT 2nd POSITION WITH A CASH

PRIZE OF RS. 1500/-

NATIONAL VOTER'S DAY- DEBATE

COMPETITION – To take a step in the

favour of democracy as directed by

the election commission of India,

BPIBS celebrated the National Voters

Day on campus. Various events were

organised such as debates, essay

writing, slogan writing, poster

making.

YAMINI (BBA 6th Sem GOT 3rd POSITION

& 2nd POSITION BY LOVELY ARYA BBA

6th Sem

You can change only what people know, not what they do. ― Scott Adams, God's Debris: A Thought Experiment


INTRA SPORTS MEET- SAHIL

THAKUR (BBA VIth Sem) 2ND

POSITION IN TABLE TENNIS and BBA

GROUP 1ST POSITION IN TUG OF

WAR

Republic Day Celebration- On 25th

of January 2018, 68th Republic Day

was organized & Celebrated in

BPIBS and Students took participate

in various activities like patriotic

Acts, poetry and singing etc.

Activities & events in Jan-May 2018

One Dollar Activity: One Dollar Activity under PM Yuva Yojna has been

conducted on the month of April 2018. Students have actively participated in One Dollar

Activity. PM-YUVA Yojana aims to create an enabling ecosystem for entrepreneurship

development through entrepreneurship education & training, advocacy, and easy access to

entrepreneurship network.

If you really want the key to success, start by doing the opposite of what everyone else is doing. ― Brad Szollose


Farewell: Farewell for BBA final Year students Batch 2015-2018 was organized by

BBA 2nd & 1st Year Students in the month of April 17th 2018. Farewell is a time when students get blessings from principal, teachers and their classmates. A time when our face smiles but soul cries. A time when fear comes into our mind about leaving our routine and setting into another time table. A time when we have a fear of leaving our friends. A time when we promise our loved ones to be in touch even after the college gets over.

National youth day; National Youth Day (Yuva Diwas or Swami Vivekananda Birthday) is celebrated with the great joy and enthusiasm in India every year on 12th of January. It is celebrated to commemorate the birthday of Swami Vivekananda, maker of the modern India.

Nivea & Meghna (BBA 4th Semester took participated in poster making)


NatioNal youth Voter’s day: In order to encourage more young

voters to take part in the political process, Government of India has decided to celebrate

January 25 every year as "National Voters' Day". It started from January 25, 2011 to mark

Commission's foundation day.

Arushi Sharda (BBA 2nd Semester got 1st prize in poster making)

SPORTS MEET IN BPIBS 2018

TUG OF WAR (Boys) Feb 2018

Name: Mayank

Prize: 1st Tug of War

Class: BBA 4th Sem

Name: Ritik Kumar


Class: BBA 4th Sem

Name: Harshit Raina


Class: BBA 2th Sem

Name: Yash Chandra


Class: BBA 2th Sem

Name: John


Class: BBA 6th Sem

https://en.wikipedia.org/wiki/Government_of_India


TUG OF WAR (Girls) Sports Meet Feb 2018

AMOGH 2018

Name: Nivea Bari

Prize: 1st Tug of War (G)

Class: BBA 4th Sem

Name: Meghna


Class: BBA 4th Sem

Name: Charanjeet Kaur


Class: BBA 4th Sem

Name: Ambika Gupta


Class: BBA 6th Sem

Name: Shivani Joshi


Class: BBA 2nd Sem


“AMOGH”-A Sanskrit word which itself means invincible or unconquerableis the Annual Youth Festival of BPIBS. Just like the spirit of youth of our society, this fest is a cardinal event in the academic and cultural calendar of BPIBS. Amogh was started in the year 2014 and since then it has been a great success to bring the students of Delhi-NCR atone platform enabling their participation inorder to showcase their talents in cultural, technical and managerial fields. So far, it has been living up to the expectation of exhilaration and gratification. This fest comprises of many happening events, competitions and stellar performances. From professional shows to amateur bands, from folkdance to choreography, from competitive events to informal events, the festival hasit all. All this and the fun quotient make Amogh one of the biggest and most popular youth fests. This year too, it is going to achieve great heights which will shoot up the level of this fest to its zenith and stellar performances and this year too, it is going to achieve great heights which will shoot up the level of this fest to its zenith.

Participation of BBA Students in AMOGH 2018


Final Year Students welcome the Honorable Guests in Reception on the very first

day that is 16th March 2018 AMOGH the YOUTH fest of BPIBS.

BBA Students sung the Welcome song for our Honorable Principal and Guests on

the first day of AMOGH 2018



BBA Students took actively participated Inaugural Dance Performance on the very

first day of AMOGH 2018 (16th March 2018)

Prize Ceremony


BBA Students “Ritik and Rishabh from 4th Sem & Riddhi from 2nd Sem got 1st Prize and Cash

Prize of an amount of Rs 1500/- in the event “Bollywood Dhamka”

BBA Student “Nivea and Radhika from 4th Sem” got 1st and 2nd Postion and Cash Money of Rs.

3000 and 1500 respectivly in the event “Fashion Show”


BBA Student “Arushi Sharda from 2nd Semester” got 1st Prize and Cash Money of Rs. 1500 and

in the event “Photography”

BBA Student “Kritika Bhora from 2nd Semester” got 1st Prize and Certificate in the event

“Debate”.


Placement Record BBA 6th SEM 2018

S.No. Name of the Student Company Designation

1 Sagar Jha KPMG Pvt. Ltd Staff Accountant

2 Mahima Bhagat EY India Pvt. Ltd Tax Analyst

3 Arushi Pal HCL, Noida HR Trainee

4 Ambika Gupta ICICI Bank Operations

5 Shubhangi Sinha NAVATAR Group HR Executive

6 Zain Ali Amazon

Development Centre

Business Development

Executive

7 Ankit Upadhyay RIVIGO Operations Associate

8 Himali Aneja ACCENTURE Transaction Processing

Associate


Placement Record of BBA Department

S. No Company/Industry Date

No of Students Selected

Name of Students

1 Leverage Consulting -

Key Strategic HR Services

25-08-2017 GGSIPU

02

Swikriti Khanna Shivam Aggarwal

2 Birla Sunlife Insurance Company

30-10-2017 BPIBS

21 Selected for training

at CTC 2.72 p.a.

Naman Gaur Akshit Pal Eshu Kumar Hariansh Bhola Rahul Yadav Neha Chaudhary Sathak Sikdar Saarthi Sodhi John Idicula Pulkin kapoor Mohit Yadav Priyanka negi Shambhawi Singh Payal Gupta Shubhangi sinha Sonakshi verma Hitesh Harshit Kansal Himali Aneja Saurabh Singh Rishabh Sharma

3 Academia Guru 06-11-2017

(BPIBS) 07

Ambika Gupta Payal Gupta Manav Kwatra Eshu Kumar Shubhangi Sinha Arushi Pal

Employers are like horses — they require management. ― P.G. Wodehouse, Carry on, Jeeves


PROJECTS BY BBA STUDENTS

BATCH 2015-18

NAME ROLL NO PROJECT TITLE

ADITI SARASWAT 00111401715 BRAND EVALUATION AND ASSESSMENT OF LIQUIDATION FOR KENSTAR BY VIDEOCON

AMBIKA GUPTA 00311401715 UNDERSTAND THE ECOSYSTEM IN DIGITAL MEDIA MARKETING

ARUSHI PAL 00511401715 MARKETING IN LIFE INSURANCE

ESHU KUMAR 00711401715 MARKETING STRATEGIES OF DENA BANK

HARSHIT KANSAL 00911401715 INVESTMENT PATTERNS OF INDIVIDUAL INVESTORS ON FINANCIAL INVESTMENT PRODUCTA

HIMALI ANEJA 01011401715 MARKETING STRATEGIES OF AIRCEL LIMITED

HITESH 01111401715 EVALUATIVE STUDY OF MARKETING STRATEGY OF NEW HOLLAND COMPANY

JOHN IDICULA 01211401715 AN EVALUATIVE STUDY OF INVESTMENTS IN MUTUAL FUNDS IN SHAREKHAN LIMITED

KRITIKA SHARMA 01311401715 STRATERGIES OF T-SERIES (MARKETING/ HR)

MAHIMA BHAGAT 01511401715

FINANCIAL PLANNING ANALYSIS OF NETWORK SERVICE GROUP, BHARTI AIRTEL

There is nothing so useless as doing efficiently that which should not be done at all.― Peter F. Drucker


MAYANK GUPTA 01611401715 A CRITICAL ASSESSMENT ON CREDIT APPRAISAL OF CASES AND ITS RISK MANAGEMENT FOR DELHI FINANCIAL CORPORATION

MOHIT YADAV 01711401715 CONSUMER BEHAVIOUR TOWARD SOLAR PRODUCTS

NAMAN GAUR 01811401715 PROJECT REPORT ON DEMAT ACCOUNT

PALKIN KAPOOR 02011401715 EVALUATIVE STUDY OF SALES AND MARKETING ACTIVITIES OF ARCMATE HOUSING SOLUTIONS

PAYAL GUPTA 02111401715 A STUDY OF PROCESS AND EFFICIENCY OF LOGISTIC SERVICES IN CONTEXT OF BIG LOGISTICS PVT LTD

PRABHDEEP KAUR 02211401715 INVESTING BEHAVIOUR OF INVESTORS TOWARDS ONLINE TRADING WITH REFERENCE TO SHAREKHAN

PRINCE PAL 02311401715 COMPARATIVE ANALYSIS OF EQUITY AND DERIVATIVE MARKET

PRIYANKA NEGI 02411401715 COMPARATIVE ANALYSIS OF SHAREKHAN WITH OTHER STOCK BROKING FIRMS

RAHUL NEGI 02511401715 EFFECT ON SALE OF TATA MOTORS AFTER GST

RAHUL YADAV O2611401715 PERFORMANCE APPRAISAL SYSTEM AND ITS EFFECTIVENESS IN ITC MAURYA

RISHABH SHARMA 02711401715 CREDIT APPRAISAL UNDER SME SEGMENT

SAGAR JHA 02811401715 RECRUITMENT AND SELECTION PROCESS OF OA COMPSERVE PVT LTD

SARTHAK SIKDAR 02911401715 CONSUMER BEHAVIOUR TOWARDS SOLAR APPLIANCES

SARTHI SODHI 03011401715 INVESTMENT BEHAVIOUR OF CUSTOMERS OF SHAREKHAN LTD. IN INDIA

SHASHWAT 03211401715 CREDIT APPRAISAL FOR MSME

SHIVAM GARG

03311401715

ASSESSMENT OF CREDIT NEEDS FOR WORKING CAPITAL MANAGEMENT GIVEN BY KOTAK MAHINDRA BANK LIMITED

SOUMIL DEY 03611401715 THE STUDY OF ONLINE TRADING AND STOCK MARKET

SWATI CHOUDHARY 03711401715 INVESTING BEHAVIOUR OF INVESTORS TOWARDS ONLINE TRADING WITH REFERENCE TO SHAREKHAN

VAIBHAV SEHGAL 03811401715 TO STUDY PROMOTION OF BANKING PRODDUCTS

VANSHIKA KUMAR 03911401715 IMPACT OF GST ON SALES OF TATA MOTORS

SAURABH SINGH 40211401715 LOGISTICS AND PESTICIDES LICENCING IN PI INDUSTIRES(AGRO CHEMICALS INDUSTRY)

MANAV KWATRA 40311401715 DIGITAL MARKETING -ONLINE PROMOTION, CAMPAIGNS

ANKIT UPADHYAY 40411401715 PERFORMANCE APPRAISAL

SHAMBHAWI SINGH 40511401715 HR OUTSOURCING

SWIKRITI KHANNA 40711401715 WOMEN WELFARE AT WORK PLACE ENVIRONMENT AND HR POLICY GAP ANALYSIS

ARPIT GHAI 40811401715 SALES OF INSURANCE PRODUCT

HARIANSH 40911401715 SOCAIL MEDIA AS A TOOL OF PROMOTION

NEHA CHAUDHARY 41111401715 INNOVATIVE STRATEGIES ADOPTED BY BAJAJ CAPITAL TOWARDS MUTUAL FUNDS

There is nothing as useless as doing efficiently that which should not be done at all.― Peter F. Drucker


BATCH 2016-19

NAME ROLL NO PROJECT TITLE

DIVANSH ARORA 00211401716 MARKETING STRATEGIES OF JIO

KANIKA SINGH 00611401716 COMPARATIVE STUDY ON PRICING STRATEGY OF DOMINOS AND PIZZA HUT

MANISH ARYA 00911401716 SALES AND DISTRIBUTION MANAGEMENT OF AMAZON

MANISH KUMAR 01011401716 COMPARATIVE STUDY OF CURRENT TRENDS ON E-COMMERCE WITH SPECIAL REFERENCE TO FLIPKART AND AMAZON

MAYANK 01111401716 APPLE PRODUCTS AND BUSINESS OPERATIONS

MEGHNA BUDAKOTI 01211401716 PROMOTIONAL TECHNIQUES OF L'ORÉAL

NIDHI VERMA 01411401716 MARKETING MIX OF HP IN INDIA

NILESH KHANAL 01511401716 GOOGLE'S BUSINESS STARTEGY

NISHU BHARTI 01611401716 PROMOTIONAL STRATEGY OF AIRTEL

POOJA 01911401716 MARKETING STRATEGIES OF AMWAY IN INDIA

PRASASTH S NAIR 02011401716 GST:THE INDIAN TAX REFORM

PRINCE JAIN 02211401716 ADVERTISING STRATEGIES OF ADIDAS

PULKIT RUSTAGI 02311401716 MARKETING STRATEGY OF MARUTI SUZUKI SWIFT IN INDIA

RADHIKA WAGH 02511401716 CELEBRITY ENDORSEMENT STRATEGIES OF LUX

RAHUL YADAV 02611401716 PROMOTIONAL TECHNIQUES OF OPPO INDIA

RISHABH 02711401716 GST - INDIAN TAX REFORM

ROHIT SHARMA 03011401716 FINANCIAL ANALYSIS OF IMGC

SANCHIT SAGAR 03111401716 ADVERTISING STRATEGY OF PARLE (HIDE AND SEEK)

SHASHANK JOSHI 03211401716 GLOCALIZATION OF FOOD INDUSTRY IN INDIAN MARKET

ROHAN YADAV 03211401716 A STUDY ON CONTENT MARKETING: A TOOL FOR MARKETING COMMUNICATION

SHUBHAM DEEP 03311401716 A COMPARATIVE STUDY ON JIO AND AIRTEL 4G SERVICES

SIMRAN CHINDA 03511401716 PROMOTIONAL STRATEGIES OF PEPSICO

SWAMEV SHARMA 03611401716 PRODUCT AND PRICE STRATEGY OF LG ON SMARTPHONE

VISHAL KUMAR 03711401716 PATANJALI MARKETING STRATEGY

YATISH GURU 03811401716 PRICING POLICY OF BURGER KING

ASHUTOSH SHARMA 40111401716 ADVERTISING STRATEGY OF SAMSUNG SMARTPHONES

TUSHAR ARORA 40211401716 STUDY ON MARKETING STRATEGIES OF VIDEOCON

SHUBHANKAR 40411401716 PRICING AND PRODUCT STRATEGY OF MICROMAX

RITWIK VYAS 40611401716 PRODUCT MIX MANAGEMENT BY CADBURY IN INDIA

ABHISHEK CHAUHAN 40711401716 PROMOTIONAL STRATEGY OF BAJAJ V BIKE

ABHISHEK CHAUHAN 40711401716 PROMOTION STRATEGY OF BAJAJ V BIKES

KAPIL KUMAR PAL 40811401716 COMPARATIVE MARKETING STRATEGY ON APPLE AND DELL

YASH 40911401716 PROMOTION MIX STATERGY OF GOOGLE PHONES

CHARANJEET KAUR 41011401716 POSITIONING AND REPOSITIONING OF NESTLE MAGGIE

KARTIK 41111401716 COMPARATIVE ANALYSIS ON HDFC AND SBI BANK REGARDING PERSONAL LAON

No great manager or leader ever fell from heaven, its learned not inherited. ― Tom Northup


BEST PROJECTS

BBA 5th SEMESTER

Women Welfare At Work Place Environment and HR Policy Gap Analysis

By: Swikriti Khanna

40711401715

Recruitment and Selection Process of OA Compserve Pvt Ltd

By: Sagar Jha

02811401715

Financial planning analysis of network service group, Bharti Airtel

By: Mahima Bhagat

01511401715

BBA 3rd SEMESTER

Financial Analysis of Wipro Ltd. Vs HCL Technologies

By: Nivea Bari

01511401716

Marketing strategies of Indian automobile companies

By: Mayank Kumar

00711401715

No matter how tiny you look, you can lead huge men if you have what the huge men don't have.” ― M. Johnson


SOCIETIES FORMED IN DEPARTMENT

S.No Society Student Co-ordinator Semester

1 Placement

ADITI 5

SWIKRITI

NIDHI VERMA 3

LUV KUMAR PANDEY

SARAH KHAN 1

BHANU PATHAK

2 Technical

RISHAB 5

ANKIT

POOJA 3

MANISH ARYA

HARSHITA KAIM 1

DIVANSHU VERMA

3 IPU / BTE Academic

RAHUL YADAV 5

NEHA

CHARANJEET KAUR 3

RISHABH

HARSHIT RAINA 1

RIDDHI GUPTA

4

Swachh Bharat Abhiyan

LAKSHAY 5

ZAIN

PRASASTH S NAIR 3

NISHU BHARTI

MEENAKSHI 1

YASH CHANDRA

5 Cultural

KRITIKA 5

SWATI

NILESH KHANAL 3

AAKANKSHA CHATURVEDI

SRISHTI DHINGRA 1

NISHANT RAWAT

6 Sports

SONAKSHI 5

SHASHWAT

MEGHNA BUDAKOTI 3

RITIK KUMAR

SHIVANI JOSHI 1

MANAN MIDHA

7

Discipline HITESH 5

PRINCE

KULDEEP SINGH 3

GARIMA BAZAD

TANIYA CHOUDHARY 1

ANIRUDH PASBOLA

Leash the anger on purpose. Unleash it when falling apart.― Toba Beta


8 Guest Lecture / Seminars /

Workshop

SAURABH 5

SAURABH SINGH

PARUL GUPTA 3

KARTIK SANGWAN

ANJALI RAWAT 1

KANISHK SAXENA

9 Industrial Visit

ANKITA 5

HARIANSH

PULKIT RUSTAGI 3

SIMRAN CHINDA

DIVYA VATS 1

PRIAANSH MAKHIJA

10 Class Representative

ANKITA KUMAR NIM 5

HARIANSH BHOLA

DIVANSH ARORA 3

JYOTSNA GUPTA

NISHTHA SHARMA 1

BHANU PATHAK

11 ECO Club

PALKIN 5

SHAMBHAWI

KANIKA SINGH 3

MAYANK

AARTI 1

KEERTIVESH CHAUDHARY

12 Red Ribbon Club

PRIYANKA 5

SHUBHANGI

NIVEA BARI 3

ASHUTOSH SHARMA

YASHASHVI 1

SAURAV NAILWAL

13 Website

SARTHI 5

NAMAN

TUSHAR ARORA 3

ANJALI BATISH

ISHA SHARMA 1

NISHANT SHARMA

14 Spoken Tutorial

HARSHIT 5

HIMALI

SWAMEV SHARMA 3

RADHIKA WAGH

PRACHI SHARMA 1

DIVANSHU VERMA

Accountants are in the past, managers are in the present, and leaders are in the future. ― Paul Orfalea,


Intra Academic Interaction Sept 2017

Intra Academic Meeting is conducted on last week of every month for the department of BBA so as to discuss

problems of the students related to their academics and college facilities. The department tries to resolve them

as earlier as possible on a priority basis.

The department also conducts parent teacher meeting on the same day to share student’s performance,

behavior and their attendance records with their parents. Parents are addressed by each faculty member and

Head of the department to discuss students’ academic performance and attendance on a monthly basis.

.

“The goal of management is to remove obstacles.”


Swachh Bharat Abhiyan

“Cleanliness is next to Godliness", our Hon'ble PM, Shri Narender Modi emphasized upon this very apt

quotation by starting a cleanliness drive after becoming Prime Minister of the country. Swachh Bharat Abhiyan

or mission is the name of this nationwide cleanliness drive. Our institute campus has always been one of the

cleanest, and attention has always been given to keep it clean even before Swachh Bharat Abhiyan. But there is

always scope for improvement. So, ever since the beginning of the mission, more attention is being given to

keep the campus of the institute clean. Students and staff of the BBA Department take part in the cleanliness

drive on regular basis.

“The goal of management is to remove obstacles.”



Goods and Services Tax

GST stands for Goods and Services Tax levied by the Government in a move to replace all of the

indirect taxes. The main idea behind introducing GST is to improve the economy of the nation. A

single undivided Indian market would strengthen the economy and make a nation, powerful as

well.

The Introduction of GST in the country has both the positive and the negative impact.

THE POSITIVE IMPACT OF GOODS & SERVICES TAX:

• GST is a single taxation system that will reduce the number of indirect taxes. Earlier,

indirect taxes were charged as central excise, VAT, service tax, etc. From now, a single

taxation term would cover all of those indirect taxes.

• The Prices of products and services would reduce so this system would prove to be

beneficial for the people who are fed up of paying huge prices.

• This would reduce the burden from the state and the central government. Presently

separate taxes are levied on goods and services that you produce. With the introduction of

GST, all of these indirect taxes would come under a single roof.

• Market development. GST would not be charged at every point of sale like other indirect

taxes so this way, market would be developed.

• Corruption-free taxation system. GST would introduce corruption-free taxation system. In

the present scenario, the tax is levied at the time of product release from the manufacturing

site, and after that retailers also pay it.

• Positive impact on the Central and the State level

According to the latest reports, the introduction of GST would help India to gain $15 billion

every year. Let us see how:

- Improved exports

- More opportunities for employment

- Enhanced economy growth

- Reduced burden on central and state government.

. “It’s not the people you fire who make your life miserable. It’s the people you don’t.”


THE NEGATIVE IMPACT OF GOODS & SERVICES TAX:

• According to many economists, the introduction of GST in the country would impact real

estate market. This would increase new home buying price by 8% and reduce buyers’ market

by 12%.

• GST levied by the government as CGST for central, SGST for state government are nothing

but fantasy terms representing older terms Service Tax, CST, and VAT in a new way.

• GST is a confusing term where double tax is charged in the name of a single taxation

system.

• Most of the indirect taxes would now start coming under GST. The Central excise tax is

levied at the time of Manufacturing but GST is levied till the selling stage.

• Most of the dealers don’t pay central excise tax and cheat the government by simply paying

the VAT. But all of those dealers would be forced to pay GST.

WRAPPING UP - CONCLUSION

There are approx. 140 countries where GST has already been implemented. Some of the

popular countries like Australia, Canada, Germany, Japan, and Pakistan, to name a few.

Implementation of GST impacts a nation both ways, positively and negatively. Ignoring

negative aspects, positive aspects can be taken into consideration, in order to improve the

economy of the country.

“I hereby declare that the above article is submitted by me for publication in Management

Mirror-2017-18 Magazine was prepared by my own and I have neither copied from any of

other materials already published to be published nor plagiarized.”

Mahima Bhagat

(BBA-6TH Sem)

01511401715

. Discipline without Punishment: The Proven Strategy That Turns Problem Employees Into Superior Performers


Women at Workplace and the Environment

Women are accepting challenging roles to meet

their personal needs and becoming economically

independent. A strong desire to do something

positive is an inbuilt quality which can be seen

in women, who is capable of contributing values

in both family and social life. With the advent

of media, women are aware of their own traits,

rights and also the work situations. The

challenges and opportunities provided to the

women of digital era are growing rapidly that

the job seekers are turning into job creators.

They are flourishing as designers, interior decorators, exporters, publishers, garment

manufacturers and still exploring new avenues of economic participation. In India, although

women constitute the majority of the total population, the entrepreneurial world is still a male

dominated one. Women in advanced nations are recognized and are more prominent in the

business world. Mostly young women are working to maintain a career after completing their

studies while middle aged women are working for income purpose and job satisfaction and on the

other hand older women are working to get self-status and a mixture of them are working for

having an opportunity to spend time with cooperative world. Nowadays most of the women are

happy with the work environment in the organizations as they are provided with flexi-hours and

part-time employment. Organizations are working for Gender Diverse Workforce and train their

HR Personnel to support female employees. Organizations consider both men and women while

screening applications for job vacancies. Women feel safe to work in cooperative world as the

organizations have harassment policies and child care policies for them so that they can manage

both work and their child together.


Mirror-2017-18 Magazine was prepared by my own and I have neither copied from any of other

materials already published to be published nor plagiarized.”

Swikriti Khanna

BBA 6th Semester

Roll Number - 04711401715

“In the business world, there is no gray. Either you are black, or you are white-washed.” ― Sameer Kamat


Role of microfinance in Indian economy

This project is an extensive

research on the how

financial services can be

provided to poor people

through various

microfinance institutes and

yojnas of government,

which can lead to increase

in the employment level,

increase in GDP, increase in

national income of our

country and reducing the

poverty level. And how bank

help these poor people in

providing employment.

Microfinance can be described as an umbrella under which financial services including micro

credit are provided to the low income group. The need for the unfolding of microfinance began in

the developing nations more than thirty years ago. Microfinance refers to small scale financial

services for both credits and deposits that are provided to people, who farm, operate small or

micro enterprise where goods are produced, recycled, repaired, or traded. Microfinance playing

an important role in developing the rural areas by providing loans to people at lower interest. The

present research paper describes the role of Microfinance institutions in developing the

conditions of people who are living in rural areas.

The micro finance sector in India has developed a successful and sustainable business model

which has been able to overcome challenges traditionally faced by the financial services sector in

servicing the lower income population. In India, institutional credit agencies (banks) made an

entry in rural areas initially to provide an alternative to the rural money lenders who provided

credit support, but not without exploiting the rural poor.

Rural is often looked down upon as a not a healthy place to live, where that place is a secluded

place for the underprivileged and where only the down trodden people can live. On the other

side, micro is a word that has its presence that reflects only the small and the underprivileged.

Lack of access to finance is often cited as a key reason why poor people remain poor. This paper

Employees First, Customers Second: Turning Conventional Management Upside Down


will throw light on the Indian rural sector as the emerging and vibrant sector which will take

India to fulfill the dream of the developed country. India can be divided into two parts on the

basis of development: one is Developed India and other is Undeveloped India, there arises a need

of Development of the underdeveloped Area .The research will focus to determine that, what

various Factors are contributing to the development of Rural India. It will focus on how the

micro finance Institutions can help the people of Rural India, so that they can get the Equal

opportunity for the Industrial and Agriculture growth.

Microfinance refers to a movement that envisions “a world in which many poor and near-poor

households, have permanent access to an appropriate range of high quality financial services,

including not just credit but also savings, insurance and fund transfers.” The microfinance sector

in India has developed a successful and sustainable business model which has been able to

overcome challenges traditionally faced by the financial services sector in servicing the low

income population by catering to its specific needs, capacities and leveraging pre-existing

community support networks.

The concept has grown over the past two decades. Over the years, major commercial banks and

multinational corporations have decided to sponsor it. However, this type of financing has a

darker side too. Most of studies are qualitative which tell that more than 90 per cent of the

people who receive micro credit are poor and most of them succeed in businesses started with

these loans. But the suicides committed by Indian farmers after being harassed by the

microfinance institutions (MFIs) for their inability to repay the debt have raised serious moral

and ethical issues against the institutions. The aggressive debt-collection tactics of these

MFIs have left us wondering if the government has been playing ignorant to the modus

operandi of MFIs. Moreover, the interest rates charged by micro financing institutions are

usurious.

Today, MFIs pay little attention to the core concerns of the poor. For them the critical concern

is to sustain services against emerging odds. We’ve seen a major mission drift in micro finance,

from being a social agency first, to being primarily a lending agency that wants to maximize its

profit. Thus, there is a great need to set out rules limiting interest rates and stipulating

legal consequences for the MFIs who badger/ harass borrowers for payments.



materials already published to be published nor plagiarized.” Priyanka Negi

BBA 6th semester

02411401715

“You can actually recreate your world with the Word of the Creator in your mouth.” ― Jaachynma


GREEN MARKETING

WHAT IS GREEN MARKETING?

• Marketing of products /or services based on their environmental benefits.

• Incorporates a broad range of activities

• Product modification

• Changes to the production process

• Packaging changes

• Modifying advertising

WHY GREEN MARKETING?

• Opportunities or competitive advantage.

• Corporate social responsibilities (CSR).

• Government pressure.

• Competitive pressure.

• Cost or profit issues.

STRATEGIES?

• Marketing Audit (including internal and external situation analysis).

• Develop a marketing plan outlining strategies with regard to 4 P's.

• Implement marketing strategies.

• Plan results evaluation.

BENEFITS OF GREEN MARKETING?

Companies that develop new and improved products and services with environment inputs in mind

give themselves access to new markets, increase their profit sustainability, and

enjoy a competitive advantage over the companies which are not concerned for the environment.

If humans can live for 100 years, why do companies die so young.― Sukant Ratnakar,


Case Study: How Starbucks use Green Marketing Campaign to Grow their Brand

Various strategies have been carried out by Starbucks in making green marketing campaign interesting.

That’s why it's interesting to discuss Starbucks in this article. Many kinds of strategies adopted by

Starbucks that I think are quite unique and very beneficial to the preservation of the environment, not

only interesting in terms of the product but also in terms of action to prove its seriousness in conducting

the campaign, and here are 3 Starbucks strategies that could be an inspiration for you:

1. Do modification in products

The first thing done by Starbucks is doing modification in the product. Taking into account a lot of cap

waste produced when the consumer has come out of the outlet, Starbucks started to think to create a

packaging that can be recycled easily. As said by Starbucks: “It’s our commitment to purchase only the

highest quality, ethically sourced and responsibly grown coffee. To reduce our own environmental

footprint and fight climate change. And to give back to the neighborhood and communities are a part of”.

2. Get opportunity in the earth day

Earth day is an important day as a tangible manifestation of environmental conservation. Starbucks

certainly does not miss to participate in activities that are routinely performed in commemoration of

earth day. Each year a different theme is set up by Starbucks to commemorate the day. They started

the campaign 3 years back and they made different theme on earth day every year.

3. Utilize Face book for campaign

Face book is a social media that are complete enough to provide the necessary facilities to its users, it is

not surprising that Starbucks chose to do green marketing campaign in Face book, Starbucks actually not

only choose Face book account but there is also use a Twitter, Google Plus and Instagram. But most the

activities can display that have been carried out by Starbucks is Face book.

Green marketing campaign is a new way of doing marketing; of course it is not easy to do this kind of

campaign, need totality and continuities to do that, so you will be taken seriously by your customers. With

totality businesses you can save the earth through your products and could even propitiate for consumers

who want to save the earth. Eco-friendly campaign can give you more profit-fold and revenue.

“We hereby declare that the above article is submitted by us for publications in Management

Mirror-2017-18 Magazine were prepared by our own and we have neither copied from any of

other materials already published to be published nor plagiarized.”

By: Swikriti Khanna (40711401715)

Prabhdeep Kaur (02211401715

Sagar Jha (02811401715)

BBA 6th Semester

Anything plus management amounts to success― G.S. Alag


How to be an Entrepreneur?

There are ample opportunities for a person who comes up with a business idea, but it gets really hard for

one to execute business plans without money. Lower middle class people may have enough business ideas

and getting adequate funds is big problem. So, we have got a list of things by which you can flush all your

worries of funds prior starting your business. You can really do wonders by just pivoting, grinding, getting

creatively done, differentiating your business sense and that’s all. By just all this, you can simply go with

happy entrepreneurship.

So, check out these couple of things in detail before you really start up your business goals with empty

pockets and great business ideas.

1. Pivot- Use various services to generate cash flow and adequate funds for a product-based business.

Product or service based business can be really easy sometimes as the basic job is to get material in and

then sell. But, this needs to be really effective and must keep a check on your competitors. So, for this

the basic step is to have a keen knowledge on what type of commodity you want to do business and then

start collecting minimal funds for it. But, for buying products for your company you ought to have

adequate amount of funds that would at least help you buy the stock. And, if you are in a situation of

having no cash in hand, then definitely focus on maximum sale as it would generate the inflow of cash and

that would help you raise money for your business. Also, you can opt for finding a partner who would help

you get some necessary funds for your business.

Recommended: The Truth about Link Building in Top Startups

2. Grind the business in and out- There is no substitute for your hard earned money.

Many a times, when you just can’t make it happen then you have to get into the nerves and make it happen

anyway. Try to figure out the best possible way and people, who would not if help you financially but in

some other way. By this, I mean that you must look for option that if you don’t have a person to help you

with money matters then you must try and search for resources who can help you with getting the

product and base material. The first and last thing is never ever give up and work out for every possible

ways. Initially, you may not get returns but never forget that hard work pays for it.

Fortune crowns the bold before the worthy― Agona Apell,


3. Get Creative- If not here, then move around there are endless funding resources. All you need is to

work really hard on it.

If failing several times, there you must be trying traditional and ancient methods that you have been

trying with entrepreneurial methods. This method suggests that to be successful, you must stick to one

agenda and not move from away it. But in the struggling period, be the toughest period of all and it

definitely lets you move away from your path. So, to get the heck of things you must visualize the things

you admire and present it in a more creative way, so that you excite people with it and people must get

you with needed funds.

Start using current resources in the newest possible ways – Sticking to the ancient methods doesn’t

interest people now, as people have really been round the world and have been adopting the latest trends

even when it comes to business related events. Figure out the best skills in you, give yourself some time

and then make a list of things that you can do highlighting your skills and how you can use them in the

best possible way to improvise and enhance your business leading skills.

Get a credit line – Just like a normal credit card, your business also needs a credit line. You cannot do all

the payments on regular times, as at times even your customers ask for a deadline for the payment

things. And, if you will not have regular inflow of cash how can you even think of the regular outflow. So,

every time you start up an enterprise always take care of developing interpersonal relationship with your

clients and the wholesaler also. This would help you with better credit lines and better cash flow in the

business. Also, make sure that a regular cash flow is must in a business as a greater cash flow would

generate in building a better business.

4. Highlight the key difference in you.

There are like thousands of people who come up with different business ideas. On an average, every

minute a new business idea may arise and it is obvious that every individual will have different ideas but

there are a lot of hurdles in executing the idea. So, always make sure to project how is your idea

different from others? What is the best in you and why only you can execute this well? Why people need

to raise funds for your ideas? This is something the most important tool and execution while starting any

business idea.

Thus, these points can be really helpful for a start that is lacking enough funds and if followed these

great business idea can do wonders. And, no doubt you would reach stars in just no or little time. So, in

the end I would suggest that always know what you are doing and what are you planning to do with its

proper visualization, creation and execution.



materials already published to be published nor plagiarized.” -Shubhangi Sinha

BBA 6th Semester

Roll no: 03411401715

The what to do can be taught; the how to do it is not as easy to pass on to someone who simply doesn’t “get it.


4 Basic Social Media Marketing Strategies to Upgrade with

Social media has matured into a potential business platform after being that after-toil fun spot. It was

back in the day perceived as the crazy reign-less horse of marketing, which has gone sane over the years

and also more tamable.

Social media participation and content creation are the most celebrated and up to the minute Inbound

Marketing Techniques that are all in rage. Be it those Face book and Instagram #hashtags or providing

customer support through Twitter handles, all companies are trying to set their foot into the game by

adopting the latest. MNCs are prioritizing Social Media participation as its apparently stealing the

spotlight from other marketing strategies and it is viewed as a solid basis of lead formation according to

the facts and figures.

Here are our top ranked Social Media Marketing strategies to assist you in upgrading your pre existing

ones.

Challenge: Creating Brand

awareness-

Be careful about how you create a Brand and

advertise it because the image you make is how they

would know you. Rather than trying to change the

brand image too often, try to stick to one image for

a longer period of time and steadily build that

image up to acquire recognition in that form and also

seem to be more reliable to the audience. Also,

rather than bland advertising and promotions, try to

create something more meaningful for a lasting

brand image and to create impact.

Determine relevant hash tags to be used and

consider engaging with the industry’s influencers,

create a strong and authentic brand personality.

Ensure your social goals-

Look in for the gap between the current position of your organization and the desired position. To fill

that gap in and overcome the social barriers, one should set up goals and objectives. However, it may be

strenuous and very complicated to hit the bull’s eye at times, but scrutinizing and critical analysis would

most probably help. Examples of some possible social media marketing barriers that may hinder

organizational growth can be low traffic on the website or a less loyal fan base. A smart and skilled set of

social media marketing professionals is likely to get you through these obstacles.

Focus on networks that add value:

A Network that has billions of users isn’t necessarily going to directly fetch you potential customers.

Instead of vaguely trying to advertise on every network available and trying to be everything, don’t lose

Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.― Amber Hurdle,


focus of your brand objectives and decide on a network that would accomplish the intention of you

reaching your target audience. Each Network has its own set of strengths and weaknesses. Examine

scrupulously and use them to your advantage.

For example, if you advertise on Facebook, it can lend you itslarge audience base comprising of 1.23 Billion

active users and the news feed feature that can double up as your product promoter, While LinkedIn

would extend the benefit of its professionally active 332 million users. Instead of catching users at their

personal time, LinkedIn enables you to connect to people thinking ‘businesses.

Reciprocity-

“What goes around, Comes around”.

Actively participate on Social Media and be aware of what’s trending. In order to be talked about, talk

about others as well. Share and discuss about the content published by others every so often.




By: Shubhangi Sinha

Roll no: 03411401715

BBA 6th SEM

Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen.


Impact of digital marketing on Flipkart and Myntra

1. Flipkart spends 80 percent of its digital marketing budget on mobile

MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for brands, Flipkart Ads business head Prakash Sikaria shared that the eCommerce giant spends almost 80 percent of its digital marketing budget on mobile. Sikaria’s confidence in the medium stems from the data the eCommerce site has gathered as an advertising and eCommerce platform that tracks its consumers’ usage behaviour on multiple screens. When posed with the question ‘is mobile a minor or a major screen’ Sikaria simply asked, ‘Is that even a debate’. To back his astonishment at the topic of debate, Sikaria shared that for aeCommerce company such as Flipkart going mobile first was only natural, given that more and more of the site’s consumers are switching to spending more time on their smartphones. “Just to put things in perspective, 3 hrs of mobile in India is equatable to 92 mins of television, which is in turn equatable to 31 minutes of desktop usage by viewers. What we see as a consumption pattern for several businesses mobile is the only screen in India, and going forward a large proportion of the time spent on any medium by consumers would be on mobile,” Sikaria shared, highlighting how India is unique in its mobile friendliness. Sharing some data the eCommerce platform has gathered from its own consumer research and data and analysis of consumer behaviour on the platform, around 50 per cent of the time spent on mobile is used for communication. According to the consumer pattern gathered from traffic on Flipkart’s mobile app and its web usage analysis, Sikaria inferred that usually customers try the mobile app first, and once they are convinced with the services and have grown loyalty towards the brand, they move to web. This places mobile marketing as the supreme most important requirement for a brand that functions mostly digitally, as it introduces the service to new consumers. “We have also noticed that across metrics there is better customer engagement and better customer experience on mobile from how much time consumers spend on the site per visit, to how many successful transactions they complete per visit,” Sikaria shared. As per Sikaria, once the user has jumped the hurdle of downloading the app, the engagement is far higher on mobile than on other medium like desktop, provided the app is designed conveniently for them. That is the reason every ecommerce site, every travel startup or web based business wants their app to by in everyone’s phones. It is to be noted that between the four to five major eCommerce players in the country, television media raised about Rs 1,200 crores in advertising revenue in a single quarter, albeit it was before Diwali last year.

Treat your employees like you would want to be treated if you were an employee.― Amber Hurdle,


2. Myntra’s Offline Push: 1st Physical Store To Open In next 90 Days; Collaboration With Retail Stores For Faster Returns.

India’s very own, home grown fashion portal Myntra is now taking the right steps, at the right time. After

returning to desktop mode, which indirectly helped to them clock a massive 23x more sales during their ‘End of

Reason Sale’, they have decided to venture out into the physical world. In a decision which would have far

reaching consequences for not only Myntra, but other ecommerce portals (especially those who are into

fashion niche), their first physical store will open in the next three months. As per reports coming in, Myntra’s

first outlet would either open in New Delhi or Bengaluru. Exclusive brands owned by them would be the first to

populate this store.

EO of Myntra, Ananth Narayanan, said, “We are exploring omni-channel. We should be able to create a physical

store in the next three months. We plan to launch omni-channel with our private brands — Roadster, HRX and

All About You,”

Myntra’s Diversifying Phase Is On

Besides opening their physical outlet, Myntra has cleverly decided to diversify into other segments within

lifestyle and fashion. For instance, home-furnishing. After they ventured into this category three months back,

they have witnessed whooping 50-60% growth every month, and right now, this niche constitute 1% of their

overall revenues. Besides focussing on home furnishing from now, Myntra is also keen to expand with fine

jewellery, personal care business and other niche categories.

Ananth said, “With fine jewellery, there is a question of security, expanding the number of pin codes we can

service and ensuring that the gold jewellery being returned after 10 days is the same. These will need

technology solutions..”

Myntra has made it very clear that their expansion mode would be now determined by providing high quality

products, via omni-sales channels and not discounts which was the norm earlier.

Offline Push Is The Need Of The Hour

Flipkart, which owns Myntra has already ventured deep into expanding offline, as they launched their

‘Experience Zones’ across 10 cities, and enabled ‘Click and Collect’ feature as well. Last month, Amazon too

embraced offline retail as they partnered with Vodafone to provide touch and feel experience for those

customers, who are still reluctant to buy online. Besides, Apple has already received approval for opening their

outlets pan-India; and Xiaomi, LeEco , Motorola and OnePlus are already present in the offline retail.

If we talk about fashion niche, then Aditya Birla’s Abof has recently acquired retail chain Forever21, which clearly showcases that online-only mode is now gradually transforming into a mixture of offline-online platform.




Pooja 01911401716

BBA-5th semester

How to uplift others. It’s not a pie, it’s a cake. It’s not a ladder, it’s a bridge. ― Richie Norton


ECONOMIC CHALLENGES INDIA IS FACING

India is facing many challenges in economic growth. Most notables are fiscal deficit, inflation, high NPA’s, population growth, poor infrastructure and health care. Fiscal deficit: A fiscal deficit occurs when a government’s total expenditures exceed the revenue that it generates, excluding money from borrowings. India's fiscal deficit is among the highest in G20 countries. The large increase in public debt involving large interest payments year after year will badly affect economic growth through reducing investing resources for spending on infrastructure and social sectors (education, health, and housing).Fiscal deficit and associated borrowing is good as long as it is used for increasing public investment in physical infrastructure, education and health of the people. Even foreign investment depends on our success in improving infrastructure. Inflation: Inflation is the rate at which the general level of prices for goods and services is rising and, consequently, the purchasing power of currency is falling. Central banks attempt to limit inflation — and avoid deflation — in order to keep the economy running smoothly. Inflation is inversely proportional to currency strength. India is failing to meet its target inflation rate every year. In our country while growth is slowing, inflation remains at a high level.

High NPA’s (Non-Performing Assets): Indian bank’s total bad loans are near to Rs 6

trillion. Nearly 90 per cent of this is of public-sector banks. The NPAs have been

adversely affecting the banking system in the country. If left unattended, the NPAs

possess the potential to drive the Indian economy to a bottomless chasm at some point.

This scenario is likely to lead to a crisis situation in the banking sector, especially public

sector banks (PSBs), if these banks fail to find sufficient capital to refill.

To tackle this problem government has passed a new law named ‘the new Insolvency

and bankruptcy code, 2016 (IBC)’. It is the bankruptcy law of India which seeks to

consolidate the existing framework by creating a single law for insolvency and

bankruptcy.

The Code outlines separate insolvency resolution processes for individuals, companies

and partnership firms. The process may be initiated by either the debtor or the creditors.

A maximum time limit, for completion of the insolvency resolution process, has been set

for corporate and individuals.


Population Growth: India population is growing 14% per decade, leading to problems that include food deficits, pollution and unemployment. The living standards of most citizens are not changing. Over 30% of population is living below the international poverty line. Poor Infrastructure: Expansion of Public transportation, roadways, railways, waterways and sea ports have not met with population growth and led to poor industrial growth, agricultural growth. The government has been failing to invest in the infrastructure leading to poor performance of many sectors.

Healthcare: The public health system is poorly maintained by the government. The private healthcare sector is responsible for the majority of healthcare in India. Most healthcare expenses are paid out of pocket by patients and their families. As a result majority of our population which is still poor can’t afford healthcare and has no access to healthcare. To overcome this problem, our Prime Minister Narendra Modi, in his Independence Day speech of 2018, announced the launch of the Ayushman Bharat-National Health Protection Scheme. Ayushman Bharat is a National Health Protection scheme which will cover over 10 crore poor and vulnerable families (approximately 50 crore beneficiaries) providing coverage Upto 5 lakh rupees per family per year for secondary and tertiary care hospitalization. Ayushman Bharat - National Health Protection Mission will subsume the on-going various centrally sponsored schemes. “I hereby declare that the above article is submitted by me for publication in Management Mirror-2017-18 Magazine was prepared by my own and I have neither copied from any of other materials already published to be published nor plagiarized.”

Nidhi Verma BBA 5th Semester

01411401716


वैदिक सकू्तिय ाँ

१. येषामिन्द्रस्िे जयक्न्द्ि | - परि त्ि क्जसक स थी होि है, उसकी ववजय होिी है | - यजवेुि

२. ऋिस्य क्जव्ह पविे िधु वियि | - सत्य बोलन िधरुि और िेि उत्पन्द्न करि है| - ऋग्वेि

३. उिो रयय: प्रणतो नोप दस्यतत | - दानी का धन कभी नह ीं घटता | - ऋग्वेद

४. मनसा योद्याना: | यन्तत प्रमादमततर: |

- तुम मन से प्रसतन रहो | कममठ व्यन्तत ववशषे आनींद प्राप्त करते हैं | - सामवेद

५. ऋिस्य न भ वभी सं पुन यि | - सत्य भ षण के द्व र िनुष्य अपने आपको पववत्र करि है | - अथवववेि

-आरुषी श रि बी.बी.ए.

द्वविीय वषव 00611401717

Failure is not an option but it is constantly a possibility. ― Dr. Dragos,


सुनी फुलवारी (बक्चियों के स थ हुए िषु्किव पर आध ररि)

िर जे्ञ थे िुि कह ं य , खिि थे सब ह एहस स । जो कर गये िुि क्र्तत्य ईएसए । आई न िुिको बबलकुल मभ ल ज । उसक ि सूि भल िेहर रो रो कर जब करह ि थ , पत्थर दिल थे य िुिको शिै नो क कोई आक थ । ि ाँ की ििि व त्सल्य बहन की र खी को धधतक र ककय , िुिने िो है हि सब प र कर इंस यनयि को शिवस र ककय । िुि हकि र सज के एसे हो, जो आगे किर न एसे यूं सनुी कोई िुलव र हो... सुनी कोई िुलव र हो...।।।

भ नु प ठक

बी बी ए (द्वविीय वषव)


Moon

In the sky full of stars. I saw you shining in your own light Glowing face bright I saw you different than the other lights. You are the Moon Shining in your own light. You the Moon, most beautiful thing god made might You are Serene, peace and full of Delight I see you up there for hours every night. Your are a hidden but a true beauty for whom only Few fights I know your importance and I love you I hate every right Everybody looks up at you only in the nights Little do the realize you stay there in the Day at the same height In the dark you help every pain become Light. You guide this evil towards good despite those who mistreat you the pure. Oh it’s such a plight and yes I’ll see you again tonight and for this fortnight. I love you I know I have every right “I hereby declare that the above article is submitted by me for publication in Management Mirror-2017-18 Magazine was prepared by my own and I have neither copied from any of other materials already published to be published nor plagiarized.” -Kanishk Saxena BBA 3rd SEM


Dreams Everybody dreams of becoming successful and happy in their future. But we always really don’t get what we want. Reality when you face it is really different from what we imagine it to be. Do we nit dream? Or become ambitious in our lives hoping that we will get everything in our hands? It’s not that you fail; it’s the lack of your very existence in it. That the passion you need discover in yourself. Nothing was as difficult as you made it to be. We want to change but are not willing to. “I hereby declare that the above article is submitted by me for publication in Management Mirror-2017-18 Magazine was prepared by my own and I have neither copied from any of other materials already published to be published nor plagiarized.” “I hereby declare that the above article is submitted by me for publication in Management Mirror-2017-18 Magazine was prepared by my own and I have neither copied from any of other materials already published to be published nor plagiarized.”

-Kanishk Saxena BBA 3rd SEM


Integrity is the bond of trust.― Richie Norton


Managing stress at workplace

There are many facets in working persons’ lives that subject to stresses. They deal with home and family issues

as well as job stress on a daily basis. Imbalance between work and family life arises due to a number of factors.

Various factors appear to strengthen the brunt of pressure on working person. Better job opportunities have

increased independence and resulted in a new status and role in their families and society. In India, young

generation is becoming educated at very fast speed with vast verity of fields, and also doing different kinds of

jobs in different fields. While striving to prove themselves in a workplace, they still carry most of the

responsibility for home and family. Stress is a constant companion for many.

Working person in India has struggled to establish an

identity and create a space for themselves in their workplace.

The biggest worry of modern times is that we have more

time saving devices but less time. Working person is very

stressed by life which seems to keep speeding up on them.

They work longer hours and take less holidays. As the

income increases, stress also propotianlty increasing day by

day. People is sadder than ever before.

Stress is the emotional and physical strain caused by our

response to pressure from the outside world. Common stress

reactions include tension, irritability, inability to concentrate,

and a variety of physical symptoms that include headache

and a fast heartbeat. Stress is a condition or feeling

experienced when a person perceives that- demands exceed

the personal and social resources the individual is able to

mobilize.

S= P>R i.e., stress occurs when the pressure is greater than the resources. Stress is our body's way of responding

to any kind of demand.

It is recommended that decision makers have to provide their employees with a social and psychological

counseling and guidance in form of giving them spiritual experiences to reduce stress for their better

performance and development. It has been extracted from the literature that spiritual people can make better use

of spirituality in order to deal with stress at workplace. Organizational responsibility lies on implementing the

culture of spiritualism across the nook and corner of the workplace.

-Mrs. Harvinder Kaur

Orders come from customers, not from leaders.― Joyce Rachelle


Don’t Quit

"When things go worng, as they sometimes will,

When the road you’re trudging seems all up hill,

When the funds arc low, and the debts are high.

And you want to smile, but you have to sigh,

When care is pressing you down a bit,

Rest if you must,

But don’t you quit.

Life is queer with its twists and turns,

As every one of us sometimes learns,

And many a failure turns about.

When he might have won had he stuck, it out.

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out,

The silver tint of the clouds of doubt,

And you never can tell how close you are,

It may he near when it seems so far.

So stick to the fight when you’re hardest hit,

It's when things seem worse,

That you must not quit."

- Ms. Pratibha Singh

Sometimes your fall is not caused by your enemies, but it is caused by your stupid actions, behavior, and bad attitude.


The Unsung Hero: My Uncle

I experience a tremendous paucity of words when

I think of my uncle. The irreparable emotional

loss of his enlightening presence chokes me to

pen down something in black and white. Yet , my

love for him tempts me to the brink of writing a

panegyric. I will try to be candid in my approach

without eulogizing him.

Men fear death as children fear to go in the dark.

As for the virtuous men, the fear of death is

obliterated by their righteous ways. Death comes

to them voluntarily without any painful

entailments. They cease upon the midnight with

no pain. They pass away silently while

discharging their commitments. No leaves rustle,

the decrepit body willfully detaches itself from the soul which now enjoys eternal bliss. I

know it is easy to talk of the soul but it is always tough to avoid the craving and yearning for

a bodily presence. I being one of his kinsmen, would never compromise to the loss of my

uncle. I would revel in luxuriating over the sorrow of his passing away.

Shakespeare says , “ Some men are born great; some achieve greatness; some have

greatness thrust upon them by others.” To me my uncle achieved greatness by dint of his

varied capabilities- brilliant engineering skills, thinking, planning and above all his

philanthropic activities. His head was as cool as the Antarctic ice and his fierce spirit to

work was the relentless lava of Mount Etna. He was an embodiment of compassion, icon of

generosity, hallmark of kindness and epitome of selflessness.

Wearing a cool countenance, the “lake Placid” (as often called by one of his soul mates)

spread his humaneness wherever he went. On one of my many short term interactions, he

shared with me the inadequacy of time to fulfill his altruistic dreams. Unaffected and

unwavered by the ‘rat trap’(material allurements offered by the modern society to which all

human beings fall a prey to.), he went on and on , unfazed, deeply engrossed in

developmental activities to educate and uplift the poor and the needy till he breathed his

last.

His life is an example to be emulated by all of us who are able to eke out some time to look

sensibly at our deprived counterparts considering them as the plenipotentiaries of God.

Though the society at large did not bestow the honour of greatness upon him, he has indeed

made a big difference in the life of the people around him –his relatives, friends, colleagues

and the impoverished denizens of his village. He is a hero, an unsung hero who lived

unknown and died unknown leaving behind footprints to be followed by all good human

beings of this world. On this fateful day, I remember him and offer my sincere prayers to

God for his soul to rest in peace.

Dr S Mishra

The man grows up at the same time as this mission― Diogo Fino


POSITIVE THINKING

Positive Thinking is a positive imagery, positive self talk, or general optimism and it focuses on bringing brighter side of life with success. Steps for Positive Thinking:

Start your day with Positive Affirmations(or)with Positive Repetitive Affirmations

Focus on good things only, however small they are.

Find humor in bad situations i.e. experience humor in any situation.

Turn failure in to lessons i.e. treat failures as Experience & try to learn from them .

Transform Negative self-talk in to positive self –talk

Focus on present i.e. focuses on exact moment (or) current moment.

Find Positive friends, Mentors & Co-Workers i.e. surround yourself with positive people

Ignore what other people say(or)think about you.

Use your Imagination to visualize only favorable &beneficial situations i.e. try to visualize creatively.

Use positive words in your inner dialogues(or)while talking with others

Smile little more, as this helps to think positively &create healthy atmosphere in your surroundings.

You must be aware of negative thought &try to replace it with positive thought, whenever you encounter with Negative thoughts.

In case you experience inner resistance & difficulties, then replace negative thoughts with positive thoughts.

Think positively & expect only positive results & favorable situations &circumstances will change accordingly.

Use creative visualization (creative visualization means the art of using mental imagery& affirmation to produce positive changes in your life to improve self esteem, self confidence &enhancing the capacity to cope, when interacting with others. AVOID:

o Negative thoughts, words & attitude. o Negative and unhappy feeling. o Mood and behavior leading to failure, frustration and disappointment.

CULTIVATE, DEVELOP AND IMPROVE:

o Positive thoughts, words& attitude. o Positive and happy feeling. o Mood and behavior leading to success. o Happiness and ability to overcome any obstacle and difficulty.

- Mr. GTVLN Charyulu

Only careful political manoeuvring will be able to manage the situation.― Davan Yahya Khalil

Documents

DEPARTMENT OF Bachelor of business administration (BBA ... · seminars and workshops successfully conducted throughout the year. ... students in BBA First Semester [2017-2020 Batch]