Desi IndrimayutriChief Representative

Indonesia

US-ASEAN Business Council (US-ABC)

• The US-ASEAN Business Council was founded in 1984, the year ASEAN first expanded its membership

• Formally recognized in the ASEAN charter

OFFICES

Washington, D.C.New YorkBangkok

HanoiJakarta

Kuala LumpurManila

Singapore

150+ Member Companies

Chairman Council

21st CenturyFox3MAbbotADMAdobeAES CorporationAIGAirbnbAmazonAmgenAmwayAppleAstraZenecaAT&TBakerMcKenzieBoston ScientificBlack & VeatchbpCargill, Inc.Caterpillar, Inc.ChevronChubbCignaCiscoCitiThe Coca-Cola CompanyConocoPhillips, Inc.TheWalt Disney CompanyDow Chemical CompanyDuPontEli LillyExpediaExxonMobilCorporationFederal ExpressFluor CorporationFord Motor CompanyFreeportMcMoRanCopper & GoldGeneral Electric CompanyGeneral MotorsGileadSciencesGlaxoSmithKlineGoogleHanes Brand,IncHeidrick & StrugglesHewlett-PackardEnterpriseHewlett-Packard, Inc.IBMIMSGIntelJohnson& JohnsonJhpiegoJUULKimberly ClarkKohlberg Kravis & RobertsKochIndustriesMarriott InternationalMarsMastercardMattelMerckMetlife Microsoft CorporationMonsantoMotorolaNetflixNovartisOracle CorporationOrganicWaterPaccarPayPalPeabodyPepsiCoPfizer International, Inc.Philip Morris InternationalProcter & Gamble CompanyQUALCOMMCorporationRGARioTintoSeagateS&P GlobalTE ConnectivityTime Warner,Inc.UnderwritersLaboratoriesUPSVISAInternational

Corporate Members

Access PartnershipAECOMAlbright Stonebridge GroupAgodaAlcoaAmericanExpressAmerigo EducationAPR EnergyThe Asia GroupAutodeskBank of AmericaBaxterBDBechtel CorporationBoeingBooz Allen HamiltonBowerGroupAsiaBrown-FormanBurson-MarstellerC.V. Starr & Co., Inc.Cheniere EnergyDell, Inc.Deloitte & Touche LLPDiscovery NetworksDLAPiperEastmaneBayEmersonFacebookFragomenGraceHarley-DavidsonHerbalifeHess CorporationHills CompaniesHoneywellJohn DeereJP Morgan ChaseKPMGLennarCorporationLevi Strauss & Co.Lockheed Martin CorporationMarsh and McLennanMcLarty AssociatesMead JohnsonMedtronicMorganStanleyMurphyOilNathan AssociatesNestlé Purina PetcareNielsenNIKE, Inc.PricewaterhouseCoopersRMA GroupRockwell CollinsSalesforceSanofiAventisSequoia CapitalShiresmithsSyngenta CorporationState StreetTexasInstrumentsTwitterTyson FoodsUnited Technologies CorporationVerizonCommunications Wal-MartWhite & Case LLPYum! Restaurants, Inc.• Last updated: 3 October 2018

THANK YOU!

U.S. COMPANIES IN ASEAN

Investing for the long-haul

Engaging with local norms while bringing in

International Best Practices

Developing local talent and local networks

Participating in collective discussions even

without immediate business return

IN THE ASIA PACIFIC

FASTEST GROWING ECONOMIES

ONE OF THE

Real GDP Growth

ASEAN countries, taken together, rank 4th as a goods export market for the United States, and the US is the 3rd largest trading partner for ASEAN.

Two-way trade in goods between the United States and ASEAN was $233.5 billion in 2016

US Exports to ASEAN Support Nearly 550,000 Jobs in the US

U.S.-ASEAN TRADE

Source: Census Bureau

ASEAN ECONOMIC COMMUNITY

• Free flow of

trade, services,

labour and

investments

• Harmonized

regulations and

standards

Single Market

and Production

Base

• Competition

Policy

• IP Rights

• Infrastructure

Development

• Taxation

• E-Commerce

A Competitive

Economic

Region

• Allows “riskier”

investments in

smaller

countries

• Development of

MSMEs

Equitable

Economic

Development

• Regional

harmonization in

economic

relations

• Plug into global

markets and

value chains

Integration into

the Global

Economy

US-ASEAN Business Alliance for Competitive SMEs

Digital Economy

Background and Objectives

Background:

• SMEs as the major economic drive of ASEAN• SMEs account for more than 90% of

all enterprises and total employment in Southeast Asia

• Major U.S. corporations can be a great resource to help improve SMEs competitiveness

Objectives:

• To support the efforts of ASEAN SMEs to become more competitive in domestic markets and to take better advantage of opportunities provided by the ASEAN Economic Community

• To support the efforts of high-performance SMEs to become regional business leaders and world-class suppliers in the global value chain

THE DIGITAL ECONOMY

sectors

Some Business Models in Digital Economy(Does one regulation will fit for all?)

• Subscription Model – Netflix

• “Free” Model – Facebook, Google, Instagram (user is the product & data is important)

• Access-Over-Ownership Model – AirBnB(shared economy)

• Ecosystem Model – Apple (more products, lower costs)

• On-Demand Model – GoClean, Uber (services fulfilled by other)

• Freemium Model – Dropbox, LinkedIn

• Payment System – Gopay, Paypal

• Auction model – eBay

• Content, Games and Video

• Offline to Online Model

(Fintech?)

• Market Place Model – Tokopedia, Bukalapak

(BtoC, CtoC, paid platform, free platform)

Digital Economy - Opportunity

InnovationIncreased competition Development and growth

Cloud technologies, IoT

Digital Economy - Opportunity

Driving productivity Reducing capital costs

Free flow of data and E-Commerce

CHALLENGES

Data Localization Privacy Security

CHALLENGESHuman Capital

Thank You