Why believe in design to change

Rune Rex, Shanghai 10/10/10 (42 in binary)

Thesis: Medical Packaging for All

• why, why, why• working with people for people• DOSE• connecting dots..• more debate

, , w h y w h y w h y

In the US alone

are TRASH within 6 months

In the US alone 99% of products

are TRASH within 6 months

In the US alone 99% of products

are TRASH within 6 months

Why design new products

“ 40% of the population has problems opening and using packaging ”- Ole Linnet Juul, Userfriendly packaging-a key to innovation, Ease of Opening, Teknologisk intitut, 2009

“ 40% of the population has problems opening and using packaging ”- Ole Linnet Juul, Userfriendly packaging-a key to innovation, Ease of Opening, Teknologisk intitut, 2009

Why do value added industries usability

Why do value added industries support usability

Why do value added industries support

WH EN H EAR T MED IC IN E D O ES

N O T

support usability

w o r k in g w it h p e o p le f o rp e o p le

interviewing

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visual probe insights

etnographic studies

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D O S E

verb: to give medicine toD O S E

It’ s about workflow- you can never be sure that you only get one tablet out at a time.

key issues: Even trained nurses experience daily difficulties and waste of time opening, dosing with and closing pharmaceutical packaging.

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are needed to see this picture.

in the nordic hospitals inexperiences nurses uses a pair of tweezers or rubber gloves to dose tablets

so it turns out that DOSE...

• Improves dosing by visually guiding the userLow tech solution to a complex problem

• Is based upon existing Container solutions

• Will help nurses gain more effective daily work routines Can be used by people of all ages – even 5-year-old children (e.g. vitamins)

Will help nurses gain more effective daily work routines Can be used by people of all ages – even 5-year-old children (e.g. vitamins)

. .c o n n e c t in g d o t s

m o r e d e b a t e

WHAT IS REAL INNOVATION?

PPP?

C2C?

UGC?

UDD?

WASTE

PEOPLEvs.