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8/19/2019 Design Concepts 02 150807
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design concept presentationone horizon centre, gurgaon
Dated: 7th Aug. 2015
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Design Objective : The design creates a
3-Dimensional connect of all - tangible and
intangible - elements , which make & define AMEX, creating a functional latform for
DATA A!A"#T$%, $!!'(AT$'! &
)**'+T, - a uniue worklace
enironment deliering a multi sensor.
e/erience ,which builds a sense of lace,
identit. and ride in the emlo.ees0
AMEX
- 1rand
- *ositioning
- %ard 2*roduct
- erices
AMEX
- %ard 4older-*rofile
- Merchant - *rofile- )sage Data
AMEX
-Emlo
- Data
- Data
- Data
BLUEWORKS
@ One Horizon
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Design 5orm 6 is the tangible manifestation of Ame/ 1rand 7 erices700%ard 4
Ame/ serices are directl. related to card holder lifest.le0
Ame/ serices
Ame/ card holder lifest
Amex Lounges
Amex Card
Amex Travel
Amex Merchant
ntertainment!"ecreation
# $i%est&le
“The Journey Never Stops”
Amex empo!ees ove "r#veing $ A%venture& "re''ing& (!cing& Bi'ing & S'iing& )))))))**
form
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Design 5eel 6 the creatie design elements will reflect and connect the enironmen
A+E, empo!ees e#t& pr#!& $ ove& B-.AR/ 0 DA"A)*D#t# +ining is t1eir #%venture @ 2or' *7
Ame/ %ard 4older Data
&
Data Anal.sis 8 $nnoat
'inar& Code
Digi
(racta
ls
Data is 1inar. codes connected thru digital circuits
“ Data connects to inform , plan, and reach
feel
8/19/2019 Design Concepts 02 150807
5/41Amex empo!ees i'e to 2or' $ p#! toget1er @ 3Our HUB4)**4Our (#mpus4*************** *****
'inar& Code
Digi
Design 5unction 6 creating an oen, collaboratie and connected working enironm
Ame/ at 'ne 4ori9on is an d.namic data knowledge camus
- 1reakout 8 %ollaborations 8%aDestinations -ork & *la.
Re#x&
5#!&
Re#te&
(onnect
Wor' &
-nter#ct
$ (o#bor#te
“Destinations connect the journeys”
function
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colla+oration #meeting
colla+orationmeetingrooms e
n t r &
+oard room
telepresenceroom
touch do,ncolla+oration
colla+oration
+rea-out
medicalroom
colla+oration
meeting #%ocus room
+rea-out
colla+oration
reception
l a d i e s
g e n t s
g e n t s
hc
l a d i e s
upsroom
+att.
comms.room
silence /onestore
store
store
s t o r e
st.
s t .
hu+
hu+
changeroom
mothers room
transport
control helpdes-
'M
A3
A3
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open oce
colla+orationmeeting rooms
touchdo,n area
e n t r &
+rea-outcolla+orations
+oardroom
meeting room
telepresence room
colla+orationsmeeting rooms
+rea-out!colla+orations!%ocus # meeting rooms
copier #rec&cle
hu
+
elec.
l a d i e s
g e n t s
store
hc
loose furniture
l a d i e s
A3
store
elec.
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loose fu
open oce
colla+orationmeeting rooms
e n t r &
+rea-out
colla+oration
+oardroom
meeting room
telepresence room
colla+orationmeeting rooms
+rea-out! colla+oration!%ocus # meeting rooms
copier #rec&cle
hu+
elec.
l a d i e s
g e n t s
store
hc
l a d i e s
A3
store
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ca%eteria
training room
co6ee shop
ma-er space
openoce
colla+orationmeetingrooms
tech. concierge
e n t r &
recreation
A3
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colla+oration #meeting
colla+orationmeetingrooms e
n t r &
+oard room
telepresenceroom
touch do,ncolla+oration
colla+oration
+rea-out
medicalroom
colla+oration
meeting #%ocus room
+rea-out
colla+oration
reception
l a d i e s
g e n t s
g e n t s
hc
l a d i e s
upsroom
+att.
comms.room
silence /onestore
store
store
s t o r e
st.
s t .
hu+
hu+
changeroom
mothers room
transport
control helpdes-
'M
A3
A3
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concepts
colla+oratiocolla+oration
+oard room
reception
colla+oration
+rea-out
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concepts
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concepts
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concepts
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concepts
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li%t lo++&
concepts
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concepts
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concepts
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concepts
“the journey never stops”
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concepts
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concepts
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concepts
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concepts
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concepts
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concepts
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open oce
colla+orationmeeting rooms
touchdo,n area
e n t r &
+rea-outcolla+orations
+oardroom
meeting room
telepresence room
colla+orationsmeeting rooms
+rea-out!colla+orations!%ocus # meeting rooms
copier #rec&cle
hu+
elec.
l a d i e s
g e n t s
store
hc
loose furniture
l a d i e s
A3
store
elec.
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concepts
4( #
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concepts
4( #
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concepts
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concepts
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concepts
training room
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ca%eteria
g
co6ee shop
ma-er space
openoce
colla+orationmeetingrooms
tech. concierge
e n t r &
recreation
A3
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concepts
2(
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concepts
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concepts
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concepts
*o
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accent carpet palette (mohawk)
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main carpet 1 9 circulation
main carpet 2 ; ,or- area
main carpet ) 9 accent
accent carpet palette
carpets
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concepts
accent camain carpet 1 9 circulation
main carpet ) 9 accent
main carpet2; ,or- area
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Thank you!