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esign elements - Tone

Design elements - Tone. descriptive places contrasting

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Page 1: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Page 2: Design elements - Tone. descriptive places contrasting
Page 3: Design elements - Tone. descriptive places contrasting
Page 4: Design elements - Tone. descriptive places contrasting

descriptive

Page 5: Design elements - Tone. descriptive places contrasting

places

Page 6: Design elements - Tone. descriptive places contrasting

contrasting

Page 7: Design elements - Tone. descriptive places contrasting

gradations

Page 8: Design elements - Tone. descriptive places contrasting

emotions

Page 9: Design elements - Tone. descriptive places contrasting

feelings

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ideas

Page 11: Design elements - Tone. descriptive places contrasting

About tone

Design elements - Tone

Tone is associated

with darkness and

light.

Page 12: Design elements - Tone. descriptive places contrasting

Design elements - Tone

In areas where there

is little or no light,

there will be dark

tones.

Page 13: Design elements - Tone. descriptive places contrasting

Design elements - Tone

In areas where there

is strong light, there

will be light tones.

Page 14: Design elements - Tone. descriptive places contrasting

Contrasting tone

Design elements - Tone

Contrast can be

created using areas

of very light and very

dark tones.

Page 15: Design elements - Tone. descriptive places contrasting

Gradations of tone

Design elements - Tone

Subtle gradations of

tone are created

using a range of

tones from dark to

light.

Page 16: Design elements - Tone. descriptive places contrasting

Creating tone

Design elements - Tone

Many different

techniques may be

used to create light or

dark tones. Dense

and sparse use of

other elements such

as line or shape can

also create tonal

effects.

Page 17: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Black or white can

be added to colour to

create tones of that

colour.

Page 18: Design elements - Tone. descriptive places contrasting

Tone can serve many design needs

Design elements - Tone

Tone can be used to represent:

• objects

• people

• places

• ideas

in descriptive or symbolic ways.

Page 19: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Tone can be used to

symbolically

represent different

quantities.

Page 20: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Tone can be used

to describe

three-dimensional

objects.

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Tone can communicate

Design elements - Tone

Tone can suggest:

• emotions

• feelings

• ideas.

Page 22: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Dark tones can be

associated with

darkness, gloom,

drama,

melancholy, evil

and mystery.

Page 23: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Light tones can be

associated with

openness, innocence,

delicacy or radiance.

Page 24: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Contrasting tones or

extremes of light and

dark, can create

dramatic effects.

Page 25: Design elements - Tone. descriptive places contrasting

Tone can appeal to our senses

Design elements - Tone

Tones can create

visual effects and

patterns.

Page 26: Design elements - Tone. descriptive places contrasting

Tone can be functional

Design elements - Tone

Tones can be used to

create an illusion of

three-dimensional

form on a flat surface.

Page 27: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Subtle gradations

of tone can create

an illusion of

three-dimensional

form.

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Design elements - Tone

Light tones can create

a feeling of open space.

They have less visual

‘weight’ than

dark tones.

Page 29: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Dark tones can

appear closer. They

have more visual

‘weight’ than

light tones.

Page 30: Design elements - Tone. descriptive places contrasting

Design elements - Tone

Placement of light and

dark tones can affect

readability of text.