Design for

the real world

Design for the real world

To meet or exceed the “customer’’s expectations Move the “customer” up the value chain Quality Timeliness Provide cost effective solutions

Design for the real world

Communications Design has moved from the print medium alone to the “virtual” world

Technology helps in the design process by allowing for:• Experimentation• Flexibility • And speed

Provides a common platform/language for communication and is a catylst

The Visual

Medium

The Visual Medium

Provides a common platform/language for communication and is a catalyst

Differences in Media

Differences in Media

Size Interactivity Product Lifecycle Updation/upgradation

Push and

Pull Concept

Push and Pull concept

Push The print medium lends itself entirely to the push

concept The multimedia and web applications area is

kinesthetic – where the end user drives the “pace”, it is interactive and is basis the “pull” concept

The principle of metaphor

The principle of metaphor

A product/site can be understood more easily if the user interface is depicted in a way that resembles some commonplace system – a common idiom

Once a metaphor is chosen, it should be spread widely throughout the interface, rather than used once at a specific point. Even better would be to use the same metaphor spread over several applications

An application can incorporate several different metaphors, as long as they don’t clash

Information

Design

Information Design

Information design is about the organization of the content and the architectural shell that holds it

On the one hand, a participant might be manipulating content. On the other, the participant might be traveling through a landscape of media

A usefully narrow definition of interface would specify it as the means by which the content is accessed, providing mediation between the content’s organization and the person’s actions

Interfaces must simultaneously maximize the quality of time people spend in relation to media and reduce the complexity of the processes they must go through to be present there

Consistency of

Design methodology

Consistency of Design methodology

The changes would be in tools/technology Processes Development cycles Testing/QA

Areas of Graphic Design Print/Multimedia/Web

Areas of Graphic Design Print

Marketing Collateral Packaging Publications

(add from Indrani’s list)

Print

Includes an entire gamut of services for POP, publication, journals, magazine and newspapers which include design, pre-press as well as printing and print supervision

Design handbook for print

Colour Typography Composition Treatment Layout Design as per requirement

The printing process

Design Costing Pre-press-scanning/positives Processing-platemaking Proofing Paper selection Printing Binding/folding

Areas of Graphic Design

Multimedia:• CBT’s• Demo CD’s• Corporate Presentations

• Three S• Extrieve

• Games

Multimedia

Project/assignment brief Storyboard (option1) (option2) (option3)

Execution:• Images• Animation (options1) (options2)

• scripting Incorporation of Voiceover/sound effects

Web applications

Web/Internet:• WBT’s• Website• Web based applications-marketing/sales tools

• Home page• Products catalogue• Locations tool• Sales tool

Web Solutions

The internet is a powerful, interactive medium for marketing and communication that allows people, organizations and businesses to communicate with one another directly, not only through sight and sound as well as kinesthetically

Web applications

Specifications/Assignment brief Project management Design alternatives for look and feel Home Page/subsequent page design/elements

Examples :- Home page, Secondary page

Development Testing Hosting/maintenance/registration Updation/upgradation Signage

Exhibition Design

Exhibition Design Digital Display graphics Signage

GUI design

Application User Interface Design – – the frontend of software design is a company’s primary customer interface, the importance of which cannot be stressed enough.

Examples:- 1 2 3 4 5

It requires the expertise to blend the usability quotient in the right proportion with the functionality of an application to create a truly user-friendly experience

Examples:- 1 2 3 4 5 6

Areas of Graphic Design

Advertising & Marketing/ Education / Training

Areas of Graphic Design

Corporate Identity Create an entirely new identity and brand image for a

product/service/event.

 Packaging Develop and print unique packs for specific products

 Signage Digital Graphics Internal and External Window Displays Content Creation and Management

Creation of a new identity or brand for existing products and services

Develop a concerted campaign in various media for optimum mileage

Reminder or brand recall building exercises Create sales tools and develop marketing material to boost

revenues create a dramatic online web-presence as also provide

web-enabling products & services. Multimedia services that include CD's, web-enabled film

and video products as well as animation. Storyboarding, graphics and design for production of music

videos, documentaries etc.

Advertising & Marketing

Education / Training

Techpixel can provide CBT’s, WBT’s, for corporates as well as specialised training programmes for kids or adults.

Techpixel specialises in training modules and presentations for corporates, both in-house and online.

Techpixel can create easy-to-use interactive modules for demos, sales tools and marketing kits.