Design in Marketing

Dan Lunney – Design 11

Elements and Principles in Ads

• Marketing ads contain elements and principles of design

Stella Artois Ads

• This company created a series of Ads using pictures from different movies and combining them together

• Let’s see how many movies you recognize???

Ad # 1 – The Beach

The Beach Movies

1. Broken Bike Lock - The Bicycle Thief 2. A Grand Piano On The Beach - The Piano 3. Hot Air Bags With Names On - The Beach 4. Helicopters - Apocalypse Now5. Scuba Divers - Open Water 6. Shark Fin - Jaws7. Ursula Andress - Dr No

The Beach Movies (Cont.) 8. Broken Deck Chairs - Quadrophenia

9. Red Table And Chair On The Beach - Shirley Valentine10. Woman In A Black At The End Of The Breakwater- The French Lieutenant's Woman11. Fat Sunbather Wearing Yellow Trunks - Sexy Beast 12. Runners In Old-Fashioned Sports Kit - Chariots Of Fire 13. 'White Star' Piece Of Broken Wood Washed Up- Titanic 14. 'Missing' Pictures On The Information Sign- The Lost Boys

The Beach Movies (Cont.)

15. Kestrel On Railings - Kes 16. Beach Defenses - Saving Private Ryan17. Broken Pier End - Godzilla 18. Comet - Deep Impact 19. Bhaji In The Sand - Bhaji On The Beach 20. Submarine - The Hunt For Red October

Ad # 2 – The Park

The Park Movies

1. Red Coat Over Bench - An American Werewolf In London2. Priest Looking Up By A Lamppost - The Exorcist3. Child's Frame With Ravens On - The Birds4. Tricycle - The Shining5. Couple Carrying Video Recorder - The Blair Witch Project6. Pterodactyls - Jurassic Park7. Sculpted T-Rex, Topiary - Edward Scissorhands

The Park Movies (Cont.)

8. Boeing Engine Falling To Earth - Donnie Darko9. Chainsaw - Texas Chainsaw Massacre10. Red Apple With Bite Out Of It - Snow White11. Line Of Receiver Dishes - Contact12. Twister -Twister13. Bunch Of Red Carnations In A Bin - Jean De Florette14. Brick Well - The Ring

The Park Movies (Cont.)

15. Farmer Walking A Small Pig - Babe16. Man On Sit-On Mower - The Straight Story17. 4 Large White Feathers - The 4 Feathers18. Man On Bench With Bag On Head - The Elephant Man19. Hand Crawling On A Path - The Evil Dead

Ad # 3 – The Town

The Town Movies

1. 3 Original Minis, Red White And Blue- The Italian Job2. Old New York Taxi Cab - Taxi Driver3. Biplane Sparying Overhead- North By North-West4. Red Balloon - The Red Balloon 5. 'Live Irish Band' Sign - The Commitments6. Man Changing In Phonebox - Superman7. The Lion And The Unicorn Pub Sign - The Long Good Friday8. Badly Parked Convertible Vw Beetle - Annie Hall

The Town Movies (Cont.)

9. Man In A Long Overcoat With Plastic Bag Boots - Withnail & I10. 'I Like Myself Grafitti' - Fight Club11. Running Chicken - City Of God12. Green Plant In A Pot On The Window Ledge - Leon13. Men In Bowler Hats Drinking Milk - A Clockwork Orange14. Crack In The Ground - Earthquake15. Old Fashioned Photographer - Road To Perdition16. Street Sign "Arlington Road" - Arlington Road

The Town Movies (Cont.)

17. Two Guys Walking With Pool Cues - The Color Of Money18. Old Woman Leaning Out Of A Window - Psycho19. Flag On Church Tower - Braveheart20. Birdcage Behind Bars In A Window - Birdman Of Alcatraz

21. Sniper On Church Tower - Full Metal Jacket22. 'Steps' Shoe Shop - The 39 Steps23. The Churchill - My Beautiful Launderette 24. Falling Frogs - Magnolia