Design Mobile Apps In 3 Steps

A handy checklist guide for those who like to build mobile products

Step 1: Ideation

“Everything begins with an idea”

- Earl Nightingale

Health

Rela(onships

Money

Tip1:Thesefieldsareconsideredtoretainalmostallmoneyonthemarket

Tip2:It’sbe:ertoworkinsomethingyouhaveknowledgeaboutitoratalent

Pickonefield:

Templates

LeanCanvasPaper

Post-itNotes

UseVisualThinkingTools

Surveymonkey.com

UseSurveys

CheckyourCompe(tors

Answerthe“Knowledge”Ques(on

Whichelementsmustwestudybeforegenera(ngbusinessmodelideas?

Step 2: Business Requirements

“You must study endgame before anything else”

- Peter Thiel

Tip1:YourproductisanOSTACLEbetweenyourcustomerandWHATTHEYWANT

Tip2:MostpeoplebelievethatinnovaDonIstakingsomethingandmakingitbeHerandbeHerfromTHEIRperspecDveBUTitissomethingnew,beHer,differentANDsolvesaproblem,deliversanoutcomethatwasn’tavailable.

Answerthe“Problem”Ques3on

DescribewhichPROBLEMyourproductsolvesFAST

Tip1:Everygreatbusinessisbuiltaroundasecretthat’shiddenfromtheoutside.Agreatcompanyisaconspiracytochangetheworld

Answerthe“Secret”Ques3ons

Whatsecretsisnaturenottellingyou?

Whatsecretsarepeoplenottellingyou?

Tip:Valueisdefinedas

a)Strongemo6onaldesire

b)Searchingforsolu6ontoaspesificproblem

c)Fewchoices

Answerthe“Value”Ques1on

DescribewheretheVALUEfortheOTHERSis

Tip1:Nichearen’t“chosen”–andtheyarenot“whatyouwantthemtobe”.Nichesarediscoveredanddeveloped.

Answerthe“Niche”Ques1on(3YESneededtocon1nue)

Ismyprospec1veCustomerexperiencingpain+urgencyorirra1onalpassion?

Does my prospec1ve Customer have few or no perceived op1ons to solve theirproblemordelivertheirresults?

Ismy prospec1ve Customer pro-ac1vely looking for a solu1on to their problemordesire?

EngineeringQues+on:Canyoucreatebreakthroughtechnologyinsteadofincrementalimprovement?

TimingQues+on:Isnowtherighttostartyourpar<cularbusiness?

MonopolyQues+on:Areyoustar<ngwithabigshareorsmallshareofmarket?

ValidateyourIdea

Tip2:Younicheiswhatyourcustomersaregoingthrough

Tip3:NichesareNEEDSandyouhavetoknowEXACTLYwhatcustomerneeds.:Customers’needsaredifferentfromwhatwethinktheyare…

Validate your niche before you spendmoney – by talking to prospects (Minimum 1singlepersoneverysingleday,live,andaskthemabouttheirproblemsorhowtheysolvetheirproblemsandgotoplaceswhereyoubelievetheygobecausetheyneedhelpandaskthemabouttheirproblems)

ValidateYourNiche

PeopleQues+on:Doyouhavetherightteam?

Distribu(onQues(on:Doyouhaveawaynotjustcreatebutdeliveryourproduct?

DurabilityQues(on:Willyourmarketposi;onbedefensible10and20yearsintothefuture?

SecretQues(on:Haveyouinden;fiedauniqueopportunitythatothersdon’tsee

Tip1:Ifyouhaveinvetedsomethingnewbuthaven’tinvetedaneffec;vewaytosellityouhaveabadbusiness-noma>erhowgoodistheproduct.

Tip2:Ifyoucangetonedistribu;onchanneltoworkyouhaveagreatbusiness.Ifyoutryforseveralbutyoudon’thaveone,youarefinished.

CompletetheLeanCanvas

CreateaConceptMap

Step 3: Design

“Good design is good business”

- Thomas J. Watson

ContextualAnalysis

UserInsights UserJourney Informa7onalArchitecture

Wireframes

Surveys

Understand

Step1 Step2 Step3 Step4

Create Create Create

byconduc6ng byusing

byusing

bychecking

and and anddoingMetricsPersona

UsabilityTestsCustomExperienceMap/TaskModels

Sitemap

Answerthe“Persona”Ques6ons

Whatarethe“demographic”traitsthat80%ofyourprospec6vecustomershaveincommon(wheretheylive,theirgender,etc)?

Whatarethe“psychographic”traitsthatyourprospec6vecustomershaveincommon(whatdotheyfear,whatdotheydesire)?

Whatistheexperienceandconversa6onthat’shappeninginsidethemindofyourprospec6vecustomeraboutthechallenge?

UseUsabilityTestTools

UseMetricsTools

Camtasia

Ac3vePresent

Jing

SessionRecording

Prosper202

GoogleAnaly3cs

Clickheat

Tracking

EconomicalMetrics

BehavioralMetrics

WeeklyMetrics

GoogleAnaly3cs

A/B

Mul3variateTes3ng

GoogleWebsiteOp3mizer

“Just DO it”-Nike