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Design PortfolioNot interested in my project management? Just want a designer?
Well that’s a shame but since you asked, here’s some more of my work.Some projects are also on the main website, but most is new material.
Be sure to follow links and play videos. Enjoy!
jarodhamm.com | [email protected] | 620-877-7837
The Book of LoveIn 2015 I spent six weeks living and working with Hope Dies Last in Budapest, Hungary. Along with their team, I designed the visual themes, illustrated, and assisted with the layout of The Book of Love, a publication that would be distributed to victims of human trafficking in Europe to give hope, affirmation, and human rights information. The line work was designed to convey the main themes of the book to non-readers as well as accommodate translations into Bulgarian, Czech, German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign.
Field Guide to Green River History & CultureAs a part of the team at Epicenter I did print/web design, layout, and copy editing for the Field Guide to Green River History & Culture. Content and photos were drawn from and selected with the help of town archivist Jo Anne Chandler, and the publication was printed by risograph and designed to mimic the look of the copied source materials. In addition, I created thisisgreenriver.com to host all of the content online. While no means exhaustive, this field guide looks to provide a snapshot of Green River, the forces that shaped it, and some of its legends and traditions.
IllustrationShown are illustrations I’ve done for events, books, and personal projects.
IdentityIn my work as a freelancer I have created logos and identity systems for clients of all kinds including schools, businesses, charities, churches, and apps.
The following page is an in-depth look at the identity work I’ve done with Epicenter, a nonprofit in Green River, UT. Shown are a few slides of a presentation pointing out where their previous system was confusing or irregular. On the right are the basic components of my “rebrand” that have been put into place as well as examples of applications.
Full Logo
App Icon
One-Color
Full Logo
LOGOSThe E logo on the website
doesn’t appear anywhere else.
I think it looks nice and could
be useful (especially on social
media) since the primary
logo doesn’t scale well.* If
we don’t think the E is strong
enough, I think it’s worth
creating a secondary mark
that works in social media
and square/vertical format.
I would argue the thin lines and
small stars don’t communicate
much and disappear at small sizes.
I think it could be worth trying the
front signage, as is, for the primary
logo. Rural and Proud is well
known and it would create another
opportunity to make that connection.
COLORSColors seem to vary. Black, White, and
Red* are all constant (although the shade
of red changes), but there are various
blues, orange, and brown on the website.
and then aqua on the business cards.
We need to be careful about looking
corporate or too high-class as these colors
tend to have that connotation. A well-chosen
4th color and a creamier white could help.
FONTSIt appears that different fonts
are used for signage, website,
swag, and print materials.
Some differences could be
fine and even helpful, but I
think a system could be put
in place that removes some
similar but extraneous fonts.
Example: RURAL AND PROUD is in
Futura* on social media, and then in
News Gothic on the bags and shirts.
I would like to get rid of
all instances of Futura.
12
4
6
5
7
3
HWT UNIT GOTHIC 717 HWT UNIT GOTHIC 719 HWT UNIT GOTHIC 721 Clarendon Text Pro
VIEW FULL PDF
Heavenly Bread Co.Heavenly Bread was an experimental social enterprise that made quality homemade bread and employed women transitioning into the job force after incarceration. I was approached to create a logo and a few accompanying materials. The physical infographic on the right was used for the founder’s TedX talk, and I animated part of it in the video below.
www.heavenlybreadco.com
918-430-8166
ADELE BEASLEY
www.heavenlybreadco.com
918-606-9662
JACK DAVIS
PLAY VIDEO
El RanchoA conceptual rebrand of my favorite burrito spot in college. Based on the name, I created a “brand” that could be a logo as well as burned into the wooden menu holders and various menu items themselves. While none of this came to be (and honestly it’s probably for the best), there’s a custom typeface based on an old basketball jersey, literal branded burritos, and some efficient menu organizing. Watch the video below for all applications.
PLAY VIDEO
Ibex CoffeeThis time the concept itself is my own, a coffee roaster and cafe serving traditional Ethiopian coffee and popped sorghum. Shown here: logo, coffee bags, to-go cups, in-house serving ware. I researched the processes used as well as patterns and artwork from the region and created a hand-drawn repeating pattern, logotype, and mountain goat to make up the identity.
City of LincolnThis last concept project was a comprehensive identity completed with another student. The small town of Lincoln is relatively unknown despite its proximity to and ownership of a popular outdoor recreation park, Lincoln Lake. This project sought to create a greater connection between the two and claim Lincoln as a mecca for climbers, mountain bikers, and leaf-peepers alike. Linked here is a PDF to the entire presentation.