Design Principles

Aisha MahmoodApril 16, 2013

Font Families• There are 3 major font

families:• Serif – font with a foot.

Example: Time• San serif – font without a foot• Example: Aril • Fun – all other fonts. Example:

Giddyup std

Proximity• Keep items that are related

with each other together, keep others far, far away.

• Do NOT leave a blank line between a story’s title and the story.

• They are related, keep them together!

• Use white space to provide distance between unrelated items.

AlignmentThere are 4 alignments:• Left – Use for large blocks of

text that need to be read. This is a traditional style.

• Right – Use for tittles and small amounts of text. This funky.

• Centered – Use for titles is formal.

• Block – use in newspapers.

Repetitions• Aim for consistency.• Repetition will strengthen the

reader’s sense of recognition.• Repeat elements throughout

your document.

Contrast• Visual attraction on the

page.• Keep elements the same or

very different.• Make darks dark and light

items light.• Place dark text on a light

background and light text on a dark background.

• Make big items big and small ones small.