Design Review II –PRYMD STRIKES BACK

Daw Kin ShweMano Iyer

Jessica FlanneryWhit FowlerJeff Miller

H2O

We Are PRYMD!

• Who is the Customer?

• What are her needs?

• BIG Idea (POV)

• Bottom-up Discovery-Driven Plan

• Identify Key Assumptions & Risks

• Our Prototypes

Mom, Is that YOU?

• Our Customer– Daw Kin Shwe – 62 years old

• 5 families living in one house• 5 acres of land, all used to grow food (rice

and basic vegetables)• $500 annual income, all spent on food• She would love to send the kids to school, but

they are in debt and can barely afford to eat

Representative of many other land owners who find themselves in a similar

economic situation

Her Needs

buys pump

raise water to surface

deliver water to crops

grow crops

make money

provide forFamily

WHY?

HOW?HOW ELSE?

Finding Focus:Moving Water

• Up– create suction– store it

Treadle Pump

Moneymaker

Maung Dat

• Over– store water– move it to crops

~$4 but “big burden”

OPPORTUNITY

Point Of View

• Increase Daw Kin Shwe’s profit by improving her ability to effectively deliver water from the ‘well head’ to the crops.

Bottoms Up!

• Potential value to Daw Kin Shwe of improved water delivery system– Financial Incentives

• 50-100% more crops per season– Potential of $50-$150 per annum

• 50% reduction in watering time– Potential of earning an additional $150 per annum

in performing other activities» i.e. driving an ox cart, picking tamarind leaves

(PUT PICTURE IN OF OX CART)

You know what happens when you ASSUME!

• Key Assumptions & Risks– More effective distribution of water is actually a

limiting factor in how much money they can make

– Normative cultural challenges of introducing new style distribution system can be overcome

– Complexities in selling a system in which results come over time (e.g. growing crops versus immediate pumping of water with treadle pump)

– Cost of system considering risk-adverse nature of customers

Enough talking, where’s the beef?!Prototypes address a variety of needs in the distribution hierarchy• Our Prototypes

– Not exactly for kids ‘Kiddie Pool’– Bamboozled– The Wheelbarrow– The Telescope

Bamboozled by the kiddie pool!

A new kind of telescopic tool

QUESTIONS? MORE PRODUCT IDEAS?!