DESIGN STYLE GUIDE

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THE LMP LOGO COMPONENTS The Labor Management Partnership logo is the primary graphic element of the LMP identity. It has been designed for application to all forms of media. There are two primary graphic elements that compose the official identity of the Labor Management Partnership: (�) The (L+M)P mark and (2) The tagline “The Power of Partnership.”Our logo has been constructed so that the elements are always in a fixed size and alignment relationship, which should not be altered, modified, or repo-sitioned in any way. To ensure accuracy and consistency, it is recommended that only the artwork supplied on the CD included with this guide be used to reproduce the logotype and logo.

DESIGN STYLE GUIDE

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3 Purpose of the LMP Design Style Guide5 THE LMP LOGO

6 Logo components 7 Clear space8 Two- or four-color logo applications 9 One-color logo applications�� GRAPHIC DESIGN ELEMENTS

�2 Typography�4 Color palette �6 Imagery�9 STANDARD DESIGN APPLICATIONS

20 Standard 8.5”x��” brochure covers22 Standard 8.5”x��” brochure inside layouts24 Standard stand-alone one-page flyers26 Ads 29 ELECTRONIC DESIGN APPLICATIONS

30 PowerPoint presentations32 One-page flyers 35 SPECIAL DESIGN APPLICATIONS

36 Newsletters, calendars, posters39 DESIGN TIPS AND TECHNICAL INFORMATION

4� File formats 42 Logo formats 43 Union bug43 Glossary44 CONTACT INFORMATION

contents

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PURPOSE OF THE STYLE GUIDE

The LMP Design Style Guide has been developed to provide guidance on

usage of the LMP logo and accompanying visual elements such as typography,

layout, and color. The LMP Design Style Guide covers basic elements and can be

used by anyone working on printed or Web materials for the LMP, including

those just beginning to appreciate the technical development of design.

We intentionally have developed an LMP style that relies upon bold type,

distinct color, staff and physician portraits, and other wide-ranging work-

place images to distinguish our LMP as a rich experience rooted in our work

and in each other. Our style, rather than lulling or detracting from who we

are, is intended to intrigue with surprising images and to communicate the

dignity and respect Partnership promises us in our workplaces.

Please note that the LMP Design Style Guide is a living, evolving document, and

constructive suggestions are welcome.

Please send your suggestions to [email protected].

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The whole visible universe is but a storehouse of images

and signs to which the imagination will give a relative

place and value; it is a sort of pasture which the imagi-

nation must digest and transform. Charles Baudelaire (1821–1867) French poet

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THE LMP LOGO

Our Labor Management Partnership (LMP) represents a new vision

and a new way of doing business. In Partnership, union members,

physicians, dentists, and managers are working together to solve

problems–sharing information, responsibility, and decision making.

This formula creates the power to transform Kaiser Permanente and

transform health care in our country.

The design of our Partnership identity, our logo, distinguishes us in a

very memorable way. Figuratively, it demonstrates how separate interests

can be unified into a greater whole. It also suggests our purpose,

achieving more together than we can separately.

This award-winning Labor Management Partnership logo is the quint-

essential representation of a true Partnership–a literal depiction of the

abstract. Working equally in Partnership, labor and management are not

just the sum of our parts, but are exponentially raised to. . .the Power

of Partnership.

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Logo

Tag Line

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THE LMP LOGO COMPONENTS The Labor Management Partnership logo is the primary graphic element of the LMP identity. It has been designed for application to all media. There are two primary graphic elements that compose the official identity of the Labor Management Partnership: (�) the (L+M)P mark, and (2) the tagline “The Power of Partnership.”

Our logo has been constructed so the elements are in a fixed size and alignment relationship, which should not be altered, modified, or repositioned in any way. To ensure accuracy and consistency, it is rec-ommended that only the artwork supplied on the CD included with this guide be used to reproduce the logotype and logo.

This logo alone represents the Labor Management Partnership, and as such should not be accompanied by either the Kaiser Permanente logo or the AFL-CIO logo.

Pantone 1795

C-0 M-94 Y-100 K-0R-238 G-52 B-36

Pantone Black

C-0 M-0 Y-0 K-100R-19 G-15 B- 6

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The dotted line indicates the bound-ary of recommended clear space that should surround the logo.

THE LMP LOGO CLEAR SPACE REQUIREMENTS Clear space is the area around the logo that must be free of other type or graphics, so they do not interfere with the legibility or integrity of the identity. Clear space measurements are relative and are based on the height of the parentheses in the logo.

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THE LMP LOGO IN TwO- OR FOUR-COLOR APPLICATIONS The official colors of the LMP identity are black + PMS �795, as indicated above. The logo may be used against a black background when neces-sary. In these cases the black portions of the logo become white. The red “P”remains unchanged, or is 40 percent black in a one-color application.

This configuration is unsuitable for photocopying or faxing. When using reversed-out artwork for materials that will be faxed, use the black and white version shown on the following page.

The primary font for the LMP logo is Mrs. Eaves.

PMS �795

White

PMS �795

�00 percent Black

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40 percent Black

White

THE LMP LOGO IN ONE-COLOR APPLICATIONS In one-color applica-tions, the LMP logo is �00 percent black; the “P” is 60 percent black. If the logo is reversing out of a dark background, it is all white except for the “P”, which is 40 percent black.

THE LMP LOGO MISUSE The logo should not be placed over dark, patterned, or photographic backgrounds, because the background will interfere with the legibility of the mark. Please note additional requirements below:

do not• change the size of the tagline relative to the logo;• change the typeface or colors used in the logo;• change the layout of the logo;• place the logo in a box or other shape;• add dimensional or outline effects to the logo;• stretch or distort the logo;• use a background color other than those specified in this guide; or• use the logo against a complicated pattern or photo unless it is significantly screened back.

Any other variation of the LMP logo other than shown above is not to be used.

60 percent Black

�00 percent Black

White

�0

If you remember the shape of your spoon at lunch, it

has to be the wrong shape. The spoon and the letter

are tools; one to take food from the bowl, the other

to take information off the page….When it is a good

design, the reader has to feel comfortable because the

letter is both banal and beautiful. Adrian Frutiger(1928– ) designer and typographer

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GRAPHIC DESIGN ELEMENTS

The LMP graphic design system is designed to be flexible and nonre-

strictive. This affords the skilled designer many options, with the goal

that the materials, while having unity with each other, also will be able

to stand alone as unique.

This section provides specifications for typography, available color

palette, LMP label, and imagery. These guidelines ensure each graphic

element reinforces LMP’s identity in a clear and consistent way.

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ABCDeFGhIJKLMNOPqrSTUvWxyz abcdefghijklmnopqrstuvwxyz�234567890!@#$%^&*()_+-=<>?:”,

abcDefGhijkLMnoPqrStuvwxyz abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=<>?:”,

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=<>?:”,

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=<>?:”,

Mrs. eaves roman

Mrs. eaves italic

mrs. eaves bold

mrs. eaves smallcaps

MRS. EAVES Typography plays an essential role in LMP’s identity program. Using the suggested typefaces for every communication establishes a distinctive, cohesive, and memorable style.

There are two suggested typefaces for the identity—one serif and one sans serif typeface–both are available for PC and Macintosh platforms. The selected typefaces reflect the established identity of the LMP.

Mrs. Eaves is the serif font in the system. Serif means “feet.” This kind of typeface has accented “feet” and noticeably thin-ner and thicker lines.

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AVENIR This font is to be used in conjunction with Mrs. eaves. We recommend Avenir as a headline font and Mrs. eaves for text.

Avenir is the sans serif font in the system. Sans serif means “without feet.” This kind of typeface has no accented “feet” and no noticeable varia-tion in line weight.

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ABCDEFGHIjKLMnOPqRSTUvwxYz abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+-=<>?:”,

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+-=<>?:”,


1234567890!@#$%^&*()_+-=<>?:”,


1234567890!@#$%^&*()_+-=<>?:”,

Avenir 35 Light

avenir 35 light oblique

avenir 55 roman

Avenir 85 Heavy

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ACCENT COLORS This palette of accent colors can be used for strong accents in combination with the background colors, or screened as backgrounds. examples of usage can be found throughout this guide.

Pantone numbers are indicated on top; CMyK equivalents (for print materials), rGB equivalents (for screen), and hex colors (for Web) are provided below.

In primary applica-tions, accent colors should not be tints or transparent. In secondary applica-tions, accent colors can be used as a tint or a transparency.

Pantone 151C-0 M-48 Y-95 K-0R-248 G-151 B-40HEx: F89828

Pantone 123C-0 M-24 Y-94 K-0R-255 G-196 B-37HEx: FFC425

Pantone 131C-0 M-32 Y-100 K-9R-231 G-166 B-20HEx: E7A614

Pantone 2635C-28 M-27 Y-0 K-0R-181 G-178 B-217HEx: B5B2D9

Pantone 278C-39 M-14 Y-0 K-0R-150 G-192 B-230HEx: 96C0E6

Pantone 397C-10 M-0 Y-100 K-11R-213 G-209 B-14HEx: D5D10E

Pantone 1525C-10 M-62 Y-100 K-1R-222 G-121 B-38HEx: DC7926

Pantone 267C-89 M-100 Y-0 K-0R-73 G-47 B-146HEx: 492F92

Pantone 286C-100 M-66 Y-0 K-2R-0 G-93 B-170HEx: 005DAA

Pantone 377C-59 M-18 Y-100 K-2R-120 G-162 B-64HEx: 78A240

Pantone 179C-0 M-79 Y-100 K-0R-241 G-92 B-34HEx: F15C22

Pantone 1535C-0 M-53 Y-100 K-38R-166 G-96 B-11HEx: A6600B

Pantone 255C-51 M-100 Y-0 K-25R-115 G-20 B-114HEx: 731472


Pantone 371C-67 M-36 Y-100 K-24R-85 G-111 B-50HEx: 556F32

Pantone 1795C-0 M-94 Y-100 K-0R-238 G-53 B-36HEx: EE3524


Pantone 262C-45 M-100 Y-0 K-55R-86 G-0 B-78HEx: 56004E

Pantone 2758C-100 M-87 Y-22 K-7R-33 G-63 B-125HEx: 213F7D


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BACKGROUND COLORS In support of the Labor Management Partnership identity, a secondary color palette has been developed. This palette comprises eight colors that can be used alone or in combination with one another. These colors are suitable for large solid backgrounds.

Background colors should not be modi-fied or changed.In secondary appli-cations, background colors can be used as a tint or a transparency.

Pantone 7502C-9 M-15 Y-41 K-0R-232 G-209 B-160HEx: E8D1A0

Pantone 4545C-0 M-3 Y-19 K-6R-241 G-229 B-199HEx: F1E5C7

Pantone 2706C-19 M-9 Y-0 K-0R-201 G-216 B-239HEx: C9D8EF

Pantone 7542C-10 M-0 Y-3 K-16R-194 G-209 B-212HEx: C2D1D4

Pantone 451C-32 M-27 Y-57 K-0R-180 G-172 B-127HEx: B4AC7F

Pantone Cool Gray 7C-0 M-0 Y-0 K-37R-173 G-175 B-178HEx: ADAFB2

Pantone 7504C-0 M-25 Y-45 K-40R-166 G-132 B-98HEx: A68462

Pantone 7544C-10 M-1 Y-0 K-40R-149 G-160 B-169HEx: 95A0A9

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THROUGH THE LMP we have made a difference for ourselves

and our communities. Just look at how we won safe and effective

nurse-to-patient staffing ratios in California, and then bested the

state-mandated ratios in some places. Or the effective needlestick

legislation that was adopted as a national standard. How about the

fact that Kaiser Permanente has extended health care coverage

to striking workers in the grocery and hospitality industries? Or that

we work together to expand health care quality and access to the

millions without it?

W W W . L M P A R T N E R S H I P . O R G

EVERYONE BENEFITS BECAUSE WE’RE

BETTER TOGETHER

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for photography and illustration afford creativity when designing an LMP print piece.

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One image or a combination of many images can be used on the cover.

IMAGERY To achieve a diverse look to LMP materials while still retaining an overall visual continuity, we encourage a creative approach to choosing and implementing imagery.

PHOTOGRAPHY We have a large photo library of both historic and con-temporary images. It is important to use worksite photos that show people engaged in their work in a real sense, not with a canned, stock image look. Use of color and black-and-white photography together or separately is encouraged.

ILLUSTRATIOn Use illustration when the subject calls for it: to express humor or a different perspective.

GRAPHIC ELEMEnTS Patterns, color backgrounds, and graphic icons can be used on their own or to support a graphic layout.

m a p p i n g o u r f u t u r e

2007calendar

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lmp

THE LMP LOGO COMPONENTS The Labor Management Partnership logo is the primary graphic element of the LMP identity. It has been designed for application to all forms of media. There are two primary graphic elements that compose the official identity of the Labor Management Partnership: (�) The (L+M)P mark and (2) The tagline “The Power of Partnership.”Our logo has been constructed so that the elements are always in a fixed size and alignment relationship, which should not be altered, modified, or repo-sitioned in any way. To ensure accuracy and consistency, it is recommended that only the artwork supplied on the CD included with this guide be used to reproduce the logotype and logo.

STYLE GUIDE

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Design is a plan for arranging elements in such a way as

best to accomplish a particular purpose. Charles Eames (1907–1978) designer

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STANDARD DESIGN APPLICATIONS

The following pages outline options for application of the graphic

design elements to the grid, and the use of color and type in those

applications.

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Charles Eames (1907–1978) designer

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STANDARD BROCHURE COVERS The above example is based on 8.5”x��” proportions. The vertical space is divided into eight hori-zontal slices, each �.375” high. A horizontal band housing both the title of the brochure and the LMP logo resides within any one of those slices. The band ends �.375” from the right edge of the page.

The band can extend across the back cover and house the LMP address. On standard 8.5”x��” cover applications, the height of the band should not exceed �.375”. The placement of the band will vary depending on the aesthetic judgment of the designer.

Standard brochure cover consists of photo(s) and a horizontal band that houses both the title of the brochure and the LMP logo. On the standard brochure back cover the band extends directly from the front of the brochure.

Brochure Back Brochure Front

Through our Labor Management Partnership we are making Kaiser Permanente the best place to receive care and the best place to work.

Coalition of Kaiser Permanente Unions and Kaiser Permanentewww.lmpartnership.org

1-888-LMP-AT-KP (1-888-567-2857)

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��”

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The LMP logo at the left should be aligned in the center of the white box, top and bottom and side to side.

22 ptAvenir caps

�.375”

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STANDARD BROCHURE INSIDE LAYOUT The eight-band vertical grid is utilized on the interior of the brochure as well. Within the grid there are a variety of ways to handle type and images.

Standard brochure inside should have a good balance of photos to text, and a clear hierarchy of headline to body copy.

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Above is an example of a two-color brochure.

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STANDARD STAND-ALONE ONE-PAGE FLYERS These flyers are meant to post on bulletin boards, to hand out at meetings, and to under-score important pieces of information.

Standard flyers incorporate two spot colors to accent text and photos.

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EVS Employ-ees

Radiology

Employees

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These flyers can be used in two- and four-color applications.

Chart room Employ-ees

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ADS On LMP ads, the band used on brochure covers is an optional component. These 8.5”x��” ads show a few layout options.

The width of the band on ads will vary based on the size.

KAiSER PERmAnEntE

BECAuSE it’S tHE BESt PlACE to woRK, it’S tHE BESt PlACE to RECEiVE HEAltH CARE

At Kaiser Permanente, we believe the people who do the work, know best how to improve health care. That’s why we’ve formed a Labor Management Partnership that uses the knowledge and expertise of all of us – workers, managers and physicians. Combined with our compre-hensive health care system, our Partnership means we can offer you and your family quality health care at the best prices.

it muSt BE woRKinG. For three years running, Kaiser Permanente has received the highest ratings in measure after measure of its service and quality from our patients and employees.

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LABOR MANAGEMENT PARTNERSHIP

KAISER PERMANENTE & THE COALITION OF KAISER PERMANENTE UNIONS

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These ads reflect different layout options for the same information.

www.LMPartnership.org

KAiSER PERmAnEntE

BECAuSE it’S tHE BESt PlACE to woRK, it’S

tHE BESt PlACE to RECEiVE HEAltH CARE

At Kaiser Permanente, we believe the people who do the work, know best

how to improve health care. That’s why we’ve formed a Labor Management

Partnership that uses the knowledge and expertise of all of us – workers,

managers and physicians. Combined with our comprehensive health care

system, our Partnership means we can offer you and your family quality

health care at the best prices.

It must be working. For three years running, Kaiser Permanente has re-

ceived the highest ratings in measure after measure of its service and quality

from our patients and employees.

BECAuSE it’S tHE BESt PlACE to woRK, it’S tHE BESt PlACE to RECEiVE HEAltH CAREAt Kaiser Permanente, we believe the people who do the work, know best how to improve health care. That’s why we’ve formed a Labor Management Partner-ship that uses the knowledge and expertise of all of us – workers, managers and physicians. Combined with our comprehensive health care system, our Partnership means we can offer you and your family quality health care at the best prices. it muSt BE woRKinG. For three years running, Kaiser Permanente has received the high-est ratings in measure after measure of its service and quality from our patients and employees.

KAiSER PERmAnEntE

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When I’m working on a problem, I never think about

beauty. I think only how to solve the problem. But when

I have finished, if the solution is not beautiful, I know it

is wrong. R. Buckminster Fuller (1895–1983) inventor

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ELECTRONIC DESIGN APPLICATIONS

In electronic design applications, in which the final presentation will

not be printed, but rather will be viewed on a computer or projected

on a screen, please use the rGB or hex color values on pages �4 and

�5, and use the fonts Arial and Times New roman as substitutes for

Avenir and Mrs. eaves (see below).

The following pages show examples of PowerPoint and

Microsoft Word templates, both which are available online at

www.LMPartnership.org.

TYPOGRAPHY FOR wEB AND ELECTRONIC DOCUMENTS

The following typefaces are readily available on all computers and

should be used only for the Web and for electronic materials when no

other fonts are available.

Sans serif (to replace Avenir):

Arial Arial Italic Arial Bold Arial Bold Italic

Serif (to replace Mrs. eaves):

Times New Roman Times New Roman Italic

Times New Roman Bold Times New Roman Bold Italic

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R. Buckminster Fuller (1895–1983) inventor

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POwERPOINT PRESENTATIONS Standard PowerPoint templates and other electronic applications use the fonts Arial and Times New roman as substitutes for Avenir and Mrs. eaves. These fonts are readily available on any computer. Above is an example of a standard cover for a PowerPoint template.

PowerPoint presenta-tions use the fonts Times new Roman and Arial.

TRANSFORMING KAISER PERMANENTE TO TRANSFORM HEALTH CARE

3�

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Above is an example of a standard inside page for a PowerPoint template.

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ELECTRONIC ONE-PAGE FLYER TEMPLATES These modifiable flyers, available on the LMP website, are meant to post on bulletin boards, to hand out at meetings, and to underscore important pieces of information.

Standard flyers have a variety of different applications.

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2005 national agreementFIVE MINUTES ABOUT UNIT-BASED TEAMS

• UBTs will enhance quality of careand service to our members and

patients and are the key toreaching our shared goal of “best

care, best price, and best placeto work.”

uBts will Rolloutunit BY unit• UBTs will be introduced unit byunit, and every work unit will have

a UBT. UBTs will be composed ofunion, physician, and management

representatives. People will betrained to serve on UBTs while

maintaining service levels.• Many units already have someform of teams, called by different

names—LMP team, Council, orspecial project team. The impor-

tant work of these structures willcontinue until UBTs roll out and

may be incorporated into the unit’sUBT structure.

uBts ARE PARtnERSHiPin ACtion• By forming UBTs, Coalitionworkers, management, and

physicians will partner to solveproblems and make decisions

that directly affect the work unit.• This active partnership at the frontline will help us create better,

more dynamic workplaces whereemployees are valued for what

they know and have a say in howthings are done. UBTs will help

us leverage the knowledge,experience, and skills of our

employees to have the greatestimpact on service delivery.

we all want to do the best job we can and deliver the best service we

can. This is more important today than ever before because we are

defending our model of health care against aggressive, non-union,

for-profit competitors. Small changes are no longer enough; we must

transform the organization to show the world that our model of health

care works best.High performance runs throughout the National Agreement, and

unit-based teams (UBTs) are the engine for success. UBTs make each one

of us accountable for improving performance at the front line. They give

each of us the opportunity, the power, and the responsibility to transform

the company and health care delivery.

MORE INFORMATIONwww.lmpartnership.orghank [email protected] partnership questions,

comments or requests for materials

at 888-lmp-at-kp (888-567-2857)

These flyers are can be accessed on the LMP website in Microsoft Word format.

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Design is everything. Everything!

Design is the method of putting form and content

together. Design, just as art, has multiple definitions;

there is no single definition. Design can be art. Design

can be aesthetics. Design is so simple, that’s why it is

so complicated. Paul Rand(1914–1996) designer

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SPECIAL DESIGN APPLICATIONS

The LMP graphic design system sometimes has to stretch to afford

maximum creativity.

In some instances, the piece you are asked to do will need to stand

totally on its own. In these cases, the basic grid will not need to be

incorporated into your design.

you still are encouraged to incorporate the color palette and the type

choices into your design. Additionally, the specs for the LMP logo

(beginning on page 6) must be adhered to.

The following pages show examples of special LMP pieces.

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Special publications and ads have a unique look, and are tied to LMP by the logo only.

In special publications that have their own identity, the LMP logo must be included but not necessarily on the cover.

WE BELIEVE in Partnership. We promote informed and open

problem-solving and decision-making. We support continuous

improvement of people, work, and health care. We believe the

people who do the job every day are the people who understand the

problems and the people who come up with the solutions that may

not occur to managers or physicians alone. And we walk our talk.

Partnership. It’s about healthy working relationships. Healthy

departments. And a healthy bottom line.

W W W . L M P A R T N E R S H I P . O R G

PARTNERSHIPI T ’ S A H E A LT H Y WAY T O O P E R AT E

BANKON YOUR HEALTH BANK

ON YOUR HEA LTH HOW TO MAKE

THE NEW TIME-OFF BENEFIT

WORK FOR YOU

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DECEMBER 06 | ISSUE No.11

FRONTLINE NEWS FOR KP WORKERS,

MANAGERS & PHYSICIANS

IN THIS ISSUE

Stewards of Change

Rx for Uncertain Times

From the Desk of Henrietta: Acting Like We Mean It

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For this LMP desk calendar, Mrs. Eaves, the LMP logo, and some selections from the original color palette are retained.

m a p p i n g o u r f u t u r e

2007calendar

vision

health care reform Unit-based teams e

ngagement Performance Opportunity

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I’m afraid that if you look at a thing long enough, it

loses all of its meaning. Andy Warhol(1927–1987) designer, artist

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DESIGN TIPS AND TECHNICAL INFORMATION

Overall

• Layouts should have a clear hierarchy between elements and be

easy to read.

• your type layout and design should be consistent throughout the piece.

• Keep it clean and simple; cluttered layouts are difficult to decipher.

Color

• When using solid blocks of color as a design element, limit your use

to two spot colors per page when using photos. In documents with

multiple pages, retain consistency with the colors from page to page.

• When putting text on top of a block of color, make sure there is

enough contrast to make the type readable.

Photos

• Use photos that specifically represent the subject of your piece.

• Do not use type directly on top of photos unless it is easily readable.

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DESIGN TIPS AND TECHNICAL INFORMATION, continued

Typography

• Avoid hyphenating more than one word in a vertical row.

• Do not hyphenate words with fewer than five characters, and hyphen-

ate only after three characters or more.

• highlight UrLs in a different color from the rest of the text so they are

easy to pick out; the “LMP” in LMPartnership.org should be all caps.

• All caps may be used for a headline, but avoid using all caps in text, as

it is difficult to read.

• Use italics sparingly, as text in italic can be difficult to read.

• Always consider readability of text first.

• Keep a distinct separation between headlines and text.

• All body copy in Mrs. eaves should be at least �� pt.

• All body copy in Avenir should be at least �0 pt.

• Keep all type �/2” inside the outer margins of the page.

• Use serial commas.

• Use “em” dashes to separate ideas in a sentence, but without spaces

before and after the dash.

4�

FILE FORMATS

The LMP logo is available for PC and Mac platforms in the

following file formats. These files are available in color and

in black and white.

TIF: Widely used image format for printed material; does not use

compression, therefore does not lose image information; typically

preferred for print projects.

EPS: ensures highest possible output quality, as it is in the original file

format (Illustrator CS2).

JPG: Uses a compression mechanism to use less memory; used for

Web, e-mail and multimedia such as PowerPoint presentations; better

color accuracy than GIFs.

GIF: Smallest file format; uses minimum information needed to

render a graphic; used for Web and multimedia such as PowerPoint

presentations; has option of saving with transparent background; can

be used for simple animations on the Web.

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CHOOSING LOGO FORMATS

PROGRAM PREFERRED FORMATS

PowerPoint on screen jpg, gif

PowerPoint to print tif, jpg, gif

MSWord on screen gif

MSWord to print eps, tif, jpg

excel gif, jpg, gif

Microsoft Publisher tif, jpg

Web jpg, gif

For professionally printed materials, check with your printer for

preferred format specifications. We recommend tif for pixel-based

images, and eps for vector images.

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USE OF THE UNION BUG IN OFFSET PRINTING

For professionally printed materials, it is required that you select a

union printer. Please communicate with the printer and make sure

the bug is positioned prominently on the back cover or bottom front

of the piece. It is essential that the union bug is visible on any printed

piece for the LMP.

GLOSSARY

PANTONE colors, specially blended solid inks used in such printing as

offset, silkscreen, and engraving.

CMYK (Cyan, Magenta, yellow, and Black) values are used in

professional printing when color art must be reproduced.

GRAYSCALE is a color mode that only utilizes black, white, and a

range of gray pixels to render an image.

RGB mode utilizes values of red, Green, and Blue light to create a

projected color. This mode is used for graphics that are viewed on

computer displays such as screen-based electronic presentations

and the Web.

HEX colors, or “websafe” color codes define what are considered safe,

non-dithering colors for monitors that can only display up to 256

colors; these should be used for Web only.

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CONTACT INFORMATION

GENERAL QUESTIONS

Janet Coffman

[email protected]

TECHNICAL ISSUES REGARDING ACCESSING FILES

Kyra Kitlowski

[email protected]

DESIGN ASSISTANCE

Janet Coffman

[email protected]

PHOTO LIBRARY ASSISTANCE

Gwen Scott

[email protected]

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Every child is an artist. The problem is how to remain

an artist when you grow up. Pablo Picasso(1881–1973) artist

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Produced by the LMP communications team,

� Kaiser Plaza, 24 Lakeside, Oakland, CA 946�2

www.LMPartnership.org

Documents

DESIGN STYLE GUIDE