暑期研習營

Design Thinking設計思考說明會

國立東華大學企業管理學系 褚志鵬特聘教授

國立東華大學藝術創意產業學系 邱淑宜助理教授

25 August, 2013

What is

Design Thinking?

Design

Thinking

is a

mindset.

Design thinking is about

believing we can

make a difference,

&

having an intentional

process in order to

get to new, relevant

solutions that create

positive impact. (IDEO & Riverdale, 2012, p.11)

Design

Thinking

is a

mindset.

(IDEO & Riverdale, 2012, p.11)

Design Thinking

gives you faith in your

creative abilities

&

a process for

transforming difficult

challenges into

opportunities for

design.

It’s

Human-

Centered

1 Design Thinking

begins from deep

empathy and

understanding of

needs and

motivations of

people.

(IDEO & Riverdale, 2012, p.11)

We are a global design consultancy.

We create impact through design.

Air New Zealand's Economy Skycouch

http://www.youtube.com/watch?v=-n8wGjcI3NA

Several great minds

are always stronger

when solving a

challenge than just

one.

Design Thinking benefits

greatly from the views of

multiple perspectives,

and others’ creativity

bolstering your own.

2

(IDEO & Riverdale, 2012, p.11)

It’s

Collabo-

rative

9

Reception Area - Hythe Community School & Ben Kelly Design

10

11

12

Design Thinking is the

fundamental belief that

we all can create

change no matter how big

a problem, how little time or how

small a budget. No matter what

constraints exist around you,

designing can be an

enjoyable process.

3

(IDEO & Riverdale, 2012, p.11)

It’s

Optimistic

14

Toilet: Deptford Park Primary School & Richard Rogers Partnerships

Design Thinking gives you

permission to fail

and to learn from

your mistakes, because

you come up with new ideas, get

feedback on them, then iterate.

4

(IDEO & Riverdale, 2012, p.11)

It’s

Experi-

mental

The

Design Process

1.轉身面海:永續發展、海洋文化與藍色公路？

2.再見寂寞—拓展銀髮族的人際網絡

3.時空膠囊—長壽‧智活‧行旅

4.小農的美麗與憂愁─

在地培力與農產品的創意行銷

5.開心農場─生態旅遊社區推廣

Design

Thinking

Tasks

設計問題是含混不清和稀奇古怪的（indeterminate

and wicked）；如果設計師的思考架構，都變成規則化或目錄化，其設計思考歷程就變成仿效或例行公事，那麼設計師將不再有發掘新的解決方案的可能性。

-Buchanan (2000)

Design

Problems

我們鼓勵一種交互作用和反覆(interactive and

iterative)的設計思考歷程和方法，每個人按照自己的思考模式和進度，調整工具和步驟，隨時可以來回反覆使用步驟來幫助自己釐清設計問題，而不是單純的按表操課的思考方法。

Design

Process

If you only remember a

Few things…….

You are a designer.

Stepping out of

your zone of

comfort = learning.

Embrace your

beginner’s mind.

Problems are just

opportunities for

design.

The role of

Mentor

1.諮詢顧問Adviser/Consultant

2.守門員 Gatekeeper

3.觀察者 Observer

4.領路者 Guru

The role of

Coach

1.促進者 Facilitator

2.催化劑 Catalyst

3.伙伴 Partner

4.整合者 Organizer

5.助產士