Embed Size (px)
Citation preview
Design Trends for 2015
The introduction of iOS 7 in late 2013, and later Google’s ‘Material
Design’ have had a large influence this year.
Additionally, the expanding number of screen sizes in the market
from smartwatches and other connected devices have
contributed.
Therefore, the aesthetic and functional influencers from this year
will continue across to 2015:
• Evolution of flat design
• Card design
• Evolution of Responsive design
• Greater use of fluidity and movement
Developing trendsfrom 2014
Flat design will continue to grow next year, but there will be a
limit to its minimalism.
It will develop around functional requirements, e.g. Google’s
Material Design, using:
• Shape
• Colour
• Shadows
Evolution of Flat Design
Google announced their ‘Material Design’ language back in
July 2014, but the Android software did not launch until
November. Therefore expect to see Android app designers
follow suit by updating their apps to the new language.
Material Design uses visual cards to display information. The
cards allow the user to view bite-sized pieces of information
quickly, that they can easily act upon.
Evolution of Card Design
Wearable technology is an industry set to take off in the next
few years with Apple entering the market with their ‘Apple
Watch’, which will be released in the first quarter of next year.
With their market influence, they will place wearable
technology on the map and there will begin to be a mass
adoption.
Responsive web design is set to evolve
with the mass-introduction and adoption
of wearable devices, and we will expect to see the first
smartwatch optimised websites in the first half of 2015.
Evolution of Responsive Design
GIFs
Push to move beyond the ‘static’
webpage, with subtle use of GIFs in
the place of normal images e.g. in
blog posts to create depth and
movement.
Video
Developed use of video in hero
panels, and feature panels to
promote messages, and to engage
users with the promoted message.
Future
Video and animation will continue to
be used on desktop, but may still be
a challenge on mobile web browsers,
as GIFs or videos do not auto play.
Fluidity and Movement
