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Design trends in a tough climate
Profile Ilsa Parry is a design educator, creative consultant, product designer, producer and innovation agent acting on behalf on inventive product and furniture designers in the UK
Educator Creative Consultant 3D designer Product Developer Producer Sales rep Writer
Design led products Cutting edge collaborations ltd edition Commercial solutions for the mass market Lighting Home accessories Furniture Fashion
A resource for retailers and interior designers An international testing platform for new ideas Assistance for creatives
Background – Ilsa Parry Media work – TV speaking writing competitions and awards
Education work – Schools, colleges and universities, links with industry
Consultancy work – Unilever, Sony, 4D
Freelance design work – National Museums, Starck, Mc Donalds, Boss design Liverpol Biennial
Collaborative work – Lego, Bo Concept
Background - REthinkthings
Design led products Cutting edge collaborations ltd edition Commercial solutions for the mass market Lighting Home accessories Furniture Fashion
Background – 5ml
A resource for retailers and interior designers An international testing platform for new ideas Assistance for creatives
Trend Forecasting - Why? !"#$%#&$'#(")*+"$'#,-.)&#,$)/$0,1$
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New Modernism Cheap, Sleek and
powerful
Powder coated steel Laminated surfaces
Smart cuts Muted rich 50s tones
Cost led by designers to offer maximum
functionality
Honesty
Bare essentials
Concept led by designers to question consumer values and offer alternative affordable, practical and honest solutions
Accents Personalty and quirk Coloured cables in lighting Vibrant details Simplistic forms Natural materials
Emotionally led by designers to bring rich personality and value to a functional object to increase longevity through a subtle aesthetic
Surface relief and
folding
Simple yet complex
Process led by
designers to offer
creative textures
and forms for those
on a budget
Greening
Longevity - Create lasting emotional and functional relationship between the object
and the user.
Designers consider human habit and innate behavioural preference to offer
solutions which satisfy a more visceral need
Upcycling
Skilled designers were over commercialising with dumbed down solutions that smacked of the obvious
2011 More balance between afforability and quality
Led by designers with a focus still on humour and intellect but offering more skilled solutions to move away from a marketplace full of folded sheet material
Castings
We still see unexpected Castings in vessels
But these become more complex in form and material use
Exploration and experimentation led by designers to realise the most unusual and technically ambitious solutions with an element of surprise
Slow fashion
Signifying quality in production Profit for the locals How does this sit with an instantaneous culture?
Led by designers with a moral focus on local economy and environmental sustainability to offer guilt free consumerism
Digital craft
Advancing technologies producing impossible Escher - like forms
Use of 3d printers reviving ancient techniques such as lost wax casting
New software allowing for organic form manipulation
Technology led by designers to offer new exciting forms
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WGSN MACRO TRENDS @ SPRING FAIR INTERNATIONAL 360, Faux Real, Your Space
WGSN MACRO TREND - 360
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2011 :
Look in unexpected places for new talent, emerging shows and new web sales platforms. Speak with designers to understand the REAL value!
Topics to look out for:
Efficiency in form, powder coated steel and rich muted colours
Honesty – products exhibiting the bare essentials
Accents – subtle yet powerful slithers of colour with natural materials
Surface relief and folding
Greening – behavioural significance for the user
Upcycling craft revivals
Unusual castings
Sculptural forms
Digital craft and impossible shapes