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DESIGNDAGEN 2015
Norsk design- og arkitektursenter 15. april 2015Idar Kreutzer, adm.dir i Finans Norge
Foto: Kreativt Forum
- THE ONLY THING NECESSARY FOR THE TRIUMPH OF EVIL IS FOR GOOD MEN TO DO NOTHING
EDMUND BURKE
Business as usual is not an option
Today and BAU: The world is on an unsustainable track
Vision 2050: Around nine billion people live well, and within the limits of the planet
Source: World Business Council for Sustainable Development, Vision 2050
4
5
Environment
Economy
Society
Sustainablevalue
creation
Perspektiv på bærekraft
6
”Those companies that
wait to be forced into
action or who see it solely
in terms of reputation
management or CSR, will
do too little too late and
may not even survive.”
Paul Polman, CEO Unilever
Increasing complexity
of risk
Changing consumer behavior
Business
Evolving framework conditions
Rising cost of capital
Fluctuating prices and
availability of raw materials
Source: World Business Council for Sustainable Development, Vision 2050
Strategiske konsekvenser
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Sustainability is 'the ultimate design brief'
Design for the future• Energy efficiency
• Use of materials
• Recycling – closed loop design
• Weight/volume/transportation
• Sustainable living
• Sustainable consumption
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Making a sustainable
lifestyle attractive
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10
11
Design for gode kundeopplevelser
12
Bærekraftige bygg og effektive prosesser
Vision for 2050
Close to zero net energy buildings
Turbulent teens
Turning the market toward energy efficiency
Transformation time
Smarter buildings, wiser users Kilde: WBCSD, Energy Efficiency in Buildings, 2008
Players and practices in the building market
System integration is key to achieving energy efficiency in buildings
Powerhouse - constructing Norway’s first energy positive building
”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.”
Verdiskapende partnerskap
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