ONLINE PROGRAM INCLUDES• affordable tuition - $340 per credit hour• 100% online program• convenient 8 week schedules• USER-FRIENDLY PLATFORM WITH 24/7 SUPPORT• FINANCIAL AID AVAILABLE• state & REGIONALLY ACCREDITED PROGRAMS• approved for veterans & active duty military

Administration & Business Programs• Master of Business

Administration (MBA)• Master of

Administration (MSA)• Master of Athletic

Administration (MSAA)• Master of Heath Care

Administration• Master of Information

Systems Management• Master of Digital

Marketing & Communications Management

• Master of Managerial Accounting

For more information:Division of Online & Grad Studies 606.546.1620 gradonline@unionky.edu

ONLINE PROGRAMs For more than 140 years, Union College has inspired people to think ahead and think big. While we are not a community college, we are a college for the community. If you are thinking big about your future, we want to introduce you to our Division of Online and Graduate Studies.

PROGRAM REQUIREMENTS• MUST HAVE A BACHELORS DEGREE FROM A REGIONALLY

ACCREDITED ACADEMIC INSTITUTION• SUCCESSFUL COMPLETION OF REQUIRED PROGRAM

COURSES, 30 TOTAL CREDIT HOURS (WE will ACCEPT UP TO 6 TRANSFER CREDITS upon approval)

• MINIMUM 2.5 GPA TO APPLY - 3.0 GPA TO GRADUATE• must apply for graduation the semester prior to

completing program

online & grad studiesMaster of digital marketing &communications management

designed for your lifeWWW.UNIONKY.EDU/online

online ms mktc program - 30 credit hours

admissions process• Complete an application form• Provide official transcripts of all attempted credit from

previously attended colleges and universities• Provide 2 letters of Recommendation• Provide Statement of Goals and Objectives• Complete a signed curriculum contract

tuitionApplication Fee: $0GR Online: $340 per credit hourGraduation Fee: $50

financial aidFinancial aid is available for individuals admitted as de-gree-seeking students. Go to www.fafsa.ed.gov to begin. The awarding process may take as long as six weeks from the time of initial application.For more information: unionky.edu/FAFSAor contact the Financial Aid Office at 606-546-1220 or email us at finaid@unionky.edu

BUAD 500 MANAGERIAL AND LEADERSHIP ANALYSISThis course gives attention to the knowledge and skills needed to grow and sustain performance in an organization, whether a full company, department, division, or other strategic business unit within an existing organization by getting the right things done through teams of people. It addresses the common management functions of planning, organizing, leading, and controlling.

BUAD 600 ORGANIZATIONAL BEHAVIOR AND TEAMWORKThis course responds to the increasing need for cooperative skills in concurrent design and engineering projects, interdepartmental committees, quality circles, self-managed work teams, and relationship selling. Self-awareness is the foundation of group dynamics. Areas to be covered include: individual differences; personality; emotional intelligence; learning; ethics; decision making; and motivation. Group dynamics is understood to be a pillar of organizational success. Areas covered include: communication; group dynamics; leadership; trust; power; and change. Both experiential and theoretical approaches are used to deepen understanding.

BUAD 650 BUSINESS ETHICS & SOCIAL RESPONSIBILITYA study of selected contributions in political theory and how they contribute to an analysis of public policy on the role of ethical implications of administrative activity, and provides a theoretical framework within which responsible decisions can be made. It relates the ethical considerations and legal principles to the organization’s responsibility to society.

BUAD 665 STRATEGIC DECISIONSEffective organizations strategically design their mission, vision, structure, and operations to anticipate and respond to external threats, opportunities, and conditions. This course explains how organizations formulate, implement, and evaluate strategies that help ensure their sustainability and profitability. Students are required to present an oral and written case study relating to a present Fortune 500 company, describing the past, present, and future organizational challenges and to recommend effective, productive actions along with an action plan for implementation.

MKTC 610BRAND MANAGEMENTThis graduate level course includes offer management planning of marketing strategies and tactics necessary for product maintenance in the offer life-cycle. Key topics include brand voice and brand storytelling techniques.

MKTC 620INTEGRATED MARKETING AND COMMUNICATIONSThis graduate level course examines integrated marketing communications plans. The course covers advertising, personal selling, sales promotion, public relations, direct marketing, internet techniques and related marketing tools. Students will analyze the ways in which an organization identifies and engages influencers in its target market using social media, content marketing, online video, and location-based technologies.

MKTC 630INTERNET CONSUMER BEHAVIORThis graduate level course examines various behavioral fields for their impact upon digital marketing decision-making. Special focus on using data-drives strategies to motivate consumers to take action. Behavioral research will be explored for buyer theory development.

MKTC 640:ECOMMERCEThis graduate level course deals with the emerging field of electronic commerce. While the focus will be on marketing issues, the course will attempt to strike a balance between technology and strategy. The course covers economic and technological foundations, the infrastructure, and the main technologies employed, as well as the various business strategies being used for electronic commerce (both business-to-consumer and business-to-business).

MKTC 650SOCIAL MEDIA MARKETINGThis graduate level course deals with the emerging field of social media marketing. Marketing and Public Relations theory are applied to the consumer experience, using social platforms as a tool for engagement with a brand, and the brand’s audience.

MKTC 660MARKET RESEARCHThis graduate level course covers the key elements of market research and marketing data analytics. The course focuses on the unique challenges of market research and analytics in the information age.