Designer Image

Designer name

Brand name

Brand concept

Official website

Juyoung Lee

Resurrection

www.ResurrectionJYL.com

Resurrection is a progressive menswear line founded in 2004 by Juyoung Lee. The brand has defined itself through attention to detail to the masculine form and its interpretation. Resurrection has, and will continue to bend the mold of conventional menswear through modern silhouettes and it’s signature dark charm.

• Samsung Galaxy S7 Edge Show , 2016• Musical “Hedwig New make up” Angry inch Band Wardrobe , 2016• XIA X RESURRECTION Limited Collaboration• Samsung Galaxy S6 Show , 2015• Musical “My Muse” Wardrobe Director, 2014• Movie “Fashion King” (S. Korea) Wardrobe, 2014• SBS, Korea TV Show “Fashion King” Fashion Reality Competition, 2013• Marilyn Manson “Born Villain” Album & Music Videos, 2012 • Mercedes Benz Fashion Week, Concept Korea, 2010-2011• Seoul Design Festival project “Thank You“, 2010• Black Eyed Peas World Tour wardrobe, 2010• BMW Mini “Art Bag” collaboration, 2008• Musical ‘Hedwig’ Wardrobe, 2008• Kiehl’s Eco Green Campaign, 2008 • Marilyn Manson’s album, music videos, & World Tour wardrobe, 2007

◆ Designer Profile• Born Seoul, Korea 1971• Education Ewha Women’s University, Seoul, Textile & Fashion Management Program 2003

Parsons School of Design, NYC, AAS degree 1994~1996Curtis Institute of Music, PA, Classical Cello, Bachelor of Arts

• Experience Resurrection Launch, 2004Sul Yun Hyoung Boutique, 1996-2004Joop! PR internship, Carolina Herrera Internship 19947th on the 6th New York Collection PR Internship

◆ Career & Working Experiences

◆ StockistsSouth Korea – Flagship Store LA

Church BoutiqueNew York

Gothic Renaissance EnochianBehaviourAtrium Lazaro Soho

Miami Beach Babalu

DallasPiermarini Boutique

BangokOnion Supply Co

◆ Showroom & Exhibition

◆ Collection•2016 F/W Shanghai Fashion Week•2016, F/W Seoul Fashion Week•2016, S/S Seoul Fashion Week•2016, S/S Xiamen Fashion Week•2008-15,present, Seoul Fashion Week•2014-15, New York Fashion Week with Concept Korea• 2014, Beijing Fashion Week • 2013, Beijing Fashion Week • 2012, Singapore Men’s Fashion Week • 2012, Girls Award, International Style Show Tokyo, Japan.• 2010-11, Mercedes Benz Fashion Week with Concept Korea• 2010, Shanghai Fashion Show

• 2012, Idiel Showroom, NYC• 2012, Coterie, NYC • 2012, Project, Las Vegas •2011, Pitti Uomo, Firenze •2010, Senken Fashion Trade, Shanghai• 2010, Capsule, Paris• 2010, Capsule, Paris • 2010, Capsule, NYC • 2008-09, SPR Showroom & PR • 2009, Capsule, Las Vegas • 2009, Pool, Las Vegas

•• 2016 F/W Shanghai “The Hub”•2016,F/W Generation Next Seoul• 2016,S/S, Xiamen Fashion Week • 2015, Pitti Uomo, Frienze, Italy• 2014, Pitti Uomo, Firenze, Italy•2014, Project Show, NYC• 2014, Premium Berlin, Berlin• 2014, Liberty Fairs, NYC • 2013, Liberty Fairs, NYC• 2013, Preview, Beijing • 2012, Idiel Showroom, NYC

◆ Collection Concepts and Strategy

Flagship Store and Showroom in Seoul

Since the brands launch in 2004, Resurrection has been known for its use of dark colours, dark themes, and unconventional masculine silhouettes. Although these themes can always be found throughout the seasons, new ideas and seemingly unfitting styles can always be found amongst the signature pieces each year. Resurrection is strongest during fall and winter where thick wools and other heavy fabrics can be used freely to represent the brand.

◆ Brand Strategy

Resurrection is propelling to market globally through international sales, world-renown celebrity exposure, and editorial collaborations with stylists both domestically and internationally. With over 15 years of experience, Resurrection produces under strict quality control, using only the highest quality imported and domestic fabrics. These professional skills at work will hopefully continue to represent the power of “Made in Korea,” as Resurrection continues to dominate the overseas market.

Theme

Concept

Style

Material

Colour

◆ Resurrection Eyewear

Resurrection launched a corresponding Eyewear line in 2011. Since the launch, initially dubbed “facial instruments,” Resurrection Eyewear has caught the attention of buyers, musicians, and celebrities from all over the world. The line continues to be a major success, and can be found in select shops and department stores both domestically, and internationally.

2016 F/W COLLECTION

2016 S/S COLLECTION

2016 S/S Lookbook

2015 F/W COLLECTION

2015 F/W Lookbook

2015 F/W NEWYORK COLLECTION

2015 S/S NEWYORK COLLECTION

2015 S/S Lookbook

2015 S/S COLLECTION

2014 F/W COLLECTION

2014 F/W LOOKBOOK

2014 S/S COLLECTION

2014 S/S Lookbook

2013 F/W COLLECTION

2013 F/W Lookbook

2013 S/S COLLECTION

2013 S/S Lookbook

2012 F/W COLLECTION

2012 F/W Lookbook

2012 S/S New York Fashion Week Presentation

2011 S/S Lookbook

2011 S/S Lookbook

Collaboration Plan• Collaboration : XIA X RESURRECTION LIMITED COLLABORATION• Suzy Menkes “VOGUE” Interview

PR Activities

New Brand No.10/7 with Asia Star “XIA” • SHANGHAI : SHANGHAI FASHION WEEK F/W 2016 Runway Preview• MAGAZINE : May 2016 “LEON” China

International PR Activities

•CHINA : Shanghai Fashion Week PR

International PR Activities

•VULKAN MAGAZINE for RESURRECTION 16S/S Look Book

International PR Activities

International PR Activities

• Concept Korea S/S 2015 Runway Preview• THE FASHIONISTO – Resurrection Spring/Summer 2015 Collection• Deux Hommes – Resurrection Spring Summer 2015

International PR Activities

• Italy – Pitti Uomo 86 Guest Nation• New York : Concept Korea – Runway –Mercedes-Benze Fashion Week

• 2014.4 YUE MAGAZINE X NEW YORK OBSERVER – “A MASTERFUL MASCULINE MASQUERADE”• A SHADED VIEW ON FASHION – “RESURRECTION FW14 BY PHILIPPE POURHASEMI”

International PR Activities

• 2014.4 BEST DRESSED MAN ON THE PLANET – RESURRECTION FW14• IFBK – RESURRECTION FW14

International PR Activities

• 2013 PREVIEW IN CHINA, BEIJING• 2013 BEIJING FASHION WEEK, BEIJING• 2013 LIBERTY FASHION + LIFESTYLE FAIR, NEW YORK

International PR Activities

•2012 S/S NEW YORK 'COTRIE' , LASVEGAS 'PROJECT SHOW'•2013 SIAM CENTER 'GRAND OPENING"

International PR Activities

• ActuallyMAG (2012.10) - "Seoul Fashion Week Box #1: Gothic & Dark"• DIANEPERNET (2012.10) - "RESURRECTION SS/13 - TEXT BY PHILIPPE POURHASHEMI"

• STATUS (2012.10) - "IRON MAIDEN"

International PR Activities

• SBS CNBC(2012.04) - "人THE VIEW"

• ARIRANG TV (2012.05) - "The InnerView #10 Lee Ju Young"

• BULLETT MAGAZINE(2012) - "Resurrection Editorial"

International PR activities

International PR activities

• Fever avenue (2012.04) SINGAPORE"MEN'S FASHION WEEK 2012"• Intel insideScoop (2012.04)"Ultrabook Project : Seoul, South Korea Travelogue with will.i.am"• JaccoFashion (2012.05) "Music and Men's Fashion Week 2012: Resurrection's Lee Ju Young"

International PR activities

• GIRL'S AWARD (2012.01)- KISS (Korean International Style Show) Japan, Tokyo• Diane, A Shaded view on Fashion(2012)

"SEOUL FASHION WEEK F/W 12-13 / RESURRECTION - TEXT BY PHILIPPE POURHASHEMI "• WWD (2012,02) " Concept Korea Men's RTW Fall 2012 "

International PR activities

• 2011 PITTI IMMAGINE UOMO 79• New York, Paris Capsule show 2010. 01

International PR activities

• VOGUE ITALIA (2011.01) – Three brand from Pitti

• GRAMMY Awards (2011.02) - Black Eyed Peas "will.i.am"

• CNN (2010.04) - "Seoul Fashion Week: Putting Korean designers on the world map"

International PR activities

• (2011.04) - PHILIPPE POURHASHEMI INTERVIEWS JUYOUNG LEE

• FORD USA (2010) - 2010 Ethan James for Resurrection by Juyoung F/W 10

• NDTV INDIA (2010.10) - "KOREA : Colors of Autumn"

• NHK WORD JAPAN (2010.06) - "Tokyo Fashion Express"

Celebrity exposure

Celebrity exposure

INT

INT

STAR MARKETING