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Designing a
Sustainable
FutureGuy Bigwood and Roger Simons
MCI Group
INNOVATION?
Remote shopping, while entirely feasible,will flop – because women like to get out of the house, like to handle merchandise, like to be able to change their minds.TIME MAGAZINE 1966.
INNOVATION!
The FutureInspiringExciting
Better
WE FACE MAJOR
ENVIRONMENTAL AND SOCIAL CHALLENGES
1 in 8 deaths through air pollutionSource: WHO
The World is getting more
unequal
2050100005 000 BC10 000 BC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
7 billion in 2011
2 billion in 1930
9 billion in 2050
And its going to get
worse!
The world is getting
hot, crowded
and unequal
PoliticalPressure
Attendee / EmployeePressure
Client Pressure
Future Driving Forces
OF CONSUMERS WANT TO SEE THE BRANDS THEY USE SUPPORT WORTHY SOCIAL AND ENVIRONMENTAL CAUSES
93%
SOURCE: FUTERRA & BSR
79% OF TRIPADVISOR
USERS SAY ITS
IMPORTANT
Survey of 15,000 people
80%JOB SEEKERS PREFER TO WORKFOR CSR DRIVEN COMPANIES
SOURCE: PI SLICE
The emergence of the Sustainable brand
H&M Video
https://www.youtube.com/watch?v=z4Y_prnARn4
We believe in a better fashion future – one that makes fair
and sustainable fashion affordable and desirable for all.
Sustainable Brands increasingly expecting more
Is your company currently certified as compliant to ISO14001 (or another recognised environmentalmanagement system)?
Does your Company support and respect the principlesand applicable standards for Health, Safety &Environment, as set forth in the Merck BusinessPartner Code of Conduct
We would like you to mention self-assessments oraudits that have been undertaken in the past regardingCorporate Responsibility in your organization.
$150 million in client events at Las Vegas
Sands Corporation wanting sustainability:
• Environmental policy
• Recycling program
• Sustainable food
• Reuse and donation
• Water & Energy conservation efforts
• Sustainable procurement policy: cleaning products, paints and sealants, paper products etc.
• Event Impact Statement (carbon, utility consumption and waste recycling data)
• Community engagement activities
• Health and safety audits and measures
Trending; Increasing Client Requests
©2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Le Méridien and its logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.
PLAZA ATHENEE, BANGKOK
Winning Business:
68%of MCIs clients ask their suppliers to comply with asustainability policy and evaluate it
In 2013 it was 51% - in 2011 only 25%!
79%Of MCI clients have increased their focuson event sustainability over the last 3years
Sustainable brands transform how they market their products and services
MARKETING USED TO BE WHAT YOU SAY.
NOW, MARKETING IS WHAT YOU DO.
51,000 FANS
BECAME DONORS
54% INCREASE IN
ORGAN DONATION
0 WAITING LIST FOR
HEART AND CORNEAL
TRANSPLANTS
SUSTAINABLE BRANDSare learning that EVENTS are a POWERFUL way to make theirSUSTAINABILITY COMMITMENTS COME TO LIFE
ROADSHOW 4 COUNTRIES2,757 DELEGATES
SUSTAINABLE BRANDCASE STUDY
GOAL
INTEGRATE SUSTAINABILITY TO TRANSFORM THE BRAND EXPERIENCE
AUDIO VISUAL
WASTE
EXHIBITION & SIGNAGE
BRAND EXPERIENCE #1
SUSTAINABLE MATERIALS
90%
DIVERSION OF WASTE (RECYCLE / REUSE )
89%
REDUCTION OF WASTE
88%
REIMAGINE THE FOOD EXPERIENCE
BRAND EXPERIENCE #2
FRESHLOCALORGANIC SEASONAL SUSTAINABLE
RETHINKINGAUDIENCEENGAGEMENT
BRAND EXPERIENCE #3
INCREASE IN AUDIENCE PERCEPTION OF SYMANTEC AS A BRAND THAT IS COMMITTED TO SUSTAINABILITY
49%
SOURCE: MCI & SYMANTEC
113,000 MYR Saving
• Improve participant
experience
• Increase employee
engagement and
retention
• Increase awareness
of sustainability
• Highlight commitment
to employees,
communities &
customers
• Reduce environment
impacts: waste,
water, energy
• Promote locally
sourced goods and
produce
• Stimulate innovation
• Highlight commitment
to the environment
and to solving the
world’s challenges
• Optimise efficiencies
and cost
• Enhance reputation
as a great employer
and supplier
• Attract sponsors &
investors
• Satisfy government
demand for
sustainability
PLANETPEOPLE PROFIT
THE VALUE OF SUSTAINABLE EVENTS
Destinations
How are destinations changing and leveraging the shift to sustainability?What are the characteristics of the leaders?
Leading cities now understand that their competitiveness is directly linked to their capacity to bring social, economic and environmental wellbeing
Which MICE destinations are leading with
sustainability?
0 5 10 15 20 25 30
SEOUL
HONG KONG
MELBOURNE
BERLIN
TAIPEI
BARCELONA
SINGAPORE
BANGKOK
PORTLAND
STOCKHOLM
VANCOUVER
ORLANDO
COPENHAGEN
ICCA GLOBAL SUSTAINABLE DESTINATIONS INDEX:
2015 Index in development now
Leaders create a
vision with a short and
long term strategy
• Leaders develop a holistic vision and multi-year sustainability master plan
• Align MICE plans to national and city development agendas
• Form private-public partnerships to stimulate innovation
Leaders promote certification and standards
Example: Gothenburg
• 100% Venues
• 92% Hotels
• 50% Taxis
• 30% Restaurants
• Airport
Leaders use
sustainability to drive
economic growth
Leaders engage with their
community to create and
attract events about
sustainability.
Leaders develop their
community
Leaders create programmesthat promote socialinnovation and enterprise
They support local small-to-medium sized businesses andlocal communitydevelopment.
Leaders leave a legacy.
Conclusions
The MICE industry is changing
1. Sustainability delivers business and societalvalue.
2. Your competitors are doing it, or soon will be.
3. Start today. The sooner you start, the faster youreap benefits and the less you need to catch up.
Tomorrow may be too late!
When the wind blows there are those that build walls and then there are those that build windmills-
