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Agenda
Model Introduction and Background Visualization
Major Characteristics of the Model Comparison with Other Models Strengths & Weaknesses Critical Analysis
Exemplar Practices References
Model Introduction
Jerrold Kemp (1977) Instructional Design: A Plan for Unit and
Course Development Target Audience:
Teachers and School Administrators Focus:
Learner centered with special emphasis on the student (K – 16)
Implementation: Instructional Design
Kemp, J. E. (1977). Instructional Design: A Plan for Unit and Course Evaluation (2nd Edition). . Belmont, CA: Fearon-Pitman Publishers, Inc
Instructional Design PlanKemp, 1977
ReviseReviseReviseRevise
Kemp, J. E. (1977). Instructional Design: A Plan for Unit and Course Evaluation (2nd Edition). . Belmont, CA: Fearon-Pitman Publishers, Inc
Exemplar Practice The Use of Planning Cards
•List all details for each plan•Each card contains one:
•Objective•Content Fact•Activity•Evaluation Item
Don’t worry about the number of cards you use or throw away.
Kemp, J. E. (1977). Instructional Design: A Plan for Unit and Course Evaluation (2nd Edition). . Belmont, CA: Fearon-Pitman Publishers, Inc
What makes this model different? Learner focused instruction General systems focus
Components Interdependent Model emphasized the management
of instructional design processes
Critical Analysis
Learner Focus Project Management
Focus Continuous Improvement Management Revision Adjustment throughout a project Addresses “real world constraints”
Model ComparisonMorrison, Kemp, Ross
Dick and Carey
Orientation Classroom OrientationLarge Scale ID projects
Systems Orientation
Approach Adaptive/Flexible Linear
Project Management Focus
Strong Strong
Learner Focus Strong Addressed during Analysis Phase
Goal Improve Content Develop Instructional System
Steps 9 5
Flexibility Holistic/Changeable Linear• Akbulut, Y. (2007). Implications of two-well known models for instructional designers in distance education: • Dick-Carey versus Morrison-Ross-Kemp. Turkish Online Journal of Distance Education-TOJDE, 8(2), 62-68.• The use of traditional instructional systems: Models for eLearning
%20of%20Traditional%20ISD%20for%20eLearning.pdf