design_portfolio

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My name is Tuan. I am working on my BFA degree at the Academy of Art University. My expertise is print design and identity works. The accompanying portfolio can serve to provide you with greater details of my experience and what I have to offer. I would like to bring my creative skills to work for your company.

Thank you for your time and consideration.

e _ [email protected] _ 408.406.7520

Hello!

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Background // ThreaLines is the leading art and design driven fashion tradeshow for emerging brands. This expo is where the visionaries of retail come to scout hot new items designed specifically for the boutique mar-ket. From emerging designers to the world’s best graphic artists, Thread-Lines is where art and design meet and shape the trends.

Target Audience // All genders, from Teens to 30’s. These individuals are artist themselves in their own ways. Their concerns are self-expression and finding design that fits them, helping them define who they are. Finding the exact shirt that show their deepest interest; hip-hop, rock and roll, retro art, to unique and creative designs. Whether they are into skateboarding, break dancing or snowboarding, they want to find it.

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Design Objectives // Must create a unique style on its own that cohesively holds the variety of graphic T-shirt style/brands. The design approach must not alienate or be bias to a particular style whether hip-hop or graffiti art and etc.

Deliverables // Create an identity and branding system for the event; including postes, collateral, merchandising, and environmental graphic.

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Event Poster Series // The dynamic line graphic represents the multitude of designers and buyers coming together to meet at the expo.

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// Street advertisement in series.

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// Poster in various format.

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Event Environment Graphic // Extending the brand system through the event gallery and wall display.

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// Interior and wall graphic

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// T-shirt designBrand Applications

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// Perforated ticket

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S M L XL 54

About Us

The ThreadLine expo will be tak-

ing place July 23-25th in San

Francisco, Haight & Ashbury.

ThreadLine is a full-fledged fash-

ion week for emerging designers

to showcase their collections to

the public including: media, buy-

ers, and celebrities. This three-day

long fashion week is also a chance

for artists, models, and stylists, to

showcase their talent to the world.

“We launched ThreadLine because

emerging fashion industry profes-

sionals needed a place to shine

that offered the same excitement

and experience just like a huge

fashion week that is so unreach-

able for many of them.

When:July 23, 24 & 25; 20108:00 AM - to 7:00 PM

Where:Haight & Ashbury District, San Francisco

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Showcase

5 & A Dime

Stussy

A New York

Thing

Alife Rivington

Club

Bodega

Brooklyn Pro.

Busy Work

Shop (BAPE)

Capitol 1524

Clientele

Commissary

Commo

Wealth

Famous Friends

Fight Club New

York

Goods

Grey One

HUF

Kendo

Kicks

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Crash course

Screen printing is a printing tech-

nique that uses a woven mesh to

support an ink-blocking stencil.

The attached stencil forms open

areas of mesh that transfer ink

as a sharp-edged image onto a

substrate. A roller or squeegee

is moved across the screen sten-

cil, forcing or pumping ink past

the threads of the woven mesh

in the open areas. Screen print-

ing is also a stencil method of

print making in which a design

is imposed on a screen of silk

or other fine mesh, with blank

areas coated with an imperme-

able substance, and ink is forced

through the mesh onto the print-

ing surface. It is also known as

silk screening or serigraphy.

Traditionally silk was used for

screen-printing, hence the name

silk screening. Currently synthet-

ic threads are commonly used in

the screen printing process the

most popular mesh in general

use is made of polyester. There

are special use mesh materials

2120 S M L XL

// Event Brochure

S M L XL 76

Our inspiration

ThreaLines is the leading art and

design driven fashion tradeshow

for emerging brands. This expo

is where the visionaries of retail

come to scout hot new items

designed specifically for the

boutique market. From emerg-

ing designers to the world’s best

graphic artists, ThreadLines is

where art and design meet and

shape the trends. Since the late

1980s and especially the 1990s,

T-shirts with prominent designer-

name logos have become popu-

lar, especially with teenagers and

young adults. These garments

allow consumers to flaunt their

taste for designer brands in an

inexpensive way, in addition to

being decorative. Examples of

designer T-shirt branding include

Calvin Klein, FUBU, Ralph Lauren

and The Gap. These examples

also include representations of

rock bands, among other obscure

pop-culture references. The early

2000s saw the renewed popular-

ity of T-shirts with slogans and

S M L XL 2726

This is a listing for our sponsor

and the local store that will be

open during our expo. Galler-

ies will be setup within specified

store showcasing the latest lines

for the season, featuring the best

designer in the market.

FTC1632 Haight St

415.626.0663

Villains1672 Haight St.

415.626.5939

House of Flys 1605 Haight St.

415.621.8122

SomeElse1603 Haight St.

415.864.1684

Mercantile1773 Haight St.

(415) 668-3746

Kweejibo1580 Haight St

415.552.3555

RVCA Shop1485 Haight St

415.701.7822

True1415 Haight St.

415.626.2882

Designer Anonymous

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The purpose of our show

About Us

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Inspiration and aspiration

Our Inspiration

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Schedule for events

Things To Do

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Label company appearing

Participants

13Map listing of the event

Locations

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Gallery with featured works

Showcase

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Process and technique

Crash Course

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technology of the industry

Show and Tell

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Index listing of clothing lines

Designer Anonymous

Ashbury St.

Clayton St.

Cole St.

Cole St.

Belvedere St.

Delmar St.

Shrader St.

Hai

ght

St.

Wal

ler

St.

Pag

e S

t.

BLO

CK

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UT

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UT

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RT

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BLO

CK

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UT

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RT

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CK

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UT

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BN

OR

TH

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AN

OR

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CK

AS

OU

TH

Locations

The area still maintains its bohe-

mian ambiance, though the effects

of gentrification are also apparent.

Though Ben & Jerry’s Ice Cream is

now located at the famous Haight-

Ashbury intersection, the neigh-

borhood remains a thriving center

of independent local businesses.

It is home to a number of indepen-

dent restaurants and bars, as well

as clothing boutiques, booksell-

ers, head shops and record stores

including the well-known Amoeba

Music. The cohabitation between

throw-backs to the Fifties lounge

scene, the organic and spiritual

New Age ambiance via the Sixties,

and the punk-rock scene of the

Seventies and beyond is one of the

neighborhood’s most interesting

and endearing aspects. Thread-

Line Expo is held on the second

Sunday of June each year, dur-

ing which Haight Street is closed

down between Stanyan and Ma-

sonic, with one sound stage at

each end. This is a rather crowded

event due to heavy tourism.

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Background // Focusing on Creativity, Fun, Learning, Caring, Quality; Lego set out to create an educational toy that embodied everything in it’s brand values. The blocks are build with exacting degree and quality pre-cision. The design themselves have not changed since it was produced.

Target Audience // Current generation parents, age ranging up to 40 years old. Parents who are overwhelms with the over-abundant and variety of today’s toy market. Both mom and dad are working professional or very busy with the fast pace lifestyle of today. They don’t have time to figure out which toys are on the recall list, or check every small parts for chocking hazards. With Safety, fun and educational on their mind, they want a toy that would meet those criteria.

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Deliverables // Corporate Identity Redesign and Identity Guideline Manual.Unique Selling Points // The color red, along with the mix of basic yellow, blue, green, black and white. Also the shape itself; with the rounded notches. The company’s name is synonymous with the product itself, regardless of imitations.

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To Whom It May Concerns,

The Management Board and the Board of Directors have today considered and adopted the

Annual Report of LEGO A/S for the financial year 1 January – 31 December 2009. The Consolidated

Financial Statements are prepared in accordance with International Financial Reporting Standards as

adopted by the EU, and the Financial Statements are prepared in accordance with the Danish Financial

Statements Act. Moreover, the Consolidated Financial Statements and the Financial Statements are

prepared in accordance with additional Danish disclosure requirements for Financial Statements.

Management’s Review is also prepared in accordance with the Danish Financial Statements Act. In our

opinion, the Consolidated Financial Statements and the Financial Statements give a true and fair view of

the financial position at 31 December 2009 of the Group and the Company and of the results of the

Group and Company perations and consolidated cash flows for the financial year 1 January - 31 Decem-

ber 2009. In our opinion, anagement’s Review includes a true and fair account of the issues it addresses

as well as a description of the Group’s most significant risks and elements of uncertainty. We recommend

that the Annual Report be adopted at the Annual General Meeting.

Jørgen Vig Knudstorp

President and CEO

Aastvej 1, 7190 Billund . Denmark

tel . 45 79 50 60 70drt . 45 79 50 75 98fax . 45 75 35 33 60

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// Stationery system

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Applications // Concept branding for small and large scale applications.

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Website // Design to be functional with multiple platform.

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Applications // Environmental brand application for theme park, corpo-rate headquarters, studio and stores.

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Applications // Concept branding for mobile advertising.

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paris

paris paris

paris

paris

paris

Paris Identity // Create a unique identity and a comprehensive brand system for the city of Paris. The identity should capture the essence of which Paris represents.

Deliverables // Create an identity and branding system for the event; including poster, collateral, merchandising, and environmental graphic.

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// Stationery system

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Signage // City transportation signage system

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Wall Graphic // Concept gallery exhibition to showcase the new identity

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// Entrance hall

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// Wall graphic

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Poster Series // Showcasing the new identity and attract tourist.

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Music Album // Design a digipak case and application system.

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// Record (LP) cover

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Poster // Using the artist lyrics as the main focus.

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TED Conference Posters // Poster series for a talk about improving memory.

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Loui

s A

rmst

rong

Wha

t A W

onde

rful W

orld

Du

ke Ell

ington Sophisticated Lady

Nina Simone Sinnerman

Summertime Miles DavisTake Five Dave Brubeck

Sarah Vaugha

n Fever

Yard

bird

Sui

te C

harl

ie P

arke

r

Naima Joh

n Co

ltrane

Strange Fruit Billie Hollid

ay

Slap That Bass Ella Fitzg

erald

PMS 1282 PMS 73 PMS 1593 PMS 1751

Jazz is a genre of music that was introduced around 1900 by African Americans. The styles in this genre of music can greatly vary. Most often, the time signature is in 4/4 time, though in jazz it can vary greatly and still retain the same jazz flavor. The most common pattern in jazz music is that of the 32-measure form of 1121, where the first eight measures are played, the second eight measures are a repeat of the first eight, the third measures have a new melody or rhythm, and the fourth of the eight measures is a repeat of the first.

Jazz // Blue, purple, calm, relaxing, and muted.

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Loui

s A

rmst

rong

Wha

t A W

onde

rful W

orld

Du

ke Ell

ington Sophisticated Lady

Nina Simone Sinnerman

Summertime Miles DavisTake Five Dave Brubeck

Sarah Vaugha

n Fever

Yard

bird

Sui

te C

harl

ie P

arke

r

Naima Joh

n Co

ltrane

Strange Fruit Billie Hollid

ay

Slap That Bass Ella Fitzg

erald

PMS 1282 PMS 73 PMS 1593 PMS 1751

Jazz is a genre of music that was introduced around 1900 by African Americans. The styles in this genre of music can greatly vary. Most often, the time signature is in 4/4 time, though in jazz it can vary greatly and still retain the same jazz flavor. The most common pattern in jazz music is that of the 32-measure form of 1121, where the first eight measures are played, the second eight measures are a repeat of the first eight, the third measures have a new melody or rhythm, and the fourth of the eight measures is a repeat of the first.

Pantone Posters // Promotional posters from pantone highlighting three music genre. Sight and sounds are both sensory attribute that goes hand-in-hand, much like how smell and taste are interconnected. Each music genre has their own specific mood and tone, which can be express by using the appropriate color palette. In combination with lines illustration for specific elements, each music style can be express visually and appropriately.

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The Message Grandmaster Flash & The Furious Five

Fight The Power Public Enemy

Nuthin But A "G" Thang Dr. Dre

It's

Like

Tha

t Run

D.M

.C.

Rapp

ers

Del

ight

Sug

arhi

ll G

ang

Fight The Power Public Enemy

Juicy

Noto

rious B

.I.G.

Children's Story Slick Rick

I Used To Love H.E.R. CommonPlanet Rock A

frika Bambaata

a

Juicy Notorious B.I.G.

Paid in Full Er

ic B. & Rakim

PMS 731 PMS 361 PMS 54 PMS 821

Hip hop is a cultural movement. The music is itself composed of two parts, rapping, the delivery of swift, highly rhythmic and lyrical vocals, and DJing, the production of instrumentation either through sampling, instrumentation, turntablism or beatbox-ing. Another important factor of Hip-Hop music is the fashion that originated along with the music.

Hip-Hop // Bold, strong, attitude, and has personality.

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Stairway to Heaven Led Zeppelin

Jailhouse Rock Elvis Presley

Like A Rolling Stone Bob Dylan

Hey Jude Beatles

The

Dock

Of T

he B

ay O

tis R

edding

Smells Like Teen Spirit Nirvana

Amer

ican P

ie Don M

cLean

Light My Fire D

oors

Bohemian Rhapsody Queen

All A

long

The

Wat

chtow

er Jim

i Hen

drix

PMS 601 PMS 361 PMS 368 PMS 181

Rock was partly styled after rhythm and blues music. One of those characteristics was its participatory nature. Both rhythm and blues and rock and roll feature a lead singer who is pitted against an answering chorus. This also brought about the instrumental solos that came to define rock and roll. Rock and roll singers usually use a hoarse or grainy voice. Melodies are usually very narrow and only incorporated to stress blues notes.

Rock // Bright, energetic, loud and vibrant.

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Playdoh Promo Set // Poster series and promo brochure for playdoh. Focus-ing on the power of imagination, the design will visualize the endless pos-sibility that playdoh can create.

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// Brochure spreads

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// Brochure cover with die cut center

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SECONDARY

pms 143

pms 298

pms 381

pms 355 pms 2735

Reed College Rebrand // Redesign the college identity and poster series.

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Sherwin Williams Rebrand // Redesign the Sherwin Williams brand.

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Personal Work// Various study and explorations.

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pdesign isArt


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Documents

design_portfolio